The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Better With Pepsi - McDonald's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: P.O.P. & In-Store / Single
Better With Pepsi - Wendy's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: P.O.P. & In-Store / Single
They Need Guidance
Agency: GUT / Buenos Aires
Client: The Coca-Cola Company / Sprite Category: Online Films & Video / Long Form - Single
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Printing & Paper Craft
Awa
Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client: Andea Water Category: Innovation & Transformation / Innovation in Experiential
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Online Community / Use of Existing Platform
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Sustainable Development Goals
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
Sunbrew
Agency: DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York
Client: AB InBev / Corona Category: Brand Voice
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Active Engagement / Call to Action
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi Category: Craft / Art Direction
Tropicana Toothpaste
Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client: Tropicana Category: Promotional Items
Awa
Agency: FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima
Client: Andea Water Category: Innovation & Transformation / Innovation in Public Relations
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Creative Effectiveness / Consumer / Brand
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Posters / Series
Long copy Billboard
Agency: Oatly Department of Mind Control / Malmö
Client: Oatly Category: Craft / Writing
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Single Country or Region / Consumer / Brand
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Writing / Single
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Active Engagement / Call to Action
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client: Ab InBev / Guarana Antarctica Category: Brand Partnerships
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Mobile-First Video / Over 15 Seconds
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client: Ab InBev / Guarana Antarctica Category: Non-traditional & Guerrilla Marketing
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Channel / Multi-Platform
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client: United Sodas of America Category: Branding / Identity System
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero Category: Television & VOD / Short Form - Single
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated Campaign
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn
Client: United Sodas of America Category: Packaging / Mass-market
Stranger Coke
Agency: Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions
Client: Coca-Cola Category: Promotional / Collateral Items
Family
Agency: GIGIL / Manila + Arcade / Manila
Client: RC Cola Category: Online Films & Video / Long Form - Single
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Gaming / Branded Games
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Out of Home / Brand Installations
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago
Client: Milk Processor Education Program (MilkPEP) Category: Integrated PR Campaign
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client: MTN DEW Category: Full Length Video / Single or Series / Episodic
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Full Length Video / Single or Series / Episodic
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Active Engagement / Call to Action
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Brand Voice
MASK ID
Agency: INNOCEAN / Seoul + Planit Production / Seoul
Client: Dal.komm Coffee X the Ministry of Health and Welfare Category: Innovation & Transformation / Innovation in Lockdown
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Short Form Video / Single
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Games
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Post / Series
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Direction / Single
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Cultural Driver
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee Category: Spatial Design / Experiential & Immersive
Award:
2022 Out of Home Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi - McDonald's Print
Category:
P.O.P. & In-Store / Single
Annual ID:
OS22_OH030M
Award:
2022 Out of Home Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi - Wendy's Print
Category:
P.O.P. & In-Store / Single
Annual ID:
OS22_OH031M
Award:
2022 Film Merit Award
Agency:
GUT / Buenos Aires
Client:
The Coca-Cola Company / Sprite
Title:
They Need Guidance
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI088M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE156M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS22_EX069M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN044M
Award:
2022 Sustainable Development Goals Pencil Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Sustainable Development Goals
Annual ID:
OS22_SD005M
Award:
2022 Gaming Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA020M
Award:
2022 Public Relations Merit Award
Agency:
DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York
Client:
AB InBev / Corona
Title:
Sunbrew
Category:
Brand Voice
Annual ID:
OS22_PR051M
Award:
2022 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM071M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_DE132M
Award:
2022 Health & Wellness Merit Award
Agency:
Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client:
Tropicana
Title:
Tropicana Toothpaste
Category:
Promotional Items
Annual ID:
OS22_HW037M
Award:
2022 Public Relations Merit Award
Agency:
FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS22_PR074M
Award:
2022 Creative Effectiveness Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE015M
Award:
2022 Print Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Posters / Series
Annual ID:
OS22_PT035M
Award:
2022 Out of Home Merit Award
Agency:
Oatly Department of Mind Control / Malmö
Client:
Oatly
Title:
Long copy Billboard
Category:
Craft / Writing
Annual ID:
OS22_OH059M
Award:
2022 Creative Effectiveness Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE027M
Award:
2021 Moving Image Craft Silver Pencil
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Writing / Single
Annual ID:
OS_MI21_007S
Award:
2021 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_024S
Award:
2021 Public Relations Silver Pencil
Agency:
SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Brand Partnerships
Annual ID:
OS_PR21_022S
Award:
2021 Mobile Silver Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO21_007S
Award:
2021 Direct Marketing Bronze Pencil
Agency:
SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_023B
Award:
2021 Social Media Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_006B
Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Branding / Identity System
Annual ID:
OS_DE21_051M
Award:
2021 Film Merit Award
Agency:
Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_043M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Campaign
Annual ID:
OS_DM21_101M
Award:
2021 Integrated Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_022M
Award:
2021 Out of Home Merit Award
Agency:
Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_085M
Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Packaging / Mass-market
Annual ID:
OS_DE21_100M
Award:
2021 Design Merit Award
Agency:
Wunderman Thompson / São Paulo + Coca-Cola + Pixel Solutions
Client:
Coca-Cola
Title:
Stranger Coke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_098M
Award:
2021 Film Merit Award
Agency:
GIGIL / Manila + Arcade / Manila
Client:
RC Cola
Title:
Family
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_088M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_057M
Award:
2021 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Annual ID:
OS_EX21_042M
Award:
2021 Integrated Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_044M
Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE21_129M
Award:
2021 Public Relations Merit Award
Agency:
Weber Shandwick / Chicago
Client:
Milk Processor Education Program (MilkPEP)
Title:
The Swim Heard ‘Round the World
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_086M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client:
MTN DEW
Title:
Bob Ross
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_050M
Award:
2021 Branded Entertainment Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_052M
Award:
2021 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Media Relations
Annual ID:
OS_PR21_037M
Award:
2021 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_081M
Award:
2021 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_047M
Award:
2021 Public Relations Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Annual ID:
OS_PR21_065M
Award:
2021 Design Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul
Client:
Dal.komm Coffee X the Ministry of Health and Welfare
Title:
MASK ID
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_190M
Award:
2021 Branded Entertainment Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Short Form Video / Single
Annual ID:
OS_BE21_033M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Games
Annual ID:
OS_BE21_060M
Award:
2021 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Post / Series
Annual ID:
OS_SM21_057M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_079M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Direction / Single
Annual ID:
OS_MI21_037M
Award:
2021 Cultural Driver Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Cultural Driver
Annual ID:
OS_CD21_015M
Award:
2021 Design Merit Award
Agency:
3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_135M