The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Restaurants / Fast Food Outlets

Award

Agency

Client

Title

Category

Annual ID

Still Fresh. Never Frozen. Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Penta Pencil
Even More Confusing Times Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Writing / Single
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Billboards & Transit / Series
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Customer Experience / CX
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Duet Delivery Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Social Media Post / Single
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Craft / Photography
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Ecommerce
McDonald’s Jingle Board Agency: Scholz & Friends Client: McDonald’s Category: Billboards & Transit / Series
Even More Confusing Times Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Television & VOD / Over 60 Seconds - Single
Mind Ordering Agency: WorkInProgress + Netflix + Unit9 + Brother Client: Domino's Category: Brand Partnerships
Raise Your Arches Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London Client: McDonald's Category: Integrated Campaign
Anything for the Taste Agency: Romance Films / Cape Town + Ogilvy South Africa Client: KFC Category: Use of Licensed Music
Duet Delivery Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Online Advertising / Native Ads
Burger Burger Burger Burger Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8 Client: Burger King Category: P.O.P. & In-Store / Single
Non artificial Mexico Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho Client: Burger King Category: Magazine / Series
Burger Burger Burger Burger Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8 Client: Burger King Category: Out of Home / Brand Installations
Duet Delivery Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Digital & Online / Ecommerce
Whopper Whopper Agency: OKRP / Chicago + Burger King / Miami Client: Burger King Category: Sonic Branding / Branded Audio
McDrip Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Don't Die Before You Try It Agency: Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles Client: Dave's Hot Chicken Category: Television & VOD / 30 Seconds and Under - Series
BZRP King Agency: DAVID / Madrid + Burger King / Madrid Client: Burger King Category: Artist / Brand Collaboration
Arby's x Pusha T Diss Tracks Agency: Fallon + MSL Group + PXP Client: Arby's Category: Artist / Brand Collaboration
Doja Cat x Taco Bell: A "Contractual" Partnership Agency: Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions Client: Taco Bell Category: Artist / Brand Collaboration
McDrip Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki Client: Food Folk Suomi / McDonald's Finland Category: Popular Culture Impact
Domino's Delivery Player Agency: MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá Client: Domino's Pizza Category: Brand Placement
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Integrated Campaign
Delivered to your door Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's France Category: Billboards & Transit / Series
Anything for the Taste Agency: Ogilvy South Africa + Yum KFC / South Africa Client: Yum KFC Category: Online-only Films & Video / Over 60 Seconds - Single
Memes to Dreams Agency: GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent Client: Popeyes Louisiana Kitchen Category: Influencer Marketing / Multi-Channel
Home of the Ghosts Agency: DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam Client: Burger King Category: Mobile Apps
Anything for the Taste Agency: Ogilvy South Africa + Yum KFC / South Africa Client: Yum KFC Category: Craft / Storytelling
The Great Celebrity Hack Agency: Leo Burnett India / Mumbai Client: Burger King Category: Stunts & Activations
French Toast Guy Agency: McCann Canada / Toronto Client: Wendy's Canada Category: Stunts & Activations
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Innovation & Transformation / Innovation in Experiential
A Second of Happiness- Moving Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: McDelivery Category: P.O.P. & In-Store / Single
Anything for the Taste Agency: Romance Films / Cape Town + Ogilvy South Africa Client: KFC Category: Casting
Deals Stuck in Time Agency: NORD DDB / Stockholm Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Duet Delivery Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Online & Mobile Video / Interactive Video
Mind Ordering Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix Client: Domino's Category: Mobile Applications
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City Client: McDonald's Category: Digital & Online / Gaming
Burger Glitch Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Digital & Online / Gaming
Carryout Tips Agency: WorkInProgress + Domino's + Caviar + ArtJail Client: Domino's Category: Creative Effectiveness / Consumer / Brand
The Adult Happy Meal Agency: Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films Client: McDonald's Category: Creative Effectiveness / Consumer / Brand
Grill Lines Agency: Bartle Bogle Hegarty / London Client: Burger King Category: Craft / Art Direction
McDonald’s Jingle Board - Berlin Philharmonic Agency: Scholz & Friends Client: McDonald’s Category: Billboards & Transit / Single
Burger Burger Burger Burger Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8 Client: Burger King Category: Billboards & Transit / Single
Mind Ordering Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix Client: Domino's Category: Innovation & Transformation / Innovation in Direct Marketing
Grill Lines Agency: Bartle Bogle Hegarty / London Client: Burger King Category: Out of Home / Series

2023 Penta Pencil Penta Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago

Wendy's

Still Fresh. Never Frozen.

