The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Self-Promotion / Internal & Corporate Communications

Award

Agency

Client

Title

Category

Annual ID

Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
BIHAKU WATANABE CO., LTD. Agency: AD&D / Tokyo Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Posters - Series
GE Podcast Theater Presents: life.af/ter Agency: BBDO / New York Client: GE Category: Online / Branded Podcast
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Craft / Illustration - Campaign
The Viral Experiment Agency: The Woolshed Company / Melbourne Client: The Woolshed Company Category: Self-Promotion
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
PPAP LIVE @ YOUTUBE FANFEST Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
EITB - Embarazados Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Digital Product
The Soundlounge Poster Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
Boeing Flypaper Agency: FCB Chicago / Chicago, IL Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Self-Promotion
Yeti Logo Agency: Yeti / Los Angeles Client: Yeti Category: Branding / Logo
Don'T Trump Agency: AML Group / London Client: AML Group Category: Self-Promotion
#CanalNotes Agency: Havas New York / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York Client: Havas New York Category: Self-Promotion
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Print / Flat & Dimensional
Addressing The Problem Agency: OgilvyOne / London Client: What 3 Words Category: Print / Flat & Dimensional
Mori Shusui Museum of Art Agency: Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo Client: MORI SHUSUI MUSEUM OF ART Category: Craft / Art Direction - Single or Series
Salesforce Design Leadership Conference 2016, Introduction Film Agency: Salesforce / San Francisco + Bonfire Labs / San Francisco Client: Salesforce Category: Motion Graphics / Title Sequences
Living Off The Brands Agency: Roundhouse / Portland Client: Roundhouse Category: Self-Promotion
The Soundlounge Poster Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion
Resn Agency: Resn / Wellington Client: Resn Category: Self-Promotion
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion
Pharrell Williams Personal Website Agency: FiveHundred / New York + i am OTHER / New York Client: i am OTHER Category: Websites
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Campaign
cindymode product catalogue Agency: cindymode / Taipei Client: cindymode Category: Promotional / Booklets, Brochures, & Product Catalogues
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Snow Fox Agency: AKQA / New York Client: AKQA Category: Use of Technology
EITB - Perrito Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
#CanalNotes Agency: Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York Client: Havas New York Category: Self-Promotion
Salesforce West Lobby Pixelscape Agency: Salesforce / San Francisco + Obscura / San Francisco Client: Salesforce Category: Immersive / Environmental / Indoor Spaces

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Art Direction - Single or Series

OS_DE17066S

2017 Design Silver Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Editorial / Magazine Layout Design

OS_DE17018S

2017 Design Silver Pencil

AD&D / Tokyo

BIHAKU WATANABE CO., LTD.

BIHAKU WATANABE CO., LTD.

Promotional / Posters - Series

OS_DE17030S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Posters - Series

OS_DE17032S

2017 Radio Bronze Pencil

BBDO / New York

GE

GE Podcast Theater Presents: life.af/ter

Online / Branded Podcast

OS_RA17007B

2017 Cross-Platform Bronze Pencil

FRED & FARID / New York

New York Ethical Society

No more black target

Craft / Illustration - Campaign

OS_CP17025B

2017 Branded Entertainment Gold Pencil

The Woolshed Company / Melbourne

The Woolshed Company

The Viral Experiment

Self-Promotion

OS_BE17034G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Packaging / Specialty

OS_DE17043G

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

OS_DE17080S

2017 Design Silver Pencil

Toppan Printing Co.,Ltd. / Tokyo

Toppan Printing Co.,Ltd.

Specimens of Crossing

Craft / Printing & Paper Craft - Single or Series

OS_DE17081S

2017 Design Bronze Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Craft / Printing & Paper Craft - Single or Series

OS_DE17083B

2017 Moving Image Craft Bronze Pencil

PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO

Google Inc.

