The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Non-Alcoholic Drinks

Award

Agency

Client

Title

Category

Annual ID

Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Newspaper / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Magazine / Campaign
Guta Cafe Rebranding Agency: M-N Associates / Ho Chi Minh City Client: Guta Cafe Vietnam Category: Branding / Identity System
The Carbonation Agency: .Oddity Studio / Hong Kong Client: The Carbonation Category: Branding / Identity System
Lonely Rambutan Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok Client: Malee Group Public Company Limited Category: Active Engagement
Lonely Rambutan Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Craft / Art Direction
The Phonetic Can Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated PR Campaign
Purpose Agency: Wieden+Kennedy / London + Somesuch / London Client: Coca Cola Category: Craft - Sound Design / Single
The Phonetic Can Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated Branding Campaign
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
The Dress for Respect Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Cultural Driver
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
Fuit with a clean record Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign
Coconut Milk Agency: Leo Burnett / Toronto Client: Grinning Face Category: Packaging / Mass-market
SIMPLo - One Sip is All it Takes Agency: Planeta Design AB / Stockholm Client: SIMPLo Category: Packaging / Mass-market
Equality Time Agency: Wunderman Phantasia / Lima Client: Coca-Cola Company Category: Innovation in Radio & Audio
Heart of a Lio Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles Client: Gatorade Category: Craft - Animation / Single
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Garden of Goodness Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
We Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Design / Moving Image
Bubbles Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Experiential Radio
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Radio
Cup Agency: Memac Ogilvy / Dubai Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Bandido — disrupting the Californian coffee scene. Agency: Magpie Studio / London Client: Bandido Coffee Co Category: Branding / Logo
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Use of Visuals
vitaminwater Brand Book Agency: COLLINS / NEW YORK Client: vitaminwater Category: Editorial / Book Interior
Anchor Milk Slams Agency: Colenso BBDO / Auckland + Assembly / Auckland Client: Fonterra Brands NZ Category: Craft - Writing / Campaign
G Active - Water Made Active Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Utility
Why Not Zero Agency: Wieden+Kennedy / New York + Titmouse / New York Client: Jordan Brand Category: Craft - Use of Music / Original Music - Single or Campaign
A statement for tolerance Agency: loved gmbh / Hamburg Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
Open Gallery Agency: R/GA / Chicago Client: LIFEWTR Category: Social Engagement / User-Generated Content
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Art Direction
Snack Time Agency: DDB Canada / Vancouver Client: Milk West Category: Online / Short Form - Campaign

2020 Print Silver Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Newspaper / Campaign

OS_PT20_002S

2020 Out of Home Bronze Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Billboards & Transit / Campaign

OS_OH20_004B

2020 Print Silver Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Magazine / Campaign

OS_PT20_006S

2020 Design Merit Award

M-N Associates / Ho Chi Minh City

Guta Cafe Vietnam

Guta Cafe Rebranding

Branding / Identity System

OS_DE20_080M

2020 Design Merit Award

.Oddity Studio / Hong Kong

The Carbonation

The Carbonation

Branding / Identity System

OS_DE20_085M

2020 Social Media Merit Award

Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok

Malee Group Public Company Limited

Lonely Rambutan

Active Engagement

OS_SM20_074M

2020 Direct Marketing Merit Award

Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok

Malee Group Public Company Limited

Lonely Rambutan

Digital & Online / Social Media Post - Campaign

OS_DI20_097M

2020 Print Merit Award

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Craft / Art Direction

OS_PT20_073M

2020 Public Relations Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Coca-Cola Company

The Phonetic Can

Integrated PR Campaign

OS_PR20_069M

2020 Moving Image Craft Merit Award

Wieden+Kennedy / London + Somesuch / London

Coca Cola

Purpose

Craft - Sound Design / Single

OS_MI20_096M

2020 Integrated Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Coca-Cola Company

The Phonetic Can

Integrated Branding Campaign

OS_IG20_021M

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Public Relations Silver Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Integrated PR Campaign