Penta Pencil

OS23_PP002P

2023 Moving Image Craft & Production Gold Pencil

DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid

Burger King

Even More Confusing Times

Writing / Single

OS23_MI003G

2023 Out of Home Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Billboards & Transit / Series

OS23_OH002G

2023 Integrated Gold Pencil

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Customer Experience / CX

OS23_IG005G

2023 Print & Promotional Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_PT009G

2023 Direct Marketing Gold Pencil

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo

Burger King

Duet Delivery

Social Media Post / Single

OS23_DM009G

2023 Design Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_DE016G

2023 Out of Home Gold Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Craft / Photography

OS23_OH010G

2023 Experiential & Immersive Silver Pencil

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Ecommerce

OS23_EX015S

2023 Out of Home Silver Pencil

Scholz & Friends

McDonald’s

McDonald’s Jingle Board

Billboards & Transit / Series

OS23_OH014S

2023 Film & Video Silver Pencil

DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid

Burger King

Even More Confusing Times

Television & VOD / Over 60 Seconds - Single

OS23_FI017S

2023 Integrated Silver Pencil

WorkInProgress + Netflix + Unit9 + Brother

Domino's

Mind Ordering

Brand Partnerships

OS23_IG014S

2023 Integrated Silver Pencil

Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London

McDonald's

Raise Your Arches

Integrated Campaign

OS23_IG011S

2023 Music & Sound Craft Bronze Pencil

Romance Films / Cape Town + Ogilvy South Africa

KFC

Anything for the Taste

Use of Licensed Music

OS23_MS016B

2023 Interactive, Online & Mobile Bronze Pencil

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo

Burger King

Duet Delivery

Online Advertising / Native Ads

OS23_IN025B

2023 Out of Home Bronze Pencil

We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Burger King

Burger Burger Burger Burger

P.O.P. & In-Store / Single

OS23_OH023B

2023 Print & Promotional Bronze Pencil

We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho

Burger King

Non artificial Mexico

Magazine / Series

OS23_PT020B

2023 Design Bronze Pencil

We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Burger King

Burger Burger Burger Burger

Out of Home / Brand Installations

OS23_DE056B

2023 Direct Marketing Bronze Pencil

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo

Burger King

Duet Delivery

Digital & Online / Ecommerce

OS23_DM044B

2023 Music & Sound Craft Bronze Pencil

OKRP / Chicago + Burger King / Miami

Burger King

Whopper Whopper

Sonic Branding / Branded Audio

OS23_MS015B

2023 Social Media Merit Award

NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki

Food Folk Suomi / McDonald's Finland

McDrip

Brand Partnerships

OS23_SM109M

2023 Film & Video Merit Award

Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles

Dave's Hot Chicken

Don't Die Before You Try It

Television & VOD / 30 Seconds and Under - Series

OS23_FI049M

2023 Music & Sound Craft Merit Award

DAVID / Madrid + Burger King / Madrid

Burger King

BZRP King

Artist / Brand Collaboration

OS23_MS044M

2023 Music & Sound Craft Merit Award

Fallon + MSL Group + PXP

Arby's

Arby's x Pusha T Diss Tracks

Artist / Brand Collaboration

OS23_MS045M

2023 Music & Sound Craft Merit Award

Deutsch LA / Los Angeles + The Syndicate + Stept Studios + JAW Productions

Taco Bell

Doja Cat x Taco Bell: A "Contractual" Partnership

Artist / Brand Collaboration

OS23_MS048M

2023 Cultural Driver Merit Award

NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki

Food Folk Suomi / McDonald's Finland

McDrip

Popular Culture Impact

OS23_CD015M

