The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

OTC / Over-the-Counter

Award

Agency

Client

Title

Category

Annual ID

The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Public Relations
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Packaging
The Tampon Book: a book against tax discrimination Agency: Scholz & Friends / Berlin Client: The Female Company Category: Direct Marketing
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Out of Home / Pharma
Buckley's 100 Years of Awful Taste Campaign Agency: Saatchi & Saatchi Canada / Toronto Client: GSK Canada Category: Integrated Branding
Theraflu-Tracker Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México Client: GSK Category: Digital / Use of Technology
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness
Super Sick Monday Agency: McCann / New York + Reckitt Benckiser / New York Client: Mucinex Category: Public Relations
Tiny Doll Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK Client: Kleenex Category: Branded Content
One In A Million Agency: Publicis / Singapore + Offroad Films / Mumbai Client: P&G Vicks India Category: Branded Content
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
Butty&Belly Agency: Cheil Greater China / Beijing Client: RC PHARMA Category: Film / Short Form
One Breath Agency: AMVBBDO / London + RSA Fims / London + Grand Central / London + MPC / London Client: J & J Nicorette Category: Film / Long Form
Clean Braille Agency: Area 23, An FCB Health Network Company / New York Client: LifeBuoy Category: Print & Outdoor / Outdoor / Ambient - Campaign
Poosters Agency: J.Walter Thompson / Sao Paulo Client: Bayer Category: Print & Outdoor / Outdoor / Ambient - Campaign
Stress Causes Dandruff Agency: MullenLowe / Singapore Client: Unilever - Clear Category: Film / Short Form

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Public Relations

OS_HW20_023G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Packaging

OS_HW20_008G

2020 Health, Wellness & Pharma Gold Pencil

Scholz & Friends / Berlin

The Female Company

The Tampon Book: a book against tax discrimination

Direct Marketing

OS_HW20_009G

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Out of Home / Pharma

OS_HW20_077M

2020 Health, Wellness & Pharma Merit Award

Saatchi & Saatchi Canada / Toronto

GSK Canada

Buckley's 100 Years of Awful Taste Campaign

Integrated Branding

OS_HW20_089M

2020 Health, Wellness & Pharma Merit Award

Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México

GSK

Theraflu-Tracker

Digital / Use of Technology

OS_HW20_067M

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Health, Wellness & Pharma Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Film / Health & Wellness

OS_HW19009S

2019 Health, Wellness & Pharma Merit Award

McCann / New York + Reckitt Benckiser / New York

Mucinex

Super Sick Monday

Public Relations

OS_HW19078M

2019 Health, Wellness & Pharma Merit Award

J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK

Kleenex

Tiny Doll

Branded Content

OS_HW19033M

2019 Health, Wellness & Pharma Merit Award

Publicis / Singapore + Offroad Films / Mumbai

P&G Vicks India

One In A Million

Branded Content

OS_HW19034M

2019 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Film / Health & Wellness

OS_HW19048M

2018 Health, Wellness & Pharma Bronze Pencil

Cheil Greater China / Beijing

RC PHARMA

Butty&Belly

Film / Short Form

OS_HW18012B

2018 Health, Wellness & Pharma Merit Award

AMVBBDO / London + RSA Fims / London + Grand Central / London + MPC / London

J & J Nicorette

One Breath

Film / Long Form

OS_HW18043M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

LifeBuoy

Clean Braille

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18070M

2018 Health, Wellness & Pharma Merit Award

J.Walter Thompson / Sao Paulo

Bayer

Poosters

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18072M

2018 Health, Wellness & Pharma Merit Award

MullenLowe / Singapore

Unilever - Clear

Stress Causes Dandruff

Film / Short Form

OS_HW18042M

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