The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Technology Hardware - Electronics / Computers / Business Equipment / Mobile Phones

Award

Agency

Client

Title

Category

Annual ID

The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Show
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Brand-Side / In-House
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Best of Out of Home
Share the Joy Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Best of Moving Image Craft
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Hard Knocks Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles Client: Apple Category: Editing / Single
Action Mode Agency: Apple / Cupertino Client: Apple Category: Use of Licensed Music
Flipvertising Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy Australia Client: Samsung Category: Targeted Video / Online
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Music Adaptation / Song
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Video Content / Single
R.I.P. Leon Agency: Apple / Cupertino Client: Apple Category: Video Content / Single
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Campaigns for Good
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Share the Joy Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino Client: Apple Category: Visual Effects / Single
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Billboards & Transit / Series
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Series
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Mobile Gaming
The Greatest Agency: Somesuch / Los Angeles & London + Apple / Cupertino Client: Apple Category: Direction / Single
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Craft / Writing
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Brand-Side Initiated & Originated Projects
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Radio & Audio
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Craft / Writing
Escape From The Office Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Writing / Single
Flipvertising Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy Australia Client: Samsung Category: Craft / Data-Driven Personalization
The Greatest Agency: Apple / Cupertino + Trim at Cosmo Street Client: Apple Category: Editing / Single
Escape From The Office Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Long Form Video / Single
R.I.P. Leon Agency: Apple / Cupertino Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Action Mode Agency: Apple / Cupertino Client: Apple Category: Video Content / Single
This is a Beats Ad Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City Client: Beats by Dre Category: Social Post / Single Platform Series
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Direction / Series
The Desk Snatch Pre-Rolls Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm Client: Evoko Category: Online & Mobile Video / Pre-Roll
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Escape From The Office Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Brand-Side Initiated & Originated Projects
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming / Mobile
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Single
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Digital & Online / Gaming
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
R.I.P. Leon Agency: Apple / Cupertino Client: Apple Category: Use of Licensed Music
Chase Agency: Apple / Cupertino Client: Apple Category: Television & VOD / 31-60 Seconds - Single
Behind the Mac: Skywalker Sound Agency: Apple / Cupertino Client: Apple Category: Long Form Video / Single
The Hunt Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / Toronto + OMD Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Escape From The Office Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Video Content / Single
AirPods - Silhouettes x Harry Styles Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Moving Image / Single
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming for Good
Google Pixel - Your Life with Pixel Agency: Anomaly / Berlin Client: Google Pixel Germany Category: Writing / Series
The Song Breaker Awards Agency: Media.Monks / Los Angeles + Logitech / Los Angeles Client: Logitech for Creators Category: Metaverse
Flipvertising Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy Australia Client: Samsung Category: Craft / Use of Technology
Share the Joy Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Direction / Single

2023 Best of Show Best of Show Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Best of Show

OS23_BOS000G

2023 Brand-Side / In-House Best of Discipline Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Best of Brand-Side / In-House

OS23_BS000G

2023 Out of Home Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Best of Out of Home

OS23_OH000G

2023 Moving Image Craft & Production Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York

Apple

Share the Joy

Best of Moving Image Craft

OS23_MI000G

2023 Direct Marketing Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_DM015G

2023 Print & Promotional Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_PT007G

2023 Moving Image Craft & Production Gold Pencil

EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles

Apple

Hard Knocks

Editing / Single

OS23_MI006G

2023 Music & Sound Craft Gold Pencil

Apple / Cupertino

Apple

Action Mode

Use of Licensed Music

OS23_MS002G

2023 Direct Marketing Gold Pencil

CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy Australia

Samsung

Flipvertising

Targeted Video / Online

OS23_DM004G

2023 Music & Sound Craft Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Music Adaptation / Song

OS23_MS003G

2023 Film & Video Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI008G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Video Content / Single

OS23_BS002G

2023 Brand-Side / In-House Gold Pencil

Apple / Cupertino

Apple

R.I.P. Leon

Video Content / Single

OS23_BS003G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Campaigns for Good

OS23_BS004G

2023 Experiential & Immersive Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Brand Partnerships

OS23_EX008G

2023 Moving Image Craft & Production Gold Pencil

Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino

Apple

Share the Joy

Visual Effects / Single

OS23_MI001G

2023 Out of Home Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Billboards & Transit / Series

OS23_OH001G

2023 Moving Image Craft & Production Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Writing / Series

OS23_MI005G

2023 Gaming Gold Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Mobile Gaming

OS23_GA002G

2023 Moving Image Craft & Production Gold Pencil

Somesuch / Los Angeles & London + Apple / Cupertino

Apple

The Greatest

Direction / Single

OS23_MI002G

2023 Print & Promotional Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Craft / Writing

OS23_PT008G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Brand-Side Initiated & Originated Projects