2023 Gaming Merit Award

MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá

Domino's Pizza

Domino's Delivery Player

Brand Placement

OS23_GA016M

2023 Direct Marketing Merit Award

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Integrated Campaign

OS23_DM108M

2023 Out of Home Merit Award

TBWA\Paris / Boulogne-Billancourt

McDonald's France

Delivered to your door

Billboards & Transit / Series

OS23_OH049M

2023 Film & Video Merit Award

Ogilvy South Africa + Yum KFC / South Africa

Yum KFC

Anything for the Taste

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI098M

2023 Social Media Merit Award

GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent

Popeyes Louisiana Kitchen

Memes to Dreams

Influencer Marketing / Multi-Channel

OS23_SM106M

2023 Branded Entertainment Merit Award

DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam

Burger King

Home of the Ghosts

Mobile Apps

OS23_BE067M

2023 Integrated Merit Award

Ogilvy South Africa + Yum KFC / South Africa

Yum KFC

Anything for the Taste

Craft / Storytelling

OS23_IG058M

2023 Social Media Merit Award

Leo Burnett India / Mumbai

Burger King

The Great Celebrity Hack

Stunts & Activations

OS23_SM088M

2023 Social Media Merit Award

McCann Canada / Toronto

Wendy's Canada

French Toast Guy

Stunts & Activations

OS23_SM094M

2023 Experiential & Immersive Merit Award

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Innovation & Transformation / Innovation in Experiential

OS23_EX093M

2023 Out of Home Merit Award

DDB WORLDWIDE COLOMBIA SAS / Bogotá

McDelivery

A Second of Happiness- Moving

P.O.P. & In-Store / Single

OS23_OH036M

2023 Moving Image Craft & Production Merit Award

Romance Films / Cape Town + Ogilvy South Africa

KFC

Anything for the Taste

Casting

OS23_MI116M

2023 Out of Home Merit Award

NORD DDB / Stockholm

McDonald’s

Deals Stuck in Time

Experiential & Installations / Experiential & Immersive

OS23_OH065M

2023 Interactive, Online & Mobile Merit Award

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo

Burger King

Duet Delivery

Online & Mobile Video / Interactive Video

OS23_IN056M

2023 Interactive, Online & Mobile Merit Award

UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix

Domino's

Mind Ordering

Mobile Applications

OS23_IN040M

2023 Direct Marketing Merit Award

Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City

McDonald's

Unbranded Menu

Digital & Online / Gaming

OS23_DM082M

2023 Direct Marketing Merit Award

DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Burger King

Burger Glitch

Digital & Online / Gaming

OS23_DM085M

2023 Creative Effectiveness Merit Award

WorkInProgress + Domino's + Caviar + ArtJail

Domino's

Carryout Tips

Creative Effectiveness / Consumer / Brand

OS23_CE018M

2023 Creative Effectiveness Merit Award

Wieden+Kennedy / New York + The Mill + Arcade NY + Stink Films

McDonald's

The Adult Happy Meal

Creative Effectiveness / Consumer / Brand

OS23_CE019M

2023 Print & Promotional Merit Award

Bartle Bogle Hegarty / London

Burger King

Grill Lines

Craft / Art Direction

OS23_PT054M

2023 Out of Home Merit Award

Scholz & Friends

McDonald’s

McDonald’s Jingle Board - Berlin Philharmonic

Billboards & Transit / Single

OS23_OH043M

2023 Out of Home Merit Award

We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Burger King

Burger Burger Burger Burger

Billboards & Transit / Single

OS23_OH046M

2023 Direct Marketing Merit Award

UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix

Domino's

Mind Ordering

Innovation & Transformation / Innovation in Direct Marketing

OS23_DM130M

2023 Design Merit Award

Bartle Bogle Hegarty / London

Burger King

Grill Lines

Out of Home / Series

OS23_DE141M

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