The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Technology Hardware - Electronics / Computers / Business Equipment / Mobile Phones

Award

Agency

Client

Title

Category

Annual ID

Timelapse in Google Earth Agency: Google + Google Creative Lab Client: Google Category: Data Visualization / Static or Dynamic
Fumble Agency: Apple Client: Apple Category: Use of Licensed Music
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Visual Effects / Single
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Animation / Single
Detectives Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Anthem Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Online Films & Video / Long Form - Single
Detectives Agency: Apple Client: Apple Category: Writing / Single
Detectives, Basement, Pavel Agency: Apple Client: Apple Category: Writing / Series
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Social Impact
911 Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Television & VOD / Varying Length Series
Detectives, Basement, Pavel Agency: Apple + O Positive / Santa Monica Client: Apple Category: Direction / Series
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Direction / Single
Behind the Mac – Greatness Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Start Up - 45 Years of Apple Sounds Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles Client: Apple Category: Sound Editing
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Production Design
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Apple TV+ Ted Lasso - Toast Me Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Craft / Writing
Doin' Laps Agency: Apple Client: Apple Category: Use of Licensed Music
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Use of Licensed Music
Hollywood In Your Pocket Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles Client: Apple Category: Editing / Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Craft / Art Direction
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Cinema Advertising
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Apple Music Spatial Audio Launch Agency: Apple Marcom Client: Apple Category: Craft / Art Direction
Couch Agency: Apple Client: Apple Category: Online Films & Video / Long Form - Single
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Online Films & Video / Long Form - Single
The Reset Agency: Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh Client: Verizon Category: Online Films & Video / Long Form - Single
Apple TV + Everyone But Jon Hamm Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Privacy - Tracked Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online Films & Video / Long Form - Single
Apple TV+ Invasion - Twitch Streamers Invaded Live Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Writing / Single
Timelapse in Google Earth Agency: Google + Google Creative Lab Client: Google Category: Data Visualization / Dynamic / Responsive
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Apple TV+ Ted Lasso - Toast Me Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Stunts & Activations
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
Samsung Exposure on Hulu Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas Client: Samsung Electronics Category: Brand Partnerships
FLIP TO SPACE Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: ALE Co., Ltd. Category: Branding / Corporate Communications
FLIP TO SPACE Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: ALE Co., Ltd. Category: Posters / Series
Apple TV + Everyone But Jon Hamm Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles Client: Apple Category: Writing / Series
Relax TV Campaign Agency: Apple Client: Apple Category: Television & VOD / Varying Length Series
Apple TV + Everyone But Jon Hamm Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Client: Apple Category: Television & VOD / Varying Length Series
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles Client: Apple Category: Cinematography / Single
Hollywood In Your Pocket Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Short Form Video / Single
Detectives Agency: Apple + O Positive / Santa Monica Client: Apple Category: Direction / Single
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Direction / Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Direction / Single
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Brand Partnerships

2022 Design Gold Pencil

Google + Google Creative Lab

Google

Timelapse in Google Earth

Data Visualization / Static or Dynamic

OS22_DE001G

2022 Music & Sound Craft Gold Pencil

Apple

Apple

Fumble

Use of Licensed Music

OS22_MS002G

2022 Moving Image Craft Gold Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Visual Effects / Single

OS22_MI014G

2022 Moving Image Craft Gold Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Animation / Single

OS22_MI011G

2022 Film Gold Pencil

Apple

Apple

Detectives

Television & VOD / Long Form - Single

OS22_FI003G

2022 Film Silver Pencil

Apple Marcom + Elastic / Santa Monica

Apple

Anthem

Online Films & Video / Long Form - Single

OS22_FI019S

2022 Moving Image Craft Silver Pencil

Apple

Apple

Detectives

Writing / Single

OS22_MI024S

2022 Moving Image Craft Silver Pencil

Apple

Apple

Detectives, Basement, Pavel

Writing / Series

OS22_MI027S

2022 Brand-Side / In-House Silver Pencil

Lenovo / Morrisville

Lenovo

MLKonMLK

Social Impact

OS22_BS005S

2022 Film Silver Pencil

Apple Marcom + Elastic / Santa Monica

Apple

911

Television & VOD / Varying Length Series

OS22_FI018S

2022 Moving Image Craft Silver Pencil

Apple + O Positive / Santa Monica

Apple

Detectives, Basement, Pavel

Direction / Series

OS22_MI023S

2022 Moving Image Craft Silver Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Direction / Single

OS22_MI022S

2022 Film Silver Pencil

Apple

Apple

Behind the Mac – Greatness

Television & VOD / Long Form - Single

OS22_FI015S

2022 Music & Sound Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles

Apple

Start Up - 45 Years of Apple Sounds

Sound Editing

OS22_MS010S

2022 Interactive, Online & Mobile Silver Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Online & Mobile Video / Online-only Video - Single

