The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Technology Software - Internet / Telecommunications / Software & Apps

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Craft / Art Direction
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Physical Product & Mobile Integration
Algorithm of Life Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Newspaper / Campaign
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Innovation in Mobile
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Losing Lena Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne Client: Code Like A Girl Category: Full Length Video / Single
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
An Empowering Partnership Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Client: Microsoft Category: Penta Pencil
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Integrated Digital & Physical Product
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Mobile Advertising
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data / Social Media
A brand refresh for the world's most popular OS. Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Rebranding
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Websites / Utility
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
A Cautionary Tale Agency: Squarespace / New York Client: Squarespace Category: Online-only Video / Single
A Cautionary Tale Agency: Squarespace / New York Client: Squarespace Category: Craft - Writing / Single
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated PR Campaign
Silent Whistle Agency: Leo Burnett / Sydney Client: Samsung Category: Physical Product & Mobile Integration
Apollo Agency: Ogilvy / New York Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Now, words aren't just heard, but felt. Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram Client: Samsung Category: Applications
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Television & VOD / Long Form - Campaign
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Film
Beyond Limits Agency: Saatchi & Saatchi / London Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
UNREACHABLES Agency: TBWA\ / Istanbul Client: TURKCELL Category: Custom Content
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Reputation Management
Story Time Agency: Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest Client: Telekom Romania Category: Craft / Storytelling
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
The Most Searched Agency: Google Brand Studio / San Francisco Client: Google Category: Creative Use of Data / Storytelling
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data / Storytelling

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Interactive & Online Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Online-only Video / Interactive Video

OS_IN20_015B

2020 Design Silver Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Craft / Art Direction

OS_DE20_044S

2020 Mobile Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Physical Product & Mobile Integration

OS_MO20_020S

2020 Creative Use of Data Silver Pencil

Africa / Sao Paulo

SAP Brazil / Amazon Web Services (AWS)

Algorithm of Life

Creative Use of Data / Targeting

OS_CU20_005S

2020 Interactive & Online Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Interactive

OS_IN20_031G

2020 Interactive & Online Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Innovation in Interactive

OS_IN20_033B

2020 Print Bronze Pencil

Happiness / an FCB alliance / Brussels

VOO Telecom

Video Call Art

Newspaper / Campaign

OS_PT20_005B

2020 Interactive & Online Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_IN20_030G

2020 Mobile Bronze Pencil

Wunderman Thompson BA / CABA

Movistar

Maria's Message

Innovation in Mobile

OS_MO20_027B

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / Utility

OS_DC20_002G

2020 Branded Entertainment Bronze Pencil

Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne

Code Like A Girl

Losing Lena

Full Length Video / Single

OS_BE20_011B

2020 Social Media Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Social Channel / Single Platform

OS_SM20_005S

2020 Experiential & Immersive Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Sound

OS_EX20_022G

2020 Digital Craft Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data

OS_DC20_012B

2020 Experiential & Immersive Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Experiential

OS_EX20_026S

2020 Penta Pencil Penta

McCann / New York + McCann Worldgroup + Microsoft / Seattle

Microsoft

An Empowering Partnership

Penta Pencil

OS_PP20_001P

2020 Mobile Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_MO20_023G

2020 IP & Products Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Integrated Digital & Physical Product

OS_IP20_006G

2020 IP & Products Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Integrated Digital & Physical Product

OS_IP20_007B

2020 Digital Craft Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / User Experience

OS_DC20_004S

2020 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Branded Entertainment

OS_BE20_035S

2020 Social Media Gold Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Social Media

OS_SM20_035G

2020 Integrated Bronze Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Co-Promotions

OS_IG20_011B

2020 Mobile Silver Pencil

Wunderman Thompson BA / CABA

Movistar

Maria's Message

Mobile Advertising

OS_MO20_010S

2020 Design Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Innovation in Design

OS_DE20_064B

2020 Mobile Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Utility

OS_MO20_006G

2020 Creative Use of Data Gold Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data / Social Media

OS_CU20_009G

2020 Design Bronze Pencil

Huge / Brooklyn + Google / NYC

Android

A brand refresh for the world's most popular OS.

Branding / Rebranding

OS_DE20_004B

2020 Integrated Bronze Pencil

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

OS_IG20_005B

2020 Interactive & Online Silver Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Websites / Utility

OS_IN20_007S

2020 Interactive & Online Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Websites / Utility

OS_IN20_008S

2020 Experiential & Immersive Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Responsive Environments

OS_EX20_012B

2020 Mobile Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Mobile-First Video / Over 15 Seconds

OS_MO20_013B

2020 Interactive & Online Merit Award

Squarespace / New York

Squarespace

A Cautionary Tale

Online-only Video / Single

OS_IN20_054M

2020 Moving Image Craft Merit Award

Squarespace / New York

Squarespace

A Cautionary Tale

Craft - Writing / Single

OS_MI20_065M

2020 Public Relations Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated PR Campaign

OS_PR20_074M

2020 Mobile Merit Award

Leo Burnett / Sydney

Samsung

Silent Whistle

Physical Product & Mobile Integration

OS_MO20_045M

2020 Branded Entertainment Merit Award

Ogilvy / New York

IBM

Apollo

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_090M

2020 Mobile Merit Award

Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram

Samsung

Now, words aren't just heard, but felt.

Applications

OS_MO20_031M

2020 Film Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Television & VOD / Long Form - Campaign

OS_FI20_072M

2020 Film Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Film

OS_FI20_131M

2020 Out of Home Merit Award

Saatchi & Saatchi / London

British Telecom

Beyond Limits

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_046M

2020 Direct Marketing Merit Award

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Non-traditional & Guerrilla Marketing

OS_DI20_105M

2020 Radio & Audio Merit Award

TBWA\ / Istanbul

TURKCELL

UNREACHABLES

Custom Content

OS_RA20_048M

2020 Public Relations Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Reputation Management

OS_PR20_059M

2020 Experiential & Immersive Merit Award

Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest

Telekom Romania

Story Time

Craft / Storytelling

OS_EX20_075M

2020 Direct Marketing Merit Award

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Digital & Online / Use of Smart Devices & Voice Assistants

OS_DI20_099M

2020 Creative Use of Data Merit Award

Google Brand Studio / San Francisco

Google

The Most Searched

Creative Use of Data / Storytelling

OS_CU20_021M

2020 Creative Use of Data Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Creative Use of Data / Storytelling

OS_CU20_025M

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