The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Sports / Fitness / Sports Apparel
Award
Agency
Client
Title
Category
Annual ID
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Physical Items
Tweet Tape
Agency: Dunn&Co. / Tampa
Client: Tampa Bay Lightning Category: Active Engagement / Call to Action
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Packaging / Specialty
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Nike
Client: Nike Category: Innovation & Transformation / Innovation in Lockdown
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Intra-preneurship
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Agency-Initiated & Originated Projects
Oakland's Own M.V.P.
Agency: Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client: Golden State Warriors Category: Current Event Response
#WholeNewGame
Agency: CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client: NBA Category: Innovation & Transformation / Innovation in Lockdown
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client: adidas do Brasil Category: Real-Time
Bullying A Billionaire
Agency: Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client: Non-Passive Aggressive Timberwolves Fans Category: Craft / Art Direction
As One: The Vince Lombardi Comeback
Agency: 72andSunny / Los Angeles + National Football League
Client: National Football League Category: Use of Technology
THE MOVEMENT ALPHABET
Agency: DUKE Advertising (Pty) Ltd / Cape Town
Client: MOTLEY CREW Category: Branding / Identity System
You Can't Stop Us
Agency: Pulse Films + Wieden+Kennedy / Portland
Client: Nike Category: Direction / Single
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Digital Product
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Moving Image / Series
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Craft / Art Direction
Storm The Court
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Craft - Direction / Single
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Storm The Court
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Television & VOD / Long Form - Single
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential / Brand Installations
Grandpa
Agency: Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona
Client: Atlético de Madrid Category: Online Films & Video / Long Form - Single
Minnesota Twins Mall Ball: Vitilla-Style
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
"The New Kid" by DICK'S Sporting Goods
Agency: Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client: DICK'S Sporting Goods Category: Craft - Visual Effects / Single
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Brand Installations
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
Sport The Unexpected
Agency: Venables Bell & Partners / San Francisco
Client: Reebok Category: Online Films & Video / Varying Length Campaign
NIKE 2019 Chinese New Year
Agency: Wieden+Kennedy / Shanghai
Client: Nike Category: Cinema Advertising
Read Upright
Agency: Heimat / Zürich
Client: Kieser Training Category: Online Advertising / Display Ads
Next 100
Agency: 72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles
Client: National Football League Category: Experiential / Live Events
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike Category: Promotional Items / Physical Products
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Posters / Campaign
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Typography / Dynamic / In Motion
Maurten Unofficial
Agency: Åkestam Holst NoA / Stockholm
Client: Maurten Category: Non-traditional & Guerrilla Marketing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Single
Award:
2022 Direct Marketing Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Physical Items
Annual ID:
OS22_DM053M
Award:
2022 Social Media Merit Award
Agency:
Dunn&Co. / Tampa
Client:
Tampa Bay Lightning
Title:
Tweet Tape
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM069M
Award:
2022 Social Media Merit Award
Agency:
AnalogFolk / Amsterdam
Client:
Nike
Title:
FlyEase
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM085M
Award:
2022 Design Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Packaging / Specialty
Annual ID:
OS22_DE101M
Award:
2021 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + Nike
Client:
Nike
Title:
You Can't Stop Us
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_040G
Award:
2021 In-House Gold Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Intra-preneurship
Annual ID:
OS_IH21_007G
Award:
2021 Mobile Bronze Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Innovation & Transformation / Innovation in Mobile
Annual ID:
OS_MO21_013B
Award:
2021 In-House Bronze Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_006B
Award:
2021 Public Relations Merit Award
Agency:
Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client:
Golden State Warriors
Title:
Oakland's Own M.V.P.
