The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Sports / Fitness / Sports Apparel

Award

Agency

Client

Title

Category

Annual ID

LaLiga Kick Off Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Physical Items
LaLiga Kick Off Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Promotional / Physical Items
We Are All Witnesses Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles Client: Nike Category: Original Music / Song
Seen It All - 50th Anniversary Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles Client: Nike Category: Sound Mixing
10 Years In Brooklyn Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy Client: Brooklyn Nets Category: Cinematography / Single
How to Stop Sweden Agency: ABBY.WORLD / Stockholm + ADIDAS Client: ADIDAS Category: Storytelling
10 Years In Brooklyn Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy Client: Brooklyn Nets Category: Direction / Single
Just A/Run Agency: R/GA US Client: Nike Category: Experiential & Immersive In-Person Games
Remember The Why Agency: Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles Client: Adidas Category: Original Music / Score - Short Form
Dramatic Transformation Agency: Golin / London Client: ASICS Category: Integrated PR Campaign
Dramatic Transformation Agency: Golin / London Client: ASICS Category: Influencer Marketing / Single Channel
Fifty/50 Agency: ESPN + Cosmo Street Editorial Client: ESPN Category: Editing / Single
10 Years In Brooklyn Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy Client: Brooklyn Nets Category: Editing / Single
LaLiga Kick Off Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Craft / Printing & Paper Craft
Just A/Run Agency: R/GA US Client: Nike Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Anytime Anytime Agency: Mischief @ No Fixed Address / Brooklyn + Anytime Fitness + Strike Anywhere Client: Anytime Fitness Category: Non-traditional & Guerrilla Marketing
A hand ball that could save your life. Agency: Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund Client: Borussia Dortmund Category: Events / In-Person
#WeThe15 Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
The Breakaway Agency: BBDO Belgium / Brussels Client: Decathlon Category: Events / Stunts / Competitions / Virtual
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Games / Gaming
TOKYO 2020 Sport Pictograms Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Gaming / Computer & Console
The Selfish Giant Anthem Agency: Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York Client: Lululemon Category: Cinematography / Single
Air Max Day Worldwide Agency: Nike / Portland + Stink Studios / New York Client: Nike Category: Digital Design
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
There She Is Agency: Anomaly / New York Client: DICK'S Sporting Goods Category: Use of Licensed Music
The Uniform that never existed Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Community Building
Oakley KATO - AR Launch Experience Agency: Oakley + Kamp Grizzly Client: Oakley Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Football is for Everyone Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios Client: National Football League Category: Mobile-First Video / Over 15 Seconds
Mario Agency: Media.Monks / Mexico City + Oriental Films / Mexico City Client: Mexican Football Federation Category: Online Films & Video / Long Form - Single
Play New | New Girl Agency: Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin Client: Nike Category: Editing / Single
Tweet Tape Agency: Dunn&Co. / Tampa Client: Tampa Bay Lightning Category: User-Generated Content
Runtime Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich Client: Ochsner Sport AG Category: Audio
The Winds of Change Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo Client: The Tokyo Organising Committee of the Olympic and Paralympic Games Category: Data Visualization / Static or Dynamic
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Cultural Driver
Nike Run Club (NRC) Agency: COLLINS / New York Client: Nike Category: Craft / Art Direction
Nike Run Club (NRC) Agency: COLLINS / New York Client: Nike Category: Digital Design
Football is for Everyone Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios Client: National Football League Category: Current Event Response
Here to Win Agency: Cossette / Toronto + MERCHANT / Toronto Client: World Wheelchair Rugby Category: Television & VOD / Long Form - Single
The Selfish Giant Anthem Agency: Love Song / Los Angeles + Droga5 / New York Client: Lululemon Category: Television & VOD / Long Form - Single
The Uniform that never existed Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Physical Items
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Online Community / Use of Existing Platform
#ShowUsEqual Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main Client: German Olympic Sports Confederation Category: Physical Product / Promotional
We Hockey Agency: Loveboat / Los Angeles + MullenLowe / Los Angeles Client: Arizona Coyotes Anthem Category: Casting
Here to Win Agency: Cossette / Toronto + MERCHANT / Toronto Client: World Wheelchair Rugby Category: Low Budget / Under 50K Budget
The Uniform that never existed Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Packaging / Specialty
The Tunnel Pass Project Agency: SERVICEPLAN AUSTRIA / Vienna Client: Red Bull Athlete Dario Costa Category: Stunts & Activations
TOKYO 2020 Look of the Games Agency: DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Branding / Identity System
Here to Win Agency: Cossette / Toronto + MERCHANT / Toronto Client: World Wheelchair Rugby Category: Rebranding Campaign
Bring Down the House Agency: 72andSunny / Los Angeles + Film 47 + Swaybox Client: National Football League Category: Innovation & Transformation / Innovation in Moving Image Craft

