The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Technology Hardware - Electronics / Computers / Business Equipment / Mobile Phones

Award

Agency

Client

Title

Category

Annual ID

Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Direction / Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
The Underdogs Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Craft - Direction / Single
Holiday - The Surprise Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Wake Up Agency: Anonymous Content / Culver City Client: HP Category: Craft - Direction / Single
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
The Storytellers Agency: Apple / Cupertino + Park Pictures / LA + Exile / LA Client: Apple Category: Online Films & Video / Long Form - Single
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online Films & Video / Long Form - Single
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Innovation in Moving Image Craft
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects
Harmless Guns Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Craft - Writing / Single
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single
Wonderful Tools Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Animation
AirPods Pro Agency: Apple / Cupertino Client: Apple Category: Craft / Art Direction
The Underdogs Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA Client: Apple Category: Online-only Video / Single
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Co-Promotions
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Use of Technology
Unleashed Agency: Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles Client: Beats by Dr. Dre Category: Craft - Cinematography / Single
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Community Building
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Television & VOD / Short Form - Single
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Moving Image / Single
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Gaming / Branded Games
Opening Film. Apple Event March 2019 launching Apple TV+ Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles Client: Apple Category: Title Sequences
5G Kung Fu Showdown Agency: Ogilvy / Beijing + Ogilvy / Shanghai Client: Huawei Device Co., Ltd. Category: Innovation in Experiential
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Craft / Art Direction
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Online Films & Video / Short Form - Single
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Mac Pro Packaging Agency: Apple / Cupertino Client: Apple Category: Craft / Printing & Paper Craft
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Cinema Advertising
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Short Form Video / Single
Bounce Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles Client: Apple Category: Use of Music / Licensed / Adapted Music
Shot on iPhone 11 Pro - Snowbrawl Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Holiday - The Surprise Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Shot on iPhone 11 Pro - CNY - Daughter Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Television & VOD / Long Form - Single
This is how it feels Agency: Anorak / NoA / Oslo Client: Komplett Category: Television & VOD / Long Form - Single
Toy Rescue Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix Client: DAGOMA Category: Integrated Digital & Physical Product
Think Inside The Box Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Games / Digital & Physical
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Games / Digital & Physical
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Client: Samsung Category: Influencer Marketing / Multi-Channel
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Direction / Single
Love Calls Back Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Craft - Direction / Single
Apple Fifth Avenue Reopening Campaign Installation Agency: Apple / Cupertino Client: Apple Category: Out of Home / Single
Solar Boat : Clean up Mekong Agency: Innocean Worldwide / Seoul + Hanwha / Seoul + Planit / Seoul Client: Hanwha Category: Out of Home / Single

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Direction / Single

OS_MI20_001G

2020 Film Silver Pencil

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Television & VOD / Long Form - Single

OS_FI20_009S

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft - Visual Effects / Single

OS_MI20_026G

2020 Moving Image Craft Gold Pencil

Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles

Apple

The Underdogs

Craft - Direction / Single

OS_MI20_002G

2020 Moving Image Craft Silver Pencil

SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple

Holiday - The Surprise

Craft - Direction / Single

OS_MI20_005S

2020 Moving Image Craft Silver Pencil

Anonymous Content / Culver City

HP

Wake Up

Craft - Direction / Single

OS_MI20_006S

2020 Design Silver Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Out of Home / Single

OS_DE20_026S

2020 Experiential & Immersive Bronze Pencil

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd

5G Kung Fu Showdown

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_EX20_017B

2020 Mobile Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Gaming

OS_MO20_014G

2020 Film Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Online Films & Video / Long Form - Single

OS_FI20_020G

2020 Film Bronze Pencil

Apple / Cupertino + Park Pictures / LA + Exile / LA

Apple

The Storytellers

Online Films & Video / Long Form - Single

OS_FI20_028B

2020 Film Bronze Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Online Films & Video / Long Form - Single

OS_FI20_029B

2020 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Innovation in Moving Image Craft

