The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Non-Profit Organizations / Charities / Education / Government

Award

Agency

Client

Title

Category

Annual ID

Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Cultural Driver
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Long Term Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Penta Pencil
Immortal Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto Client: Royal Ontario Museum Category: Craft / Art Direction
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online
Have a Word Agency: Ogilvy UK / London Client: Mayor of London Category: Craft / Storytelling
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Popular Culture Impact
COLORS OF LOVE Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Items
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Gaming / Online
THE UNDENIABLE STREET VIEW Agency: ‿ and us / Dubai + BlackBox / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Events / Virtual
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Editorial / Books
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Social Channel / Multi-Platform
Anne de Gaulle Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris Client: Fondation Anne de Gaulle Category: Brand Partnerships
Breakchains With Blockchain Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: NFTs
The Mindsets Paper Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Utility
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Digital & Online / Gaming
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Traditional Media Relations
The Postponed Day Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Traditional Media Relations
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Events & Experiential
Critical Core Agency: Dentsu Creative / Hong Kong Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
The Unforgettable 2 Minutes Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Broadcast / Series
Bill it to Bezos Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
Bill it to Bezos Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Social Channel / Single Platform
Classify Consent Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Integrated PR Campaign
The Bridge Agency: Klick Health / Toronto Client: PAWS NY Category: Animation / Single
Unshowable Agency: Steve / Paris Client: World Vision Category: Magazine / Series
Ban private jets Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Greenpeace Category: Magazine / Series
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Digital Design
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Digital & Online
The Bridge Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro Client: PAWS NY Category: Moving Image / Single
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Craft / Writing
Axela Agency: Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels Client: National Aphasia Association Category: Craft / Voice Direction
The Rabbit Hole Agency: SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles Client: SOS International Category: Long Form Video / Single
Inheritance Pass Agency: Havas / Chicago + Yellowstone Forever Client: Yellowstone Forever Category: Physical Items
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Design
Are You Press Worthy? Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Current Event Response
A Silent Frown Agency: DDB Mudra Group / Mumbai Client: Charlie Chaplin Foundation Category: Craft / Illustration
Lesso Lessons Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi Client: Roto & Kenya Ministry of Health Category: Craft / Illustration
Buy My Cancer Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: Craft / Use of Visuals

2023 Branded Entertainment Best of Discipline Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Best of Branded Entertainment

OS23_BE000G

2023 Creative Effectiveness Best of Discipline Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Best of Creative Effectiveness

