The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Craft / Use of Music
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Applications
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Creative Effectiveness / Non-Profit / Charity
Dalà Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalà Museum Category: Visual & Audio Craft / Visual Effects
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Billboards & Transit
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Branded Entertainment
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Under 100K Budget
The Toxic Office
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Under 100K Budget
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Digital Experiential / Interactive Digital Installations
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft - Direction / Single
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Craft - Direction / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft - Direction / Single
Creature
Agency: Park Pictures LLC / New York
Client: Surfers Against Sewage Category: Craft - Direction / Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Online-only Video / Interactive Video
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Craft / Writing - Campaign
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Radio & Audio
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Craft / Animation
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Cultural Driver
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Current Event Response
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Short Form Video / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Short Form Video / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Online Films & Video / Long Form - Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Online Films & Video / Long Form - Single
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Experiential & Installations / Brand Installations
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Experiential & Installations / Brand Installations
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Direct Marketing
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Innovation in Direct Marketing
Run. For. Life
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
Run. For. Life
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
Generation Lockdown
Agency: Hungry Man Productions / New York City + McCann / New York
Client: March For Our Lives Category: Television & VOD / Long Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Television & VOD / Long Form - Single
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Television & VOD / Long Form - Single
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Custom Content
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Social Post / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Social Post / Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Craft / Use of Visuals
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Creative Use of Data / Storytelling
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Audio
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Annual ID:
OS_RA20_001G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Annual ID:
OS_EX20_001G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Annual ID:
OS_BE20_001G
Award:
2020 Mobile Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Annual ID:
OS_MO20_001G
Award:
2020 Creative Effectiveness Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE20_008G
Award:
2020 Digital Craft Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalà Museum
Title:
Dalà Lives
Category:
Visual & Audio Craft / Visual Effects
Annual ID:
OS_DC20_014B
Award:
2020 Direct Marketing Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_006G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_033G
Award:
2020 Film Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Annual ID:
OS_FI20_036G
Award:
2020 Film Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The Toxic Office
Category:
Under 100K Budget
Annual ID:
OS_FI20_038B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_011B
Award:
2020 Mobile Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_008G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_020G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_003G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_004G
Award:
2020 Moving Image Craft Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_009S
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Park Pictures LLC / New York
Client:
Surfers Against Sewage
Title:
Creature
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_014B
Award:
2020 Interactive & Online Silver Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_014S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_022S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_024B
Award:
2020 Radio & Audio Gold Pencil
Agency:
TBWA\ Juniper Park / Toronto
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_017G
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA20_024G
Award:
2020 Design Gold Pencil
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Craft / Animation
Annual ID:
OS_DE20_053G
Award:
2020 Cultural Driver Bronze Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Cultural Driver
Annual ID:
OS_CD20_003B
Award:
2020 Public Relations Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Annual ID:
OS_PR20_020G
Award:
2020 Direct Marketing Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_DI20_032S
Award:
2020 Out of Home Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_013G
Award:
2020 Out of Home Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_014B
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Short Form Video / Single
Annual ID:
OS_BE20_003G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Short Form Video / Single
Annual ID:
OS_BE20_004G
Award:
2020 Film Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_021G
Award:
2020 Film Gold Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_022G
Award:
2020 Film Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_023G
Award:
2020 Film Bronze Pencil
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_030B
Award:
2020 Out of Home Silver Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_008S
Award:
2020 Out of Home Bronze Pencil
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_009B
Award:
2020 Direct Marketing Gold Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_040G
Award:
2020 Direct Marketing Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_045B
Award:
2020 Out of Home Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life
Category:
Craft / Photography
Annual ID:
OS_OH20_028B
Award:
2020 Print Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life
Category:
Craft / Photography
Annual ID:
OS_PT20_028G
Award:
2020 Film Gold Pencil
Agency:
Hungry Man Productions / New York City + McCann / New York
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_008G
Award:
2020 Film Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_012S
Award:
2020 Film Bronze Pencil
Agency:
HEIMAT, / Berlin + Achtung! GmbH / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_013B
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Custom Content
Annual ID:
OS_RA20_008G
Award:
2020 Social Media Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Social Post / Single
Annual ID:
OS_SM20_006G
Award:
2020 Social Media Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Social Post / Single
Annual ID:
OS_SM20_009B
Award:
2020 Social Media Silver Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_033S
Award:
2020 Print Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life
Category:
Posters / Campaign
Annual ID:
OS_PT20_011S
Award:
2020 Creative Use of Data Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_008B
Award:
2020 Branded Entertainment Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Audio
Annual ID:
OS_BE20_013G
