The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Retail / Fashion

Award

Agency

Client

Title

Category

Annual ID

Now in Soho Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London Client: British Fashion Council Category: Craft - Writing / Writing
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Cinema Advertising / Cinema Advertising
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series
Spare the Act Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
Spare the Act - Lap Top Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Animation / Animation
Read Better Stories - Gym Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Online Films & Video / Online Films & Video
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Writing / Writing
Fly Your Own Way Agency: BBDO / New York Client: Foot Locker Category: Craft - Writing / Writing
Spare The Act - Cooker Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
The Other Letter Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Craft - Website Design / Website Design
The Professionals Collection Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Collateral Design / Promotional Items - Single or Series
Spare the Act - Lap Top Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Target Vogue Agency: Mother New York / New York City Client: Target Category: Innovation - Print / Print
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Procrastination Agency: Impact BBDO / Dubai Client: BHV Category: Consumer - Advertising - Single / Advertising - Single
Fashion Intelligence Index Agency: McCANN & SPENCER / Hong Kong Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Like Brands. Only Cheaper I Agency: BMF / Sydney + Rabbit Content / Sydney Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
Procrastination Agency: Impact BBDO / Dubai Client: BHV Category: Craft - Music / Sound / Music / Sound
The Letter Agency: Heimat / Berlin Client: OTTO Category: Craft - Animation / Animation
Browser Stories Agency: BBDO / New York Client: Midtown Comics Category: Craft - Writing / Writing
Plastique Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Consumer - Websites / Durable Goods
Spur Museum of Mode Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo Client: Isetan Mitsukoshi Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding

2016 Film Gold Pencil

BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London

British Fashion Council

Now in Soho

Craft - Writing / Writing

FI16076G

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Cinema Advertising / Cinema Advertising

FI16055B

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Television / Television (Any Length) - Single

FI16053B

2016 Design Bronze Pencil

Heimat / Berlin

OTTO

The Letter

Craft - Animation - Single or Series / Animation - Single or Series

DE16078B

2016 Film Silver Pencil

AMVBBDO / LONDON

Curry's PC World

Spare the Act

Consumer - Television / Commercials of Varying Length - Campaign

FI16026S

2016 Film Silver Pencil

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Lap Top

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16034S

2016 Film Silver Pencil

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Animation / Animation

FI16093S

2016 Print & Outdoor Bronze Pencil

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories - Gym

Craft - Writing / Writing

PO16073B

2016 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Innovation - Brand Transformation / Brand Transformation

CP16027B

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Online Films & Video / Online Films & Video

FI16057B

2016 Interactive Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Websites / Social Networks / Community

IN16016S

2016 Mobile Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Applications & Sites / Social Networks / Community

MO16007G

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Writing / Writing

FI16252M

2016 Film Merit Award

BBDO / New York

Foot Locker

Fly Your Own Way

Craft - Writing / Writing

FI16253M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Cooker

Consumer - Online Films & Video / Short Form - Single

FI16175M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Laptop

Consumer - Online Films & Video / Short Form - Single

FI16176M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Online Films & Video / Short Form - Single

FI16182M

2016 Film Merit Award

McCann / Madrid

Ikea

The Other Letter

CSR - Cinema Advertising / Cinema Advertising

FI16216M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Craft - Website Design / Website Design

IN16120M

2016 Design Merit Award

CP+B / Boulder

Fruit of the Loom

The Professionals Collection

Consumer - Collateral Design / Promotional Items - Single or Series

DE16102M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Lap Top

Consumer - Television / Over 60 Second - Single

FI16145M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Television / Over 60 Second - Single

FI16146M

2016 Print & Outdoor Merit Award

Mother New York / New York City

Target

Target Vogue

Innovation - Print / Print

PO16211M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16163M

2016 Radio Merit Award

Impact BBDO / Dubai

BHV

Procrastination

Consumer - Advertising - Single / Advertising - Single

RA16017M

2016 Design Merit Award

McCANN & SPENCER / Hong Kong

Hang Lung Properties

Fashion Intelligence Index

Consumer - Data Visualization / User Generated Content

DE16127M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 Film Merit Award

BMF / Sydney + Rabbit Content / Sydney

ALDI Australia

Like Brands. Only Cheaper I

Consumer - Television / 20 Second & Under - Campaign

FI16142M

2016 Radio Merit Award

Impact BBDO / Dubai

BHV

Procrastination

Craft - Music / Sound / Music / Sound

RA16037M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Craft - Animation / Animation

FI16280M

2016 Print & Outdoor Merit Award

BBDO / New York

Midtown Comics

Browser Stories

Craft - Writing / Writing

PO16231M

2016 Cross-Platform Merit Award

CP+B / Boulder

Fruit of the Loom

Plastique

Consumer - Integrated Branding / Integrated Branding

CP16055M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Consumer - Websites / Durable Goods

IN16046M

2016 Design Merit Award

DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo

Isetan Mitsukoshi

Spur Museum of Mode

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16095M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Integrated Branding / Integrated Branding

CP16073M

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