OS23_CE000G

2023 Cultural Driver Best of Discipline Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Best of Cultural Driver

OS23_CD000G

2023 Public Relations Best of Discipline Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Best of Public Relations

OS23_PR000G

2023 Penta Pencil Penta Pencil

FCB / Toronto

Canadian Down Syndrome Society

Long Term

Penta Pencil

OS23_PP001P

2023 Branded Entertainment Gold Pencil

Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto

Royal Ontario Museum

Immortal

Craft / Art Direction

OS23_BE009G

2023 Public Relations Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Digital & Online

OS23_PR004G

2023 Public Relations Gold Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Digital & Online

OS23_PR005G

2023 Integrated Gold Pencil

Ogilvy UK / London

Mayor of London

Have a Word

Craft / Storytelling

OS23_IG009G

2023 Design Gold Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Posters / Series

OS23_DE009G

2023 Cultural Driver Gold Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Popular Culture Impact

OS23_CD001G

2023 Direct Marketing Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt

SOS HOMOPHOBIE and PANTONE

COLORS OF LOVE

Physical Items

OS23_DM003G

2023 Interactive, Online & Mobile Gold Pencil

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Gaming / Online

OS23_IN004G

2023 Experiential & Immersive Gold Pencil

‿ and us / Dubai + BlackBox / Dubai

UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS

THE UNDENIABLE STREET VIEW

Events / Virtual

OS23_EX003G

2023 Design Gold Pencil

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Editorial / Books

OS23_DE002G

2023 Social Media Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Social Channel / Multi-Platform

OS23_SM003G

2023 Out of Home Gold Pencil

Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris

Fondation Anne de Gaulle

Anne de Gaulle

Brand Partnerships

OS23_OH006G

2023 Interactive, Online & Mobile Gold Pencil

Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo

Children of Female Prisoners' Association

Breakchains With Blockchain

NFTs

OS23_IN008G

2023 Creative Effectiveness Gold Pencil

FCB / Toronto

Canadian Down Syndrome Society

The Mindsets Paper

Creative Effectiveness / Non-Profit / Charity

OS23_CE003G

2023 Interactive, Online & Mobile Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Utility

OS23_IN003G

2023 Direct Marketing Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Digital & Online / Gaming

OS23_DM008G

2023 Public Relations Gold Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Traditional Media Relations

OS23_PR002G

2023 Public Relations Gold Pencil

Grey Argentina / Buenos Aires

LALCEC

The Postponed Day

Traditional Media Relations

OS23_PR003G

2023 Public Relations Gold Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Events & Experiential

OS23_PR001G

2023 Gaming Gold Pencil

Dentsu Creative / Hong Kong

Game to Grow / Critical Core Tabletop RPG Game

Critical Core

Use of Gaming as a Tool

OS23_GA004G

2023 Interactive & Mobile Craft Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS23_IC007G

2023 Experiential & Immersive Gold Pencil

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Craft / Use of Technology

OS23_EX011G

2023 Direct Marketing Gold Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Digital & Online / Websites & Mobile

OS23_DM007G

2023 Branded Entertainment Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Games / Gaming

OS23_BE001G

2023 Radio & Audio Gold Pencil

Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam

Nationaal Comité 4 & 5 mei

The Unforgettable 2 Minutes

Broadcast / Series

OS23_RA002G

2023 Social Media Gold Pencil

Angry Butterfly / Toronto

Jane/Finch Community Centre

Bill it to Bezos

Innovation & Transformation / Innovation in Social Media

OS23_SM010G

2023 Creative Effectiveness Gold Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Multi-Region or Market / Non-Profit / Charity

OS23_CE001G

2023 Social Media Gold Pencil

Angry Butterfly / Toronto

Jane/Finch Community Centre

Bill it to Bezos

Social Channel / Single Platform

OS23_SM002G

2023 Public Relations Gold Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

Consent Labs

Classify Consent

Integrated PR Campaign

OS23_PR010G

2023 Moving Image Craft & Production Gold Pencil

Klick Health / Toronto

PAWS NY

The Bridge

Animation / Single

OS23_MI008G

2023 Print & Promotional Silver Pencil

Steve / Paris

World Vision

Unshowable

Magazine / Series

OS23_PT011S

2023 Print & Promotional Silver Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Greenpeace

Ban private jets

Magazine / Series

OS23_PT012S

2023 Design Silver Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Digital Design

OS23_DE026S

2023 Public Relations Silver Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Digital & Online

OS23_PR012S

2023 Design Silver Pencil

Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro

PAWS NY

The Bridge

Moving Image / Single

OS23_DE029S

2023 Direct Marketing Silver Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Craft / Writing

OS23_DM029S

2023 Radio & Audio Silver Pencil

Accenture Song Belux / Leuven + Eardrum / Sydney + National Aphasia Association / Brussels + La Vita Studio & Radio Air Force / Brussels

National Aphasia Association

Axela

Craft / Voice Direction

OS23_RA011S

2023 Branded Entertainment Silver Pencil

SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles

SOS International

The Rabbit Hole

Long Form Video / Single

OS23_BE017S

2023 Direct Marketing Silver Pencil

Havas / Chicago + Yellowstone Forever

Yellowstone Forever

Inheritance Pass

Physical Items

OS23_DM019S

2023 Design Silver Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Craft / Art Direction

OS23_DE030S

2023 Design Silver Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Innovation & Transformation / Innovation in Design

OS23_DE039S

2023 Public Relations Silver Pencil

TBWA\Chiat\Day NY / New York

Columbia Journalism Review

Are You Press Worthy?

Current Event Response

OS23_PR018S

2023 Design Silver Pencil

DDB Mudra Group / Mumbai

Charlie Chaplin Foundation

A Silent Frown

Craft / Illustration

OS23_DE033S

2023 Design Silver Pencil

Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi

Roto & Kenya Ministry of Health

Lesso Lessons

Craft / Illustration

OS23_DE034S

2023 Social Media Silver Pencil

Ogilvy Poland / Warsaw

Alivia Cancer Foundation

Buy My Cancer

Craft / Use of Visuals

OS23_SM023S

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