The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
Sports / Fitness / Sports Apparel
Award
Agency
Client
Title
Category
Annual ID

LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga Category: Physical Items


LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga Category: Promotional / Physical Items


We Are All Witnesses
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client: Nike Category: Original Music / Song


Seen It All - 50th Anniversary
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles
Client: Nike Category: Sound Mixing


10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Cinematography / Single


10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Direction / Single


Remember The Why
Agency: Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client: Adidas Category: Original Music / Score - Short Form


Dramatic Transformation
Agency: Golin / London
Client: ASICS Category: Influencer Marketing / Single Channel


10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Editing / Single


LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga Category: Craft / Printing & Paper Craft


Anytime Anytime
Agency: Mischief @ No Fixed Address / Brooklyn + Anytime Fitness + Strike Anywhere
Client: Anytime Fitness Category: Non-traditional & Guerrilla Marketing


A hand ball that could save your life.
Agency: Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund
Client: Borussia Dortmund Category: Events / In-Person


#WeThe15
Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown
Client: International Paralympic Committee Category: Television & VOD / Long Form - Single


The Breakaway
Agency: BBDO Belgium / Brussels
Client: Decathlon Category: Events / Stunts / Competitions / Virtual


The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Games / Gaming


TOKYO 2020 Sport Pictograms
Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction


The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Gaming / Computer & Console


The Selfish Giant Anthem
Agency: Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York
Client: Lululemon Category: Cinematography / Single


Air Max Day Worldwide
Agency: Nike / Portland + Stink Studios / New York
Client: Nike Category: Digital Design


The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


There She Is
Agency: Anomaly / New York
Client: DICK'S Sporting Goods Category: Use of Licensed Music


The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Community Building


Oakley KATO - AR Launch Experience
Agency: Oakley + Kamp Grizzly
Client: Oakley Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)


Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Mobile-First Video / Over 15 Seconds


Mario
Agency: Media.Monks / Mexico City + Oriental Films / Mexico City
Client: Mexican Football Federation Category: Online Films & Video / Long Form - Single


Play New | New Girl
Agency: Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin
Client: Nike Category: Editing / Single


Runtime
Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client: Ochsner Sport AG Category: Audio


The Winds of Change
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo
Client: The Tokyo Organising Committee of the Olympic and Paralympic Games Category: Data Visualization / Static or Dynamic


The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Cultural Driver


Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Current Event Response


Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Television & VOD / Long Form - Single


The Selfish Giant Anthem
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Lululemon Category: Television & VOD / Long Form - Single


The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Physical Items


The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Online Community / Use of Existing Platform


#ShowUsEqual
Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client: German Olympic Sports Confederation Category: Physical Product / Promotional


We Hockey
Agency: Loveboat / Los Angeles + MullenLowe / Los Angeles
Client: Arizona Coyotes Anthem Category: Casting


Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Low Budget / Under 50K Budget


The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Packaging / Specialty


The Tunnel Pass Project
Agency: SERVICEPLAN AUSTRIA / Vienna
Client: Red Bull Athlete Dario Costa Category: Stunts & Activations


TOKYO 2020 Look of the Games
Agency: DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Branding / Identity System


Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Rebranding Campaign


Bring Down the House
Agency: 72andSunny / Los Angeles + Film 47 + Swaybox
Client: National Football League Category: Innovation & Transformation / Innovation in Moving Image Craft


Award:
2023 Direct Marketing Gold Pencil
Agency:
Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Annual ID:
OS23_DM002G

Award:
2023 Design Silver Pencil
Agency:
Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Promotional / Physical Items
Annual ID:
OS23_DE023S

Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles
Client:
Nike
Title:
We Are All Witnesses
Category:
Original Music / Song
Annual ID:
OS23_MS010S

Award:
2023 Music & Sound Craft Silver Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles
Client:
Nike
Title:
Seen It All - 50th Anniversary
Category:
Sound Mixing
Annual ID:
OS23_MS013S

Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Cinematography / Single
Annual ID:
OS23_MI033B

Award:
2023 Creative Use of Data Bronze Pencil
Agency:
ABBY.WORLD / Stockholm + ADIDAS
Client:
ADIDAS
Title:
How to Stop Sweden
Category:
Storytelling
Annual ID:
OS23_CU011B

Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Direction / Single
Annual ID:
OS23_MI056M

Award:
2023 Gaming Merit Award
Agency:
R/GA US
Client:
Nike
Title:
Just A/Run
Category:
Experiential & Immersive In-Person Games
Annual ID:
OS23_GA033M

Award:
2023 Music & Sound Craft Merit Award
Agency:
Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS039M

Award:
2023 Public Relations Merit Award
Agency:
Golin / London
Client:
ASICS
Title:
Dramatic Transformation
Category:
Integrated PR Campaign
Annual ID:
OS23_PR078M

Award:
2023 Social Media Merit Award
Agency:
Golin / London
Client:
ASICS
Title:
Dramatic Transformation
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM099M