OS23_BS001G

2023 Radio & Audio Gold Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Radio & Audio

OS23_RA007G

2023 Out of Home Gold Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Craft / Writing

OS23_OH008G

2023 Moving Image Craft & Production Gold Pencil

Apple / Cupertino + Smuggler / Los Angeles

Apple

Escape From The Office

Writing / Single

OS23_MI004G

2023 Direct Marketing Silver Pencil

CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy Australia

Samsung

Flipvertising

Craft / Data-Driven Personalization

OS23_DM031S

2023 Moving Image Craft & Production Silver Pencil

Apple / Cupertino + Trim at Cosmo Street

Apple

The Greatest

Editing / Single

OS23_MI018S

2023 Branded Entertainment Silver Pencil

Apple / Cupertino + Smuggler / Los Angeles

Apple

Escape From The Office

Long Form Video / Single

OS23_BE015S

2023 Film & Video Silver Pencil

Apple / Cupertino

Apple

R.I.P. Leon

Television & VOD / 30 Seconds and Under - Single

OS23_FI012S

2023 Brand-Side / In-House Silver Pencil

Apple / Cupertino

Apple

Action Mode

Video Content / Single

OS23_BS009S

2023 Social Media Silver Pencil

Rosewood Creative / Los Angeles + Beats by Dre / Culver City

Beats by Dre

This is a Beats Ad

Social Post / Single Platform Series

OS23_SM014S

2023 Moving Image Craft & Production Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Direction / Series

OS23_MI016S

2023 Interactive, Online & Mobile Silver Pencil

Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm

Evoko

The Desk Snatch Pre-Rolls

Online & Mobile Video / Pre-Roll

OS23_IN014S

2023 Gaming Silver Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Innovation & Transformation / Innovation in Gaming

OS23_GA009S

2023 Brand-Side / In-House Silver Pencil

Apple / Cupertino + Smuggler / Los Angeles

Apple

Escape From The Office

Brand-Side Initiated & Originated Projects

OS23_BS007S

2023 Interactive, Online & Mobile Silver Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Gaming / Mobile

OS23_IN017S

2023 Moving Image Craft & Production Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Writing / Single

OS23_MI017S

2023 Direct Marketing Bronze Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Digital & Online / Gaming

OS23_DM045B

2023 Interactive, Online & Mobile Bronze Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN031B

2023 Music & Sound Craft Bronze Pencil

Apple / Cupertino

Apple

R.I.P. Leon

Use of Licensed Music

OS23_MS017B

2023 Film & Video Bronze Pencil

Apple / Cupertino

Apple

Chase

Television & VOD / 31-60 Seconds - Single

OS23_FI027B

2023 Branded Entertainment Bronze Pencil

Apple / Cupertino

Apple

Behind the Mac: Skywalker Sound

Long Form Video / Single

OS23_BE029B

2023 Film & Video Bronze Pencil

Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / Toronto + OMD

Apple

The Hunt

Television & VOD / 30 Seconds and Under - Single

OS23_FI026B

2023 Brand-Side / In-House Bronze Pencil

Apple / Cupertino + Smuggler / Los Angeles

Apple

Escape From The Office

Video Content / Single

OS23_BS010B

2023 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

AirPods - Silhouettes x Harry Styles

Moving Image / Single

OS23_DE059B

2023 Gaming Bronze Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Gaming for Good

OS23_GA012B

2023 Moving Image Craft & Production Bronze Pencil

Anomaly / Berlin

Google Pixel Germany

Google Pixel - Your Life with Pixel

Writing / Series

OS23_MI028B

2023 Interactive, Online & Mobile Bronze Pencil

Media.Monks / Los Angeles + Logitech / Los Angeles

Logitech for Creators

The Song Breaker Awards

Metaverse

OS23_IN030B

2023 Direct Marketing Bronze Pencil

CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy Australia

Samsung

Flipvertising

Craft / Use of Technology

OS23_DM053B

2023 Moving Image Craft & Production Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York

Apple

Share the Joy

Direction / Single

OS23_MI027B

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