The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Select Category
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Products
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Pharma
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Technology-Software
Award
Agency
Client
Title
Category
Annual ID

Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Sustainable Development Goals

Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Billboards & Transit / Series


Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Social Impact


The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Agency-Initiated & Originated Projects


Project Guideline
Agency: Google Creative Lab
Client: Google Category: Experimental / Internal Projects / R&D


Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games


Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client: Adobe Photoshop Category: Visual Effects / Single


Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Online Films & Video / Long Form - Series


Look To Speak
Agency: Google Creative Lab
Client: Google Category: Innovation & Transformation / Innovation in Mobile


Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Agency-Initiated & Originated Projects


Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Visual & Audio Craft / Music


Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Community Building


The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships


Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Creative Effectiveness / Consumer / Brand


Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Events & Experiential


Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Innovation & Transformation / Innovation in Direct Marketing


Snake
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Online Films & Video / Long Form - Single


Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Applications


Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Craft / Use of Technology


Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Experiential / Immersive Digital Spaces


Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Active Engagement / Call to Action


Infinite Bad Guy
Agency: Google Creative Lab
Client: Google Category: Online-only Video / Interactive Video


We Create
Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client: Instagram Category: Social Impact


Squarespace
Agency: Squarespace
Client: Squarespace Category: Agency-Initiated & Originated Projects


The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Innovation & Transformation / Innovation in Design


#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Post / Series


The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology


Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product


The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown


Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown


Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Social Post / Real-time Response


The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Digital Design


Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics Category: Digital Design


Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown


Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client: Microsoft Category: Brand Voice


Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client: Adobe Category: Animation / Single


Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Active Engagement / Call to Action


Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Active Engagement / Call to Action


The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown


The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Current Event Response


#NotDone
Agency: Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Channel / Single Platform


Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_002D

Award:
2021 Public Relations Gold Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Annual ID:
OS_PR21_011G

Award:
2021 Out of Home Gold Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_003G

Award:
2021 In-House Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Annual ID:
OS_IH21_008G

Award:
2021 Mobile Gold Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Look To Speak
Category:
Utility
Annual ID:
OS_MO21_004G

Award:
2021 In-House Gold Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_004G

Award:
2021 IP & Products Gold Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Project Guideline
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP21_010G

Award:
2021 Interactive & Online Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Gaming / Branded Games
Annual ID:
OS_IN21_018S

Award:
2021 Moving Image Craft Silver Pencil
Agency:
72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client:
Adobe Photoshop
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Annual ID:
OS_MI21_026S

Award:
2021 Film Silver Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_027S

Award:
2021 Mobile Silver Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Look To Speak
Category:
Innovation & Transformation / Innovation in Mobile
Annual ID:
OS_MO21_012S

Award:
2021 In-House Silver Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_003S

Award:
2021 Digital Craft Silver Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Music
Annual ID:
OS_DC21_010S

Award:
2021 Public Relations Silver Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Annual ID:
OS_PR21_007S

Award:
2021 In-House Silver Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_IH21_012S

Award:
2021 IP & Products Silver Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Digital Product
Annual ID:
OS_IP21_006S

Award:
2021 Creative Effectiveness Silver Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_003S

Award:
2021 Public Relations Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Annual ID:
OS_PR21_004S

Award:
2021 Direct Marketing Silver Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_036S

Award:
2021 Film Silver Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Snake
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_019S

Award:
2021 Mobile Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Applications
Annual ID:
OS_MO21_003B

Award:
2021 Direct Marketing Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_031B

Award:
2021 Interactive & Online Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Experiential / Immersive Digital Spaces
Annual ID:
OS_IN21_017B

Award:
2021 Social Media Bronze Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_025B

Award:
2021 Interactive & Online Bronze Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Infinite Bad Guy
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_008B

Award:
2021 Creative Use of Data Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Data Visualization
Annual ID:
OS_CU21_003B

Award:
2021 In-House Bronze Pencil
Agency:
Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC
Client:
Instagram
Title:
We Create
Category:
Social Impact
Annual ID:
OS_IH21_010B

Award:
2021 In-House Bronze Pencil
Agency:
Squarespace
Client:
Squarespace
Title:
Squarespace
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_005B

Award:
2021 Design Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS_DE21_043B

Award:
2021 Social Media Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Social Post / Series
Annual ID:
OS_SM21_013B

Award:
2021 Social Media Bronze Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
User-Generated Content
Annual ID:
OS_SM21_018B

Award:
2021 Design Bronze Pencil
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Annual ID:
OS_DE21_035B

Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_024B

Award:
2021 IP & Products Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Digital Product
Annual ID:
OS_IP21_008B

Award:
2021 Public Relations Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_034B

Award:
2021 Social Media Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_041B

Award:
2021 Social Media Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_065M

Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Digital Design
Annual ID:
OS_DE21_112M

Award:
2021 Design Merit Award
Agency:
Beats Electronics + Firstborn
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Digital Design
Annual ID:
OS_DE21_114M

Award:
2021 Design Merit Award
Agency:
Zendesk + One Darnley Road
Client:
Zendesk
Title:
Thank You Machine
Category:
Digital Design
Annual ID:
OS_DE21_122M

Award:
2021 Direct Marketing Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_122M

Award:
2021 Public Relations Merit Award
Agency:
McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Annual ID:
OS_PR21_063M

Award:
2021 Moving Image Craft Merit Award
Agency:
dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Animation / Single
Annual ID:
OS_MI21_082M

Award:
2021 Social Media Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_084M

Award:
2021 Social Media Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_085M

Award:
2021 Mobile Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MO21_035M

Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Current Event Response
Annual ID:
OS_PR21_067M

Award:
2021 Public Relations Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Current Event Response
Annual ID:
OS_PR21_074M

Award:
2021 Radio & Audio Merit Award
Agency:
Publicis / Dublin
Client:
Virgin Media Ireland
Title:
Speed Obsessed
Category:
Craft / Direction
Annual ID:
OS_RA21_052M
