The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Prescription / Pharmaceuticals

Award

Agency

Client

Title

Category

Annual ID

Unbreakable Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
House Rules Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Branding
Unbreakable Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
House Rules Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Branding
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Print
The Big Sneeze Agency: 21GRAMS / London Client: AstraZeneca Category: Out of Home
Slow the Burn Agency: 21GRAMS / London Client: Novartis UK Category: Promotional Items
With My Eyes Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Health & Wellness
Slow the Burn Agency: 21GRAMS / London Client: Novartis UK Category: Print
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Social Media
Contagious Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
A Medicine Company Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles Client: Eli Lilly & Company Category: Film
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Public Relations
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
Contagious Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
Tough at Heart Agency: FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth Client: Merck/VERQUVO Category: Craft / Art Direction
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Public Relations
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Craft / Writing
Vagina Appreciation Day Agency: McCann / New York Client: Annovera Category: Social Media
Hairspray Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London Client: Teva Pharmaceauticals Category: Film / Pharma
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Experiential / Immersive / Events
999 LOVE WITHOUT ITCH OF HEART Lipstick Agency: Serviceplan China / Beijing Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
Get Up Alarm Clock Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
TOILET BOOKS Agency: AREA 23, An FCB Health Network Company / New York Client: Synergy Pharmaceuticals Category: Print / Pharma
5 Million Puffs Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
The World's Smallest Booth Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York Client: Eli Lilly and Company Category: Out of Home / Pharma
Welcome to Mavenclad Agency: McCann Health / London + Studio AKA / London Client: Merck Category: Integrated Branding
End Embarrassment Agency: Interbrand Japan / Tokyo Client: Matsumoto Kiyoshi Holdings Category: Packaging
Adults Too Agency: greyhealth group / Sudler & Hennessey / Sydney Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Mark’s Story Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
The Drama in RA Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago Client: GSK Category: Print & Outdoor / Outdoor / Ambient - Campaign
Thinly Veiled Metaphors Agency: Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles Client: Roman Category: Film / Long Form
Mark’s Story Agency: McCann Health / London Client: GSK Category: Branded Content
Spilt Second Agency: McCann Health / New York + Craft / New York Client: Boehringer Ingelheim Category: Branded Content

2022 Pharma Gold Pencil

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Unbreakable

Film

OS22_PH002G

2022 Pharma Gold Pencil

McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis

Evofem/Phexxi

House Rules

Integrated Branding

OS22_PH003G

2022 Pharma Gold Pencil

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Unbreakable

Craft / Art Direction

OS22_PH004G

2022 Health & Wellness Gold Pencil

McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis

Evofem/Phexxi

House Rules

Integrated Branding

OS22_HW006G

2022 Pharma Bronze Pencil

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - Mozart

Print

OS22_PH010B

2022 Pharma Bronze Pencil

21GRAMS / London

AstraZeneca

The Big Sneeze

Out of Home

OS22_PH011B

2022 Pharma Bronze Pencil

21GRAMS / London

Novartis UK

Slow the Burn

Promotional Items

OS22_PH008B

2022 Health & Wellness Merit Award

DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo

QD Laser, Inc. / RETISSA SUPER CAPTURE

With My Eyes

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW078M

2022 Pharma Merit Award

21GRAMS / London

Novartis UK

Slow the Burn

Print

OS22_PH020M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci

Print

OS22_PH021M

2022 Pharma Merit Award

McCann / New York

Annovera

Vagina Appreciation Day

Social Media

OS22_PH019M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Contagious

Film

OS22_PH015M

2022 Pharma Merit Award

Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles

Eli Lilly & Company

A Medicine Company

Film

OS22_PH018M

2022 Health & Wellness Merit Award

McCann / New York

Annovera

Vagina Appreciation Day

Public Relations

OS22_HW062M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci

Craft / Art Direction

OS22_PH025M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - Mozart

Craft / Art Direction

OS22_PH026M

2022 Pharma Merit Award

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Contagious

Craft / Art Direction

OS22_PH029M

2022 Pharma Merit Award

FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth

Merck/VERQUVO

Tough at Heart

Craft / Art Direction

OS22_PH030M

2022 Pharma Merit Award

McCann / New York

Annovera

Vagina Appreciation Day

Public Relations

OS22_PH022M

2022 Health & Wellness Merit Award

McCann / New York

Annovera

Vagina Appreciation Day

Craft / Writing

OS22_HW075M

2022 Health & Wellness Merit Award

McCann / New York

Annovera

Vagina Appreciation Day

Social Media

OS22_HW050M

2020 Health, Wellness & Pharma Silver Pencil

Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London

Teva Pharmaceauticals

Hairspray

Film / Pharma

OS_HW20_011S

2020 Health, Wellness & Pharma Merit Award

AREA 23, An FCB Health Network Company / New York + FCB Global / New York

Eli Lilly

Get Up Alarm Clock

Experiential / Immersive / Events

OS_HW20_034M

2020 Health, Wellness & Pharma Merit Award

Serviceplan China / Beijing

San Jiu Medicine Trade Co.,Ltd.

999 LOVE WITHOUT ITCH OF HEART Lipstick

Packaging

OS_HW20_041M

2020 Health, Wellness & Pharma Merit Award

AREA 23, An FCB Health Network Company / New York + FCB Global / New York

Eli Lilly

Get Up Alarm Clock

Digital / Use of Technology

OS_HW20_065M

2020 Health, Wellness & Pharma Merit Award

AREA 23, An FCB Health Network Company / New York

Synergy Pharmaceuticals

TOILET BOOKS

Print / Pharma

OS_HW20_072M

2019 Health, Wellness & Pharma Bronze Pencil

FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT

Boehringer Ingelheim Pharmaceuticals Inc.

5 Million Puffs

Print / Pharma

OS_HW19017B

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York

Eli Lilly and Company

The World's Smallest Booth

Out of Home / Pharma

OS_HW19074M

2019 Health, Wellness & Pharma Merit Award

McCann Health / London + Studio AKA / London

Merck

Welcome to Mavenclad

Integrated Branding

OS_HW19080M

2018 Health, Wellness & Pharma Merit Award

Interbrand Japan / Tokyo

Matsumoto Kiyoshi Holdings

End Embarrassment

Packaging

OS_HW18038M

2018 Health, Wellness & Pharma Merit Award

greyhealth group / Sudler & Hennessey / Sydney

Pfizer - Prevenar 13

Adults Too

Print & Outdoor / Print - Campaign

OS_HW18066M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Direct Marketing / Print - Flat & Dimensional

OS_HW18041M

2018 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago

GSK

The Drama in RA

Print & Outdoor / Outdoor / Ambient - Campaign

OS_HW18069M

2018 Health, Wellness & Pharma Merit Award

Circus Maximus / New York + Alpen Pictures + Superprime / Los Angeles

Roman

Thinly Veiled Metaphors

Film / Long Form

OS_HW18047M

2018 Health, Wellness & Pharma Merit Award

McCann Health / London

GSK

Mark’s Story

Branded Content

OS_HW18028M

2018 Health, Wellness & Pharma Merit Award

McCann Health / New York + Craft / New York

Boehringer Ingelheim

Spilt Second

Branded Content

OS_HW18029M

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