The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Select Category
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Prescription / Pharmaceuticals
Award
Agency
Client
Title
Category
Annual ID

Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film


House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Branding


Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction


House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Branding


“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print


With My Eyes
Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Health & Wellness


“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print


Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film


A Medicine Company
Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client: Eli Lilly & Company Category: Film


“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction


“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction


Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction


Tough at Heart
Agency: FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth
Client: Merck/VERQUVO Category: Craft / Art Direction


Hairspray
Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London
Client: Teva Pharmaceauticals Category: Film / Pharma


Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Experiential / Immersive / Events


999 LOVE WITHOUT ITCH OF HEART Lipstick
Agency: Serviceplan China / Beijing
Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging


Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Digital / Use of Technology


TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York
Client: Synergy Pharmaceuticals Category: Print / Pharma


5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma


The World's Smallest Booth
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client: Eli Lilly and Company Category: Out of Home / Pharma


Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London
Client: Merck Category: Integrated Branding


End Embarrassment
Agency: Interbrand Japan / Tokyo
Client: Matsumoto Kiyoshi Holdings Category: Packaging


Adults Too
Agency: greyhealth group / Sudler & Hennessey / Sydney
Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign


Mark’s Story
Agency: McCann Health / London
Client: GSK Category: Direct Marketing / Print - Flat & Dimensional


The Drama in RA
Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign


Thinly Veiled Metaphors
Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client: Roman Category: Film / Long Form


Spilt Second
Agency: McCann Health / New York + Craft / New York
Client: Boehringer Ingelheim Category: Branded Content


Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Annual ID:
OS22_PH002G

Award:
2022 Pharma Gold Pencil
Agency:
McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Branding
Annual ID:
OS22_PH003G

Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Craft / Art Direction
Annual ID:
OS22_PH004G

Award:
2022 Health & Wellness Gold Pencil
Agency:
McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Branding
Annual ID:
OS22_HW006G

Award:
2022 Pharma Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Print
Annual ID:
OS22_PH010B

Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
AstraZeneca
Title:
The Big Sneeze
Category:
Out of Home
Annual ID:
OS22_PH011B

Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Promotional Items
Annual ID:
OS22_PH008B

Award:
2022 Health & Wellness Merit Award
Agency:
DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client:
QD Laser, Inc. / RETISSA SUPER CAPTURE
Title:
With My Eyes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW078M

Award:
2022 Pharma Merit Award
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Print
Annual ID:
OS22_PH020M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Category:
Print
Annual ID:
OS22_PH021M

Award:
2022 Pharma Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Annual ID:
OS22_PH019M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Contagious
Category:
Film
Annual ID:
OS22_PH015M

Award:
2022 Pharma Merit Award
Agency:
Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client:
Eli Lilly & Company
Title:
A Medicine Company
Category:
Film
Annual ID:
OS22_PH018M

Award:
2022 Health & Wellness Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Annual ID:
OS22_HW062M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Category:
Craft / Art Direction
Annual ID:
OS22_PH025M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Craft / Art Direction
Annual ID:
OS22_PH026M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Contagious
Category:
Craft / Art Direction
Annual ID:
OS22_PH029M

Award:
2022 Pharma Merit Award
Agency:
FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth
Client:
Merck/VERQUVO
Title:
Tough at Heart
Category:
Craft / Art Direction
Annual ID:
OS22_PH030M

Award:
2022 Pharma Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Annual ID:
OS22_PH022M

Award:
2022 Health & Wellness Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Craft / Writing
Annual ID:
OS22_HW075M

Award:
2022 Health & Wellness Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Annual ID:
OS22_HW050M

Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London
Client:
Teva Pharmaceauticals
Title:
Hairspray
Category:
Film / Pharma
Annual ID:
OS_HW20_011S

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_034M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Serviceplan China / Beijing
Client:
San Jiu Medicine Trade Co.,Ltd.
Title:
999 LOVE WITHOUT ITCH OF HEART Lipstick
Category:
Packaging
Annual ID:
OS_HW20_041M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_065M

Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Annual ID:
OS_HW20_072M

Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client:
Boehringer Ingelheim Pharmaceuticals Inc.
Title:
5 Million Puffs
Category:
Print / Pharma
Annual ID:
OS_HW19017B

Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client:
Eli Lilly and Company
Title:
The World's Smallest Booth
Category:
Out of Home / Pharma
Annual ID:
OS_HW19074M

Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London + Studio AKA / London
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Branding
Annual ID:
OS_HW19080M

Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Interbrand Japan / Tokyo
Client:
Matsumoto Kiyoshi Holdings
Title:
End Embarrassment
Category:
Packaging
Annual ID:
OS_HW18038M

Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
greyhealth group / Sudler & Hennessey / Sydney
Client:
Pfizer - Prevenar 13
Title:
Adults Too
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18066M

Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Annual ID:
OS_HW18041M

Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client:
GSK
Title:
The Drama in RA
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Annual ID:
OS_HW18069M

Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles
Client:
Roman
Title:
Thinly Veiled Metaphors
Category:
Film / Long Form
Annual ID:
OS_HW18047M

Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London
Client:
GSK
Title:
Mark’s Story
Category:
Branded Content
Annual ID:
OS_HW18028M
