The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Publications & Media / Books / News

Award

Agency

Client

Title

Category

Annual ID

Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Promotional / Print Advertisements
The Truth Is Worth It: Fearlessness (ISIS) Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York Client: The New York Times Category: Craft - Editing / Single
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Magazine / Campaign
Necessary Discounts Agency: Africa / Sao Paulo Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Television & VOD / Short Form - Single
The Truth Is Local Agency: The New York Times / New York + Local Projects / New York Client: The New York Times Category: Out of Home / Series
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Media Relations
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Under 100K Budget
#LIBERTYEQUALITYPATERNITY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Craft / Writing
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Short Form - Single
AI VERSUS Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow Client: TV Rain Category: Creative Use of Data
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Craft / Illustration
AI Versus Agency: Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine Client: TV Rain Category: Creative Use of Data / Storytelling
Read Yourself Better Agency: The&Partnership / New York Client: The Wall Street Journal Category: Television & VOD / Long Form - Single
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Reputation Management
LOLOSOSO – 60 years of anothermountainman Agency: Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong Client: Joint Publishing Category: Editorial / Books
Criminal Reviews Agency: SERVICEPLAN GERMANY / Munich Client: Piper Verlag GmbH Category: Digital & Online / Social Media Post - Single
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Digital & Online / Social Media Post - Single
Read Yourself Better Agency: MJZ / Los Angeles + The&Partnership / New York Client: Wall Street Journal Category: Craft - Direction / Single
Burn Racist Giga Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano Client: Rolling Stone Magazine Italia Category: Innovation in Mobile
The Climate Pen Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Promotional / Collateral Items
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: User-Generated Content
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: User-Generated Content
The Story of Tsutomu Yamaguchi Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte Client: Boatos.org Category: Moving Image / Single
Koshogo Agency: Leo Burnett / Moscow Client: Kloop Media Category: Cultural Driver
Judgeable Covers Collections Agency: Africa / Sao Paulo Client: E-Galaxia Category: Editorial / Digital Publications
FREE INITIATIVE Agency: Taproot Dentsu / Mumbai Client: FREE PRESS JOURNAL Category: Editorial / Magazines & Newspapers
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Billboards & Transit / Campaign
Koshogo Agency: Leo Burnett / Moscow Client: Kloop Media Category: Billboards & Transit / Campaign
Ka'Wine & Dine Agency: Rethink / Toronto/Montreal/Vancouver Client: Raptors Republic Category: Non-traditional & Guerrilla Marketing
Bra Agency: VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City Client: History Channel / A+E Networks Category: Newspaper / Single
Burn Racist Giga Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano Client: Rolling Stone Magazine Italia Category: Targeted Video / Targeted Online Video
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Craft / Use of Visuals
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Newspaper / Campaign
The Long Fight Agency: Droga5 / New York Client: The New York Times Category: Craft - Sound Design / Single
Play Rock'n'Roll Agency: AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo Client: Kiss FM Category: Craft / Illustration
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Brand Voice
#LIBERTYEQUALITYPATERNITY Agency: DDB, / Paris + Marie Claire / Paris Client: Marie Claire Category: Magazine / Single
Covering Climate Now Agency: TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York Client: Columbia Journalism Review Category: Creative Effectiveness / Non-Profit / Charity
Koshogo Agency: Leo Burnett / Moscow Client: Kloop Media Category: Craft / Printing & Production
Out and Proud Classified Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Innovation in Print
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Live Events
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
"Stan Smith: Some People Think I'm A Shoe!" Agency: adidas / Portland + Johannes Leonardo / New York Client: adidas Category: Editorial / Books
The 9th National Book Design Art Exhibition Excellent Works Collection Agency: Han Qing Tang Design / Nanjing Client: Nanjing Press Category: Editorial / Books
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi Agency: Minmin qu & qian jiang / Nanjing Client: commercial press Category: Editorial / Books
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment

2020 Design Bronze Pencil

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Promotional / Print Advertisements

OS_DE20_014B

2020 Moving Image Craft Gold Pencil

Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York

The New York Times

The Truth Is Worth It: Fearlessness (ISIS)

