The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Publications & Media / Books / News

Award

Agency

Client

Title

Category

Annual ID

The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Experiential Radio & Audio
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Illustration
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Online / Branded Podcast
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Digital Design
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
Independent Journalism for an Independent Life Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions Client: The New York Times Category: Sound Mixing
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Physical Product & Mobile Integration
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Innovation & Transformation / Innovation in Print
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Experiential / In-Person Events
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Use of Technology
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Spatial Design / Experiential & Immersive
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Use of Technology
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Craft / Printing & Production
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Stunts & Activations
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Experiential / In-Person Events
Independent Journalism for an Independent Life - Jordan Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York Client: The New York Times Category: Editing / Single
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Storytelling
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Use of Technology
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Use of Technology
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Active Engagement / Call to Action
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Independent Journalism for an Independent Life Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions Client: The New York Times Category: Sound Design
The Truth Takes a Journalist Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker Client: The New York Times Category: Sound Design
13865 black dots and 2 red dots. Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo Client: NAGASAKI SHIMBUNSHA Category: Newspaper / Single
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Online Community / Use of Existing Platform
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Events / Stunts / Competitions / In-Person
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Brand Voice
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Media Relations
The Truth Takes a Journalist Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker Client: The New York Times Category: Sound Editing
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Physical Items
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Green Pencil
The Shocking Percentage Agency: MRM / London + The National / Dubai Client: The National Category: Storytelling
Guardian 200 Years, a Work in Progress Agency: OLIVER Agency / London Client: the Guardian Category: Craft / Writing
Everyday Heroes Agency: Uncommon Creative Studio / London + LADbible Group Client: LADBible Group Category: Craft / Writing
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Social Media Post / Series
Helpline on The Cover Agency: Havas / Tel Aviv Client: Laisha Category: Single Country or Region / CSR
Dyslexia Unetided Agency: SERVICEPLAN GERMANY / Munich Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing
Living Images Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Client: Getty Images Category: Craft / Art Direction
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Newspaper / Single
Living Images Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Client: Getty Images Category: Digital Design
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Editorial / Magazines & Newspapers
Plantable News Agency: Havas Middle East / Dubai Client: The National Category: Editorial / Magazines & Newspapers
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Use of Technology
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity

2022 Radio & Audio Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Experiential Radio & Audio

OS22_RA001G

2022 Print Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Printing & Production

OS22_PT001G

2022 Design Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Illustration

OS22_DE016G

2022 Radio & Audio Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Online / Branded Podcast

OS22_RA003G

2022 Interactive, Online & Mobile Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN005G

2022 Design Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Digital Design

OS22_DE011G

2022 Design Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Editorial / Magazines & Newspapers

OS22_DE005G

2022 Music & Sound Craft Gold Pencil

Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions

The New York Times

Independent Journalism for an Independent Life

Sound Mixing

OS22_MS007G

2022 Interactive, Online & Mobile Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Physical Product & Mobile Integration

OS22_IN004G

2022 Social Media Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

User-Generated Content

OS22_SM005G

2022 Branded Entertainment Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_BE007G

2022 Print Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Innovation & Transformation / Innovation in Print

OS22_PT008G

2022 Direct Marketing Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Experiential / In-Person Events

OS22_DM007G

2022 Interactive & Mobile Craft Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Use of Technology

OS22_IC007S

2022 Design Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Spatial Design / Experiential & Immersive

OS22_DE027S

2022 Experiential & Immersive Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX016S

2022 Branded Entertainment Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_BE022S

2022 Print Silver Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Craft / Printing & Production

OS22_PT015S

2022 Social Media Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Stunts & Activations

OS22_SM017S

2022 Branded Entertainment Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Experiential / In-Person Events

OS22_BE016S

2022 Moving Image Craft Silver Pencil

Cut+Run / New York + Droga5 / New York + LFR Productions / New York

The New York Times

Independent Journalism for an Independent Life - Jordan

Editing / Single

OS22_MI029S

2022 Experiential & Immersive Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Storytelling

OS22_EX017S

2022 Direct Marketing Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_DM022S

2022 Integrated Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_IG008S

2022 Social Media Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Active Engagement / Call to Action

OS22_SM029B

2022 Direct Marketing Bronze Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Non-traditional & Guerrilla Marketing

OS22_DM035B

2022 Music & Sound Craft Bronze Pencil

Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions

The New York Times

Independent Journalism for an Independent Life

Sound Design

OS22_MS019B

2022 Music & Sound Craft Bronze Pencil

Droga5 / New York + Wave Studios / New York + Somesuch + Walker

The New York Times

The Truth Takes a Journalist

Sound Design

OS22_MS020B

2022 Print Bronze Pencil

DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo

NAGASAKI SHIMBUNSHA

13865 black dots and 2 red dots.

Newspaper / Single

OS22_PT016B

2022 Interactive, Online & Mobile Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Online Community / Use of Existing Platform

OS22_IN021B

2022 Experiential & Immersive Bronze Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Events / Stunts / Competitions / In-Person

OS22_EX019B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Brand Voice

OS22_PR022B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Media Relations

OS22_PR016B

2022 Music & Sound Craft Bronze Pencil

Droga5 / New York + Wave Studios / New York + Somesuch + Walker

The New York Times

The Truth Takes a Journalist

Sound Editing

OS22_MS023B

2022 Direct Marketing Bronze Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Physical Items

OS22_DM024B

2022 Green Pencil Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Green Pencil

OS22_GP007M

2022 Creative Use of Data Merit Award

MRM / London + The National / Dubai

The National

The Shocking Percentage

Storytelling

OS22_CU020M

2022 Out of Home Merit Award

OLIVER Agency / London

the Guardian

Guardian 200 Years, a Work in Progress

Craft / Writing

OS22_OH062M

2022 Out of Home Merit Award

Uncommon Creative Studio / London + LADbible Group

LADBible Group

Everyday Heroes

Craft / Writing

OS22_OH063M

2022 Branded Entertainment Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

User-Generated Content

OS22_BE086M

2022 Direct Marketing Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Social Media Post / Series

OS22_DM080M

2022 Creative Effectiveness Merit Award

Havas / Tel Aviv

Laisha

Helpline on The Cover

Single Country or Region / CSR

OS22_CE034M

2022 Integrated Merit Award

SERVICEPLAN GERMANY / Munich

Gruner + Jahr Deutschland / Stern

Dyslexia Unetided

Craft / Writing

OS22_IG040M

2022 Design Merit Award

AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo

Getty Images

Living Images

Craft / Art Direction

OS22_DE133M

2022 Print Merit Award

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Newspaper / Single

OS22_PT026M

2022 Design Merit Award

AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo

Getty Images

Living Images

Digital Design

OS22_DE106M

2022 Design Merit Award

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Editorial / Magazines & Newspapers

OS22_DE071M

2022 Design Merit Award

Havas Middle East / Dubai

The National

Plantable News

Editorial / Magazines & Newspapers

OS22_DE072M

2022 Social Media Merit Award

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_SM096M

2022 Creative Effectiveness Merit Award

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Single Country or Region / Non-Profit / Charity

OS22_CE037M

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