The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Internal & Corporate Communications

Award

Agency

Client

Title

Category

Annual ID

The New fu lu shou Agency: Day Day Up Design Consultancy Client: Day Day Up Design Consultancy Category: Craft / Illustration
DAVID New ID Agency: DAVID / Madrid + Pickle Music / Madrid Client: DAVID Category: Brand Identity / Logo
DAVID New ID Agency: DAVID / Madrid + Pickle Music / Madrid Client: DAVID Category: Brand Identity / Rebranding
DAVID New ID Agency: DAVID / Madrid + Pickle Music / Madrid Client: DAVID Category: Craft / Art Direction
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Craft / Art Direction
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Events & Experiential
Full Transparency by Verizon Agency: Huge + Verizon / New York + Madnetwork + Huge and Mad Network Client: Verizon Category: Innovation & Transformation / Innovation in Public Relations
The last Horoscope Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns Client: WhatsApp Inc. Category: Craft / Data-Driven Personalization
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Brand Installations
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Out of Home / Single
Glass Ceiling Breaker Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential & Installations / Experiential & Immersive
The last Horoscope Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns Client: WhatsApp Inc. Category: Targeting
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Integrated PR Campaign
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Brand Voice
SP50 - BORN INTEGRATED Agency: SERVICEPLAN GERMANY / Munich Client: SERVICEPLAN GROUP Category: Promotional / Collateral Items
The Growing Debate podcast Agency: Bader Rutter / Milwaukee Client: Corteva Agriscience Category: Online / Branded Podcast
SP50 - BORN INTEGRATED Agency: SERVICEPLAN GERMANY / Munich Client: SERVICEPLAN GROUP Category: Branding / Identity System
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Current Event Response
Stop Lunch Shaming Agency: Chobani / New York Client: Chobani Category: Social Post / Real-time Response
Münchner Philharmoniker "The logo behind the logo" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Münchner Philharmoniker Category: Branding / Logo
BASIC® — MOVES. Agency: BASIC® / San Diego Client: BASIC® Category: Craft - Web UX / UI / User Experience
For Sale Ale Agency: DUKE / Cape Town Client: DUKE Category: Out of Home / P.O.P. & In-Store
BASIC® — MOVES. Agency: BASIC® / San Diego Client: BASIC® Category: Websites
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Printing & Paper Craft - Single or Series
Beautiful Pathogens Agency: TBWA Hunt Lascaris / Johannesburg Client: Goodbye Malaria Category: Craft / Art Direction - Single or Series
New Encounters in Art & Culture Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Art Direction - Single or Series
The Viral Experiment Agency: The Woolshed Company / Melbourne Client: The Woolshed Company Category: Self-Promotion
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
BIHAKU WATANABE CO., LTD. Agency: AD&D / Tokyo Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Posters - Series
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
EITB - Embarazados Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Illustration - Campaign
PPAP LIVE @ YOUTUBE FANFEST Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Digital Product
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Print / Flat & Dimensional
Addressing The Problem Agency: OgilvyOne / London Client: What 3 Words Category: Print / Flat & Dimensional
Mori Shusui Museum of Art Agency: Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo Client: MORI SHUSUI MUSEUM OF ART Category: Craft / Art Direction - Single or Series
EITB - Perrito Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign

2023 Design Silver Pencil

Day Day Up Design Consultancy

Day Day Up Design Consultancy

The New fu lu shou

Craft / Illustration

OS23_DE032S

2023 Design Bronze Pencil

DAVID / Madrid + Pickle Music / Madrid

DAVID

DAVID New ID

Brand Identity / Logo

OS23_DE040B

2023 Design Merit Award

DAVID / Madrid + Pickle Music / Madrid

DAVID

DAVID New ID

Brand Identity / Rebranding

OS23_DE084M

2023 Design Merit Award

DAVID / Madrid + Pickle Music / Madrid

DAVID

DAVID New ID

Craft / Art Direction

OS23_DE170M

2021 Branded Entertainment Gold Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

OS_BE21_010G

2021 Out of Home Gold Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Craft / Art Direction

OS_OH21_018G

2021 Direct Marketing Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential / Brand Installations

OS_DM21_010B

2021 Public Relations Bronze Pencil

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Events & Experiential

OS_PR21_005B

2021 Public Relations Bronze Pencil

Huge + Verizon / New York + Madnetwork + Huge and Mad Network

Verizon

Full Transparency by Verizon

Innovation & Transformation / Innovation in Public Relations

OS_PR21_028B

2021 Direct Marketing Merit Award

GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns

WhatsApp Inc.

The last Horoscope

Craft / Data-Driven Personalization

OS_DM21_111M

2021 Experiential & Immersive Merit Award

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Brand Installations

OS_EX21_052M

2021 Design Merit Award

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Out of Home / Single

OS_DE21_123M

2021 Out of Home Merit Award

BBH / New York + Chief + National Women's History Museum

Chief and National Women's History Museum

Glass Ceiling Breaker

Experiential & Installations / Experiential & Immersive

OS_OH21_055M

2021 Creative Use of Data Merit Award

GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns

WhatsApp Inc.

