The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Technology Hardware - Electronics / Computers / Business Equipment / Mobile Phones

Award

Agency

Client

Title

Category

Annual ID

Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Make Something Wonderful Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
Welcome Home Agency: MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Visual & Audio Craft / Animation
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Utility
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Cinematography / Single
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Integrated Digital & Physical Product
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Short Form Video / Single
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Applications
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Long Form Video / Single
Three Minutes Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Long Form Video / Single
Welcome Home Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Animation
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Design
Alexa, Play My Song Agency: Blink Digital / Mumbai Client: Amazon Echo Category: Online Advertising / Native Ads
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Animation / Single
Touching Masterpieces Agency: Geometry / Prague + NeuroDigital / Almeria Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Music Videos
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Music Videos
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Integrated Campaigns / Integrated Branding
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Innovation in Film
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Direction / Single
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Out-of-Home / Billboards & Transit - Single
First Responders Agency: McCann / New York + Verizon / New York Client: Verizon Category: Broadcast / Campaign
Color Flood Agency: MJZ / Los Angeles + Apple / Cupertino Client: Apple Category: Television & VOD / Long Form - Single
Unlock Agency: Apple / Cupertino Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Television & VOD / Long Form - Single
Memory Agency: Apple / Cupertino + Rattling Stick / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Homework Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
KEEP CHRISTMAS WONDERFUL Agency: Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris Client: ORANGE Category: Online Films & Video / Long Form - Single
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Use of Technology
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles + Method / Los Angeles + Walker / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot Agency: Google Creative Lab / New York + Custom Family / New York Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Art Direction
Real Posters Agency: R/GA / New York Client: Samsung Category: Craft / Art Direction
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Category: Craft / Photography
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Out-of-Home / Billboards & Transit - Campaign
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Extended Campaign - Posters & Out of Home
Judged by a Phone Agency: FCB Inferno / London Client: Huawei Category: Social Engagement / User-Generated Content
Make My Idea Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Social Engagement / User-Generated Content
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Promotional / Collateral / Posters - Single
To Give More Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm Client: Elkjøp Category: Craft - Cinematography / Single

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Film Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Make Something Wonderful

Television & VOD / Long Form - Single

OS_FI19005S

2019 Interactive & Online Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Interactive

OS_IN19025S

2019 Film Gold Pencil

MJZ / Los Angeles + Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles

Apple

Welcome Home

Online Films & Video / Long Form - Single

OS_FI19017G

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Craft - Use of Music / Licensed / Adapted Music

OS_MI19045G

2019 Digital Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft - Visual & Audio Craft / Animation

OS_DC19010G

2019 Mobile Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Utility

OS_MO19005S

2019 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Craft - Cinematography / Single

OS_MI19027B

2019 Intellectual Property Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Integrated Digital & Physical Product

OS_IP19007G

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Short Form Video / Single

OS_BE19002G

2019 Mobile Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Applications

OS_MO19003B

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Long Form Video / Single

OS_BE19010G

2019 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Three Minutes

Long Form Video / Single

OS_BE19012S

2019 Moving Image Craft Silver Pencil

Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Craft - Editing / Single

OS_MI19019S

2019 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft / Animation

OS_DE19067B

2019 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Design

OS_DE19074G

2019 Interactive & Online Bronze Pencil

Blink Digital / Mumbai

Amazon Echo

Alexa, Play My Song

Online Advertising / Native Ads

OS_IN19008B

2019 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft - Animation / Single

OS_MI19031S

2019 Digital Craft Silver Pencil

Geometry / Prague + NeuroDigital / Almeria

NeuroDigital

Touching Masterpieces

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19017S

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Music Videos

OS_BE19022G

2019 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Music Videos

OS_BE19023B

2019 Integrated Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Integrated Campaigns / Integrated Branding

OS_IG19005B

2019 Film Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Innovation in Film

OS_FI19038G

2019 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Craft - Direction / Single

OS_MI19002G

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_PO19145M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: FOOTBALL MANAGERS

Craft / Illustration

OS_PO19146M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Out-of-Home / Billboards & Transit - Single

OS_PO19109M

2019 Radio & Audio Merit Award

McCann / New York + Verizon / New York

Verizon

First Responders

Broadcast / Campaign

OS_RA19033M

2019 Film Merit Award

MJZ / Los Angeles + Apple / Cupertino

Apple

Color Flood

Television & VOD / Long Form - Single

OS_FI19047M

2019 Film Merit Award

Apple / Cupertino

Apple

Unlock

Television & VOD / Long Form - Single

OS_FI19048M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Television & VOD / Long Form - Single

OS_FI19049M

2019 Film Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Television & VOD / Long Form - Single

OS_FI19050M

2019 Film Merit Award

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Television & VOD / Long Form - Single

OS_FI19051M

2019 Film Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles

Apple

Memory

Online Films & Video / Long Form - Single

OS_FI19070M

2019 Film Merit Award

Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles

Apple

Homework

Online Films & Video / Long Form - Single

OS_FI19071M

2019 Film Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Online Films & Video / Long Form - Single

OS_FI19072M

2019 Film Merit Award

Publicis Conseil / Paris + Iconoclast / Paris + Mathematic / Paris + Prodigious / Paris

ORANGE

KEEP CHRISTMAS WONDERFUL

Online Films & Video / Long Form - Single

OS_FI19094M

2019 Experiential & Immersive Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Use of Technology

OS_EX19057M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles + Method / Los Angeles + Walker / Los Angeles

Apple

A Little Company

Craft - Use of Music / Licensed / Adapted Music

OS_MI19122M

2019 Moving Image Craft Merit Award

Google Creative Lab / New York + Custom Family / New York

Google

Google Pixel 3: Top Shot

Craft - Use of Music / Licensed / Adapted Music

OS_MI19128M

2019 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft / Art Direction

OS_DE19192M

2019 Design Merit Award

R/GA / New York

Samsung

Real Posters

Craft / Art Direction

OS_DE19204M

2019 Print & Outdoor Merit Award

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung

War Correspondents on Breast Cancer

Craft / Photography

OS_PO19152M

2019 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Out-of-Home / Billboards & Transit - Campaign

OS_PO19110M

2019 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Extended Campaign - Posters & Out of Home

OS_PO19125M

2019 Social Media Merit Award

FCB Inferno / London

Huawei

Judged by a Phone

Social Engagement / User-Generated Content

OS_SM19052M

2019 Social Media Merit Award

Leo Burnett / Sydney

Samsung Australia

Make My Idea

Social Engagement / User-Generated Content

OS_SM19055M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Promotional / Collateral / Posters - Single

OS_PO19082M

2019 Moving Image Craft Merit Award

NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm

Elkjøp

To Give More

Craft - Cinematography / Single

OS_MI19083M

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