The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Public Service Announcement / Corporate Social Responsibility
Award
Agency
Client
Title
Category
Annual ID
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
#TheReal10
Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles
Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung Category: CSR - Data Visualization / Data Visualization
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Doors
Agency: Buck Design / New York
Client: Alcoholics Anonymous Category: Craft - Animation - Single or Series / Animation - Single or Series
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Not Allowed
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Non-Profit - Television / Television (Any Length) - Single
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Non-Profit - Cinema Advertising / Cinema Advertising
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Print / Print
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Craft - Editing / Editing
Jack
Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles
Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#TheReal10
Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Experiential Advertising / Experiential Advertising
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive
Agency: J Walter Thompson / New Delhi
Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client: National Football League Category: Craft - Direction / Direction
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Ambient / Environmental / Ambient / Environmental
Last Days of Ivory: Website and Branding
Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA
Client: Last Days Category: Non-Profit - Websites / Websites
Jailbnb
Agency: Leo Burnett / San José
Client: Fundación Rahab Category: Non-Profit - Branded Social Post / Branded Social Post
MTV Sext Life
Agency: Y&R / New York
Client: MTV Staying Alive Foundation Category: Non-Profit - Branded Social Post / Branded Social Post
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice
We Are #WomenNotObjects
Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York
Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
The Art of Waiting
Agency: GREY BRASIL / São Paulo
Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16018G
Award:
2016 Direct Silver Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles
Client:
AAUW
Title:
#TheReal10
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16017S
Award:
2016 Design Bronze Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung
Title:
The Last Wish
Category:
CSR - Data Visualization / Data Visualization
Annual ID:
DE16040B
Award:
2016 Cross-Platform Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16022G
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client:
Ad Council
Title:
I Am A Witness
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16023B
Award:
2016 Cross-Platform Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16025B
Award:
2016 Social Media Bronze Pencil
Agency:
john st. / Toronto
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16014B
Award:
2016 Film Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York + The Mill / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16066G
Award:
2016 Film Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16068B
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Annual ID:
BE16040S
Award:
2016 Direct Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16039G
Award:
2016 Direct Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16041B
Award:
2016 Cross-Platform Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16019G
Award:
2016 Cross-Platform Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16020S
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16043G
Award:
2016 Design Silver Pencil
Agency:
Buck Design / New York
Client:
Alcoholics Anonymous
Title:
Doors
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16077S
Award:
2016 Direct Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16035S
Award:
2016 Film Gold Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Not Allowed
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16060G
Award:
2016 Film Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16062S
Award:
2016 Film Bronze Pencil
Agency:
FCB Inferno / London
Client:
Sport England
Title:
This Girl Can
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16063B
Award:
2016 Cross-Platform Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16016S
Award:
2016 Film Bronze Pencil
Agency:
FCB Inferno / London
Client:
Sport England
Title:
This Girl Can
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Annual ID:
FI16065B
Award:
2016 Public Relations Bronze Pencil
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16014B
Award:
2016 Radio Silver Pencil
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16010S
Award:
2016 Direct Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Print / Print
Annual ID:
DI16027S
Award:
2016 Design Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16047G
Award:
2016 Design Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16048G
Award:
2016 Film Silver Pencil
Agency:
FCB Inferno / London
Client:
Sport England
Title:
This Girl Can
Category:
Craft - Editing / Editing
Annual ID:
FI16086S
Award:
2016 Film Gold Pencil
Agency:
LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles
Client:
Music Has No Enemies
Title:
Jack
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16054G
Award:
2016 Public Relations Gold Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16021G
Award:
2016 Public Relations Silver Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
states United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16022S
Award:
2016 Public Relations Bronze Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto
Client:
AAUW
Title:
#TheReal10
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16023B
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16055G
Award:
2016 Design Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood
Client:
Ad Council
Title:
I Am A Witness
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16053S
Award:
2016 Social Media Bronze Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16012B
Award:
2016 Mobile Silver Pencil
Agency:
TBWA / SHANGHAI
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16023S
Award:
2016 Mobile Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16020S
Award:
2016 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16027S
Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16051M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16070M
Award:
2016 Design Merit Award
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16219M
Award:
2016 Design Merit Award
Agency:
J Walter Thompson / New Delhi
Client:
Amarsons
Title:
Test and Drive
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16220M
Award:
2016 Film Merit Award
Agency:
Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client:
National Football League
Title:
Listen
Category:
Craft - Direction / Direction
Annual ID:
FI16247M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16085M
Award:
2016 Interactive Merit Award
Agency:
Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA
Client:
Last Days
Title:
Last Days of Ivory: Website and Branding
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16085M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / San José
Client:
Fundación Rahab
Title:
Jailbnb
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16042M
Award:
2016 Social Media Merit Award
Agency:
Y&R / New York
Client:
MTV Staying Alive Foundation
Title:
MTV Sext Life
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16043M
Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16071M
Award:
2016 Film Merit Award
Agency:
Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York
Client:
Badger & Winters
Title:
We Are #WomenNotObjects
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16218M
Award:
2016 Public Relations Merit Award
Agency:
GREY BRASIL / São Paulo
Client:
Reclame Aqui
Title:
The Art of Waiting
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16034M
