The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Non-Profit

Award

Agency

Client

Title

Category

Annual ID

Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Best of Direct Marketing
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Best of Design
Back to School Essentials Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Creative Effectiveness
This Girl Can Agency: FCB Inferno / London + Partizan / London Client: Sport England Category: Fusion Pencil
The Call Agency: The Bloc / New York Client: Empowher NY Category: Fusion Pencil
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Goals for Sustainable Development
The UNSeen Story Agency: MullenLowe / New York + UN Women + MediaHub Client: UN Women Category: Goals for Sustainable Development
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Innovation & Transformation / Innovation in Design
Project Understood Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto Client: Canadian Down Syndrome Society Category: Multi-Country or Global / Non-Profit / Charity
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Games
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series
The Norwegian Landscape / New Norwegian Passport Agency: Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate Client: The National Police Directorate Norway Category: Editorial / Books
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Low Budget / Under 50K Budget
For Your Consideration Agency: Saatchi & Saatchi / New York Client: Women in Film Category: Out of Home / Billboards & Transit
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Out of Home / Brand Installations
Live from the Library Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Chicago Public Library Category: Influencer Marketing / Single Channel
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Digital Design
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Physical Items
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Active Engagement / Call to Action
Undercover Avatar Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Active Engagement / Call to Action
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Experiential Music & Sound
San Francisco Symphony Dynamic Typography Agency: COLLINS + San Francisco Symphony Client: San Francisco Symphony Category: Typography / Dynamic / In Motion
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Integrated Campaign
Call Girls Agency: Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm Client: Talita Category: Custom / User-Generated Content
San Francisco Symphony Brand Identity Agency: COLLINS + San Francisco Symphony Client: San Francisco Symphony Category: Branding / Identity System
Back to School Essentials Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products
The Black Plaque Project Agency: Havas / London Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Community Building
Donation Dollar Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Spatial Design / Experiential & Immersive
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Stunts & Activations
Whatever It Takes Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
JUST A WALL Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris Client: Innocence en danger Category: Out of Home / Health & Wellness
Migrants on Amazon Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Social Channel / Single Platform
ABCs of Survival Agency: The Bloc / New York Client: National Black Child Development Institute Category: Editorial / Books
Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Physical Product & Mobile Integration
Undercover Avatar Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Influencer Marketing / Multi-Channel
Migrants on Amazon Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Digital & Online / Ecommerce
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential / Brand Installations
Eurythenes plasticus Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Branding Campaign
Invisible Hate Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York Client: NAACP Atlanta Category: Events & Experiential
Drowned Requiem Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg Client: United4Rescue Category: Craft / Use of Sound
Life Below Water Agency: Goodby Silverstein & Partners / San Francisco Client: Google / United Nations / Tribeca Enterprises Category: Writing / Single
Living Radars Agency: lg2 / Québec + Touché! + BLVD Client: Société de l'assurance automobile du Québec Category: Innovation & Transformation / Innovation in Out of Home

2021 Direct Marketing Best of Discipline Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Best of Direct Marketing

OS_DM21_001G

2021 Design Best of Discipline Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Best of Design

OS_DE21_001G

2021 Creative Effectiveness Best of Discipline Pencil

BBDO / New York

Sandy Hook Promise

Back to School Essentials

Best of Creative Effectiveness

OS_CE21_001G

2021 Fusion Pencil Fusion Pencil

FCB Inferno / London + Partizan / London

Sport England

This Girl Can

Fusion Pencil

OS_FP21_001F

2021 Fusion Pencil Fusion Pencil

The Bloc / New York

Empowher NY

The Call

Fusion Pencil

OS_FP21_002F

2021 Sustainable Development Pencil SDG Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Goals for Sustainable Development

OS_SD21_001D

2021 Sustainable Development Pencil SDG Pencil

MullenLowe / New York + UN Women + MediaHub

UN Women

The UNSeen Story

Goals for Sustainable Development

OS_SD21_003D

2021 Design Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Innovation & Transformation / Innovation in Design

OS_DE21_040G

2021 Creative Effectiveness Gold Pencil

FCB / Toronto + Canadian Down Syndrome Society / Toronto

Canadian Down Syndrome Society

Project Understood

Multi-Country or Global / Non-Profit / Charity

OS_CE21_016G

2021 Digital Craft Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Cross-Channel UX / UI / Digital / Physical

OS_DC21_005G

2021 Branded Entertainment Gold Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Games

OS_BE21_008G

2021 Film Gold Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Television & VOD / Short Form - Series

OS_FI21_005G

2021 Design Gold Pencil

Neue Design Studio / Oslo + The National Criminal Investigation + The National Police Directorate

