The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Non-Alcoholic Drinks

Award

Agency

Client

Title

Category

Annual ID

Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
Find Your Own Way Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo Client: Otsuka Pharmaceutical Co., Ltd. Category: Production Design
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Billboards & Transit / Series
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Promotional / Posters - Series
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Newspaper / Series
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Out of Home / Series
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Photography
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC) Client: Pepsi Category: Promotional / Print Advertisements
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Active Engagement / Call to Action
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Goals for Sustainable Development
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Printing & Paper Craft
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Posters / Series
Long copy Billboard Agency: Oatly Department of Mind Control / Malmö Client: Oatly Category: Craft / Writing
Awa Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima Client: Andea Water Category: Innovation & Transformation / Innovation in Experiential
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Photography
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC) Client: Pepsi Category: Craft / Art Direction
They Need Guidance Agency: GUT / Buenos Aires Client: The Coca-Cola Company / Sprite Category: Online Films & Video / Long Form - Single
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Creative Effectiveness / Consumer / Brand
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Online Community / Use of Existing Platform
Tropicana Toothpaste Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York Client: Tropicana Category: Promotional Items
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Single Country or Region / Consumer / Brand
Sunbrew Agency: DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York Client: AB InBev / Corona Category: Brand Voice
Awa Agency: FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima Client: Andea Water Category: Innovation & Transformation / Innovation in Public Relations
Better With Pepsi - Burger King Print Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
Better With Pepsi - McDonald's Print Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
Better With Pepsi - Wendy's Print Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: P.O.P. & In-Store / Single
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Newspaper / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Magazine / Campaign
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Billboards & Transit / Campaign
Lonely Rambutan Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign
Purpose Agency: Wieden+Kennedy / London + Somesuch / London Client: Coca Cola Category: Craft - Sound Design / Single
Try Not To Hear This Agency: DAVID / Miami + The Coca-Cola Company / Milan Client: The Coca-Cola Company Category: Craft / Art Direction
Guta Cafe Rebranding Agency: M-N Associates / Ho Chi Minh City Client: Guta Cafe Vietnam Category: Branding / Identity System
The Carbonation Agency: .Oddity Studio / Hong Kong Client: The Carbonation Category: Branding / Identity System
The Phonetic Can Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated Branding Campaign
The Phonetic Can Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Client: Coca-Cola Company Category: Integrated PR Campaign
Lonely Rambutan Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok Client: Malee Group Public Company Limited Category: Active Engagement
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
The Dress for Respect Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Cultural Driver
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Fuit with a clean record Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign
Heart of a Lio Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles Client: Gatorade Category: Craft - Animation / Single
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals

2022 Out of Home Gold Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Art Direction

OS22_OH007G

2022 Moving Image Craft Gold Pencil

DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo

Otsuka Pharmaceutical Co., Ltd.

Find Your Own Way

Production Design

OS22_MI010G

2022 Out of Home Silver Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Billboards & Transit / Series

OS22_OH014S

2022 Design Silver Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Promotional / Posters - Series

OS22_DE024S

2022 Print Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Newspaper / Series

OS22_PT017B

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Out of Home / Series

OS22_DE042B

2022 Print Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Art Direction

OS22_PT018B

2022 Out of Home Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Photography

OS22_OH027B

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)

Pepsi

Better With Pepsi

Promotional / Print Advertisements

OS22_DE038B

2022 Social Media Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Active Engagement / Call to Action

OS22_SM071M

2022 Sustainable Development Pencil Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Goals for Sustainable Development

OS22_SD005M

2022 Design Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Printing & Paper Craft

OS22_DE156M

2022 Gaming Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Innovation & Transformation / Innovation in Gaming

OS22_GA020M

2022 Print Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Posters / Series

OS22_PT035M

2022 Out of Home Merit Award

Oatly Department of Mind Control / Malmö

Oatly

Long copy Billboard

Craft / Writing

OS22_OH059M

2022 Experiential & Immersive Merit Award

FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima

Andea Water

Awa

Innovation & Transformation / Innovation in Experiential

OS22_EX069M

2022 Print Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Photography

OS22_PT058M

2022 Design Merit Award

alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)

