The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Technology Software - Internet / Telecommunications / Software & Apps
Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Online-only Video / Interactive Video
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Craft / Art Direction
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Physical Product & Mobile Integration
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Interactive
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Newspaper / Campaign
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Maria's Message
Agency: Wunderman Thompson BA / CABA
Client: Movistar Category: Innovation in Mobile
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl Category: Full Length Video / Single
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Social Channel / Single Platform
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Creative Use of Data
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
An Empowering Partnership
Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client: Microsoft Category: Penta Pencil
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Integrated Digital & Physical Product
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Branded Entertainment
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Social Media
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Design
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Utility
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Creative Use of Data / Social Media
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Rebranding
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated Branding Campaign
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Websites / Utility
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Responsive Environments
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Mobile-First Video / Over 15 Seconds
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated PR Campaign
Silent Whistle
Agency: Leo Burnett / Sydney
Client: Samsung Category: Physical Product & Mobile Integration
Apollo
Agency: Ogilvy / New York
Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung Category: Applications
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Television & VOD / Long Form - Campaign
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Film
Beyond Limits
Agency: Saatchi & Saatchi / London
Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Reputation Management
Story Time
Agency: Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest
Client: Telekom Romania Category: Craft / Storytelling
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data / Storytelling
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data / Storytelling
Award:
2020 Digital Craft Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_001G
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_015B
Award:
2020 Design Silver Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Craft / Art Direction
Annual ID:
OS_DE20_044S
Award:
2020 Mobile Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO20_020S
Award:
2020 Creative Use of Data Silver Pencil
Agency:
Africa / Sao Paulo
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_005S
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Annual ID:
OS_IN20_031G
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Teachable Machine
Category:
Innovation in Interactive
Annual ID:
OS_IN20_033B
Award:
2020 Print Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_005B
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_030G
Award:
2020 Mobile Bronze Pencil
Agency:
Wunderman Thompson BA / CABA
Client:
Movistar
Title:
Maria's Message
Category:
Innovation in Mobile
Annual ID:
OS_MO20_027B
Award:
2020 Digital Craft Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / Utility
Annual ID:
OS_DC20_002G
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client:
Code Like A Girl
Title:
Losing Lena
Category:
Full Length Video / Single
Annual ID:
OS_BE20_011B
Award:
2020 Social Media Silver Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_005S
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_022G
Award:
2020 Digital Craft Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Creative Use of Data
Annual ID:
OS_DC20_012B
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Annual ID:
OS_EX20_026S
Award:
2020 Penta Pencil Penta
Agency:
McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client:
Microsoft
Title:
An Empowering Partnership
Category:
Penta Pencil
Annual ID:
OS_PP20_001P
Award:
2020 Mobile Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_023G
Award:
2020 IP & Products Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_006G
Award:
2020 IP & Products Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_007B
Award:
2020 Digital Craft Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / User Experience
Annual ID:
OS_DC20_004S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_035S
Award:
2020 Social Media Gold Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Social Media
Annual ID:
OS_SM20_035G
Award:
2020 Integrated Bronze Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Co-Promotions
Annual ID:
OS_IG20_011B
Award:
2020 Mobile Silver Pencil
Agency:
Wunderman Thompson BA / CABA
Client:
Movistar
Title:
Maria's Message
Category:
Mobile Advertising
Annual ID:
OS_MO20_010S
Award:
2020 Design Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Annual ID:
OS_DE20_064B
Award:
2020 Mobile Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Utility
Annual ID:
OS_MO20_006G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU20_009G
Award:
2020 Design Bronze Pencil
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Annual ID:
OS_DE20_004B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_005B
Award:
2020 Interactive & Online Silver Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Teachable Machine
Category:
Websites / Utility
Annual ID:
OS_IN20_007S
Award:
2020 Interactive & Online Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Websites / Utility
Annual ID:
OS_IN20_008S
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Responsive Environments
Annual ID:
OS_EX20_012B
Award:
2020 Mobile Bronze Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO20_013B
Award:
2020 Interactive & Online Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Online-only Video / Single
Annual ID:
OS_IN20_054M
Award:
2020 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_065M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_074M
Award:
2020 Mobile Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Silent Whistle
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO20_045M
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_090M
Award:
2020 Mobile Merit Award
Agency:
Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Applications
Annual ID:
OS_MO20_031M
Award:
2020 Film Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI20_072M
Award:
2020 Film Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Film
Annual ID:
OS_FI20_131M
Award:
2020 Out of Home Merit Award
Agency:
Saatchi & Saatchi / London
Client:
British Telecom
Title:
Beyond Limits
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_046M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_105M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA\ / Istanbul
Client:
TURKCELL
Title:
UNREACHABLES
Category:
Custom Content
Annual ID:
OS_RA20_048M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Reputation Management
Annual ID:
OS_PR20_059M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest
Client:
Telekom Romania
Title:
Story Time
Category:
Craft / Storytelling
Annual ID:
OS_EX20_075M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Annual ID:
OS_DI20_099M
Award:
2020 Creative Use of Data Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_021M
Award:
2020 Creative Use of Data Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_025M
