The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Pet Products & Services
Award
Agency
Client
Title
Category
Annual ID
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima Category: Innovation & Transformation / Innovation in Out of Home
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima Category: Craft / Use of Technology
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree Category: Digital & Online / Websites & Mobile
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree Category: Innovation & Transformation / Innovation in Data
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Magazine / Series
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree Category: Craft / Data-Driven Personalization
Villains Love Cats
Agency: AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client: Boehringer Ingelheim Category: Online-only Films & Video / Over 60 Seconds - Single
Story Portrait
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Craft / Use of Technology
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Newspaper / Series
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: User-Generated Content
Forever
Agency: The Farmer's Dog / New York + Sanctuary Content / Los Angeles
Client: The Farmer's Dog Category: Video Content / Single
Hope Reef
Agency: AMV BBDO / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Typography / Dynamic / In Motion
It's What We'd Want If We Were Pets
Agency: Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client: Petco Category: Television & VOD / Short Form - Series
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Typography / Typeface Design
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Innovation & Transformation / Innovation in Out of Home
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Experiential & Installations / Brand Installations
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Green Pencil
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Craft / Data-Driven Personalization
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Direct Marketing
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland
Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time
Mutts4Trucks
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Out of Home
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree Category: Digital & Online / Social Media & Viral Marketing - Single
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Publishing / Magazine - Campaign
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Promotional / Collateral / Posters - Campaign
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Television / Short Form - Campaign
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Integrated Branding
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Print / Flat & Dimensional
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Craft - Cinematography / Single
Award:
2023 Out of Home Gold Pencil
Agency:
Havas / Milan
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH013G
Award:
2023 Out of Home Gold Pencil
Agency:
Havas / Milan
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Annual ID:
OS23_OH011G
Award:
2023 Direct Marketing Bronze Pencil
Agency:
BBDO / New York
Client:
Pedigree
Title:
Rescue Doodles
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM042B
Award:
2023 Creative Use of Data Merit Award
Agency:
BBDO / New York
Client:
Pedigree
Title:
Rescue Doodles
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU044M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Magazine / Series
Annual ID:
OS23_PT035M
Award:
2023 Direct Marketing Merit Award
Agency:
BBDO / New York
Client:
Pedigree
Title:
Rescue Doodles
Category:
Craft / Data-Driven Personalization
Annual ID:
OS23_DM125M
Award:
2023 Film & Video Merit Award
Agency:
AlmapBBDO / São Paulo + Satelite Áudio / São Paulo + Saigon Filmes / São Paulo
Client:
Boehringer Ingelheim
Title:
Villains Love Cats
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI096M
Award:
2023 Direct Marketing Merit Award
Agency:
BBDO / New York
Client:
Pedigree
Title:
Rescue Doodles
Category:
Craft / Use of Technology
Annual ID:
OS23_DM123M
Award:
2023 Direct Marketing Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Use of Technology
Annual ID:
OS23_DM124M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Newspaper / Series
Annual ID:
OS23_PT030M
Award:
2023 Creative Use of Data Merit Award
Agency:
BBDO / New York
Client:
Pedigree
Title:
Rescue Doodles
Category:
Use of Technology
Annual ID:
OS23_CU038M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM081M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
User-Generated Content
Annual ID:
OS23_SM071M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
The Farmer's Dog / New York + Sanctuary Content / Los Angeles
Client:
The Farmer's Dog
Title:
Forever
Category:
Video Content / Single
Annual ID:
OS23_BS020M
Award:
2022 Design Bronze Pencil
Agency:
AMV BBDO / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Dynamic / In Motion
Annual ID:
OS22_DE035B
Award:
2022 Film Merit Award
Agency:
Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client:
Petco
Title:
It's What We'd Want If We Were Pets
Category:
Television & VOD / Short Form - Series
Annual ID:
OS22_FI043M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Typeface Design
Annual ID:
OS22_DE074M
Award:
2022 Out of Home Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH075M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_EX059M
Award:
2022 Out of Home Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS22_OH042M
Award:
2022 Green Pencil Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Green Pencil
Annual ID:
OS22_GP004M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_DE134M
Award:
2020 Direct Marketing Gold Pencil
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_038G
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_043S
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_007S
Award:
2020 Mobile Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Petz
Title:
Pet-Commerce
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_009B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_010B
Award:
2020 Creative Effectiveness Merit Award
Agency:
Colenso BBDO / Auckland + Mars NZ / Auckland
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_016M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_062M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_049M
Award:
2020 Creative Use of Data Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_030M
Award:
2020 Public Relations Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Petcare: Pedigree/Mobil Delvac
Title:
Mutts4Trucks
Category:
Community Building
Annual ID:
OS_PR20_042M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_092M
Award:
2019 Social Media Bronze Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Social Channel
Annual ID:
OS_SM19005B
Award:
2019 Public Relations Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Community Building
Annual ID:
OS_PR19057M
Award:
2019 Direct Marketing Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19076M
Award:
2019 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19099M
Award:
2018 Mobile Best of Discipline Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Annual ID:
OS_MO18003G
Award:
2018 Intellectual Property Best of Discipline Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Annual ID:
OS_IP18001G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18014G
Award:
2018 Mobile Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Annual ID:
OS_MO18003G
Award:
2018 Intellectual Property Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Annual ID:
OS_IP18001G
Award:
2018 Print & Outdoor Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18024G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Mobile Apps
Annual ID:
OS_BE18028G
Award:
2018 Film Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18006S
Award:
2018 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18001S
Award:
2018 Cross-Platform Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Integrated Branding
Annual ID:
OS_CP18007S
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18001B
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI180104M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet
Title:
Halo
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18082M
