The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Publications & Media / Books / News
Award
Agency
Client
Title
Category
Annual ID
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Best of Print & Promotional
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Best of Radio & Audio
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Best of Experiential & Immersive
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Promotional / Booklets, Books & Brochures
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Storytelling
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Multicultural Impact
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal Category: Craft / Illustration
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Experiential & Installations / Experiential & Immersive
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Writing
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Craft / Printing & Production
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal Category: Editorial / Books
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Branded Entertainment
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Radio & Audio
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal Category: Booklets / Books / Brochures
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Booklets / Books / Brochures
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Craft / Printing & Paper Craft
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Use of Sound
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Events & Experiential
A Long Tunnel of 3 years of hardship
Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Newspaper / Single
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Cinema Advertising
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Audio
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Innovation & Transformation / Innovation in Print
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Physical Products
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Writing - Single
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Digital & Online
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Current Event Response
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Physical Product / Promotional
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Popular Culture Impact
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Craft / Printing / Production
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Experiential Audio
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Physical Items
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Audio Craft / Sound
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Custom Content
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Utility
Pay With Change
Agency: Edelman / New York
Client: Sports Illustrated Swimsuit Category: Brand Transformation / Repositioning
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client: The Asahi Shimbun Company Category: Craft / Use of Music
Life, on Purpose
Agency: Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client: Indigo Category: Writing / Series
Story Portrait
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Craft / Dynamic Data Visualization
Tweet Scarves
Agency: DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Social Media
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client: Amazon Books Category: Integrated Campaign
Audetorium: Visual Mission Statement
Agency: Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit
Client: Audetorium Category: Original Music / Score - Short Form
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Digital & Online / Websites & Mobile
Anti-Hate Keyboard
Agency: INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta
Client: Esports.id Category: Innovation & Transformation / Innovation in Experiential
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Online Community Platform / Use of Existing Platform
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Artist / Brand Collaboration
Award:
2023 Print & Promotional Best of Discipline Pencil
Agency:
Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Best of Print & Promotional
Annual ID:
OS23_PT000G
Award:
2023 Radio & Audio Best of Discipline Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Radio & Audio
Annual ID:
OS23_RA000G
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Annual ID:
OS23_EX000G
Award:
2023 Design Gold Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS23_DE006G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Storytelling
Annual ID:
OS23_EX001G
Award:
2023 Cultural Driver Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Multicultural Impact
Annual ID:
OS23_CD003G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS007G
Award:
2023 Design Gold Pencil
Agency:
FCB Lisboa / Lisbon + Penguin Random House Portugal
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Craft / Illustration
Annual ID:
OS23_DE015G
Award:
2023 Out of Home Gold Pencil
Agency:
Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH005G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Writing
Annual ID:
OS23_IC004G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing & Production
Annual ID:
OS23_PT010G
Award:
2023 Design Gold Pencil
Agency:
FCB Lisboa / Lisbon + Penguin Random House Portugal
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Editorial / Books
Annual ID:
OS23_DE003G
Award:
2023 Film & Video Gold Pencil
Agency:
BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI006G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE012G
Award:
2023 Radio & Audio Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA001G
Award:
2023 Print & Promotional Gold Pencil
Agency:
FCB Lisboa / Lisbon + Penguin Random House Portugal
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Booklets / Books / Brochures
Annual ID:
OS23_PT005G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Booklets / Books / Brochures
Annual ID:
OS23_PT006G
Award:
2023 Design Gold Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing & Paper Craft
Annual ID:
OS23_DE017G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Use of Sound
Annual ID:
OS23_EX012G
Award:
2023 Public Relations Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Events & Experiential
Annual ID:
OS23_PR006G
Award:
2023 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
A Long Tunnel of 3 years of hardship
Category:
Craft / Art Direction
Annual ID:
OS23_DE013G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Newspaper / Single
Annual ID:
OS23_PT002G
Award:
2023 Film & Video Gold Pencil
Agency:
BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client:
CANAL+
Title:
The secret of Wakany
Category:
Cinema Advertising
Annual ID:
OS23_FI010G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Annual ID:
OS23_BE004G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT001G
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Products
Annual ID:
OS23_EX019S
Award:
2023 Radio & Audio Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Writing - Single
Annual ID:
OS23_RA009S
Award:
2023 Public Relations Silver Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Digital & Online
Annual ID:
OS23_PR013S
Award:
2023 Public Relations Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Current Event Response
Annual ID:
OS23_PR019S
Award:
2023 IP & Product Design Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Product / Promotional
Annual ID:
OS23_IP006S
Award:
2023 Cultural Driver Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Popular Culture Impact
Annual ID:
OS23_CD004S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Annual ID:
OS23_DM030S
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Experiential Audio
Annual ID:
OS23_EX031B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Items
Annual ID:
OS23_DM036B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio Craft / Sound
Annual ID:
OS23_IC019B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Custom Content
Annual ID:
OS23_RA012B
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Utility
Annual ID:
OS23_IN043M
Award:
2023 Integrated Merit Award
Agency:
Edelman / New York
Client:
Sports Illustrated Swimsuit
Title:
Pay With Change
Category:
Brand Transformation / Repositioning
Annual ID:
OS23_IG048M
Award:
2023 Film & Video Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI082M
Award:
2023 Radio & Audio Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client:
The Asahi Shimbun Company
Title:
Journa-Rhythm
Category:
Craft / Use of Music
Annual ID:
OS23_RA042M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client:
Indigo
Title:
Life, on Purpose
Category:
Writing / Series
Annual ID:
OS23_MI073M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS23_EX089M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client:
Twitter
Title:
Tweet Scarves
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH070M
Award:
2023 Creative Use of Data Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Social Media
Annual ID:
OS23_CU032M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Annual ID:
OS23_IG030M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit
Client:
Audetorium
Title:
Audetorium: Visual Mission Statement
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS040M
Award:
2023 Direct Marketing Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM078M
Award:
2023 Experiential & Immersive Merit Award
Agency:
INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta
Client:
Esports.id
Title:
Anti-Hate Keyboard
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX090M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS23_IN053M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Artist / Brand Collaboration
Annual ID:
OS23_MS047M
