The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Technology Software - Internet / Telecommunications / Software & Apps

Award

Agency

Client

Title

Category

Annual ID

Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Video Call Art Agency: Happiness / an FCB alliance / Brussels Client: VOO Telecom Category: Newspaper / Campaign
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Branded Entertainment
An Empowering Partnership Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Client: Microsoft Category: Penta Pencil
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Online-only Video / Interactive Video
A brand refresh for the world's most popular OS. Agency: Huge / Brooklyn + Google / NYC Client: Android Category: Branding / Rebranding
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Interactive
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Innovation in Social Media
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Innovation in Mobile
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data / Social Media
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Losing Lena Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne Client: Code Like A Girl Category: Full Length Video / Single
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
Teachable Machine Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Websites / Utility
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Algorithm of Life Agency: Africa / Sao Paulo Client: SAP Brazil / Amazon Web Services (AWS) Category: Creative Use of Data / Targeting
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Utility
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Social Channel / Single Platform
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated Branding Campaign
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Mobile-First Video / Over 15 Seconds
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Design
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Responsive Environments
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Integrated Digital & Physical Product
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Margaret by Moonlight Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Craft / Art Direction
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data
Maria's Message Agency: Wunderman Thompson BA / CABA Client: Movistar Category: Mobile Advertising
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Physical Product & Mobile Integration
#MoviePosterMovie Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles Client: Adobe Category: Innovation in Branded Entertainment
Story Time on Portal Agency: Facebook / Menlo Park Client: Portal from Facebook Category: Innovation in Branded Entertainment
The never-ending commercial Agency: BETC / Paris Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Targeted Video / Targeted Online Video
#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Craft - Direction / Single
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Direction / Single
It's Between You Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Influencer Marketing / Multi-Channel
The Team That Wouldn't Be Here Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Brand Voice
Signature Searches Agency: R/GA / Sydney Client: Google Category: Out of Home / Series
UNREACHABLES Agency: TBWA\ / Istanbul Client: TURKCELL Category: Innovation in Radio & Audio
Twitch Brand Identity System Agency: COLLINS / New York + Twitch / San Francisco Client: Twitch Category: Branding / Rebranding
Live Caption Agency: Google Creative Lab / New York + Google / New York Client: Google Category: Innovation in Mobile
#MoviePosterMovie In The Time It Takes To GetThere Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose Client: Adobe Students Category: Online Films & Video / Long Form - Single
Apollo Agency: Ogilvy / New York Client: IBM Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Train Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Cinema Advertising

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Use of Smart Devices & Voice Assistants

OS_DC20_001G

2020 Print Bronze Pencil

Happiness / an FCB alliance / Brussels

VOO Telecom

Video Call Art

Newspaper / Campaign

OS_PT20_005B

2020 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Branded Entertainment

OS_BE20_035S

2020 Penta Pencil Penta

McCann / New York + McCann Worldgroup + Microsoft / Seattle

Microsoft

An Empowering Partnership

Penta Pencil

OS_PP20_001P

2020 Interactive & Online Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Online-only Video / Interactive Video

OS_IN20_015B

2020 Design Bronze Pencil

Huge / Brooklyn + Google / NYC

Android

A brand refresh for the world's most popular OS.

Branding / Rebranding

OS_DE20_004B

2020 Interactive & Online Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Interactive

OS_IN20_031G

2020 Interactive & Online Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Innovation in Interactive

OS_IN20_033B

2020 Social Media Gold Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Innovation in Social Media

OS_SM20_035G

2020 Mobile Bronze Pencil

Wunderman Thompson BA / CABA

Movistar

Maria's Message

Innovation in Mobile

OS_MO20_027B

2020 Creative Use of Data Gold Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data / Social Media

OS_CU20_009G

2020 Digital Craft Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / User Experience

OS_DC20_004S

2020 Branded Entertainment Bronze Pencil

Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne

Code Like A Girl

Losing Lena

Full Length Video / Single

OS_BE20_011B

2020 Experiential & Immersive Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Innovation in Experiential

OS_EX20_026S

2020 Interactive & Online Silver Pencil

Google Creative Lab / New York + Google / New York

Google

Teachable Machine

Websites / Utility

OS_IN20_007S

2020 Interactive & Online Silver Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Websites / Utility

OS_IN20_008S

2020 Mobile Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_MO20_023G

2020 Creative Use of Data Silver Pencil

Africa / Sao Paulo

SAP Brazil / Amazon Web Services (AWS)