OS_MI20_037G

2020 Digital Craft Bronze Pencil

Cheil / London + CYLNDR / London

Samsung

Samsung Folding Piccadilly

Visual & Audio Craft / Visual Effects

OS_DC20_013B

2020 Creative Effectiveness Silver Pencil

TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix

DAGOMA

Harmless Guns

Creative Effectiveness / Consumer / Brand

OS_CE20_003S

2020 Moving Image Craft Gold Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Craft - Writing / Single

OS_MI20_015G

2020 Moving Image Craft Bronze Pencil

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Craft - Writing / Single

OS_MI20_016B

2020 Design Silver Pencil

TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles

Apple

Wonderful Tools

Craft / Animation

OS_DE20_054S

2020 Interactive & Online Bronze Pencil

Apple / Cupertino

Apple

AirPods Pro

Craft / Art Direction

OS_IN20_027B

2020 Interactive & Online Silver Pencil

Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA

Apple

The Underdogs

Online-only Video / Single

OS_IN20_018S

2020 Integrated Gold Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Co-Promotions

OS_IG20_010G

2020 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Use of Technology

OS_MI20_036B

2020 Moving Image Craft Silver Pencil

Zambezi / Culver City + Beats by Dr. Dre / Culver City + Doomsday Entertainment / Los Angeles

Beats by Dr. Dre

Unleashed

Craft - Cinematography / Single

OS_MI20_021S

2020 Public Relations Bronze Pencil

McCann / New York + Verizon / Baskin Ridge

Verizon

Love Calls Back

Community Building

OS_PR20_009B

2020 Film Bronze Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Television & VOD / Short Form - Single

OS_FI20_005B

2020 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Moving Image / Single

OS_DE20_040B

2020 Interactive & Online Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Gaming / Branded Games

OS_IN20_026G

2020 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles

Apple

Opening Film. Apple Event March 2019 launching Apple TV+

Title Sequences

OS_MI20_025S

2020 Experiential & Immersive Silver Pencil

Ogilvy / Beijing + Ogilvy / Shanghai

Huawei Device Co., Ltd.

5G Kung Fu Showdown

Innovation in Experiential

OS_EX20_027S

2020 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Craft / Art Direction

OS_BE20_027G

2020 Film Silver Pencil

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Online Films & Video / Short Form - Single

OS_FI20_017S

2020 Direct Marketing Bronze Pencil

Ogilvy / London

IBM

Raise Their Game

Craft / Use of Technology

OS_DI20_035B

2020 Design Bronze Pencil

Apple / Cupertino

Apple

Mac Pro Packaging

Craft / Printing & Paper Craft

OS_DE20_059B

2020 Film Silver Pencil

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Cinema Advertising

OS_FI20_034S

2020 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Cinema Advertising

OS_FI20_035B

2020 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Short Form Video / Single

OS_BE20_002G

2020 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles

Apple

Bounce

Use of Music / Licensed / Adapted Music

OS_MI20_034B

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - Snowbrawl

Television & VOD / Long Form - Single

OS_FI20_054M

2020 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles

Apple

Holiday - The Surprise

Television & VOD / Long Form - Single

OS_FI20_055M

2020 Film Merit Award

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone 11 Pro - CNY - Daughter

Television & VOD / Long Form - Single

OS_FI20_056M

2020 Film Merit Award

TBWA\Media Arts Lab / London

Apple

Behind the Music. Behind the Mac

Television & VOD / Long Form - Single

OS_FI20_057M

2020 Film Merit Award

Anorak / NoA / Oslo

Komplett

This is how it feels

Television & VOD / Long Form - Single

OS_FI20_063M

2020 IP & Products Merit Award

TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix

DAGOMA

Toy Rescue

Integrated Digital & Physical Product

OS_IP20_023M

2020 Branded Entertainment Merit Award

McCann / New York + Lockheed Martin / D.C.

Lockheed Martin

Think Inside The Box

Games / Digital & Physical

OS_BE20_070M

2020 Branded Entertainment Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

BACK2LIFE

Games / Digital & Physical

OS_BE20_072M

2020 Social Media Merit Award

adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York

Samsung

Ad-within-an-ad-within-an-ad

Influencer Marketing / Multi-Channel

OS_SM20_100M

2020 Moving Image Craft Merit Award

Droga5 / London + Somesuch x Revolver/Will O'Rourke / London

Amazon

Before Alexa

Craft - Direction / Single

OS_MI20_040M

2020 Moving Image Craft Merit Award

McCann / New York + Verizon / Baskin Ridge

Verizon

Love Calls Back

Craft - Direction / Single

OS_MI20_055M

2020 Design Merit Award

Apple / Cupertino

Apple

Apple Fifth Avenue Reopening Campaign Installation

Out of Home / Single

OS_DE20_149M

2020 Design Merit Award

Innocean Worldwide / Seoul + Hanwha / Seoul + Planit / Seoul

Hanwha

Solar Boat : Clean up Mekong

Out of Home / Single

OS_DE20_150M

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