The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Publications & Media / Books / News

Award

Agency

Client

Title

Category

Annual ID

The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Best of Print & Promotional
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Radio & Audio
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Promotional / Booklets, Books & Brochures
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Storytelling
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Multicultural Impact
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Craft / Illustration
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Experiential & Installations / Experiential & Immersive
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Writing
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Craft / Printing & Production
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Editorial / Books
The secret of Wakany Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Television & VOD / Over 60 Seconds - Single
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Branded Entertainment
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Radio & Audio
Portuguese (Re)Constitution Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal Client: Penguin Random House Portugal Category: Booklets / Books / Brochures
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Booklets / Books / Brochures
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Craft / Printing & Paper Craft
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Use of Sound
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Events & Experiential
A Long Tunnel of 3 years of hardship Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Newspaper / Single
The secret of Wakany Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris Client: CANAL+ Category: Cinema Advertising
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Audio
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Innovation & Transformation / Innovation in Print
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Products
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Craft / Writing - Single
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Digital & Online
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Current Event Response
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Product / Promotional
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Popular Culture Impact
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Craft / Printing / Production
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Experiential Audio
The Unburnable Book Agency: Rethink + Penguin Random House / Toronto Client: Penguin Random House Category: Physical Items
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Audio Craft / Sound
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Custom Content
Black Characters Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Utility
Pay With Change Agency: Edelman / New York Client: Sports Illustrated Swimsuit Category: Brand Transformation / Repositioning
That Reading Feeling Awaits Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Journa-Rhythm Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo Client: The Asahi Shimbun Company Category: Craft / Use of Music
Life, on Purpose Agency: Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London Client: Indigo Category: Writing / Series
Story Portrait Agency: Droga5 / New York + The New York Times + division7 Client: The New York Times Category: Craft / Dynamic Data Visualization
Tweet Scarves Agency: DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Black Characters Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Social Media
That Reading Feeling Awaits Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London Client: Amazon Books Category: Integrated Campaign
Audetorium: Visual Mission Statement Agency: Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit Client: Audetorium Category: Original Music / Score - Short Form
Black Characters Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Digital & Online / Websites & Mobile
Anti-Hate Keyboard Agency: INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta Client: Esports.id Category: Innovation & Transformation / Innovation in Experiential
Black Characters Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Online Community Platform / Use of Existing Platform
Independent Journalism for an Independent Life - Questlove Agency: Droga5 / New York + The New York Times + division7 Client: The New York Times Category: Artist / Brand Collaboration

2023 Print & Promotional Best of Discipline Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Best of Print & Promotional

OS23_PT000G

2023 Radio & Audio Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Radio & Audio

OS23_RA000G

2023 Experiential & Immersive Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Experiential & Immersive

OS23_EX000G

2023 Design Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Promotional / Booklets, Books & Brochures

OS23_DE006G

2023 Experiential & Immersive Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Craft / Storytelling

OS23_EX001G

2023 Cultural Driver Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Multicultural Impact

OS23_CD003G

2023 Music & Sound Craft Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Music & Sound Craft

OS23_MS007G

2023 Design Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Craft / Illustration

OS23_DE015G

2023 Out of Home Gold Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Experiential & Installations / Experiential & Immersive

OS23_OH005G

2023 Interactive & Mobile Craft Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Writing

OS23_IC004G

2023 Print & Promotional Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Craft / Printing & Production

OS23_PT010G

2023 Design Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Editorial / Books

OS23_DE003G

2023 Film & Video Gold Pencil

BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris

CANAL+

The secret of Wakany

Television & VOD / Over 60 Seconds - Single

OS23_FI006G

2023 Branded Entertainment Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Branded Entertainment

OS23_BE012G

2023 Radio & Audio Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA001G

2023 Print & Promotional Gold Pencil

FCB Lisboa / Lisbon + Penguin Random House Portugal

Penguin Random House Portugal

Portuguese (Re)Constitution

Booklets / Books / Brochures

OS23_PT005G

2023 Print & Promotional Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Booklets / Books / Brochures

OS23_PT006G

2023 Design Gold Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Craft / Printing & Paper Craft

OS23_DE017G

2023 Experiential & Immersive Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Craft / Use of Sound

OS23_EX012G

2023 Public Relations Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Events & Experiential

OS23_PR006G

2023 Design Gold Pencil

DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo

THE HOKKOKU SHIMBUN

A Long Tunnel of 3 years of hardship

Craft / Art Direction

OS23_DE013G

2023 Print & Promotional Gold Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Newspaper / Single

OS23_PT002G

2023 Film & Video Gold Pencil

BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris

CANAL+

The secret of Wakany

Cinema Advertising

OS23_FI010G

2023 Branded Entertainment Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Audio

OS23_BE004G

2023 Print & Promotional Gold Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Innovation & Transformation / Innovation in Print