Category:
Current Event Response
Annual ID:
OS_PR21_071M
Award:
2021 Integrated Merit Award
Agency:
CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client:
NBA
Title:
#WholeNewGame
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_042M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Annual ID:
OS_CU21_024M
Award:
2021 Design Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Digital Design
Annual ID:
OS_DE21_117M
Award:
2021 Out of Home Merit Award
Agency:
Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client:
Non-Passive Aggressive Timberwolves Fans
Title:
Bullying A Billionaire
Category:
Craft / Art Direction
Annual ID:
OS_OH21_067M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + National Football League
Client:
National Football League
Title:
As One: The Vince Lombardi Comeback
Category:
Use of Technology
Annual ID:
OS_MI21_098M
Award:
2021 Interactive & Online Merit Award
Agency:
R/GA / New York
Client:
ESPN
Title:
House of '98
Category:
Websites
Annual ID:
OS_IN21_026M
Award:
2021 Design Merit Award
Agency:
DUKE Advertising (Pty) Ltd / Cape Town
Client:
MOTLEY CREW
Title:
THE MOVEMENT ALPHABET
Category:
Branding / Identity System
Annual ID:
OS_DE21_054M
Award:
2021 Moving Image Craft Merit Award
Agency:
Pulse Films + Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Us
Category:
Direction / Single
Annual ID:
OS_MI21_047M
Award:
2021 IP & Products Merit Award
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Digital Product
Annual ID:
OS_IP21_021M
Award:
2020 Design Gold Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Moving Image / Series
Annual ID:
OS_DE20_041G
Award:
2020 Design Gold Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Craft / Art Direction
Annual ID:
OS_DE20_043G
Award:
2020 Direct Marketing Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Annual ID:
OS_DI20_003S
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Storm The Court
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_008S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike
Title:
Nike 2019 Beijing 99
Category:
Craft / Art Direction
Annual ID:
OS_BE20_029S
Award:
2020 Design Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_012B
Award:
2020 Print Bronze Pencil
Agency:
DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Relay of Effort
Category:
Craft / Art Direction
Annual ID:
OS_PT20_021B
Award:
2020 Film Bronze Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Storm The Court
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_014B
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_075M
Award:
2020 Film Merit Award
Agency:
Sra Rushmore SA / Madrid + FreelanceFor / Madrid + Agosto / Barcelona
Client:
Atlético de Madrid
Title:
Grandpa
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_086M
Award:
2020 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins Mall Ball: Vitilla-Style
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_116M
Award:
2020 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client:
DICK'S Sporting Goods
Title:
"The New Kid" by DICK'S Sporting Goods
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_092M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Maurten
Title:
Maurten Unofficial
Category:
Physical Items
Annual ID:
OS_DI20_050M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Brand Installations
Annual ID:
OS_EX20_043M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_052M
Award:
2020 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Reebok
Title:
Sport The Unexpected
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_109M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike
Title:
NIKE 2019 Chinese New Year
Category:
Cinema Advertising
Annual ID:
OS_FI20_116M
Award:
2020 Interactive & Online Merit Award
Agency:
Heimat / Zürich
Client:
Kieser Training
Title:
Read Upright
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_044M
Award:
2020 Mobile Merit Award
Agency:
Heimat / Zürich
Client:
Kieser Training
Title:
Read Upright
Category:
Mobile Advertising
Annual ID:
OS_MO20_041M
Award:
2020 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + National Football League / New York + Prettybird / Los Angeles
Client:
National Football League
Title:
Next 100
Category:
Experiential / Live Events
Annual ID:
OS_BE20_086M
Award:
2020 Print Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT20_066M
Award:
2020 Print Merit Award
Agency:
DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Relay of Effort
Category:
Posters / Campaign
Annual ID:
OS_PT20_064M
Award:
2020 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_109M
Award:
2020 IP & Products Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Maurten
Title:
Maurten Unofficial
Category:
Physical Product
Annual ID:
OS_IP20_013M
Award:
2020 IP & Products Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Product
Annual ID:
OS_IP20_015M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Maurten
Title:
Maurten Unofficial
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_106M
Award:
2019 Integrated Best of Show Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Annual ID:
OS_IG19001G
Award:
2019 Creative Effectiveness Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19001G
Award:
2019 Integrated Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Annual ID:
OS_IG19001G
Award:
2019 Social Media Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19001G
Award:
2019 Print & Outdoor Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19001G
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19004G