The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding
Style Fanatics Agency: adam&eveDDB / London + Stanley's King Henry / London Client: Harvey Nichols Category: Consumer - Newspaper / Full Page or Spread - Campaign
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London Client: John Lewis Category: Craft - Music / Sound / Music / Sound
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Live Vines Agency: BBDO / New York Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Brand Identity / Logo
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Gaming & Mobile / Branded Gaming
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Advertising / Advertising
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Digital / Websites, Microsites & Banners
Meet Us Agency: Mother New York / New York City Client: Calvin Klein Category: Innovation - Print / Print
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Craft - Animation / Animation
Live Vines Agency: BBDO / New York Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Online Films & Video / Online Films & Video

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16030G

2016 Design Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16008B

2016 Direct Silver Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Ambient / Environmental / Ambient / Environmental

DI16023S

2016 Branded Entertainment Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Online / Short Form Videos

BE16006G

2016 Cross-Platform Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Integrated Branding / Integrated Branding

CP16011B

2016 Print & Outdoor Silver Pencil

adam&eveDDB / London + Stanley's King Henry / London

Harvey Nichols

Style Fanatics

Consumer - Newspaper / Full Page or Spread - Campaign

PO16004S

2016 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Newspaper / Full Page or Spread - Campaign

PO16005B

2016 Film Gold Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Television / Over 60 Second - Single

FI16021G

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London

John Lewis

The Man on the Moon

Craft - Music / Sound / Music / Sound

FI16090B

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Online Films & Video / Short Form - Single

FI16037G

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Online Films & Video / Short Form - Single

FI16041B

2016 Print & Outdoor Bronze Pencil

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16037B

2016 Print & Outdoor Merit Award

BBDO / New York

Lowe's

Live Vines

Consumer - Collateral / P.O.P. & In-Store - Single

PO16126M

2016 Design Merit Award

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Brand Identity / Logo

DE16123M

2016 Direct Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Digital / Social Media & Viral Marketing

DI16063M

2016 Direct Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Digital / Social Media & Viral Marketing

DI16064M

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Guerilla

CP16047M

2016 Social Media Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Branded Social Campaign / Branded Social Campaign

SM16027M

2016 Mobile Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Advertising on Mobile Devices / Banners

MO16063M

2016 Branded Entertainment Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Gaming & Mobile / Branded Gaming

BE16071M

2016 Cross-Platform Merit Award

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Experiential Advertising / Augmented Reality

CP16051M

2016 Print & Outdoor Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Newspaper / Full Page or Spread - Campaign

PO16082M

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Events & Competitions

CP16030M

2016 Cross-Platform Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Experiential Advertising / Events & Competitions

CP16035M

2016 Interactive Merit Award

Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm

H&M

Close The Loop

CSR - Advertising / Advertising

IN16077M

2016 Radio Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Advertising - Campaign / Advertising - Campaign

RA16023M

2016 Direct Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Digital / Websites, Microsites & Banners

DI16059M

2016 Print & Outdoor Merit Award

Mother New York / New York City

Calvin Klein

Meet Us

Innovation - Print / Print

PO16210M

2016 Film Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Craft - Animation / Animation

FI16279M

2016 Social Media Merit Award

BBDO / New York

Lowe's

Live Vines

Innovation - Innovation in Social Media / Innovation in Social Media

SM16050M

2016 Film Merit Award

Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm

H&M

Close The Loop

CSR - Online Films & Video / Online Films & Video

FI16221M

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