OS23_PT001G

2023 Experiential & Immersive Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Physical Products

OS23_EX019S

2023 Radio & Audio Silver Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Craft / Writing - Single

OS23_RA009S

2023 Public Relations Silver Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Digital & Online

OS23_PR013S

2023 Public Relations Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Current Event Response

OS23_PR019S

2023 IP & Product Design Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Physical Product / Promotional

OS23_IP006S

2023 Cultural Driver Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Popular Culture Impact

OS23_CD004S

2023 Direct Marketing Silver Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Craft / Printing / Production

OS23_DM030S

2023 Experiential & Immersive Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Experiential Audio

OS23_EX031B

2023 Direct Marketing Bronze Pencil

Rethink + Penguin Random House / Toronto

Penguin Random House

The Unburnable Book

Physical Items

OS23_DM036B

2023 Interactive & Mobile Craft Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Audio Craft / Sound

OS23_IC019B

2023 Radio & Audio Bronze Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Custom Content

OS23_RA012B

2023 Interactive, Online & Mobile Merit Award

FCB Brasil / São Paulo + FCB Studio / São Paulo

Raça Magazine

Black Characters

Utility

OS23_IN043M

2023 Integrated Merit Award

Edelman / New York

Sports Illustrated Swimsuit

Pay With Change

Brand Transformation / Repositioning

OS23_IG048M

2023 Film & Video Merit Award

Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London

Amazon Books

That Reading Feeling Awaits

Online-only Films & Video / 31-60 Seconds - Single

OS23_FI082M

2023 Radio & Audio Merit Award

TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo

The Asahi Shimbun Company

Journa-Rhythm

Craft / Use of Music

OS23_RA042M

2023 Moving Image Craft & Production Merit Award

Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London

Indigo

Life, on Purpose

Writing / Series

OS23_MI073M

2023 Experiential & Immersive Merit Award

Droga5 / New York + The New York Times + division7

The New York Times

Story Portrait

Craft / Dynamic Data Visualization

OS23_EX089M

2023 Out of Home Merit Award

DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London

Twitter

Tweet Scarves

Experiential & Installations / Experiential & Immersive

OS23_OH070M

2023 Creative Use of Data Merit Award

FCB Brasil / São Paulo + FCB Studio / São Paulo

Raça Magazine

Black Characters

Social Media

OS23_CU032M

2023 Integrated Merit Award

Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London

Amazon Books

That Reading Feeling Awaits

Integrated Campaign

OS23_IG030M

2023 Music & Sound Craft Merit Award

Woodward Original / Detroit + AUDETORIUM + WRKSHP / Detroit

Audetorium

Audetorium: Visual Mission Statement

Original Music / Score - Short Form

OS23_MS040M

2023 Direct Marketing Merit Award

FCB Brasil / São Paulo + FCB Studio / São Paulo

Raça Magazine

Black Characters

Digital & Online / Websites & Mobile

OS23_DM078M

2023 Experiential & Immersive Merit Award

INNOCEAN Indonesia / Jakarta + Level Up / Jakarta + Frame Logic Post / Jakarta + Suara Suku Audio Post / Jakarta

Esports.id

Anti-Hate Keyboard

Innovation & Transformation / Innovation in Experiential

OS23_EX090M

2023 Interactive, Online & Mobile Merit Award

FCB Brasil / São Paulo + FCB Studio / São Paulo

Raça Magazine

Black Characters

Online Community Platform / Use of Existing Platform

OS23_IN053M

2023 Music & Sound Craft Merit Award

Droga5 / New York + The New York Times + division7

The New York Times

Independent Journalism for an Independent Life - Questlove

Artist / Brand Collaboration

OS23_MS047M

Follow Us