The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Sports / Fitness / Sports Apparel

Award

Agency

Client

Title

Category

Annual ID

Relay of Effort Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single
Nike 2019 Beijing 99 Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Craft / Art Direction
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Moving Image / Series
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Items
Storm The Court Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Promotional / Posters - Series
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Craft / Art Direction
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Non-traditional & Guerrilla Marketing
NIKE 2019 Chinese New Year Agency: Wieden+Kennedy / Shanghai Client: Nike Category: Cinema Advertising
Grandpa Agency: Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona Client: Atlético de Madrid Category: Online Films & Video / Long Form - Single
Read Upright Agency: Heimat / Zürich Client: Kieser Training Category: Online Advertising / Display Ads
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential / Brand Installations
Next 100 Agency: 72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles Client: National Football League Category: Experiential / Live Events
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
Sport The Unexpected Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Online Films & Video / Varying Length Campaign
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Items
Minnesota Twins 2019 Campaign Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Typography / Dynamic / In Motion
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Promotional Items / Physical Products
Relay of Effort Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Posters / Campaign
Minnesota Twins Mall Ball: Vitilla-Style Agency: Carmichael Lynch / Minneapolis Client: Minnesota Twins Category: Promotional / Posters - Series
Jesus our Supporter Agency: Ogilvy Brasil / São Paulo Client: Adidas do Brasil Category: Brand Installations
"The New Kid" by DICK'S Sporting Goods Agency: Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles Client: DICK'S Sporting Goods Category: Craft - Visual Effects / Single
Maurten Unofficial Agency: Åkestam Holst NoA / Stockholm Client: Maurten Category: Physical Product
Andressa Alves' Doll Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Physical Product
Read Upright Agency: Heimat / Zürich Client: Kieser Training Category: Mobile Advertising
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
Nike Just Do It 'Dream Crazy' Chicago Marathon Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
"9.58 seconds - the world's fastest annual report" Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Campaign
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton Client: Nike Category: Extended Campaign - Posters & Out of Home
Take a Seat, Take a Stand Agency: Edelman / New York Client: WNBA Category: Reputation Management
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland Client: Nike Category: Promotional / Collateral / Posters - Campaign
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Brand Voice
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Long Form - Single
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Promotional / Collateral / Posters - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Social Post / Single
Nike Just Do It 'Dream Crazy' Chicago Marathon Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Publishing / Magazine - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Cultural Driver
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Television & VOD / Varying Length Campaign
Nike By You Brand Identity System Agency: Gretel / New York + Nike / Beaverton, OR Client: Nike Category: Branding / Identity System
A simple line, a simple sport Agency: PEN.Inc. / Tokyo Client: The FACTORY Climbing Gym Category: Branding / Identity System
Start Your Impossible: The Dual Heroes (Campaign) Agency: ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London Client: Toyota Motor Asia Pacific Category: Craft - Editing / Campaign
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Craft - Visual & Audio Craft / Animation

