The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Non-Profit Organizations / Charities / Education / Government

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Storytelling
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Music Videos
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Music Adaptation / Song
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Fusion Pencil
The Micropedia of Microaggressions Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto Client: Black Business and Professional Association, et al. Category: Fusion Pencil
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Cinema Advertising
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Music Videos
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Online & Mobile Video / Interactive Video
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Editorial / Magazines & Newspapers
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Use of Visuals
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Direction / Single
Can't Negotiate the Melting Point of Ice Agency: NOMINT / London Client: WWF Category: Animation / Single
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home / Billboards & Transit
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Innovation & Transformation / Innovation in Print
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Editing / Single
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events & Experiential
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Cinematography / Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Social Media Post / Series
a word Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland Client: Wieden+Kennedy Category: Writing / Single
Long Live the Prince Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London Client: Kiyan Prince Foundation Category: Games / Gaming
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Photography
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Custom Content
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Newspaper / Series
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Experiential / In-Person Events
We, the lovers Agency: BABEL / Paris Client: Santé public France Category: Use of Licensed Music
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated Campaign
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Brand Installations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
Nature is Calling for Help Agency: Wunderman Thompson Chile / Santiago Client: World Wildlife Fund Category: Craft / Sound Design
Where are you really from? Agency: Droga5 / New York + Asian American Federation / New York Client: Asian American Federation Category: Craft / Illustration
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Out of Home / Brand Installations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Stunts & Activations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Spatial Design / Experiential & Immersive
Signal For Help Agency: Juniper Park \ TBWA / Toronto Client: Canadian Women's Foundation Category: Multi-Country or Global / Non-Profit / Charity
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated PR Campaign
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Series
The Day-After-Women's-Day Newspapers Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Client: Raparigas da Bola Category: Data Visualization / Static or Dynamic
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Radio & Audio
Eurythenes plasticus Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Keep Nature Standing Agency: Landor & Fitch / Paris Client: IUCN Save Our Species Category: Branding / Identity System
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events / Stunts / Competitions / In-Person
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Branded Entertainment
Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
Long Live the Prince Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London Client: Kiyan Prince Foundation Category: Brand Partnerships

2022 Creative Use of Data Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Storytelling

OS22_CU001G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Music Videos

OS22_BE001G

2022 Interactive & Mobile Craft Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC001G

2022 Music & Sound Craft Gold Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Music Adaptation / Song

OS22_MS001G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Experiential & Installations / Experiential & Immersive

OS22_OH001G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Dynamic Data Visualization

OS22_EX001G

2022 Fusion Pencil Fusion Pencil

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Fusion Pencil

OS22_FP002F

2022 Fusion Pencil Fusion Pencil

Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto

Black Business and Professional Association, et al.

The Micropedia of Microaggressions

Fusion Pencil

OS22_FP003F

2022 Film Gold Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Cinema Advertising

OS22_FI010G

2022 Branded Entertainment Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Music Videos

OS22_BE003G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_BE008G

2022 Interactive, Online & Mobile Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Online & Mobile Video / Interactive Video

OS22_IN003G

2022 Design Gold Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Editorial / Magazines & Newspapers

OS22_DE006G

2022 Social Media Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Use of Visuals

OS22_SM009G

2022 Moving Image Craft Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Direction / Single

OS22_MI004G

2022 Moving Image Craft Gold Pencil

NOMINT / London

WWF

Can't Negotiate the Melting Point of Ice

Animation / Single

OS22_MI012G

2022 Direct Marketing Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Out of Home / Billboards & Transit

OS22_DM003G

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Innovation & Transformation / Innovation in Print

OS22_PT009G

2022 Moving Image Craft Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Editing / Single

OS22_MI007G

2022 Experiential & Immersive Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_EX007G

2022 Public Relations Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events & Experiential

OS22_PR002G

2022 Moving Image Craft Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Cinematography / Single

OS22_MI008G

2022 Direct Marketing Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Social Media Post / Series

OS22_DM010G

2022 Moving Image Craft Gold Pencil

Wieden+Kennedy / Portland + JOINT Editorial / Portland

Wieden+Kennedy

a word

Writing / Single

OS22_MI005G

2022 Branded Entertainment Gold Pencil

Engine / London + EA / Guildford + Framestore / London + String and Tins / London

Kiyan Prince Foundation

Long Live the Prince

Games / Gaming

OS22_BE005G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Photography

OS22_OH011G

2022 Radio & Audio Gold Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Custom Content

OS22_RA005G

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Newspaper / Series

OS22_PT002G

2022 Direct Marketing Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Experiential / In-Person Events

OS22_DM008G

2022 Music & Sound Craft Gold Pencil

BABEL / Paris

Santé public France

We, the lovers

Use of Licensed Music

OS22_MS003G

2022 Direct Marketing Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated Campaign

OS22_DM013G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Brand Installations

OS22_EX003G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Single

OS22_FI007G

2022 Radio & Audio Gold Pencil

Wunderman Thompson Chile / Santiago

World Wildlife Fund

Nature is Calling for Help

Craft / Sound Design

OS22_RA008G

2022 Print Gold Pencil

Droga5 / New York + Asian American Federation / New York

Asian American Federation

Where are you really from?

Craft / Illustration

OS22_PT006G

2022 Design Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Out of Home / Brand Installations

OS22_DE012G

2022 Social Media Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Stunts & Activations

OS22_SM006G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_OH008G

2022 Design Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Spatial Design / Experiential & Immersive

OS22_DE013G

2022 Creative Effectiveness Gold Pencil

Juniper Park \ TBWA / Toronto

Canadian Women's Foundation

Signal For Help

Multi-Country or Global / Non-Profit / Charity

OS22_CE004G

2022 Public Relations Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated PR Campaign

OS22_PR005G

2022 Film Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Online Films & Video / Long Form - Series

OS22_FI009G

2022 Design Gold Pencil

Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon

Raparigas da Bola

The Day-After-Women's-Day Newspapers

Data Visualization / Static or Dynamic

OS22_DE010G

2022 Health & Wellness Gold Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Radio & Audio

OS22_HW005G

2022 Creative Effectiveness Gold Pencil

BBDO Group Germany / Berlin + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Creative Effectiveness / Non-Profit / Charity

OS22_CE002G

2022 Design Gold Pencil

Landor & Fitch / Paris

IUCN Save Our Species

Keep Nature Standing

Branding / Identity System

OS22_DE003G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events / Stunts / Competitions / In-Person

OS22_EX002G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE009G

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Promotional Items / Booklets / Books / Brochures

OS22_PT005G

2022 Integrated Gold Pencil

Engine / London + EA / Guildford + Framestore / London + String and Tins / London

Kiyan Prince Foundation

Long Live the Prince

Brand Partnerships

OS22_IG003G

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