The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Publications & Media / Books / News
Award
Agency
Client
Title
Category
Annual ID
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Experiential Radio & Audio
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Craft / Illustration
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Online / Branded Podcast
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Digital Design
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Mixing
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Physical Product & Mobile Integration
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Innovation & Transformation / Innovation in Print
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Experiential / In-Person Events
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Use of Technology
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Spatial Design / Experiential & Immersive
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Craft / Printing & Production
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Stunts & Activations
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Experiential / In-Person Events
Independent Journalism for an Independent Life - Jordan
Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client: The New York Times Category: Editing / Single
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Storytelling
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Active Engagement / Call to Action
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Design
The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Design
13865 black dots and 2 red dots.
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client: NAGASAKI SHIMBUNSHA Category: Newspaper / Single
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Online Community / Use of Existing Platform
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Brand Voice
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Media Relations
The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Editing
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Physical Items
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Green Pencil
The Shocking Percentage
Agency: MRM / London + The National / Dubai
Client: The National Category: Storytelling
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Craft / Writing
Everyday Heroes
Agency: Uncommon Creative Studio / London + LADbible Group
Client: LADBible Group Category: Craft / Writing
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Social Media Post / Series
Helpline on The Cover
Agency: Havas / Tel Aviv
Client: Laisha Category: Single Country or Region / CSR
Dyslexia Unetided
Agency: SERVICEPLAN GERMANY / Munich
Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Craft / Art Direction
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Newspaper / Single
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Digital Design
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Editorial / Magazines & Newspapers
Plantable News
Agency: Havas Middle East / Dubai
Client: The National Category: Editorial / Magazines & Newspapers
The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity
Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA001G
Award:
2022 Print Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Printing & Production
Annual ID:
OS22_PT001G
Award:
2022 Design Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Illustration
Annual ID:
OS22_DE016G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Online / Branded Podcast
Annual ID:
OS22_RA003G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN005G
Award:
2022 Design Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Digital Design
Annual ID:
OS22_DE011G
Award:
2022 Design Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE005G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Mixing
Annual ID:
OS22_MS007G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN004G
Award:
2022 Social Media Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_SM005G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_BE007G
Award:
2022 Print Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS22_PT008G
Award:
2022 Direct Marketing Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM007G
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Use of Technology
Annual ID:
OS22_IC007S
Award:
2022 Design Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE027S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX016S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_BE022S
Award:
2022 Print Silver Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Craft / Printing & Production
Annual ID:
OS22_PT015S
Award:
2022 Social Media Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Stunts & Activations
Annual ID:
OS22_SM017S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE016S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Editing / Single
Annual ID:
OS22_MI029S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Annual ID:
OS22_EX017S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_DM022S
Award:
2022 Integrated Silver Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_IG008S
Award:
2022 Social Media Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM029B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM035B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Design
Annual ID:
OS22_MS019B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Sound Design
Annual ID:
OS22_MS020B
Award:
2022 Print Bronze Pencil
Agency:
DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client:
NAGASAKI SHIMBUNSHA
Title:
13865 black dots and 2 red dots.
Category:
Newspaper / Single
Annual ID:
OS22_PT016B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN021B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX019B
Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Brand Voice
Annual ID:
OS22_PR022B
Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Media Relations
Annual ID:
OS22_PR016B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Sound Editing
Annual ID:
OS22_MS023B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Physical Items
Annual ID:
OS22_DM024B
Award:
2022 Green Pencil Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Green Pencil
Annual ID:
OS22_GP007M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM / London + The National / Dubai
Client:
The National
Title:
The Shocking Percentage
Category:
Storytelling
Annual ID:
OS22_CU020M
Award:
2022 Out of Home Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Craft / Writing
Annual ID:
OS22_OH062M
Award:
2022 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + LADbible Group
Client:
LADBible Group
Title:
Everyday Heroes
Category:
Craft / Writing
Annual ID:
OS22_OH063M
Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_BE086M
Award:
2022 Direct Marketing Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Social Media Post / Series
Annual ID:
OS22_DM080M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Havas / Tel Aviv
Client:
Laisha
Title:
Helpline on The Cover
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE034M
Award:
2022 Integrated Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Gruner + Jahr Deutschland / Stern
Title:
Dyslexia Unetided
Category:
Craft / Writing
Annual ID:
OS22_IG040M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Annual ID:
OS22_DE133M
Award:
2022 Print Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Newspaper / Single
Annual ID:
OS22_PT026M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Annual ID:
OS22_DE106M
Award:
2022 Design Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE071M
Award:
2022 Design Merit Award
Agency:
Havas Middle East / Dubai
Client:
The National
Title:
Plantable News
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE072M
Award:
2022 Social Media Merit Award
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_SM096M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE037M