Craft - Editing / Single

OS_MI20_018G

2020 Print Bronze Pencil

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Magazine / Campaign

OS_PT20_007B

2020 Direct Marketing Silver Pencil

Africa / Sao Paulo

Penguin Books' Companhia das Letras

Necessary Discounts

Craft / Data-Driven Personalization

OS_DI20_039S

2020 Film Silver Pencil

Droga5 / New York

The New York Times

The Long Fight

Television & VOD / Short Form - Single

OS_FI20_004S

2020 Design Silver Pencil

The New York Times / New York + Local Projects / New York

The New York Times

The Truth Is Local

Out of Home / Series

OS_DE20_030S

2020 Public Relations Bronze Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Columbia Journalism Review / New York

Columbia Journalism Review

Covering Climate Now

Media Relations

OS_PR20_004B

2020 Film Gold Pencil

Droga5 / New York

The New York Times

The Long Fight

Under 100K Budget

OS_FI20_037G

2020 Print Silver Pencil

DDB, / Paris + Marie Claire / Paris

Marie Claire

#LIBERTYEQUALITYPATERNITY

Craft / Writing

OS_PT20_022S

2020 Film Silver Pencil

Droga5 / New York

The New York Times

The Long Fight

Online Films & Video / Short Form - Single

OS_FI20_018S

2020 Digital Craft Silver Pencil

KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow

TV Rain

AI VERSUS

Creative Use of Data

OS_DC20_010S

2020 Print Bronze Pencil

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Craft / Illustration

OS_PT20_024B

2020 Creative Use of Data Silver Pencil

Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine

TV Rain

AI Versus

Creative Use of Data / Storytelling

OS_CU20_007S

2020 Film Merit Award

The&Partnership / New York

The Wall Street Journal

Read Yourself Better

Television & VOD / Long Form - Single

OS_FI20_069M

2020 Public Relations Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Reputation Management

OS_PR20_058M

2020 Design Merit Award

Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong

Joint Publishing

LOLOSOSO – 60 years of anothermountainman

Editorial / Books

OS_DE20_095M

2020 Direct Marketing Merit Award

SERVICEPLAN GERMANY / Munich

Piper Verlag GmbH

Criminal Reviews

Digital & Online / Social Media Post - Single

OS_DI20_090M

2020 Direct Marketing Merit Award

BBDO / New York + The er / New York

The New Yorker

Caption Contest

Digital & Online / Social Media Post - Single

OS_DI20_092M

2020 Moving Image Craft Merit Award

MJZ / Los Angeles + The&Partnership / New York

Wall Street Journal

Read Yourself Better

Craft - Direction / Single

OS_MI20_056M

2020 Mobile Merit Award

Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano

Rolling Stone Magazine Italia

Burn Racist Giga

Innovation in Mobile

OS_MO20_053M

2020 Design Merit Award

TBWA / Helsinki + Helsingin Sanomat / Helsinki

Helsingin Sanomat

The Climate Pen

Promotional / Collateral Items

OS_DE20_122M

2020 Branded Entertainment Merit Award

BBDO / New York + The er / New York

The New Yorker

Caption Contest

User-Generated Content

OS_BE20_097M

2020 Branded Entertainment Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

User-Generated Content

OS_BE20_099M

2020 Design Merit Award

Filadelfia / Belo Horizonte + Março / Belo Horizonte

Boatos.org

The Story of Tsutomu Yamaguchi

Moving Image / Single

OS_DE20_182M

2020 Cultural Driver Merit Award

Leo Burnett / Moscow

Kloop Media

Koshogo

Cultural Driver

OS_CD20_007M

2020 Design Merit Award

Africa / Sao Paulo

E-Galaxia

Judgeable Covers Collections

Editorial / Digital Publications

OS_DE20_100M

2020 Design Merit Award

Taproot Dentsu / Mumbai

FREE PRESS JOURNAL

FREE INITIATIVE

Editorial / Magazines & Newspapers

OS_DE20_098M

2020 Out of Home Merit Award

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Billboards & Transit / Campaign

OS_OH20_039M

2020 Out of Home Merit Award

Leo Burnett / Moscow

Kloop Media

Koshogo

Billboards & Transit / Campaign

OS_OH20_040M

2020 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

Raptors Republic

Ka'Wine & Dine

Non-traditional & Guerrilla Marketing

OS_DI20_108M

2020 Print Merit Award

VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City

History Channel / A+E Networks

Bra

Newspaper / Single

OS_PT20_039M

2020 Direct Marketing Merit Award

Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano

Rolling Stone Magazine Italia

Burn Racist Giga

Targeted Video / Targeted Online Video

OS_DI20_061M

2020 Digital Craft Merit Award

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Creative Use of Data

OS_DC20_038M

2020 Social Media Merit Award

BBDO / New York + The er / New York

The New Yorker

Caption Contest

Craft / Use of Visuals

OS_SM20_106M

2020 Print Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Newspaper / Campaign

OS_PT20_046M

2020 Moving Image Craft Merit Award

Droga5 / New York

The New York Times

The Long Fight

Craft - Sound Design / Single

OS_MI20_098M

2020 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Kiss FM / Sao Paulo

Kiss FM

Play Rock'n'Roll

Craft / Illustration

OS_OH20_078M

2020 Public Relations Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Brand Voice

OS_PR20_050M

2020 Print Merit Award

DDB, / Paris + Marie Claire / Paris

Marie Claire

#LIBERTYEQUALITYPATERNITY

Magazine / Single

OS_PT20_047M

2020 Creative Effectiveness Merit Award

TBWA\Chiat\Day / New York + Design By Disruption / New York + Columbia Journalism Review / New York

Columbia Journalism Review

Covering Climate Now

Creative Effectiveness / Non-Profit / Charity

OS_CE20_018M

2020 Out of Home Merit Award

Leo Burnett / Moscow

Kloop Media

Koshogo

Craft / Printing & Production

OS_OH20_081M

2020 Print Merit Award

FCBIndia Advertising LLP / Gurgaon

The Times Of India

Out and Proud Classified

Innovation in Print

OS_PT20_095M

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Direct Marketing Bronze Pencil

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Out of Home / Billboards & Transit

OS_DI19006B

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Live Events

OS_DI19013S

2019 Experiential & Immersive Bronze Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft / Storytelling

OS_EX19020B

2019 Design Gold Pencil

adidas / Portland + Johannes Leonardo / New York

adidas

"Stan Smith: Some People Think I'm A Shoe!"

Editorial / Books

OS_DE19016G

2019 Design Silver Pencil

Han Qing Tang Design / Nanjing

Nanjing Press

The 9th National Book Design Art Exhibition Excellent Works Collection

Editorial / Books

OS_DE19018S

2019 Design Bronze Pencil

Minmin qu & qian jiang / Nanjing

commercial press

Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi

Editorial / Books

OS_DE19019B

2019 Branded Entertainment Gold Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Innovation in Branded Entertainment

OS_BE19044G

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