OS22_IN017S

2022 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Production Design

OS22_MI033S

2022 Film Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Apple

Holiday - Saving Simon

Online Films & Video / Long Form - Single

OS22_FI033B

2022 Social Media Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Ted Lasso - Toast Me

Craft / Writing

OS22_SM036B

2022 Music & Sound Craft Bronze Pencil

Apple

Apple

Doin' Laps

Use of Licensed Music

OS22_MS012B

2022 Music & Sound Craft Bronze Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Use of Licensed Music

OS22_MS013B

2022 Moving Image Craft Bronze Pencil

Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles

Apple

Hollywood In Your Pocket

Editing / Single

OS22_MI049B

2022 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Craft / Art Direction

OS22_BE037B

2022 Film Bronze Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Cinema Advertising

OS22_FI034B

2022 Film Bronze Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Television & VOD / Long Form - Single

OS22_FI028B

2022 Design Bronze Pencil

Apple Marcom

Apple

Apple Music Spatial Audio Launch

Craft / Art Direction

OS22_DE047B

2022 Film Merit Award

Apple

Apple

Couch

Online Films & Video / Long Form - Single

OS22_FI074M

2022 Film Merit Award

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Online Films & Video / Long Form - Single

OS22_FI090M

2022 Film Merit Award

Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh

Verizon

The Reset

Online Films & Video / Long Form - Single

OS22_FI091M

2022 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles

Apple

Apple TV + Everyone But Jon Hamm

Online Films & Video / Long Form - Single

OS22_FI100M

2022 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles

Apple

Privacy - Tracked

Online Films & Video / Long Form - Single

OS22_FI101M

2022 Film Merit Award

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Online Films & Video / Long Form - Single

OS22_FI102M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Invasion - Twitch Streamers Invaded Live

Influencer Marketing / Single Channel

OS22_SM084M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Apple

Holiday - Saving Simon

Writing / Single

OS22_MI081M

2022 Creative Use of Data Merit Award

Google + Google Creative Lab

Google

Timelapse in Google Earth

Data Visualization / Dynamic / Responsive

OS22_CU015M

2022 Experiential & Immersive Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX048M

2022 Interactive, Online & Mobile Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN070M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Ted Lasso - Toast Me

Stunts & Activations

OS22_SM079M

2022 Out of Home Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Innovation & Transformation / Innovation in Lockdown

OS22_OH081M

2022 Branded Entertainment Merit Award

BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas

Samsung Electronics

Samsung Exposure on Hulu

Brand Partnerships

OS22_BE089M

2022 Design Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

ALE Co., Ltd.

FLIP TO SPACE

Branding / Corporate Communications

OS22_DE064M

2022 Print Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

ALE Co., Ltd.

FLIP TO SPACE

Posters / Series

OS22_PT037M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles

Apple

Apple TV + Everyone But Jon Hamm

Writing / Series

OS22_MI083M

2022 Film Merit Award

Apple

Apple

Relax TV Campaign

Television & VOD / Varying Length Series

OS22_FI069M

2022 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles

Apple

Apple TV + Everyone But Jon Hamm

Television & VOD / Varying Length Series

OS22_FI071M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles

Apple

Holiday - Saving Simon

Cinematography / Single

OS22_MI106M

2022 Branded Entertainment Merit Award

SMUGGLER + TBWA\Media Arts Lab / Los Angeles

Apple

Hollywood In Your Pocket

Short Form Video / Single

OS22_BE046M

2022 Moving Image Craft Merit Award

Apple + O Positive / Santa Monica

Apple

Detectives

Direction / Single

OS22_MI059M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Apple

Holiday - Saving Simon

Direction / Single

OS22_MI074M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Direction / Single

OS22_MI075M

2022 Brand-Side / In-House Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Brand Partnerships

OS22_BS038M

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