2023 Direct Marketing Gold Pencil

Ogilvy Spain / Madrid + Hogarth Spain / Madrid

LaLiga

LaLiga Kick Off

Physical Items

OS23_DM002G

2023 Design Silver Pencil

Ogilvy Spain / Madrid + Hogarth Spain / Madrid

LaLiga

LaLiga Kick Off

Promotional / Physical Items

OS23_DE023S

2023 Music & Sound Craft Silver Pencil

Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles

Nike

We Are All Witnesses

Original Music / Song

OS23_MS010S

2023 Music & Sound Craft Silver Pencil

Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles

Nike

Seen It All - 50th Anniversary

Sound Mixing

OS23_MS013S

2023 Moving Image Craft & Production Bronze Pencil

Wieden+Kennedy / New York + De La Revolución + Arts Academy

Brooklyn Nets

10 Years In Brooklyn

Cinematography / Single

OS23_MI033B

2023 Creative Use of Data Bronze Pencil

ABBY.WORLD / Stockholm + ADIDAS

ADIDAS

How to Stop Sweden

Storytelling

OS23_CU011B

2023 Moving Image Craft & Production Merit Award

Wieden+Kennedy / New York + De La Revolución + Arts Academy

Brooklyn Nets

10 Years In Brooklyn

Direction / Single

OS23_MI056M

2023 Gaming Merit Award

R/GA US

Nike

Just A/Run

Experiential & Immersive In-Person Games

OS23_GA033M

2023 Music & Sound Craft Merit Award

Human + Johannes Leonardo / New York + Final Cut / New York + Love Song / Los Angeles

Adidas

Remember The Why

Original Music / Score - Short Form

OS23_MS039M

2023 Public Relations Merit Award

Golin / London

ASICS

Dramatic Transformation

Integrated PR Campaign

OS23_PR078M

2023 Social Media Merit Award

Golin / London

ASICS

Dramatic Transformation

Influencer Marketing / Single Channel

OS23_SM099M

2023 Moving Image Craft & Production Merit Award

ESPN + Cosmo Street Editorial

ESPN

Fifty/50

Editing / Single

OS23_MI079M

2023 Moving Image Craft & Production Merit Award

Wieden+Kennedy / New York + De La Revolución + Arts Academy

Brooklyn Nets

10 Years In Brooklyn

Editing / Single

OS23_MI082M

2023 Design Merit Award

Ogilvy Spain / Madrid + Hogarth Spain / Madrid

LaLiga

LaLiga Kick Off

Craft / Printing & Paper Craft

OS23_DE185M

2023 Interactive, Online & Mobile Merit Award

R/GA US

Nike

Just A/Run

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN065M

2023 Direct Marketing Merit Award

Mischief @ No Fixed Address / Brooklyn + Anytime Fitness + Strike Anywhere

Anytime Fitness

Anytime Anytime

Non-traditional & Guerrilla Marketing

OS23_DM107M

2023 Experiential & Immersive Merit Award

Accenture Song Germany / Hamburg + Borussia Dortmund / Dortmund

Borussia Dortmund

A hand ball that could save your life.