OS_PR19027S

2019 Intellectual Property Bronze Pencil

Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo

Coca-Cola Brasil

The Dress for Respect

Integrated Digital & Physical Product

OS_IP19008B

2019 Public Relations Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Brand Voice

OS_PR19018B

2019 Direct Marketing Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19020B

2019 Cultural Driver Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Cultural Driver

OS_CD19004B

2019 Social Media Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Social Engagement / Stunts & Activations

OS_SM19068M

2019 Radio & Audio Merit Award

BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin

Antidote Vertriebs GmbH

Fuit with a clean record

Broadcast / Campaign

OS_RA19028M

2019 Design Merit Award

Leo Burnett / Toronto

Grinning Face

Coconut Milk

Packaging / Mass-market

OS_DE19156M

2019 Design Merit Award

Planeta Design AB / Stockholm

SIMPLo

SIMPLo - One Sip is All it Takes

Packaging / Mass-market

OS_DE19162M

2019 Radio & Audio Merit Award

Wunderman Phantasia / Lima

Coca-Cola Company

Equality Time

Innovation in Radio & Audio

OS_RA19056M

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles

Gatorade

Heart of a Lio

Craft - Animation / Single

OS_MI19095M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

2019 Creative Effectiveness Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Creative Effectiveness / Single Country or Region

OS_CE19023M

2019 Design Merit Award

Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland

Sanitarium

Garden of Goodness

Experiential / Environmental / Outdoor Spaces

OS_DE19184M

2019 Branded Entertainment Merit Award

Fitzco//McCann / Atlanta

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

OS_BE19080M

2019 Moving Image Craft Merit Award

M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London

Coca-Cola

We

Craft - Use of Music / Licensed / Adapted Music

OS_MI19124M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Non-traditional & Guerrilla Marketing

OS_DI19087M

2019 Direct Marketing Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Non-traditional & Guerrilla Marketing

OS_DI19091M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Physical Items

OS_DI19042M

2018 Radio Gold Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

OS_RA18009G

2018 Moving Image Craft Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Craft - Innovation in Moving Image Craft / Visual

OS_MI18050G

2018 Design Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Innovation in Design / Moving Image

OS_DE18074G

2018 Print & Outdoor Silver Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Bubbles

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

OS_PO18031S

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Experiential Radio

OS_RA18013S

2018 Radio Silver Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Radio

OS_RA18027S

2018 Print & Outdoor Bronze Pencil

Memac Ogilvy / Dubai

Coca-Cola Middle East

Cup

Craft / Art Direction - Single or Campaign

OS_PO18056B

2018 Design Bronze Pencil

Magpie Studio / London

Bandido Coffee Co

Bandido — disrupting the Californian coffee scene.

Branding / Logo

OS_DE18003B

2018 Social Media Gold Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Use of Visuals

OS_SM18018G

2018 Design Silver Pencil

COLLINS / NEW YORK

vitaminwater

vitaminwater Brand Book

Editorial / Book Interior

OS_DE18011S

2018 Moving Image Craft Gold Pencil

Colenso BBDO / Auckland + Assembly / Auckland

Fonterra Brands NZ

Anchor Milk Slams

Craft - Writing / Campaign

OS_MI18015G

2018 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Gatorade

G Active - Water Made Active

Craft / Animation - Single or Series

OS_DE18065S

2018 Radio Bronze Pencil

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Craft / Use of Music - Single or Campaign

OS_RA18025B

2018 Mobile Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Utility

OS_MO18040M

2018 Moving Image Craft Merit Award

Wieden+Kennedy / New York + Titmouse / New York

Jordan Brand

Why Not Zero

Craft - Use of Music / Original Music - Single or Campaign

OS_MI180144M

2018 Public Relations Merit Award

loved gmbh / Hamburg

ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG

A statement for tolerance

Brand Voice

OS_PR18059M

2018 Social Media Merit Award

R/GA / Chicago

LIFEWTR

Open Gallery

Social Engagement / User-Generated Content

OS_SM18048M

2018 Interactive Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Craft / Art Direction

OS_IN18082M

2018 Branded Entertainment Merit Award

DDB Canada / Vancouver

Milk West

Snack Time

Online / Short Form - Campaign

OS_BE18069M

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