The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Technology-Hardware

Award

Agency

Client

Title

Category

Annual ID

Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Social Post / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Social Post / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Use of Vertical Video
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Craft / Art Direction
Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Branded Entertainment
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Online Films & Video / Long Form - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Long Form Video / Single
The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian Agency: TBWA\Media Arts Lab / Shanghai Client: Apple, Inc. Category: Craft / Art Direction
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles Client: Apple Category: Cinematography / Single
Chain Reaction Agency: Squeak E. Clean Studios / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles Client: HP Category: Original Music / Score
AirPods Max Product Site Agency: Apple Client: Apple Category: Craft / Art Direction
Apple Store Opening: Sanlitun Beijing Agency: Apple Client: Apple Category: Craft / Art Direction
Apple "A Climate Change Promise" Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco Client: Apple Category: Sound Mixing
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Craft / Art Direction
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action
Second Life Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Creative Use of Data
You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Short Form Video / Single
AirPods Max Product Site Agency: Apple Client: Apple Category: Digital Design
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Data Visualization
AirPods Pro—Snap Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Editing / Single
Tallk Agency: Cheil / Spain + Samsung / Spain Client: Samsung Spain Category: Digital Product
The whole working-from-home thing Agency: SMUGGLER + Apple Client: Apple Category: Direction / Single
Co2ncious Agency: BETC / Paris Client: Back Market Category: Applications
Meltdown Flags Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Out of Home / Series
Hometown — Shot on iPhone by Phillip Youmans Agency: TBWA\Media Arts Lab / Los Angeles + Apple Client: Apple, Inc. Category: Social Post / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Social Media Post - Series
Second Life Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Truthmark Agency: UncleGrey Client: Canon Category: Craft / Use of Technology
AirPods Pro—Snap Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Cinematography / Single
Long Live Love Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unseen Ballet Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York Client: Dell Technologies Category: Experiential / Immersive / Events
The Unseen Ballet Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York Client: Dell Technologies Category: Immersive Spaces
iPhone 12 - Make Movies Like The Movies Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London Client: Apple Category: Original Music / Score
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Original Music / Score
A Voice Is All You Need Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online-only Video / Series
Behind the Mac—Students Agency: TBWA\Media Arts Lab / Tokyo Client: Apple, Inc. Category: Billboards & Transit / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Websites & Mobile
Truthmark Agency: UncleGrey Client: Canon Category: Digital & Online / Websites & Mobile
The whole working-from-home thing Agency: Apple + SMUGGLER + a52 + Work Editorial Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Mobile Advertising
Shot on iPhone by Damien Chazelle–Vertical Cinema Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Digital & Online / Social Media Post - Single
Microcodes Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Experiential & Installations / Experiential & Immersive
Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
AirPods Pro — Jump Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple, Inc. Category: Online Films & Video / Long Form - Single

2021 Social Media Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Social Post / Series

OS_SM21_011G

2021 Social Media Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Social Post / Single

OS_SM21_008G

2021 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Use of Vertical Video

OS_MI21_028G

2021 Film Gold Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

OS_FI21_039G

2021 Mobile Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Craft / Art Direction

OS_MO21_011G

2021 Moving Image Craft Silver Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

OS_MI21_035S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Craft / Art Direction

OS_BE21_021S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / London

Apple, Inc.

Shot on iPhone 11 Pro—Hermitage

Full Length Video / Single or Series / Episodic

OS_BE21_005S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Innovation & Transformation / Innovation in Branded Entertainment

OS_BE21_027S

2021 Film Silver Pencil

SMUGGLER + Apple

Apple

The whole working-from-home thing

Online Films & Video / Long Form - Single

OS_FI21_021S

2021 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Long Form Video / Single

OS_BE21_004S

2021 Interactive & Online Silver Pencil

Apple + SMUGGLER + Work Editorial + a52

Apple

The whole working-from-home thing

Online-only Video / Single

OS_IN21_011S

2021 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai

Apple, Inc.

Shot on iPhone 12 Pro Max I Chinese New Year—Nian

Craft / Art Direction

OS_BE21_022B

2021 Moving Image Craft Bronze Pencil

Apple + Somesuch / Los Angeles

Apple

iPhone 12 - Make Movies Like The Movies

Cinematography / Single

OS_MI21_019B

2021 Music & Sound Craft Bronze Pencil

Squeak E. Clean Studios / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles

HP

Chain Reaction

Original Music / Score

OS_MS21_013B

2021 Design Bronze Pencil

Apple

Apple

AirPods Max Product Site

Craft / Art Direction

OS_DE21_032B

2021 Design Bronze Pencil

Apple

Apple

Apple Store Opening: Sanlitun Beijing

Craft / Art Direction

OS_DE21_033B

2021 Music & Sound Craft Bronze Pencil

Barking Owl / Los Angeles + Apple MarCom / San Francisco

Apple

Apple "A Climate Change Promise"

