The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Internet / Telecommunications

Award

Agency

Client

Title

Category

Annual ID

KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: CSR - Use of Technology / Use of Technology
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Craft - Data Visualization / Data Visualization
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal Agency: BlueDigital / Beijing Client: Baidu Category: Innovation - Websites / Websites
In Search of the Most Dangerous Town on the Internet Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Consumer - Web / Utility
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Finding Donut Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing
#MyFutureIsMineToSave Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
Sunday Grannies Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound
Igugu Agency: FCB 1886 / Johannesburg Client: Cell C Category: Craft - Music / Sound / Music / Sound
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Consumer - Web / User Experience
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
Close To Home Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
4G4GOOD Agency: DDB Group / Singapore Client: StarHub Category: CSR - Use of Technology / Use of Technology
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Use of Technology / Use of Technology
UN Happy Party Agency: Google Creative Lab / London + The Rumpus Room / London Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Digital Product / Digital Product
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Information Architecture / Information Architecture
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Architecture / Architecture
Igugu Agency: FCB 1886 / Johnnesburg Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign
Cable Effects Agency: Grey / New York Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Corporate Communications / Corporate Communications
Primer Agency: Google / New York Client: Google Category: Consumer - Mobile / User Experience
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Made with Code LED Dress Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London Client: Google Category: Innovation - Use of Technology / Use of Technology
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Websites / Services
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The New Desk Phone Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore Client: TBWA Singapore Category: Consumer - Collateral Design / Promotional Items - Single or Series
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Television / Over 60 Second - Single

2016 Mobile Bronze Pencil

Cheil Worldwide / Seoul

KT

KT Life Saving TV

CSR - Use of Technology / Use of Technology

MO16019B

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Craft - Art Direction / Art Direction

PO16067G

2016 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

BE16015S

2016 Intellectual Property Bronze Pencil

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

CSR - Physical / Digital / Physical / Digital

IP16007B

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Consumer - Collateral / Posters - Single

PO16016G

2016 UX / UI Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

UX16017S

2016 Interactive Silver Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Websites / Services

IN16007S

2016 UX / UI Bronze Pencil

Grow / Norfolk

Google

Google Shopping Insights

Craft - Data Visualization / Data Visualization

UX16019B

2016 Interactive Silver Pencil

BlueDigital / Beijing

Baidu

"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal

Innovation - Websites / Websites

IN16030S

2016 Branded Entertainment Silver Pencil

GREY / San Francisco

Norton by Symantec

In Search of the Most Dangerous Town on the Internet

Consumer - Broadcast & Film / Branded Documentary

BE16004S

2016 UX / UI Silver Pencil

Grow / Norfolk

Google

Google Shopping Insights

Consumer - Web / Utility

UX16001S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16030S

2016 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

Finding Donut

Consumer - Brand or Product Integration into Storyline / Film

BE16021B

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Editing / Editing

FI16084G

2016 Public Relations Gold Pencil

Ogilvy & Mather,Taipei / Taipei city

Far EasTone Telecommunications Company

#MyFutureIsMineToSave

CSR - Brands, Products & Services / Brands, Products & Services

PR16012G

2016 Social Media Bronze Pencil

MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest

Vodafone Romania

Sunday Grannies

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16002B

2016 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

Close To Home

Craft - Music / Sound / Music / Sound

BE16047S

2016 Radio Gold Pencil

FCB 1886 / Johannesburg

Cell C

Igugu

Craft - Music / Sound / Music / Sound

RA16012G

2016 Direct Bronze Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Digital / Websites, Microsites & Banners

DI16011B

2016 Film Bronze Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16035B

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Cinematography / Cinematography

FI16079G

2016 UX / UI Silver Pencil

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Consumer - Web / User Experience

UX16002S

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Craft - Writing / Writing

PO16072B

2016 Design Silver Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16037S

2016 Cross-Platform Gold Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

CP16008G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

CSR - Online Films & Video / Online Films & Video

FI16056G

2016 Mobile Silver Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Applications & Sites / Applications & Sites

MO16015S

2016 Cross-Platform Gold Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Integrated Branding / Integrated Branding

CP16015G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Collateral / Posters - Campaign

PO16020G

2016 Mobile Merit Award

DDB Group / Singapore

StarHub

4G4GOOD

CSR - Use of Technology / Use of Technology

MO16070M

2016 Mobile Merit Award

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Use of Technology / Use of Technology

MO16072M

2016 Mobile Merit Award

Google Creative Lab / London + The Rumpus Room / London

Google

UN Happy Party

Non-Profit - Applications & Sites / Applications & Sites

MO16076M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Television / 60 Second - Single

FI16103M

2016 Intellectual Property Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Digital Product / Digital Product

IP16016M

2016 Print & Outdoor Merit Award

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Consumer - Collateral / Promotional Items - Single or Campaign

PO16135M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Information Architecture / Information Architecture

UX16067M

2016 Responsive Environments Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Architecture / Architecture

RE16011M

2016 Radio Merit Award

FCB 1886 / Johnnesburg

Cell C

Igugu

Consumer - Advertising - Campaign / Advertising - Campaign

RA16021M

2016 Radio Merit Award

Grey / New York

DirecTV

Cable Effects

Consumer - Advertising - Campaign / Advertising - Campaign

RA16024M

2016 Public Relations Merit Award

Marcel / Paris

Orange

RelockLove

Consumer - Corporate Communications / Corporate Communications

PR16041M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Consumer - Mobile / User Experience

UX16038M

2016 Design Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16173M

2016 Branded Entertainment Merit Award

BBDO / New York

AT&T

Close To Home

Craft - Cinematography / Cinematography

BE16114M

2016 Responsive Environments Merit Award

72andSunny / Los Angeles + Nexus Interactive Arts / London

Google

Made with Code LED Dress

Innovation - Use of Technology / Use of Technology

RE16020M

2016 Interactive Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Websites / Services

IN16048M

2016 Direct Merit Award

Cheil Worldwide / Seoul

KT

KT Life Saving TV

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16095M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Websites / Branded Games

IN16054M

2016 Branded Entertainment Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16101M

2016 Design Merit Award

TBWA\ / Singapore + eg+ worldwide / SIngapore

TBWA Singapore

The New Desk Phone

Consumer - Collateral Design / Promotional Items - Single or Series

DE16106M

2016 Film Merit Award

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Television / Over 60 Second - Single

FI16144M

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