The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Select Category
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Publications & Media / Books / News
Award
Agency
Client
Title
Category
Annual ID

The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Experiential Radio & Audio


The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production


The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Craft / Illustration


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Online / Branded Podcast


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Digital Design


The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers


Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Mixing


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Physical Product & Mobile Integration


Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Innovation & Transformation / Innovation in Print


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Experiential / In-Person Events


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Use of Technology


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Spatial Design / Experiential & Immersive


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Use of Technology


OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Craft / Printing & Production


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Stunts & Activations


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Experiential / In-Person Events


Independent Journalism for an Independent Life - Jordan
Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client: The New York Times Category: Editing / Single


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Storytelling


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Use of Technology


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Use of Technology


Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Active Engagement / Call to Action


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Non-traditional & Guerrilla Marketing


Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Design


The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Design


13865 black dots and 2 red dots.
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client: NAGASAKI SHIMBUNSHA Category: Newspaper / Single


Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Online Community / Use of Existing Platform


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person


OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Brand Voice


OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Media Relations


The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Editing


The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Physical Items


Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Green Pencil


The Shocking Percentage
Agency: MRM / London + The National / Dubai
Client: The National Category: Storytelling


Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Craft / Writing


Everyday Heroes
Agency: Uncommon Creative Studio / London + LADbible Group
Client: LADBible Group Category: Craft / Writing


Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content


Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Social Media Post / Series


Helpline on The Cover
Agency: Havas / Tel Aviv
Client: Laisha Category: Single Country or Region / CSR


Dyslexia Unetided
Agency: SERVICEPLAN GERMANY / Munich
Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing


Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Craft / Art Direction


OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Newspaper / Single


Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Digital Design


OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Editorial / Magazines & Newspapers


Plantable News
Agency: Havas Middle East / Dubai
Client: The National Category: Editorial / Magazines & Newspapers


The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Use of Technology


OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity


Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA001G

Award:
2022 Print Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Printing & Production
Annual ID:
OS22_PT001G

Award:
2022 Design Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Illustration
Annual ID:
OS22_DE016G

Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Online / Branded Podcast
Annual ID:
OS22_RA003G

Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN005G

Award:
2022 Design Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Digital Design
Annual ID:
OS22_DE011G

Award:
2022 Design Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE005G

Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Mixing
Annual ID:
OS22_MS007G

Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN004G

Award:
2022 Social Media Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_SM005G

Award:
2022 Branded Entertainment Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_BE007G

Award:
2022 Print Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS22_PT008G

Award:
2022 Direct Marketing Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM007G

Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Use of Technology
Annual ID:
OS22_IC007S

Award:
2022 Design Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE027S

Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX016S

Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_BE022S

Award:
2022 Print Silver Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Craft / Printing & Production
Annual ID:
OS22_PT015S

Award:
2022 Social Media Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Stunts & Activations
Annual ID:
OS22_SM017S

Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE016S

Award:
2022 Moving Image Craft Silver Pencil
Agency:
Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Editing / Single
Annual ID:
OS22_MI029S

Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Annual ID:
OS22_EX017S

Award:
2022 Direct Marketing Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_DM022S

Award:
2022 Integrated Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_IG008S

Award:
2022 Social Media Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM029B

Award:
2022 Direct Marketing Bronze Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM035B

Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Design
Annual ID:
OS22_MS019B

Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Sound Design
Annual ID:
OS22_MS020B

Award:
2022 Print Bronze Pencil
Agency:
DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client:
NAGASAKI SHIMBUNSHA
Title:
13865 black dots and 2 red dots.
Category:
Newspaper / Single
Annual ID:
OS22_PT016B

Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN021B

Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX019B

Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Brand Voice
Annual ID:
OS22_PR022B

Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Media Relations
Annual ID:
OS22_PR016B

Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Sound Editing
Annual ID:
OS22_MS023B

Award:
2022 Direct Marketing Bronze Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Physical Items
Annual ID:
OS22_DM024B

Award:
2022 Green Pencil Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Green Pencil
Annual ID:
OS22_GP007M

Award:
2022 Creative Use of Data Merit Award
Agency:
MRM / London + The National / Dubai
Client:
The National
Title:
The Shocking Percentage
Category:
Storytelling
Annual ID:
OS22_CU020M

Award:
2022 Out of Home Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Craft / Writing
Annual ID:
OS22_OH062M

Award:
2022 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + LADbible Group
Client:
LADBible Group
Title:
Everyday Heroes
Category:
Craft / Writing
Annual ID:
OS22_OH063M

Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_BE086M

Award:
2022 Direct Marketing Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Social Media Post / Series
Annual ID:
OS22_DM080M

Award:
2022 Creative Effectiveness Merit Award
Agency:
Havas / Tel Aviv
Client:
Laisha
Title:
Helpline on The Cover
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE034M

Award:
2022 Integrated Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Gruner + Jahr Deutschland / Stern
Title:
Dyslexia Unetided
Category:
Craft / Writing
Annual ID:
OS22_IG040M

Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Annual ID:
OS22_DE133M

Award:
2022 Print Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Newspaper / Single
Annual ID:
OS22_PT026M

Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Annual ID:
OS22_DE106M

Award:
2022 Design Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE071M

Award:
2022 Design Merit Award
Agency:
Havas Middle East / Dubai
Client:
The National
Title:
Plantable News
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE072M

Award:
2022 Social Media Merit Award
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_SM096M
