The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit Organizations / Charities / Education / Government
Award
Agency
Client
Title
Category
Annual ID
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Applications
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Craft / Use of Music
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Mobile Apps
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York
Client: JOAN Creative/United State of Women Category: Innovation in Design
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Data Visualization / Static or Dynamic
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Data Visualization / Static or Dynamic
Printed by Parkinson's
Agency: Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin
Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Craft / Writing
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Craft / Writing - Campaign
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Art Direction
Deaf 911
Agency: Saatchi & Saatchi Wellness / New York
Client: St. Ann's for the Deaf Category: Applications
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Applications
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Out of Home
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client: Illinois Council Against Handgun Violence Category: Innovation in Out of Home
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Creative Use of Data / Storytelling
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Experiential & Installations / Experiential & Immersive
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Experiential & Immersive
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Posters / Campaign
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Cross-Channel UX / UI / Digital / Physical
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Promotional / Collateral Items
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Audio
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Experiential / Live Events
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Storytelling
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Livestream
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Promotional Items / Booklets & Brochures
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Stunts & Activations
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Stunts & Activations
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Stunts & Activations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Stunts & Activations
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Cultural Driver
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Brand Installations
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Under 100K Budget
The Toxic Office
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Under 100K Budget
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Visual & Audio Craft / Animation
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Online Films & Video / Long Form - Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Online Films & Video / Long Form - Single
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Music Videos
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Art Direction
Award:
2020 Mobile Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Annual ID:
OS_MO20_001G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Annual ID:
OS_BE20_001G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Annual ID:
OS_EX20_001G
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Annual ID:
OS_RA20_001G
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Mobile Apps
Annual ID:
OS_BE20_016B
Award:
2020 Out of Home Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Annual ID:
OS_OH20_028B
Award:
2020 Design Silver Pencil
Agency:
JOAN Creative / New York
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Annual ID:
OS_DE20_062S
Award:
2020 Design Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_022G
Award:
2020 Design Silver Pencil
Agency:
BBDO Belgium / Brussels
Client:
State of the Arts
Title:
-60% culture
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_023S
Award:
2020 Design Bronze Pencil
Agency:
Innocean Worldwide Europe GmbH / Berlin + MediaMonks / Amsterdam + Charité- Universitätsmedizin / Berlin
Client:
Charité – University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_024B
Award:
2020 Social Media Gold Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Craft / Writing
Annual ID:
OS_SM20_032G
Award:
2020 Radio & Audio Gold Pencil
Agency:
TBWA\ Juniper Park / Toronto
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_017G
Award:
2020 Direct Marketing Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_DI20_032S
Award:
2020 Mobile Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Art Direction
Annual ID:
OS_MO20_021G
Award:
2020 Mobile Silver Pencil
Agency:
Saatchi & Saatchi Wellness / New York
Client:
St. Ann's for the Deaf
Title:
Deaf 911
Category:
Applications
Annual ID:
OS_MO20_003S
Award:
2020 Mobile Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Applications
Annual ID:
OS_MO20_005B
Award:
2020 Out of Home Gold Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_030G
Award:
2020 Out of Home Bronze Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_034B
Award:
2020 Creative Use of Data Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_008B
Award:
2020 Out of Home Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_013G
Award:
2020 Out of Home Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_014B
Award:
2020 Print Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Posters / Campaign
Annual ID:
OS_PT20_011S
Award:
2020 Digital Craft Silver Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_006S
Award:
2020 Digital Craft Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_008B
Award:
2020 Design Gold Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_016G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Audio
Annual ID:
OS_BE20_013G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Experiential / Live Events
Annual ID:
OS_BE20_023G
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Annual ID:
OS_BE20_025B
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Storytelling
Annual ID:
OS_EX20_021S
Award:
2020 Social Media Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Livestream
Annual ID:
OS_SM20_018B
Award:
2020 Print Gold Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional Items / Booklets & Brochures
Annual ID:
OS_PT20_012G
Award:
2020 Social Media Gold Pencil
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Stunts & Activations
Annual ID:
OS_SM20_023G
Award:
2020 Social Media Silver Pencil
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Stunts & Activations
Annual ID:
OS_SM20_025S
Award:
2020 Social Media Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Stunts & Activations
Annual ID:
OS_SM20_026B
Award:
2020 Social Media Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Stunts & Activations
Annual ID:
OS_SM20_028B
Award:
2020 Cultural Driver Bronze Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Cultural Driver
Annual ID:
OS_CD20_003B
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Brand Installations
Annual ID:
OS_EX20_008S
Award:
2020 Film Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Annual ID:
OS_FI20_036G
Award:
2020 Film Bronze Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The Toxic Office
Category:
Under 100K Budget
Annual ID:
OS_FI20_038B
Award:
2020 Digital Craft Bronze Pencil
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_016B
Award:
2020 Print Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Annual ID:
OS_PT20_028G
Award:
2020 Film Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_021G
Award:
2020 Film Gold Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_022G
Award:
2020 Film Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_023G
Award:
2020 Film Bronze Pencil
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_030B
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Annual ID:
OS_EX20_009S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_011B
Award:
2020 Branded Entertainment Silver Pencil
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Music Videos
Annual ID:
OS_BE20_012S
Award:
2020 Design Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_DE20_045S
Award:
2020 Design Bronze Pencil
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Annual ID:
OS_DE20_047B