Pepsi

Better With Pepsi

Craft / Art Direction

OS22_DE132M

2022 Film Merit Award

GUT / Buenos Aires

The Coca-Cola Company / Sprite

They Need Guidance

Online Films & Video / Long Form - Single

OS22_FI088M

2022 Creative Effectiveness Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Creative Effectiveness / Consumer / Brand

OS22_CE015M

2022 Interactive, Online & Mobile Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Online Community / Use of Existing Platform

OS22_IN044M

2022 Health & Wellness Merit Award

Cramer-Krasselt / Chicago + MullenLowe PR / New York

Tropicana

Tropicana Toothpaste

Promotional Items

OS22_HW037M

2022 Creative Effectiveness Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Single Country or Region / Consumer / Brand

OS22_CE027M

2022 Public Relations Merit Award

DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York

AB InBev / Corona

Sunbrew

Brand Voice

OS22_PR051M

2022 Public Relations Merit Award

FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima

Andea Water

Awa

Innovation & Transformation / Innovation in Public Relations

OS22_PR074M

2022 Out of Home Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi - Burger King Print

P.O.P. & In-Store / Single

OS22_OH029M

2022 Out of Home Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi - McDonald's Print

P.O.P. & In-Store / Single

OS22_OH030M

2022 Out of Home Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi - Wendy's Print

P.O.P. & In-Store / Single

OS22_OH031M

2020 Print Silver Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Newspaper / Campaign

OS_PT20_002S

2020 Print Silver Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Magazine / Campaign

OS_PT20_006S

2020 Out of Home Bronze Pencil

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Billboards & Transit / Campaign

OS_OH20_004B

2020 Direct Marketing Merit Award

Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok

Malee Group Public Company Limited

Lonely Rambutan

Digital & Online / Social Media Post - Campaign

OS_DI20_097M

2020 Moving Image Craft Merit Award

Wieden+Kennedy / London + Somesuch / London

Coca Cola

Purpose

Craft - Sound Design / Single

OS_MI20_096M

2020 Print Merit Award

DAVID / Miami + The Coca-Cola Company / Milan

The Coca-Cola Company

Try Not To Hear This

Craft / Art Direction

OS_PT20_073M

2020 Design Merit Award

M-N Associates / Ho Chi Minh City

Guta Cafe Vietnam

Guta Cafe Rebranding

Branding / Identity System

OS_DE20_080M

2020 Design Merit Award

.Oddity Studio / Hong Kong

The Carbonation

The Carbonation

Branding / Identity System

OS_DE20_085M

2020 Integrated Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Coca-Cola Company

The Phonetic Can

Integrated Branding Campaign

OS_IG20_021M

2020 Public Relations Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Coca-Cola Company

The Phonetic Can

Integrated PR Campaign

OS_PR20_069M

2020 Social Media Merit Award

Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok

Malee Group Public Company Limited

Lonely Rambutan

Active Engagement

OS_SM20_074M

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Public Relations Silver Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Integrated PR Campaign

OS_PR19027S

2019 Intellectual Property Bronze Pencil

Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo

Coca-Cola Brasil

The Dress for Respect

Integrated Digital & Physical Product

OS_IP19008B

2019 Cultural Driver Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Cultural Driver

OS_CD19004B

2019 Direct Marketing Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19020B

2019 Public Relations Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Brand Voice

OS_PR19018B

2019 Branded Entertainment Merit Award

Fitzco//McCann / Atlanta

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

OS_BE19080M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Physical Items

OS_DI19042M

2019 Radio & Audio Merit Award

BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin

Antidote Vertriebs GmbH

Fuit with a clean record

Broadcast / Campaign

OS_RA19028M

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles

Gatorade

Heart of a Lio

Craft - Animation / Single

OS_MI19095M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

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