The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Sports-Fitness

Award

Agency

Client

Title

Category

Annual ID

You Can't Stop Us Agency: Wieden+Kennedy / Portland + Pulse Films + Nike Client: Nike Category: Innovation & Transformation / Innovation in Lockdown
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Intra-preneurship
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Agency-Initiated & Originated Projects
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
House of '98 Agency: R/GA / New York Client: ESPN Category: Digital Design
Oakland's Own M.V.P. Agency: Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco Client: Golden State Warriors Category: Current Event Response
You Can't Stop Us Agency: Pulse Films + Wieden+Kennedy / Portland Client: Nike Category: Direction / Single
As One: The Vince Lombardi Comeback Agency: 72andSunny / Los Angeles + National Football League Client: National Football League Category: Use of Technology
#WholeNewGame Agency: CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles Client: NBA Category: Innovation & Transformation / Innovation in Lockdown
House of '98 Agency: R/GA / New York Client: ESPN Category: Websites
THE MOVEMENT ALPHABET Agency: DUKE Advertising (Pty) Ltd / Cape Town Client: MOTLEY CREW Category: Branding / Identity System
Spot The Station Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Client: adidas do Brasil Category: Real-Time
Bullying A Billionaire Agency: Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis Client: Non-Passive Aggressive Timberwolves Fans Category: Craft / Art Direction
Running Stories Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Digital Product

2021 Film Gold Pencil

Wieden+Kennedy / Portland + Pulse Films + Nike

Nike

You Can't Stop Us

Innovation & Transformation / Innovation in Lockdown

OS_FI21_040G

2021 In-House Gold Pencil

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Intra-preneurship

OS_IH21_007G

2021 In-House Bronze Pencil

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Agency-Initiated & Originated Projects

OS_IH21_006B

2021 Mobile Bronze Pencil

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Innovation & Transformation / Innovation in Mobile

OS_MO21_013B

2021 Design Merit Award

R/GA / New York

ESPN

House of '98

Digital Design

OS_DE21_117M

2021 Public Relations Merit Award

Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco

Golden State Warriors

Oakland's Own M.V.P.

Current Event Response

OS_PR21_071M

2021 Moving Image Craft Merit Award

Pulse Films + Wieden+Kennedy / Portland

Nike

You Can't Stop Us

Direction / Single

OS_MI21_047M

2021 Moving Image Craft Merit Award

72andSunny / Los Angeles + National Football League

National Football League

As One: The Vince Lombardi Comeback

Use of Technology

OS_MI21_098M

2021 Integrated Merit Award

CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles

NBA

#WholeNewGame

Innovation & Transformation / Innovation in Lockdown

OS_IG21_042M

2021 Interactive & Online Merit Award

R/GA / New York

ESPN

House of '98

Websites

OS_IN21_026M

2021 Design Merit Award

DUKE Advertising (Pty) Ltd / Cape Town

MOTLEY CREW

THE MOVEMENT ALPHABET

Branding / Identity System

OS_DE21_054M

2021 Creative Use of Data Merit Award

Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo

adidas do Brasil

Spot The Station

Real-Time

OS_CU21_024M

2021 Out of Home Merit Award

Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis

Non-Passive Aggressive Timberwolves Fans

Bullying A Billionaire

Craft / Art Direction

OS_OH21_067M

2021 IP & Products Merit Award

BBH / Singapore + Crystal Technology Solution / Hanoi

Running Stories

Running Stories

Digital Product

OS_IP21_021M

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