The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Public Service Announcement / Corporate Social Responsibility

Award

Agency

Client

Title

Category

Annual ID

Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
The Last Wish Agency: Cheil Worldwide / Seoul Client: Samsung Category: CSR - Data Visualization / Data Visualization
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
#CoverTheAthlete Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Do-it-yourself McWhoppers Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Doors Agency: Buck Design / New York Client: Alcoholics Anonymous Category: Craft - Animation - Single or Series / Animation - Single or Series
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Not Allowed Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Television / Television (Any Length) - Single
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Cinema Advertising / Cinema Advertising
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Back off Radio Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Craft - Editing / Editing
Jack Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Search For Free Wifi Search For Missing Children Agency: TBWA / SHANGHAI Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Experiential Advertising / Experiential Advertising
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive Agency: J Walter Thompson / New Delhi Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: Craft - Direction / Direction
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Ambient / Environmental / Ambient / Environmental
Last Days of Ivory: Website and Branding Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA Client: Last Days Category: Non-Profit - Websites / Websites
Jailbnb Agency: Leo Burnett / San José Client: Fundación Rahab Category: Non-Profit - Branded Social Post / Branded Social Post
MTV Sext Life Agency: Y&R / New York Client: MTV Staying Alive Foundation Category: Non-Profit - Branded Social Post / Branded Social Post
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice
We Are #WomenNotObjects Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
The Art of Waiting Agency: GREY BRASIL / São Paulo Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential

2016 Public Relations Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16018G

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Design Bronze Pencil

Cheil Worldwide / Seoul

Samsung

The Last Wish

CSR - Data Visualization / Data Visualization

DE16040B

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Integrated Branding / Integrated Branding

CP16022G

2016 Cross-Platform Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica

Ad Council

I Am A Witness

Non-Profit - Integrated Branding / Integrated Branding

CP16023B

2016 Cross-Platform Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Integrated Branding / Integrated Branding

CP16025B

2016 Social Media Bronze Pencil

john st. / Toronto

Hannah Smit

#CoverTheAthlete

Non-Profit - Branded Social Post / Branded Social Post

SM16014B

2016 Film Gold Pencil

Grey / New York + Rival School Pictures / New York + The Mill / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Online Films & Video / Online Films & Video

FI16066G

2016 Film Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Online Films & Video / Online Films & Video

FI16068B

2016 Branded Entertainment Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

Do-it-yourself McWhoppers

CSR - Other Branded Content / Other Branded Content

BE16040S

2016 Direct Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16039G

2016 Direct Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16041B

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Experiential Advertising / Experiential Advertising

CP16019G

2016 Cross-Platform Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Experiential Advertising / Experiential Advertising

CP16020S

2016 Print & Outdoor Gold Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16043G

2016 Design Silver Pencil

Buck Design / New York

Alcoholics Anonymous

Doors

Craft - Animation - Single or Series / Animation - Single or Series

DE16077S

2016 Direct Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16035S

2016 Film Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Not Allowed

Non-Profit - Television / Television (Any Length) - Single

FI16060G

2016 Film Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Television / Television (Any Length) - Single

FI16062S

2016 Film Bronze Pencil

FCB Inferno / London

Sport England

This Girl Can

Non-Profit - Television / Television (Any Length) - Single

FI16063B

2016 Cross-Platform Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

CP16016S

2016 Film Bronze Pencil

FCB Inferno / London

Sport England

This Girl Can

Non-Profit - Cinema Advertising / Cinema Advertising

FI16065B

2016 Public Relations Bronze Pencil

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Brands, Products & Services / Brands, Products & Services

PR16014B

2016 Radio Silver Pencil

Geometry Global / Dubai + Memac Ogilvy / Dubai

Roads And Transport Authority

Back off Radio

Innovation - Innovation in Radio / Innovation in Radio

RA16010S

2016 Direct Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper Open Letter

CSR - Print / Print

DI16027S

2016 Design Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16047G

2016 Design Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16048G

2016 Film Silver Pencil

FCB Inferno / London

Sport England

This Girl Can

Craft - Editing / Editing

FI16086S

2016 Film Gold Pencil

LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles

Music Has No Enemies

Jack

CSR - Cinema Advertising / Cinema Advertising

FI16054G

2016 Public Relations Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16021G

2016 Public Relations Silver Pencil

Grey / New York + Rival School Pictures / New York

states United to Prevent Gun Violence

The Gun Shop

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16022S

2016 Public Relations Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto

AAUW

#TheReal10

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16023B

2016 Print & Outdoor Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16055G

2016 Design Silver Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood

Ad Council

I Am A Witness

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16053S

2016 Social Media Bronze Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Branded Social Campaign / Branded Social Campaign

SM16012B

2016 Mobile Silver Pencil

TBWA / SHANGHAI

Baobeihuijia

Search For Free Wifi Search For Missing Children

Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16023S

2016 Mobile Silver Pencil

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Applications & Sites / Applications & Sites

MO16020S

2016 Interactive Silver Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Advertising / Advertising

IN16027S

2016 Public Relations Merit Award

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16051M

2016 Cross-Platform Merit Award

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Experiential Advertising / Experiential Advertising

CP16070M

2016 Design Merit Award

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Innovation - Collateral Design / Collateral Design

DE16219M

2016 Design Merit Award

J Walter Thompson / New Delhi

Amarsons

Test and Drive

Innovation - Collateral Design / Collateral Design

DE16220M

2016 Film Merit Award

Grey / New York + Chelsea / New York + Rock Paper Scissors / New York

National Football League

Listen

Craft - Direction / Direction

FI16247M

2016 Direct Merit Award

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Ambient / Environmental / Ambient / Environmental

DI16085M

2016 Interactive Merit Award

Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA

Last Days

Last Days of Ivory: Website and Branding

Non-Profit - Websites / Websites

IN16085M

2016 Social Media Merit Award

Leo Burnett / San José

Fundación Rahab

Jailbnb

Non-Profit - Branded Social Post / Branded Social Post

SM16042M

2016 Social Media Merit Award

Y&R / New York

MTV Staying Alive Foundation

MTV Sext Life

Non-Profit - Branded Social Post / Branded Social Post

SM16043M

2016 Public Relations Merit Award

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

Craft - Brand Voice / Brand Voice

PR16071M

2016 Film Merit Award

Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York

Badger & Winters

We Are #WomenNotObjects

CSR - Online Films & Video / Online Films & Video

FI16218M

2016 Public Relations Merit Award

GREY BRASIL / São Paulo

Reclame Aqui

The Art of Waiting

Consumer - Brands, Products & Services / Events & Experiential

PR16034M

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