The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Sports / Fitness

Award

Agency

Client

Title

Category

Annual ID

Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Consumer - Music / Music Videos
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Craft - Animation / Animation
Ripple Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer - Television / 60 Second - Single
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising
Commit to Something Agency: Wieden+Kennedy / New York + Art Partners / New York Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Nike Rise China 2.0 - Innovation Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
FocusMotion Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles Client: FocusMotion Category: Innovation - Mobile / Mobile
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Consumer - Ambient / Environmental / Ambient / Environmental
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
SKINS Official FIFA Non-Sponsor Agency: BBD Perfect Storm / London Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Web / Utility
What If? Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
One Obsession Agency: Eleven, Inc. / San Francisco Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Chaos Theory Agency: Mistress / Los Angeles Client: World Surf League Category: Craft - Editing / Editing
Kinduct Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax Client: Kinduct Technologies Category: Consumer - Cross-Channel / Utility
Sports Alphabet Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco Client: Bleacher Report Category: Consumer - Online / Short Form Videos
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Consumer - Collateral Design / Promotional Items - Single or Series

2016 Branded Entertainment Silver Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Consumer - Music / Music Videos

BE16036S

2016 Branded Entertainment Gold Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Craft - Animation / Animation

BE16049G

2016 Film Bronze Pencil

Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland

Nike Golf

Ripple

Consumer - Television / 60 Second - Single

FI16003B

2016 Branded Entertainment Gold Pencil

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Music / Creative Use of Music Supporting a Brand

BE16033G

2016 Mobile Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Use of Technology / Product & Mobile Integration

MO16011G

2016 Cross-Platform Silver Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

CSR - Experiential Advertising / Experiential Advertising

CP16014S

2016 Design Silver Pencil

Wieden+Kennedy / New York + Art Partners / New York

Equinox

Commit to Something

Craft - Photography - Single or Series / Photography - Single or Series

DE16067S

2016 Public Relations Bronze Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Consumer - Brands, Products & Services / Events & Experiential

PR16002B

2016 Branded Entertainment Silver Pencil

AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai

Nike Basketball

Nike Rise China 2.0 - Innovation

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16041S

2016 UX / UI Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Mobile / Mobile

UX16016G

2016 UX / UI Bronze Pencil

R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles

FocusMotion

FocusMotion

Innovation - Mobile / Mobile

UX16018B

2016 Interactive Bronze Pencil

Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai

Nike China

2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute

Consumer - Websites / Footwear, Clothing & Accessories

IN16003B

2016 Direct Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Consumer - Ambient / Environmental / Ambient / Environmental

DI16080M

2016 Film Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Online Films & Video / Short Form - Single

FI16184M

2016 Public Relations Merit Award

BBD Perfect Storm / London

SKINS

SKINS Official FIFA Non-Sponsor

CSR - Brands, Products & Services / Brands, Products & Services

PR16044M

2016 Mobile Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Innovation in Mobile / Innovation in Mobile

MO16089M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Applications & Sites / Services / Utilities

MO16035M

2016 Mobile Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Applications & Sites / Services / Utilities

MO16036M

2016 UX / UI Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Mobile / User Experience

UX16041M

2016 Film Merit Award

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Online Films & Video / Long Form - Single

FI16205M

2016 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16065M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Web / Utility

UX16022M

2016 Film Merit Award

Ogilvy / New York

NASCAR

What If?

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16165M

2016 Design Merit Award

Eleven, Inc. / San Francisco

Oakley

One Obsession

Craft - Photography - Single or Series / Photography - Single or Series

DE16247M

2016 Design Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Innovation - Collateral Design / Collateral Design

DE16223M

2016 Film Merit Award

Mistress / Los Angeles

World Surf League

Chaos Theory

Craft - Editing / Editing

FI16270M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax

Kinduct Technologies

Kinduct

Consumer - Cross-Channel / Utility

UX16045M

2016 Branded Entertainment Merit Award

barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco

Bleacher Report

Sports Alphabet

Consumer - Online / Short Form Videos

BE16055M

2016 Social Media Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Branded Social Campaign / Branded Social Campaign

SM16029M

2016 Design Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Consumer - Collateral Design / Promotional Items - Single or Series

DE16105M

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