The National Police Directorate Norway

The Norwegian Landscape / New Norwegian Passport

Editorial / Books

OS_DE21_007G

2021 Film Gold Pencil

Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London

Global Women

A Career-Limiting Campaign

Low Budget / Under 50K Budget

OS_FI21_032G

2021 Direct Marketing Gold Pencil

Saatchi & Saatchi / New York

Women in Film

For Your Consideration

Out of Home / Billboards & Transit

OS_DM21_009G

2021 Direct Marketing Gold Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Digital & Online / Ecommerce

OS_DM21_017G

2021 Interactive & Online Gold Pencil

Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá

Colombia con Memoria Foundation

NarcoStore

Websites / Ecommerce

OS_IN21_003G

2021 Design Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Out of Home / Brand Installations

OS_DE21_001G

2021 Social Media Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago

Chicago Public Library

Live from the Library

Influencer Marketing / Single Channel

OS_SM21_030G

2021 Social Media Gold Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Innovation & Transformation / Innovation in Lockdown

OS_SM21_040G

2021 Design Gold Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Digital Design

OS_DE21_019G

2021 Direct Marketing Gold Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Physical Items

OS_DM21_003G

2021 Social Media Gold Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Active Engagement / Call to Action

OS_SM21_019G

2021 Social Media Gold Pencil

Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Active Engagement / Call to Action

OS_SM21_020G

2021 Music & Sound Craft Gold Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Experiential Music & Sound

OS_MS21_002G

2021 Design Gold Pencil

COLLINS + San Francisco Symphony

San Francisco Symphony

San Francisco Symphony Dynamic Typography

Typography / Dynamic / In Motion

OS_DE21_012G

2021 Direct Marketing Gold Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Integrated Campaign

OS_DM21_024G

2021 Music & Sound Craft Gold Pencil

Åkestam Holst NoA / Stockholm + Flickorna Larsson / Stockholm + Wikberg & Frisk / Stockholm + ACNE Film / Stockholm

Talita

Call Girls

Custom / User-Generated Content

OS_MS21_004G

2021 Design Gold Pencil

COLLINS + San Francisco Symphony

San Francisco Symphony

San Francisco Symphony Brand Identity

Branding / Identity System

OS_DE21_004G

2021 Creative Effectiveness Gold Pencil

BBDO / New York

Sandy Hook Promise

Back to School Essentials

Creative Effectiveness / Non-Profit / Charity

OS_CE21_001G

2021 Print Gold Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Promotional Items / Physical Products

OS_PT21_014G

2021 Design Gold Pencil

Havas / London

Nubian Jak Community Trust

The Black Plaque Project

Spatial Design / Wayfinding

OS_DE21_026G

2021 Direct Marketing Gold Pencil

FCB Inferno / London

The Big Issue & LinkedIn

Raising Profiles

Innovation & Transformation / Innovation in Lockdown

OS_DM21_040G

2021 Public Relations Gold Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum

Reporters Without Borders

THE UNCENSORED LIBRARY

Community Building

OS_PR21_006G

2021 Direct Marketing Gold Pencil

Saatchi & Saatchi / Australia + Herd MSL / Australia

The Royal Australian Mint

Donation Dollar

Non-traditional & Guerrilla Marketing

OS_DM21_001G

2021 Design Gold Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Spatial Design / Experiential & Immersive

OS_DE21_024G

2021 Social Media Gold Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Stunts & Activations

OS_SM21_028G

2021 Moving Image Craft Gold Pencil

Iconoclast / London + AMV BBDO / London

Macmillan Cancer Support

Whatever It Takes

Casting

OS_MI21_030G

2021 Health, Wellness & Pharma Gold Pencil

ROSA PARIS + Schmooze / Paris + SOVAGE / Paris

Innocence en danger

JUST A WALL

Out of Home / Health & Wellness

OS_HW21_015G

2021 Social Media Silver Pencil

BETC / Paris + General Pop / Paris + La-Bo / Paris

Auberge des Migrants

Migrants on Amazon

Social Channel / Single Platform

OS_SM21_003S

2021 Design Silver Pencil

The Bloc / New York

National Black Child Development Institute

ABCs of Survival

Editorial / Books

OS_DE21_008S

2021 Mobile Silver Pencil

FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago

City of Chicago

Boards of Change

Physical Product & Mobile Integration

OS_MO21_008S

2021 Social Media Silver Pencil

Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Influencer Marketing / Multi-Channel

OS_SM21_034S

2021 Direct Marketing Silver Pencil

BETC / Paris + General Pop / Paris + La-Bo / Paris

Auberge des Migrants

Migrants on Amazon

Digital & Online / Ecommerce

OS_DM21_018S

2021 Branded Entertainment Silver Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Experiential / Brand Installations

OS_BE21_011S

2021 Integrated Silver Pencil

BBDO Group Germany GmbH + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Integrated Branding Campaign

OS_IG21_002S

2021 Public Relations Silver Pencil

22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York

NAACP Atlanta

Invisible Hate

Events & Experiential

OS_PR21_017S

2021 Experiential & Immersive Silver Pencil

fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg

United4Rescue

Drowned Requiem

Craft / Use of Sound

OS_EX21_022S

2021 Moving Image Craft Silver Pencil

Goodby Silverstein & Partners / San Francisco

Google / United Nations / Tribeca Enterprises

Life Below Water

Writing / Single

OS_MI21_008S

2021 Out of Home Silver Pencil

lg2 / Québec + Touché! + BLVD

Société de l'assurance automobile du Québec

Living Radars

Innovation & Transformation / Innovation in Out of Home

OS_OH21_026S

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