2020 Print Bronze Pencil

DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo

THE HOKKOKU SHIMBUN

Relay of Effort

Craft / Art Direction

OS_PT20_021B

2020 Film Bronze Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Television & VOD / Long Form - Single

OS_FI20_014B

2020 Branded Entertainment Silver Pencil

Wieden+Kennedy / Shanghai

Nike

Nike 2019 Beijing 99

Craft / Art Direction

OS_BE20_029S

2020 Design Gold Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Moving Image / Series

OS_DE20_041G

2020 Direct Marketing Silver Pencil

Wieden+Kennedy / São Paulo

Nike

Andressa Alves' Doll

Physical Items

OS_DI20_003S

2020 Moving Image Craft Silver Pencil

Venables Bell & Partners / San Francisco

Reebok

Storm The Court

Craft - Direction / Single

OS_MI20_008S

2020 Design Bronze Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Promotional / Posters - Series

OS_DE20_012B

2020 Design Gold Pencil

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Craft / Art Direction

OS_DE20_043G

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Maurten

Maurten Unofficial

Non-traditional & Guerrilla Marketing

OS_DI20_106M

2020 Film Merit Award

Wieden+Kennedy / Shanghai

Nike

NIKE 2019 Chinese New Year

Cinema Advertising

OS_FI20_116M

2020 Film Merit Award

Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona

Atlético de Madrid

Grandpa

Online Films & Video / Long Form - Single

OS_FI20_086M

2020 Interactive & Online Merit Award

Heimat / Zürich

Kieser Training

Read Upright

Online Advertising / Display Ads

OS_IN20_044M

2020 Branded Entertainment Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Experiential / Brand Installations

OS_BE20_075M

2020 Branded Entertainment Merit Award

72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles

National Football League

Next 100

Experiential / Live Events

OS_BE20_086M

2020 Out of Home Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Experiential & Installations / Brand Installations

OS_OH20_052M

2020 Film Merit Award

Venables Bell & Partners / San Francisco

Reebok

Sport The Unexpected

Online Films & Video / Varying Length Campaign

OS_FI20_109M

2020 Direct Marketing Merit Award

Åkestam Holst NoA / Stockholm

Maurten

Maurten Unofficial

Physical Items

OS_DI20_050M

2020 Design Merit Award

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins 2019 Campaign

Typography / Dynamic / In Motion

OS_DE20_109M

2020 Print Merit Award

Wieden+Kennedy / São Paulo

Nike

Andressa Alves' Doll

Promotional Items / Physical Products

OS_PT20_066M

2020 Print Merit Award

DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo

THE HOKKOKU SHIMBUN

Relay of Effort

Posters / Campaign

OS_PT20_064M

2020 Design Merit Award

Carmichael Lynch / Minneapolis

Minnesota Twins

Minnesota Twins Mall Ball: Vitilla-Style

Promotional / Posters - Series

OS_DE20_116M

2020 Experiential & Immersive Merit Award

Ogilvy Brasil / São Paulo

Adidas do Brasil

Jesus our Supporter

Brand Installations

OS_EX20_043M

2020 Moving Image Craft Merit Award

Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles

DICK'S Sporting Goods

"The New Kid" by DICK'S Sporting Goods

Craft - Visual Effects / Single

OS_MI20_092M

2020 IP & Products Merit Award

Åkestam Holst NoA / Stockholm

Maurten

Maurten Unofficial

Physical Product

OS_IP20_013M

2020 IP & Products Merit Award

Wieden+Kennedy / São Paulo

Nike

Andressa Alves' Doll

Physical Product

OS_IP20_015M

2020 Mobile Merit Award

Heimat / Zürich

Kieser Training

Read Upright

Mobile Advertising

OS_MO20_041M

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy' Chicago Marathon

Out-of-Home / Billboards & Transit - Single

OS_PO19027B

2019 Social Media Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_SM19026B

2019 Design Silver Pencil

Publicis Pixelpark / Erlangen/Hamburg

Puma SE

"9.58 seconds - the world's fastest annual report"

Branding / Corporate Communications

OS_DE19011S

2019 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_PO19048S

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Campaign

OS_FI19011G

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Extended Campaign - Posters & Out of Home

OS_PO19040B

2019 Public Relations Bronze Pencil

Edelman / New York

WNBA

Take a Seat, Take a Stand

Reputation Management

OS_PR19023B

2019 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Campaign

OS_PO19018S

2019 Public Relations Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Brand Voice

OS_PR19014G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Long Form - Single

OS_FI19004G

2019 Design Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Experiential / Environmental / Outdoor Spaces

OS_DE19055B

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Promotional / Collateral / Posters - Single

OS_PO19015G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Social Post / Single

OS_SM19006G

2019 Print & Outdoor Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy' Chicago Marathon

Publishing / Magazine - Single

OS_PO19012B

2019 Cultural Driver Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Cultural Driver

OS_CD19001G

2019 Film Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Television & VOD / Varying Length Campaign

OS_FI19013G

2019 Design Merit Award

Gretel / New York + Nike / Beaverton, OR

Nike

Nike By You Brand Identity System

Branding / Identity System

OS_DE19096M

2019 Design Merit Award

PEN.Inc. / Tokyo

The FACTORY Climbing Gym

A simple line, a simple sport

Branding / Identity System

OS_DE19098M

2019 Moving Image Craft Merit Award

ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London

Toyota Motor Asia Pacific

Start Your Impossible: The Dual Heroes (Campaign)

Craft - Editing / Campaign

OS_MI19082M

2019 Digital Craft Merit Award

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Craft - Visual & Audio Craft / Animation

OS_DC19035M

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