The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Publications-Media

Award

Agency

Client

Title

Category

Annual ID

The New National Anthem Edition Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Newspaper / Single
Donkey & Elephant Agency: FIG + CNN Client: CNN Category: Craft / Animation
Life Needs Truth Agency: Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York Client: The New York Times Category: Television & VOD / Long Form - Single
Life Needs Truth Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch Client: The New York Times Category: Editing / Single
Donkey & Elephant Agency: FIG + CNN Client: CNN Category: Craft / Art Direction
The Illegal Blood Bank Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Single Country or Region / Non-Profit / Charity
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Social Impact
Kobe Bryant Tribute Cover Agency: Walrus / New York Client: Los Angeles Magazine Category: Editorial / Magazines & Newspapers
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Content Series
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Writing / Single
The Illegal Blood Bank Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Creative Effectiveness / Non-Profit / Charity
Panda Teleportation via Newspaper Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN Category: Innovation & Transformation / Innovation in Lockdown
Twitter Dad Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Social Post / Single
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Craft / Illustration
Twitter Dad Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Online-only Video / Single
Safe Six Agency: Preacher / Austin Client: Playboy Category: Craft / Art Direction
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Craft / Art Direction
Hope is Power 'Kamala Harris' Agency: Uncommon Creative Studio / London + The Guardian / London Client: The Guardian Category: Newspaper / Single
The New National Anthem Edition Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Goals for Sustainable Development
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Craft / Art Direction
Donkey & Elephant Agency: FIG + CNN + HouseSpecial Client: CNN Category: Animation / Series
#Reask Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Newspaper / Series
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Editing / Single
Lessons Of Auschwitz: VR Tribute By Students Agency: RT Creative Lab / Moscow + Phygitalism / Moscow Client: RT Category: Digital Design
#Reask Agency: MullenLowe SSP3 / Bogotá Client: El tiempo Newspaper Category: Digital & Online / Social Media Post - Series
Life Needs Truth Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Innovation & Transformation / Innovation in Lockdown
Have I Ever Told You Black Lives Matter Agency: Champions Design / New York Client: Tilbury House Publishers Category: Editorial / Books
Best book from all over the World, 1991-2019 Agency: Nanjing Han Qing Tang Design / Nanjing Client: Phoenix Fine Arts Publishing Category: Editorial / Books
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Craft / Use of Visuals
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Direction / Single
Life Needs Truth Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Direction / Single
Thank you, Doctors Agency: McCann / Beograd Client: Nedeljnik Magazine Category: Current Event Response
Born In Quarantine Agency: Droga5 / New York + Facebook / New York Client: Facebook Category: Online Films & Video / Long Form - Single
How To Fix America Agency: Sunday Afternoon / New York + Juan Carlos Pagan / New York Client: The New York Times Category: Editorial / Magazines & Newspapers
#VictoryPages: Social Media History Agency: RT Creative Lab / Moscow Client: RT Category: Content Series
Life Needs Truth Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Writing / Single
Misinformation Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Writing / Single
Life Needs Truth Agency: Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch Client: The New York Times Category: Sound Mixing
The Endless Letter On Instagram Stories Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow Client: RT Category: Agency-Initiated & Originated Projects
Jetlag Books Branding Identity System Design Agency: L3 Branding / Beijing Client: Jetlag Books Category: Branding / Identity System
Macklin Agency: Monotype Studio / Boston Client: Monotype Category: Typography / Typeface Design
Life Needs Truth Agency: Droga5 / New York + The New York Times Client: The New York Times Category: Use of Licensed Music
Long Live Rock n' Roll. Stay at Home Agency: AlmapBBDO / Sao Paulo + Kiss FM Client: Kiss FM Category: Craft / Illustration
Lessons Of Auschwitz: VR Tribute By Students Agency: RT Creative Lab / Moscow + Phygitalism / Moscow Client: RT Category: Original Music / Score

2021 Print Gold Pencil

Impact BBDO / Dubai + Boomtown Productions / Dubai

An Nahar Newspaper

The New National Anthem Edition

Newspaper / Single

OS_PT21_001G

2021 Design Gold Pencil

FIG + CNN

CNN

Donkey & Elephant

Craft / Animation

OS_DE21_036G

2021 Film Gold Pencil

Droga5 / New York + The New York Times + Somesuch / New York + Wave Studios / New York