Events / In-Person

OS23_EX037M

2022 Film Gold Pencil

Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown

International Paralympic Committee

#WeThe15

Television & VOD / Long Form - Single

OS22_FI005G

2022 Experiential & Immersive Silver Pencil

BBDO Belgium / Brussels

Decathlon

The Breakaway

Events / Stunts / Competitions / Virtual

OS22_EX012S

2022 Branded Entertainment Silver Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Games / Gaming

OS22_BE015S

2022 Design Silver Pencil

DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo

The Tokyo Organising committee of the Olympic and Paralympic Games

TOKYO 2020 Sport Pictograms

Craft / Art Direction

OS22_DE030S

2022 Interactive, Online & Mobile Bronze Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Gaming / Computer & Console

OS22_IN024B

2022 Moving Image Craft Bronze Pencil

Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York

Lululemon

The Selfish Giant Anthem

Cinematography / Single

OS22_MI050B

2022 Design Bronze Pencil

Nike / Portland + Stink Studios / New York

Nike

Air Max Day Worldwide

Digital Design

OS22_DE040B

2022 Experiential & Immersive Bronze Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX022B

2022 Music & Sound Craft Merit Award

Anomaly / New York

DICK'S Sporting Goods

There She Is

Use of Licensed Music

OS22_MS027M

2022 Public Relations Merit Award

TracyLocke Brasil / São Paulo

Centauro

The Uniform that never existed

Community Building

OS22_PR049M

2022 Interactive, Online & Mobile Merit Award

Oakley + Kamp Grizzly

Oakley

Oakley KATO - AR Launch Experience

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN071M

2022 Social Media Merit Award

72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios

National Football League

Football is for Everyone

Mobile-First Video / Over 15 Seconds

OS22_SM061M

2022 Film Merit Award

Media.Monks / Mexico City + Oriental Films / Mexico City

Mexican Football Federation

Mario

Online Films & Video / Long Form - Single

OS22_FI092M

2022 Moving Image Craft Merit Award

Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin

Nike

Play New | New Girl

Editing / Single

OS22_MI092M

2022 Social Media Merit Award

Dunn&Co. / Tampa

Tampa Bay Lightning

Tweet Tape

User-Generated Content

OS22_SM065M

2022 Branded Entertainment Merit Award

thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich

Ochsner Sport AG

Runtime

Audio

OS22_BE071M

2022 Design Merit Award

DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo

The Tokyo Organising Committee of the Olympic and Paralympic Games

The Winds of Change

Data Visualization / Static or Dynamic

OS22_DE103M

2022 Cultural Driver Merit Award

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Cultural Driver

OS22_CD006M

2022 Design Merit Award

COLLINS / New York

Nike

Nike Run Club (NRC)

Craft / Art Direction

OS22_DE139M

2022 Design Merit Award

COLLINS / New York

Nike

Nike Run Club (NRC)

Digital Design

OS22_DE108M

2022 Public Relations Merit Award

72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios

National Football League

Football is for Everyone

Current Event Response

OS22_PR063M

2022 Film Merit Award

Cossette / Toronto + MERCHANT / Toronto

World Wheelchair Rugby

Here to Win

Television & VOD / Long Form - Single

OS22_FI049M

2022 Film Merit Award

Love Song / Los Angeles + Droga5 / New York

Lululemon

The Selfish Giant Anthem

Television & VOD / Long Form - Single

OS22_FI058M

2022 Direct Marketing Merit Award

TracyLocke Brasil / São Paulo

Centauro

The Uniform that never existed

Physical Items

OS22_DM053M

2022 Interactive, Online & Mobile Merit Award

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Online Community / Use of Existing Platform

OS22_IN041M

2022 IP & Products Merit Award

Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main

German Olympic Sports Confederation

#ShowUsEqual

Physical Product / Promotional

OS22_IP014M

2022 Moving Image Craft Merit Award

Loveboat / Los Angeles + MullenLowe / Los Angeles

Arizona Coyotes Anthem

We Hockey

Casting

OS22_MI138M

2022 Film Merit Award

Cossette / Toronto + MERCHANT / Toronto

World Wheelchair Rugby

Here to Win

Low Budget / Under 50K Budget

OS22_FI114M

2022 Design Merit Award

TracyLocke Brasil / São Paulo

Centauro

The Uniform that never existed

Packaging / Specialty

OS22_DE101M

2022 Social Media Merit Award

SERVICEPLAN AUSTRIA / Vienna

Red Bull Athlete Dario Costa

The Tunnel Pass Project

Stunts & Activations

OS22_SM078M

2022 Design Merit Award

DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo

The Tokyo Organising committee of the Olympic and Paralympic Games

TOKYO 2020 Look of the Games

Branding / Identity System

OS22_DE057M

2022 Integrated Merit Award

Cossette / Toronto + MERCHANT / Toronto

World Wheelchair Rugby

Here to Win

Rebranding Campaign

OS22_IG031M

2022 Moving Image Craft Merit Award

72andSunny / Los Angeles + Film 47 + Swaybox

National Football League

Bring Down the House

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI143M

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