The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Technology Software - Internet / Telecommunications / Software & Apps
Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
An Empowering Partnership
Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client: Microsoft Category: Penta Pencil
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Utility
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Social Media
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Creative Use of Data / Social Media
Algorithm of Life
Agency: Africa / Sao Paulo
Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Websites / Utility
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Social Channel / Single Platform
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Branded Entertainment
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Craft / Art Direction
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Physical Product & Mobile Integration
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Mobile-First Video / Over 15 Seconds
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Responsive Environments
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Integrated Digital & Physical Product
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Design
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl Category: Full Length Video / Single
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Rebranding
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Creative Use of Data
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Newspaper / Campaign
Teachable Machine
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Interactive
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated Branding Campaign
Maria's Message
Agency: Wunderman Thompson BA / CABA
Client: Movistar Category: Innovation in Mobile
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Online-only Video / Interactive Video
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London
Client: Adobe Category: Digital Design
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Craft - Direction / Single
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Direction / Single
It's Between You
Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park
Client: WhatsApp Category: Craft - Direction / Single
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Influencer Marketing / Multi-Channel
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online Films & Video / Varying Length Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Brand Voice
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Billboards & Transit / Campaign
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom Category: Games / Digital & Physical
Moonments
Agency: Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai
Client: Wechat Category: Craft / Use of Visuals
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Posters / Campaign
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Cross-Channel UX / UI / Digital / Physical
Culture & Conversations
Agency: Twitter / San Francisco
Client: Twitter Category: Craft / Art Direction
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Logo
A Space for Being
Agency: Google LLC / Mountain view
Client: Google Inc Category: Responsive Environments
Award:
2020 Digital Craft Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_001G
Award:
2020 Penta Pencil Penta Pencil
Agency:
McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client:
Microsoft
Title:
An Empowering Partnership
Category:
Penta Pencil
Annual ID:
OS_PP20_001P
Award:
2020 Mobile Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_023G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_030G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_022G
Award:
2020 IP & Products Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_006G
Award:
2020 Mobile Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Utility
Annual ID:
OS_MO20_006G
Award:
2020 Digital Craft Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / Utility
Annual ID:
OS_DC20_002G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Annual ID:
OS_IN20_031G
Award:
2020 Social Media Gold Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Social Media
Annual ID:
OS_SM20_035G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU20_009G
Award:
2020 Creative Use of Data Silver Pencil
Agency:
Africa / Sao Paulo
Client:
SAP Brazil / Amazon Web Services (AWS)
Title:
Algorithm of Life
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_005S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Teachable Machine
Category:
Websites / Utility
Annual ID:
OS_IN20_007S
Award:
2020 Interactive & Online Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Websites / Utility
Annual ID:
OS_IN20_008S
Award:
2020 Social Media Silver Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_005S
Award:
2020 Mobile Silver Pencil
Agency:
Wunderman Thompson BA / CABA
Client:
Movistar
Title:
Maria's Message
Category:
Mobile Advertising
Annual ID:
OS_MO20_010S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_035S
Award:
2020 Digital Craft Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / User Experience
Annual ID:
OS_DC20_004S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Annual ID:
OS_EX20_026S
Award:
2020 Design Silver Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Craft / Art Direction
Annual ID:
OS_DE20_044S
Award:
2020 Mobile Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO20_020S
Award:
2020 Mobile Bronze Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO20_013B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Responsive Environments
Annual ID:
OS_EX20_012B
Award:
2020 IP & Products Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP20_007B
Award:
2020 Design Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Annual ID:
OS_DE20_064B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client:
Code Like A Girl
Title:
Losing Lena
Category:
Full Length Video / Single
Annual ID:
OS_BE20_011B
Award:
2020 Design Bronze Pencil
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Annual ID:
OS_DE20_004B
Award:
2020 Digital Craft Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Creative Use of Data
Annual ID:
OS_DC20_012B
Award:
2020 Print Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_005B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Teachable Machine
Category:
Innovation in Interactive
Annual ID:
OS_IN20_033B
Award:
2020 Integrated Bronze Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Co-Promotions
Annual ID:
OS_IG20_011B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_005B
Award:
2020 Mobile Bronze Pencil
Agency:
Wunderman Thompson BA / CABA
Client:
Movistar
Title:
Maria's Message
Category:
Innovation in Mobile
Annual ID:
OS_MO20_027B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN20_015B
Award:
2020 Design Merit Award
Agency:
Adobe / San Francisco + Anyways Creative / London
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Digital Design
Annual ID:
OS_DE20_143M
Award:
2020 Moving Image Craft Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_039M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_043M
Award:
2020 Moving Image Craft Merit Award
Agency:
AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park
Client:
WhatsApp
Title:
It's Between You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_057M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_176M
Award:
2020 Social Media Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SM20_101M
Award:
2020 Film Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI20_110M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Brand Voice
Annual ID:
OS_PR20_053M
Award:
2020 Out of Home Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_045M
Award:
2020 Branded Entertainment Merit Award
Agency:
BETC / Paris
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_067M
Award:
2020 Social Media Merit Award
Agency:
Wechat / Guangzhou + China Foundation For Cultural Heritage Conservation / Beijing + Tencent / Shenzhen + Stink Studios / Shanghai
Client:
Wechat
Title:
Moonments
Category:
Craft / Use of Visuals
Annual ID:
OS_SM20_107M
Award:
2020 Print Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Posters / Campaign
Annual ID:
OS_PT20_065M
Award:
2020 Digital Craft Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_037M
Award:
2020 Interactive & Online Merit Award
Agency:
Twitter / San Francisco
Client:
Twitter
Title:
Culture & Conversations
Category:
Craft / Art Direction
Annual ID:
OS_IN20_068M
Award:
2020 Design Merit Award
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Logo
Annual ID:
OS_DE20_065M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
A Space for Being
Category:
Responsive Environments
Annual ID:
OS_EX20_055M