The New York Times

Life Needs Truth

Television & VOD / Long Form - Single

OS_FI21_006G

2021 Moving Image Craft Gold Pencil

Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch

The New York Times

Life Needs Truth

Editing / Single

OS_MI21_012G

2021 Design Silver Pencil

FIG + CNN

CNN

Donkey & Elephant

Craft / Art Direction

OS_DE21_031S

2021 Creative Effectiveness Bronze Pencil

ELVIS + FreedomToDonate + Hotwire + Jack Agency

LADbible Group

The Illegal Blood Bank

Single Country or Region / Non-Profit / Charity

OS_CE21_013B

2021 In-House Bronze Pencil

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Social Impact

OS_IH21_009B

2021 Design Bronze Pencil

Walrus / New York

Los Angeles Magazine

Kobe Bryant Tribute Cover

Editorial / Magazines & Newspapers

OS_DE21_009B

2021 In-House Bronze Pencil

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Content Series

OS_IH21_011B

2021 Moving Image Craft Bronze Pencil

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Writing / Single

OS_MI21_010B

2021 Creative Effectiveness Bronze Pencil

ELVIS + FreedomToDonate + Hotwire + Jack Agency

LADbible Group

The Illegal Blood Bank

Creative Effectiveness / Non-Profit / Charity

OS_CE21_008B

2021 Print Merit Award

Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo

Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN

Panda Teleportation via Newspaper

Innovation & Transformation / Innovation in Lockdown

OS_PT21_077M

2021 Social Media Merit Award

DAVID / Madrid + Twitter / Madrid

Twitter

Twitter Dad

Social Post / Single

OS_SM21_053M

2021 Design Merit Award

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Craft / Illustration

OS_DE21_171M

2021 Interactive & Online Merit Award

DAVID / Madrid + Twitter / Madrid

Twitter

Twitter Dad

Online-only Video / Single

OS_IN21_045M

2021 Design Merit Award

Preacher / Austin

Playboy

Safe Six

Craft / Art Direction

OS_DE21_160M

2021 Design Merit Award

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Craft / Art Direction

OS_DE21_162M

2021 Print Merit Award

Uncommon Creative Studio / London + The Guardian / London

The Guardian

Hope is Power 'Kamala Harris'

Newspaper / Single

OS_PT21_030M

2021 Sustainable Development Pencil Merit Award

Impact BBDO / Dubai + Boomtown Productions / Dubai

An Nahar Newspaper

The New National Anthem Edition

Goals for Sustainable Development

OS_SD21_009M

2021 Interactive & Online Merit Award

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Craft / Art Direction

OS_IN21_061M

2021 Moving Image Craft Merit Award

FIG + CNN + HouseSpecial

CNN

Donkey & Elephant

Animation / Series

OS_MI21_089M

2021 Print Merit Award

MullenLowe SSP3 / Bogotá

El tiempo Newspaper

#Reask

Newspaper / Series

OS_PT21_032M

2021 Moving Image Craft Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Editing / Single

OS_MI21_067M

2021 Design Merit Award

RT Creative Lab / Moscow + Phygitalism / Moscow

RT

Lessons Of Auschwitz: VR Tribute By Students

Digital Design

OS_DE21_119M

2021 Direct Marketing Merit Award

MullenLowe SSP3 / Bogotá

El tiempo Newspaper

#Reask

Digital & Online / Social Media Post - Series

OS_DM21_087M

2021 Moving Image Craft Merit Award

Droga5 / New York + The New York Times

The New York Times

Life Needs Truth

Innovation & Transformation / Innovation in Lockdown

OS_MI21_110M

2021 Design Merit Award

Champions Design / New York

Tilbury House Publishers

Have I Ever Told You Black Lives Matter

Editorial / Books

OS_DE21_068M

2021 Design Merit Award

Nanjing Han Qing Tang Design / Nanjing

Phoenix Fine Arts Publishing

Best book from all over the World, 1991-2019

Editorial / Books

OS_DE21_069M

2021 Social Media Merit Award

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Craft / Use of Visuals

OS_SM21_103M

2021 Moving Image Craft Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Direction / Single

OS_MI21_043M

2021 Moving Image Craft Merit Award

Droga5 / New York + The New York Times

The New York Times

Life Needs Truth

Direction / Single

OS_MI21_044M

2021 Public Relations Merit Award

McCann / Beograd

Nedeljnik Magazine

Thank you, Doctors

Current Event Response

OS_PR21_072M

2021 Film Merit Award

Droga5 / New York + Facebook / New York

Facebook

Born In Quarantine

Online Films & Video / Long Form - Single

OS_FI21_083M

2021 Design Merit Award

Sunday Afternoon / New York + Juan Carlos Pagan / New York

The New York Times

How To Fix America

Editorial / Magazines & Newspapers

OS_DE21_071M

2021 In-House Merit Award

RT Creative Lab / Moscow

RT

#VictoryPages: Social Media History

Content Series

OS_IH21_028M

2021 Moving Image Craft Merit Award

Droga5 / New York + The New York Times

The New York Times

Life Needs Truth

Writing / Single

OS_MI21_055M

2021 Moving Image Craft Merit Award

Droga5 / New York + The New York Times

The New York Times

Misinformation

Writing / Single

OS_MI21_056M

2021 Music & Sound Craft Merit Award

Wave Studios / New York + Droga5 / New York + Trim/Cosmo Street / New York + Somesuch

The New York Times

Life Needs Truth

Sound Mixing

OS_MS21_050M

2021 In-House Merit Award

RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow

RT

The Endless Letter On Instagram Stories

Agency-Initiated & Originated Projects

OS_IH21_013M

2021 Design Merit Award

L3 Branding / Beijing

Jetlag Books

Jetlag Books Branding Identity System Design

Branding / Identity System

OS_DE21_055M

2021 Design Merit Award

Monotype Studio / Boston

Monotype

Macklin

Typography / Typeface Design

OS_DE21_073M

2021 Music & Sound Craft Merit Award

Droga5 / New York + The New York Times

The New York Times

Life Needs Truth

Use of Licensed Music

OS_MS21_030M

2021 Out of Home Merit Award

AlmapBBDO / Sao Paulo + Kiss FM

Kiss FM

Long Live Rock n' Roll. Stay at Home

Craft / Illustration

OS_OH21_070M

2021 Music & Sound Craft Merit Award

RT Creative Lab / Moscow + Phygitalism / Moscow

RT

Lessons Of Auschwitz: VR Tribute By Students

Original Music / Score

OS_MS21_039M

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