Sound Mixing

OS_MS21_019B

2021 Direct Marketing Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Craft / Art Direction

OS_DM21_029B

2021 Social Media Bronze Pencil

CHE Proximity / Australia + Heckler / Sydney

Samsung

Microcodes

Active Engagement / Call to Action

OS_SM21_026B

2021 Digital Craft Bronze Pencil

Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo

IBM

Second Life

Creative Use of Data

OS_DC21_008B

2021 Branded Entertainment Bronze Pencil

Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles

Beats by Dr. Dre

You Love Me

Short Form Video / Single

OS_BE21_002B

2021 Design Bronze Pencil

Apple

Apple

AirPods Max Product Site

Digital Design

OS_DE21_021B

2021 Creative Use of Data Bronze Pencil

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Data Visualization

OS_CU21_004B

2021 Moving Image Craft Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro—Snap

Editing / Single

OS_MI21_017B

2021 IP & Products Bronze Pencil

Cheil / Spain + Samsung / Spain

Samsung Spain

Tallk

Digital Product

OS_IP21_007B

2021 Moving Image Craft Bronze Pencil

SMUGGLER + Apple

Apple

The whole working-from-home thing

Direction / Single

OS_MI21_006B

2021 Mobile Merit Award

BETC / Paris

Back Market

Co2ncious

Applications

OS_MO21_015M

2021 Design Merit Award

SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich

METER Group, Inc.

Meltdown Flags

Out of Home / Series

OS_DE21_128M

2021 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple

Apple, Inc.

Hometown — Shot on iPhone by Phillip Youmans

Social Post / Series

OS_SM21_059M

2021 Direct Marketing Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Digital & Online / Social Media Post - Series

OS_DM21_088M

2021 Interactive & Online Merit Award

Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo

IBM

Second Life

Craft / Use of Technology

OS_IN21_066M

2021 Interactive & Online Merit Award

UncleGrey

Canon

Truthmark

Craft / Use of Technology

OS_IN21_068M

2021 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro—Snap

Cinematography / Single

OS_MI21_075M

2021 Interactive & Online Merit Award

FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago

Canon, USA

Long Live Love

Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_IN21_055M

2021 Health, Wellness & Pharma Merit Award

VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York

Dell Technologies

The Unseen Ballet

Experiential / Immersive / Events

OS_HW21_036M

2021 Experiential & Immersive Merit Award

VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York

Dell Technologies

The Unseen Ballet

Immersive Spaces

OS_EX21_059M

2021 Music & Sound Craft Merit Award

Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London

Apple

iPhone 12 - Make Movies Like The Movies

Original Music / Score

OS_MS21_037M

2021 Music & Sound Craft Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Original Music / Score

OS_MS21_040M

2021 Film Merit Award

Droga5 / London + Biscuit Filmworks / London

Amazon

A Voice Is All You Need

Television & VOD / Long Form - Series

OS_FI21_071M

2021 Interactive & Online Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Online-only Video / Series

OS_IN21_052M

2021 Out of Home Merit Award

TBWA\Media Arts Lab / Tokyo

Apple, Inc.

Behind the Mac—Students

Billboards & Transit / Series

OS_OH21_047M

2021 Direct Marketing Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Digital & Online / Websites & Mobile

OS_DM21_071M

2021 Direct Marketing Merit Award

UncleGrey

Canon

Truthmark

Digital & Online / Websites & Mobile

OS_DM21_072M

2021 Branded Entertainment Merit Award

Apple + SMUGGLER + a52 + Work Editorial

Apple

The whole working-from-home thing

Innovation & Transformation / Innovation in Lockdown

OS_BE21_085M

2021 Mobile Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Mobile Advertising

OS_MO21_022M

2021 Direct Marketing Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

Shot on iPhone by Damien Chazelle–Vertical Cinema

Digital & Online / Social Media Post - Single

OS_DM21_083M

2021 Out of Home Merit Award

CHE Proximity / Australia + Heckler / Sydney

Samsung

Microcodes

Experiential & Installations / Experiential & Immersive

OS_OH21_057M

2021 Film Merit Award

TBWA\Media Arts Lab / London

Apple, Inc.

Shot on iPhone 11 Pro—Hermitage

Online Films & Video / Long Form - Single

OS_FI21_101M

2021 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple, Inc.

AirPods Pro — Jump

Online Films & Video / Long Form - Single

OS_FI21_102M

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