Award:
2023 Moving Image Craft & Production Merit Award
Agency:
ESPN + Cosmo Street Editorial
Client:
ESPN
Title:
Fifty/50
Category:
Editing / Single
Annual ID:
OS23_MI079M

Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Editing / Single
Annual ID:
OS23_MI082M

Award:
2023 Design Merit Award
Agency:
Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Craft / Printing & Paper Craft
Annual ID:
OS23_DE185M

Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
R/GA US
Client:
Nike
Title:
Just A/Run
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN065M

Award:
2023 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Anytime Fitness + Strike Anywhere
Client:
Anytime Fitness
Title:
Anytime Anytime
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM107M

Award:
2023 Experiential & Immersive Merit Award
Agency:
Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund
Client:
Borussia Dortmund
Title:
A hand ball that could save your life.
Category:
Events / In-Person
Annual ID:
OS23_EX037M

Award:
2022 Film Gold Pencil
Agency:
Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI005G

Award:
2022 Experiential & Immersive Silver Pencil
Agency:
BBDO Belgium / Brussels
Client:
Decathlon
Title:
The Breakaway
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX012S

Award:
2022 Branded Entertainment Silver Pencil
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Games / Gaming
Annual ID:
OS22_BE015S

Award:
2022 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Sport Pictograms
Category:
Craft / Art Direction
Annual ID:
OS22_DE030S

Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Gaming / Computer & Console
Annual ID:
OS22_IN024B

Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York
Client:
Lululemon
Title:
The Selfish Giant Anthem
Category:
Cinematography / Single
Annual ID:
OS22_MI050B

Award:
2022 Design Bronze Pencil
Agency:
Nike / Portland + Stink Studios / New York
Client:
Nike
Title:
Air Max Day Worldwide
Category:
Digital Design
Annual ID:
OS22_DE040B

Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX022B

Award:
2022 Music & Sound Craft Merit Award
Agency:
Anomaly / New York
Client:
DICK'S Sporting Goods
Title:
There She Is
Category:
Use of Licensed Music
Annual ID:
OS22_MS027M

Award:
2022 Public Relations Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Community Building
Annual ID:
OS22_PR049M

Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Oakley + Kamp Grizzly
Client:
Oakley
Title:
Oakley KATO - AR Launch Experience
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN071M

Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS22_SM061M

Award:
2022 Film Merit Award
Agency:
Media.Monks / Mexico City + Oriental Films / Mexico City
Client:
Mexican Football Federation
Title:
Mario
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI092M

Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin
Client:
Nike
Title:
Play New | New Girl
Category:
Editing / Single
Annual ID:
OS22_MI092M

Award:
2022 Social Media Merit Award
Agency:
Dunn&Co. / Tampa
Client:
Tampa Bay Lightning
Title:
Tweet Tape
Category:
User-Generated Content
Annual ID:
OS22_SM065M

Award:
2022 Branded Entertainment Merit Award
Agency:
thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client:
Ochsner Sport AG
Title:
Runtime
Category:
Audio
Annual ID:
OS22_BE071M

Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo
Client:
The Tokyo Organising Committee of the Olympic and Paralympic Games
Title:
The Winds of Change
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE103M

Award:
2022 Cultural Driver Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Cultural Driver
Annual ID:
OS22_CD006M

Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Craft / Art Direction
Annual ID:
OS22_DE139M

Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Digital Design
Annual ID:
OS22_DE108M

Award:
2022 Public Relations Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Current Event Response
Annual ID:
OS22_PR063M

Award:
2022 Film Merit Award
Agency:
Cossette / Toronto + MERCHANT / Toronto
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI049M

Award:
2022 Film Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Lululemon
Title:
The Selfish Giant Anthem
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI058M

Award:
2022 Direct Marketing Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Physical Items
Annual ID:
OS22_DM053M

Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN041M

Award:
2022 IP & Products Merit Award
Agency:
Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client:
German Olympic Sports Confederation
Title:
#ShowUsEqual
Category:
Physical Product / Promotional
Annual ID:
OS22_IP014M

Award:
2022 Moving Image Craft Merit Award
Agency:
Loveboat / Los Angeles + MullenLowe / Los Angeles
Client:
Arizona Coyotes Anthem
Title:
We Hockey
Category:
Casting
Annual ID:
OS22_MI138M

Award:
2022 Film Merit Award
Agency:
Cossette / Toronto + MERCHANT / Toronto
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Low Budget / Under 50K Budget
Annual ID:
OS22_FI114M

Award:
2022 Design Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Packaging / Specialty
Annual ID:
OS22_DE101M

Award:
2022 Social Media Merit Award
Agency:
SERVICEPLAN AUSTRIA / Vienna
Client:
Red Bull Athlete Dario Costa
Title:
The Tunnel Pass Project
Category:
Stunts & Activations
Annual ID:
OS22_SM078M

Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Look of the Games
Category:
Branding / Identity System
Annual ID:
OS22_DE057M

Award:
2022 Integrated Merit Award
Agency:
Cossette / Toronto + MERCHANT / Toronto
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Rebranding Campaign
Annual ID:
OS22_IG031M