Algorithm of Life

Creative Use of Data / Targeting

OS_CU20_005S

2020 Mobile Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Utility

OS_MO20_006G

2020 Social Media Silver Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Social Channel / Single Platform

OS_SM20_005S

2020 Interactive & Online Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_IN20_030G

2020 Integrated Bronze Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Co-Promotions

OS_IG20_011B

2020 Integrated Bronze Pencil

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

OS_IG20_005B

2020 Mobile Bronze Pencil

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Mobile-First Video / Over 15 Seconds

OS_MO20_013B

2020 Design Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Innovation in Design

OS_DE20_064B

2020 Experiential & Immersive Bronze Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Responsive Environments

OS_EX20_012B

2020 IP & Products Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Integrated Digital & Physical Product

OS_IP20_006G

2020 IP & Products Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Integrated Digital & Physical Product

OS_IP20_007B

2020 Experiential & Immersive Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Sound

OS_EX20_022G

2020 Design Silver Pencil

Google Creative Lab / New York + Google / New York

Google

Margaret by Moonlight

Craft / Art Direction

OS_DE20_044S

2020 Digital Craft Gold Pencil

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

UX / UI / Utility

OS_DC20_002G

2020 Digital Craft Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data

OS_DC20_012B

2020 Mobile Silver Pencil

Wunderman Thompson BA / CABA

Movistar

Maria's Message

Mobile Advertising

OS_MO20_010S

2020 Mobile Silver Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Physical Product & Mobile Integration

OS_MO20_020S

2020 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles

Adobe

#MoviePosterMovie

Innovation in Branded Entertainment

OS_BE20_106M

2020 Branded Entertainment Merit Award

Facebook / Menlo Park

Portal from Facebook

Story Time on Portal

Innovation in Branded Entertainment

OS_BE20_110M

2020 Direct Marketing Merit Award

BETC / Paris

Bouygues Telecom

The never-ending commercial

Targeted Video / Targeted Online Video

OS_DI20_060M

2020 Direct Marketing Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Targeted Video / Targeted Online Video

OS_DI20_062M

2020 Moving Image Craft Merit Award

RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Craft - Direction / Single

OS_MI20_039M

2020 Moving Image Craft Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Craft - Direction / Single

OS_MI20_043M

2020 Moving Image Craft Merit Award

AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park

WhatsApp

It's Between You

Craft - Direction / Single

OS_MI20_057M

2020 Social Media Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Influencer Marketing / Multi-Channel

OS_SM20_101M

2020 Public Relations Merit Award

McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York

Verizon

The Team That Wouldn't Be Here

Brand Voice

OS_PR20_053M

2020 Design Merit Award

R/GA / Sydney

Google

Signature Searches

Out of Home / Series

OS_DE20_156M

2020 Radio & Audio Merit Award

TBWA\ / Istanbul

TURKCELL

UNREACHABLES

Innovation in Radio & Audio

OS_RA20_071M

2020 Design Merit Award

COLLINS / New York + Twitch / San Francisco

Twitch

Twitch Brand Identity System

Branding / Rebranding

OS_DE20_092M

2020 Mobile Merit Award

Google Creative Lab / New York + Google / New York

Google

Live Caption

Innovation in Mobile

OS_MO20_051M

2020 Film Merit Award

RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose

Adobe Students

#MoviePosterMovie In The Time It Takes To GetThere

Online Films & Video / Long Form - Single

OS_FI20_082M

2020 Branded Entertainment Merit Award

Ogilvy / New York

IBM

Apollo

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE20_090M

2020 Film Merit Award

BBDO / New York + Furlined / New York

AT&T

Train

Cinema Advertising

OS_FI20_113M

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