The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Internet / Telecommunications

Award

Agency

Client

Title

Category

Annual ID

Close To Home Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
#MyFutureIsMineToSave Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Igugu Agency: FCB 1886 / Johannesburg Client: Cell C Category: Craft - Music / Sound / Music / Sound
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal Agency: BlueDigital / Beijing Client: Baidu Category: Innovation - Websites / Websites
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Consumer - Web / User Experience
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound
In Search of the Most Dangerous Town on the Internet Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Consumer - Web / Utility
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Finding Donut Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Craft - Data Visualization / Data Visualization
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
Sunday Grannies Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: CSR - Use of Technology / Use of Technology
Educative Wifi Agency: Jung von Matt AG / Hamburg Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge Agency: Special / Auckland Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Fletcher's Drive Agency: ESPN CreativeWorks / New York Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Information Architecture / Information Architecture
Creative Freedom Agency: 72andSunny / Los Angeles Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Play the Bridge Agency: Special / Auckland Client: 2degrees Category: Consumer - Architecture / Architecture
Smart Sentry Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Television / Over 60 Second - Single
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Websites / Services
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Inside Abbey Road Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Web / User Experience
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Corporate Communications / Corporate Communications
UN Happy Party Agency: Google Creative Lab / London + The Rumpus Room / London Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Mobile Music Video Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
3-second Cooking, Super Fried Dumpling Agency: TOKYU AGENCY INC. / Tokyo Client: NTT DOCOMO Category: Consumer - Broadcast & Film / Branded Film

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

CSR - Online Films & Video / Online Films & Video

FI16056G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Cinematography / Cinematography

FI16079G

2016 Cross-Platform Gold Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Integrated Branding / Integrated Branding

CP16015G

2016 Cross-Platform Gold Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

CP16008G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Editing / Editing

FI16084G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Craft - Art Direction / Art Direction

PO16067G

2016 Public Relations Gold Pencil

Ogilvy & Mather,Taipei / Taipei city

Far EasTone Telecommunications Company

#MyFutureIsMineToSave

CSR - Brands, Products & Services / Brands, Products & Services

PR16012G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Consumer - Collateral / Posters - Single

PO16016G

2016 Radio Gold Pencil

FCB 1886 / Johannesburg

Cell C

Igugu

Craft - Music / Sound / Music / Sound

RA16012G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Collateral / Posters - Campaign

PO16020G

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16030S

2016 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

BE16015S

2016 Interactive Silver Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Websites / Services

IN16007S

2016 Interactive Silver Pencil

BlueDigital / Beijing

Baidu

"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal

Innovation - Websites / Websites

IN16030S

2016 UX / UI Silver Pencil

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Consumer - Web / User Experience

UX16002S

2016 Design Silver Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16037S

2016 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

Close To Home

Craft - Music / Sound / Music / Sound

BE16047S

2016 Branded Entertainment Silver Pencil

GREY / San Francisco

Norton by Symantec

In Search of the Most Dangerous Town on the Internet

Consumer - Broadcast & Film / Branded Documentary

BE16004S

2016 Mobile Silver Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Applications & Sites / Applications & Sites

MO16015S

2016 UX / UI Silver Pencil

Grow / Norfolk

Google

Google Shopping Insights

Consumer - Web / Utility

UX16001S

2016 UX / UI Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

UX16017S

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Craft - Writing / Writing

PO16072B

2016 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

Finding Donut

Consumer - Brand or Product Integration into Storyline / Film

BE16021B

2016 Direct Bronze Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Digital / Websites, Microsites & Banners

DI16011B

2016 Film Bronze Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16035B

2016 UX / UI Bronze Pencil

Grow / Norfolk

Google

Google Shopping Insights

Craft - Data Visualization / Data Visualization

UX16019B

2016 Intellectual Property Bronze Pencil

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

CSR - Physical / Digital / Physical / Digital

IP16007B

2016 Social Media Bronze Pencil

MCCANN / Bucharest + UM ROMANIA / Bucharest

Vodafone Romania

Sunday Grannies

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16002B

2016 Mobile Bronze Pencil

Cheil Worldwide / Seoul

KT

KT Life Saving TV

CSR - Use of Technology / Use of Technology

MO16019B

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

Vodafone

Educative Wifi

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16168M

2016 Print & Outdoor Merit Award

Special / Auckland

2degrees

Play the Bridge

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16170M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Television / 60 Second - Single

FI16103M

2016 Film Merit Award

ESPN CreativeWorks / New York

AT&T - It Can Wait

Fletcher's Drive

CSR - Online Films & Video / Online Films & Video

FI16220M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Information Architecture / Information Architecture

UX16067M

2016 Print & Outdoor Merit Award

72andSunny / Los Angeles

Dropbox

Creative Freedom

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16150M

2016 Responsive Environments Merit Award

Special / Auckland

2degrees

Play the Bridge

Consumer - Architecture / Architecture

RE16011M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

Smart Sentry

Consumer - Applications & Sites / Consumer Goods

MO16029M

2016 Film Merit Award

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Television / Over 60 Second - Single

FI16144M

2016 Branded Entertainment Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16101M

2016 Interactive Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Websites / Services

IN16048M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Websites / Websites

IN16095M

2016 Interactive Merit Award

Google Creative Lab / London

Google

Inside Abbey Road

Innovation - Websites / Websites

IN16098M

2016 UX / UI Merit Award

CP+B / LA

PayPal / Airbnb

Meet Halfway

Consumer - Web / User Experience

UX16025M

2016 Public Relations Merit Award

Marcel / Paris

Orange

RelockLove

Consumer - Corporate Communications / Corporate Communications

PR16041M

2016 Mobile Merit Award

Google Creative Lab / London + The Rumpus Room / London

Google

UN Happy Party

Non-Profit - Applications & Sites / Applications & Sites

MO16076M

2016 Direct Merit Award

Cheil Worldwide / Seoul

KT

KT Life Saving TV

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16095M

2016 Branded Entertainment Merit Award

BBDO / New York

AT&T

Close To Home

Craft - Cinematography / Cinematography

BE16114M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

Innovation - Innovation in Mobile / Innovation in Mobile

MO16088M

2016 Mobile Merit Award

Virtue Worldwide: Creative Services by VICE / Brooklyn

Fido

Mobile Music Video

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16053M

2016 Branded Entertainment Merit Award

TOKYU AGENCY INC. / Tokyo

NTT DOCOMO

3-second Cooking, Super Fried Dumpling

Consumer - Broadcast & Film / Branded Film

BE16054M

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