The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Innovation in Interactive / Experiential
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Brand Transformation
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Single
PS VR "Skyrim"
Agency: BBH / New York + Hungry Man / Los Angeles
Client: PlayStation Category: Online Films & Video / Pre-Roll Video - Single
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Television / Short Form - Single
Clash of Clans - Virtual Reality
Agency: Barton F. Graf / New York + Psyop / Los Angels
Client: Supercell Category: Consumer - Advertising / Interactive Video
Boom Beach Influencer Package
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Print / Dimensional Mailing
Award:
2018 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18091M
Award:
2018 Cross-Platform Merit Award
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Brand Transformation
Annual ID:
OS_CP18048M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Annual ID:
OS_CP18052M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Annual ID:
OS_CP18067M
Award:
2018 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed.
Category:
Television / Long Form - Single
Annual ID:
OS_FI18089M
Award:
2018 Film Merit Award
Agency:
BBH / New York + Hungry Man / Los Angeles
Client:
PlayStation
Title:
PS VR "Skyrim"
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18154M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Television / Short Form - Single
Annual ID:
OS_FI18066M
Award:
2016 Interactive Merit Award
Agency:
Barton F. Graf / New York + Psyop / Los Angels
Client:
Supercell
Title:
Clash of Clans - Virtual Reality
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16066M