The last Horoscope

Targeting

OS_CU21_018M

2020 Public Relations Silver Pencil

Chobani / New York

Chobani

Stop Lunch Shaming

Integrated PR Campaign

OS_PR20_024S

2020 Public Relations Silver Pencil

Chobani / New York

Chobani

Stop Lunch Shaming

Brand Voice

OS_PR20_012S

2020 Design Merit Award

SERVICEPLAN GERMANY / Munich

SERVICEPLAN GROUP

SP50 - BORN INTEGRATED

Promotional / Collateral Items

OS_DE20_125M

2020 Radio & Audio Merit Award

Bader Rutter / Milwaukee

Corteva Agriscience

The Growing Debate podcast

Online / Branded Podcast

OS_RA20_039M

2020 Design Merit Award

SERVICEPLAN GERMANY / Munich

SERVICEPLAN GROUP

SP50 - BORN INTEGRATED

Branding / Identity System

OS_DE20_083M

2020 Public Relations Merit Award

Chobani / New York

Chobani

Stop Lunch Shaming

Current Event Response

OS_PR20_061M

2020 Social Media Merit Award

Chobani / New York

Chobani

Stop Lunch Shaming

Social Post / Real-time Response

OS_SM20_055M

2019 Design Silver Pencil

Kolle Rebbe GmbH / Korefe / Hamburg

Münchner Philharmoniker

Münchner Philharmoniker "The logo behind the logo"

Branding / Logo

OS_DE19003S

2019 Digital Craft Merit Award

BASIC® / San Diego

BASIC®

BASIC® — MOVES.

Craft - Web UX / UI / User Experience

OS_DC19020M

2019 Direct Marketing Merit Award

DUKE / Cape Town

DUKE

For Sale Ale

Out of Home / P.O.P. & In-Store

OS_DI19051M

2019 Interactive & Online Merit Award

BASIC® / San Diego

BASIC®

BASIC® — MOVES.

Websites

OS_IN19028M

2018 Design Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Illustration - Single or Series

OS_DE18061B

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Promotional / Collateral Items - Single or Series

OS_DE18145M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Printing & Paper Craft - Single or Series

OS_DE18211M

2018 Design Merit Award

TBWA Hunt Lascaris / Johannesburg

Goodbye Malaria

Beautiful Pathogens

Craft / Art Direction - Single or Series

OS_DE18195M

2018 Design Merit Award

Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO

TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE

New Encounters in Art & Culture

Craft / Art Direction - Single or Series

OS_DE18196M

2017 Branded Entertainment Gold Pencil

The Woolshed Company / Melbourne

The Woolshed Company

The Viral Experiment

Self-Promotion

OS_BE17034G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Packaging / Specialty

OS_DE17043G

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Art Direction - Single or Series

OS_DE17066S

2017 Design Silver Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Editorial / Magazine Layout Design

OS_DE17018S

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

OS_DE17080S

2017 Design Silver Pencil

Toppan Printing Co.,Ltd. / Tokyo

Toppan Printing Co.,Ltd.

Specimens of Crossing

Craft / Printing & Paper Craft - Single or Series

OS_DE17081S

2017 Design Silver Pencil

AD&D / Tokyo

BIHAKU WATANABE CO., LTD.

BIHAKU WATANABE CO., LTD.

Promotional / Posters - Series

OS_DE17030S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Posters - Series

OS_DE17032S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Illustration - Single or Series

OS_DE17069S

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

2017 Film Bronze Pencil

The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

EITB - Euskal Irrati Telebista: Sin Ir Más Lejos

EITB - Embarazados

Under 100K Budget

OS_FI17044B

2017 Design Bronze Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Craft / Printing & Paper Craft - Single or Series

OS_DE17083B

2017 Cross-Platform Bronze Pencil

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Illustration - Campaign

OS_CP17025B

2017 Moving Image Craft Bronze Pencil

PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO

Google Inc.

PPAP LIVE @ YOUTUBE FANFEST

Craft - Innovation in Moving Image Craft / Visual

OS_MI17040B

2017 Intellectual Property Bronze Pencil

AKQA / New York

AKQA

The Snow Fox

Digital Product

OS_IP17009B

2017 Direct Marketing Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Print / Flat & Dimensional

OS_DI17048M

2017 Direct Marketing Merit Award

OgilvyOne / London

What 3 Words

Addressing The Problem

Print / Flat & Dimensional

OS_DI17054M

2017 Design Merit Award

Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo

MORI SHUSUI MUSEUM OF ART

Mori Shusui Museum of Art

Craft / Art Direction - Single or Series

OS_DE17253M

2017 Film Merit Award

The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

EITB - Euskal Irrati Telebista: Sin Ir Más Lejos

EITB - Perrito

Under 100K Budget

OS_FI17139M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17120M

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