The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Publications & Media / Books / News
Award
Agency
Client
Title
Category
Annual ID
Kent
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: SDX Joint Publishing Company Category: Editorial / Books
Lens & Landscape
Agency: T-Change Design Studio / Nanjing
Client: Northing Category: Editorial / Books
Life, on Purpose
Agency: Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client: Indigo Category: Writing / Series
Independent Journalism for an Independent Life - Questlove
Agency: Cut+Run / New York + Droga5 / New York + division7
Client: The New York Times Category: Editing / Single
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Production Design
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Use of Technology
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: User-Generated Content
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client: The Asahi Shimbun Company Category: Craft / Use of Music
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Utility
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client: Amazon Books Category: Integrated Campaign
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Social Media
Pay With Change
Agency: Edelman / New York
Client: Sports Illustrated Swimsuit Category: Brand Transformation / Repositioning
Story Portrait
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Craft / Dynamic Data Visualization
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Best of Radio & Audio
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Best of Print
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Physical Product & Mobile Integration
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Online / Branded Podcast
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Innovation & Transformation / Innovation in Print
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Craft / Illustration
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Digital Design
Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Mixing
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Experiential / In-Person Events
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Experiential Radio & Audio
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Experiential / In-Person Events
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Spatial Design / Experiential & Immersive
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Stunts & Activations
Independent Journalism for an Independent Life - Jordan
Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client: The New York Times Category: Editing / Single
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Use of Technology
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Storytelling
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Craft / Printing & Production
13865 black dots and 2 red dots.
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client: NAGASAKI SHIMBUNSHA Category: Newspaper / Single
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Media Relations
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Online Community / Use of Existing Platform
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Physical Items
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Brand Voice
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Active Engagement / Call to Action
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client: The New York Times Category: Sound Design
The Truth Takes a Journalist
Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client: The New York Times Category: Sound Design
Award:
2023 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
SDX Joint Publishing Company
Title:
Kent
Category:
Editorial / Books
Annual ID:
OS23_DE092M
Award:
2023 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Northing
Title:
Lens & Landscape
Category:
Editorial / Books
Annual ID:
OS23_DE093M
Award:
2023 Design Merit Award
Agency:
Paprika / Montreal
Client:
Glenn Lutz
Title:
There's light
Category:
Editorial / Books
Annual ID:
OS23_DE097M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client:
Indigo
Title:
Life, on Purpose
Category:
Writing / Series
Annual ID:
OS23_MI073M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cut+Run / New York + Droga5 / New York + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Editing / Single
Annual ID:
OS23_MI081M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client:
CANAL+
Title:
The secret of Wakany
Category:
Production Design
Annual ID:
OS23_MI097M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Use of Technology
Annual ID:
OS23_MS066M
Award:
2023 Social Media Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
User-Generated Content
Annual ID:
OS23_SM068M
Award:
2023 Radio & Audio Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client:
The Asahi Shimbun Company
Title:
Journa-Rhythm
Category:
Craft / Use of Music
Annual ID:
OS23_RA042M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Utility
Annual ID:
OS23_IN043M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Annual ID:
OS23_IG030M
Award:
2023 Creative Use of Data Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Social Media
Annual ID:
OS23_CU032M
Award:
2023 Integrated Merit Award
Agency:
Edelman / New York
Client:
Sports Illustrated Swimsuit
Title:
Pay With Change
Category:
Brand Transformation / Repositioning
Annual ID:
OS23_IG048M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS23_EX089M
Award:
2022 Radio & Audio Best of Discipline Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Best of Radio & Audio
Annual ID:
OS22_RA001G
Award:
2022 Print Best of Discipline Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Best of Print
Annual ID:
OS22_PT001G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN004G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Online / Branded Podcast
Annual ID:
OS22_RA003G
Award:
2022 Social Media Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_SM005G
Award:
2022 Print Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS22_PT008G
Award:
2022 Design Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Illustration
Annual ID:
OS22_DE016G
Award:
2022 Design Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Digital Design
Annual ID:
OS22_DE011G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Mixing
Annual ID:
OS22_MS007G
Award:
2022 Direct Marketing Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM007G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_BE007G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA001G
Award:
2022 Design Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS22_DE005G
Award:
2022 Print Gold Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Printing & Production
Annual ID:
OS22_PT001G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN005G
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE016S
Award:
2022 Integrated Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_IG008S
Award:
2022 Design Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE027S
Award:
2022 Social Media Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Stunts & Activations
Annual ID:
OS22_SM017S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Editing / Single
Annual ID:
OS22_MI029S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_DM022S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX016S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_BE022S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Use of Technology
Annual ID:
OS22_IC007S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Annual ID:
OS22_EX017S
Award:
2022 Print Silver Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Craft / Printing & Production
Annual ID:
OS22_PT015S
Award:
2022 Print Bronze Pencil
Agency:
DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo
Client:
NAGASAKI SHIMBUNSHA
Title:
13865 black dots and 2 red dots.
Category:
Newspaper / Single
Annual ID:
OS22_PT016B
Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Media Relations
Annual ID:
OS22_PR016B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX019B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN021B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Physical Items
Annual ID:
OS22_DM024B
Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Brand Voice
Annual ID:
OS22_PR022B
Award:
2022 Social Media Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM029B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM035B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Design
Annual ID:
OS22_MS019B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Droga5 / New York + Wave Studios / New York + Somesuch + Walker
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Sound Design
Annual ID:
OS22_MS020B