PPAP LIVE @ YOUTUBE FANFEST

Craft - Innovation in Moving Image Craft / Visual

OS_MI17040B

2017 Film Bronze Pencil

The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

EITB - Euskal Irrati Telebista: Sin Ir Más Lejos

EITB - Embarazados

Under 100K Budget

OS_FI17044B

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Illustration - Single or Series

OS_DE17069S

2017 Intellectual Property Bronze Pencil

AKQA / New York

AKQA

The Snow Fox

Digital Product

OS_IP17009B

2017 Responsive Environments Merit Award

BBDO GmbH / Duesseldorf

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

User Activation

OS_RE17011M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Collateral / Promotional Items - Single or Campaign

OS_PO17120M

2017 Print & Outdoor Merit Award

FCB Chicago / Chicago, IL

The Boeing Company

Boeing Flypaper

Craft / Art Direction - Single or Campaign

OS_PO17164M

2017 Mobile Merit Award

AKQA / New York

AKQA

The Snow Fox

Self-Promotion

OS_MO17080M

2017 Design Merit Award

Yeti / Los Angeles

Yeti

Yeti Logo

Branding / Logo

OS_DE17097M

2017 Cross-Platform Merit Award

AML Group / London

AML Group

Don'T Trump

Self-Promotion

OS_CP17072M

2017 Print & Outdoor Merit Award

Havas New York / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York

Havas New York

#CanalNotes

Self-Promotion

OS_PO17158M

2017 Direct Marketing Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Print / Flat & Dimensional

OS_DI17048M

2017 Direct Marketing Merit Award

OgilvyOne / London

What 3 Words

Addressing The Problem

Print / Flat & Dimensional

OS_DI17054M

2017 Design Merit Award

Media Work / Toyama + EDP graphic works Co.,Ltd. / Tokyo

MORI SHUSUI MUSEUM OF ART

Mori Shusui Museum of Art

Craft / Art Direction - Single or Series

OS_DE17253M

2017 Design Merit Award

Salesforce / San Francisco + Bonfire Labs / San Francisco

Salesforce

Salesforce Design Leadership Conference 2016, Introduction Film

Motion Graphics / Title Sequences

OS_DE17237M

2017 Branded Entertainment Merit Award

Roundhouse / Portland

Roundhouse

Living Off The Brands

Self-Promotion

OS_BE17125M

2017 Interactive Merit Award

BBDO GmbH / Duesseldorf

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

Self-Promotion

OS_IN17066M

2017 Interactive Merit Award

Resn / Wellington

Resn

Resn

Self-Promotion

OS_IN17069M

2017 Interactive Merit Award

Round & Round / Stockholm

Round & Round

The Great Trump Escape

Self-Promotion

OS_IN17070M

2017 Interactive Merit Award

FiveHundred / New York + i am OTHER / New York

i am OTHER

Pharrell Williams Personal Website

Websites

OS_IN17037M

2017 Cross-Platform Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Art Direction - Campaign

OS_CP17074M

2017 Design Merit Award

cindymode / Taipei

cindymode

cindymode product catalogue

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17157M

2017 Design Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17159M

2017 Direct Marketing Merit Award

Round & Round / Stockholm

Round & Round

The Great Trump Escape

Self-Promotion

OS_DI17109M

2017 Print & Outdoor Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17155M

2017 Mobile Merit Award

AKQA / New York

AKQA

The Snow Fox

Use of Technology

OS_MO17061M

2017 Film Merit Award

The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona

EITB - Euskal Irrati Telebista: Sin Ir Más Lejos

EITB - Perrito

Under 100K Budget

OS_FI17139M

2017 Design Merit Award

Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York

Havas New York

#CanalNotes

Self-Promotion

OS_DE17239M

2017 Design Merit Award

Salesforce / San Francisco + Obscura / San Francisco

Salesforce

Salesforce West Lobby Pixelscape

Immersive / Environmental / Indoor Spaces

OS_DE17220M

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