The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Technology-Software

Award

Agency

Client

Title

Category

Annual ID

Search Black-owned Agency: Google Brand Studio / San Francisco Client: Google Category: Social Impact
Project Guideline Agency: Google Creative Lab Client: Google Category: Experimental / Internal Projects / R&D
Look To Speak Agency: Google Creative Lab Client: Google Category: Utility
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Brand Voice
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Agency-Initiated & Originated Projects
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Billboards & Transit / Series
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Creative Effectiveness / Consumer / Brand
Don't Get Sidetracked. Get Setapp. Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Series
Look To Speak Agency: Google Creative Lab Client: Google Category: Innovation & Transformation / Innovation in Mobile
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Events & Experiential
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Visual & Audio Craft / Music
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Brand Partnerships
Superb Owl Agency: R/GA California / San Francisco Client: Reddit Category: Innovation & Transformation / Innovation in Direct Marketing
Fantastic Voyage Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic Client: Adobe Photoshop Category: Visual Effects / Single
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Digital Product
Snake Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Single
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games
Search Black-owned Agency: Google Brand Studio / San Francisco Client: Google Category: Agency-Initiated & Originated Projects
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Community Building
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Craft / Use of Technology
Mailchimp 2020 Annual Report Agency: Mailchimp Client: Mailchimp Category: Craft / Illustration
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Craft / Use of Technology
We Create Agency: Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC Client: Instagram Category: Social Impact
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Experiential / Immersive Digital Spaces
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Innovation & Transformation / Innovation in Design
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Active Engagement / Call to Action
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: User-Generated Content
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Applications
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
#NotDone Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York Client: Verizon Category: Social Post / Series
Search Black-owned Agency: Google Brand Studio / San Francisco Client: Google Category: Digital Product
Infinite Bad Guy Agency: Google Creative Lab Client: Google Category: Online-only Video / Interactive Video
The 2030 Calculator Agency: FARM / Stockholm Client: Doconomy Category: Data Visualization
Squarespace Agency: Squarespace Client: Squarespace Category: Agency-Initiated & Originated Projects
Naming the invisible by Digital Birth Registration Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Goals for Sustainable Development
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games
TMALL NEW CULTURE-#NOT UNCOMMON Agency: Heaven&Hell / Shanghai Client: TMALL Category: Craft / Typography
The MET Unframed Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York Client: Verizon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Up The Vote Agency: R/GA California / San Francisco Client: Reddit Category: Social Media
TMALL NEW CULTURE-#NOT UNCOMMON Agency: Heaven&Hell / Shanghai Client: TMALL Category: Craft / Illustration
Mailchimp Shop Local Agency: Mailchimp Client: Mailchimp Category: Craft / Illustration
Call Me Blood Agency: Google Brand Studio / San Francisco Client: Google Category: Long Form Video / Single
www.window-swap.com Agency: WindowSwap / Singapore Client: WindowSwap Category: Innovation & Transformation / Innovation in Lockdown
Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Music Videos
Speed Obsessed Agency: Publicis / Dublin Client: Virgin Media Ireland Category: Craft / Direction
Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Adobe x Keith Haring Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow Client: Adobe Category: Craft / Art Direction
What We Do Next Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Launch It Agency: Squarespace + Q Department + Whitehouse Post + RESET Client: Squarespace Category: Online-only Video / Single

2021 In-House Gold Pencil

Google Brand Studio / San Francisco

Google

Search Black-owned

Social Impact

OS_IH21_008G

2021 IP & Products Gold Pencil

Google Creative Lab

Google

Project Guideline

Experimental / Internal Projects / R&D

OS_IP21_010G

2021 Mobile Gold Pencil

Google Creative Lab

Google

Look To Speak

Utility

OS_MO21_004G

2021 Public Relations Gold Pencil

R/GA California / San Francisco

Reddit

Superb Owl

Brand Voice

OS_PR21_011G

2021 In-House Gold Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Agency-Initiated & Originated Projects

OS_IH21_004G

2021 Out of Home Gold Pencil

R/GA California / San Francisco

Reddit

Up The Vote

Billboards & Transit / Series

OS_OH21_003G

2021 Creative Effectiveness Silver Pencil

R/GA California / San Francisco

Reddit

Superb Owl

Creative Effectiveness / Consumer / Brand

OS_CE21_003S

2021 Film Silver Pencil

Droga5 / London + Biscuit Filmworks / London

Setapp

Don't Get Sidetracked. Get Setapp.

Online Films & Video / Long Form - Series

OS_FI21_027S

2021 Mobile Silver Pencil

Google Creative Lab

Google

Look To Speak

Innovation & Transformation / Innovation in Mobile

OS_MO21_012S

2021 Public Relations Silver Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Events & Experiential

OS_PR21_004S

2021 Digital Craft Silver Pencil

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Visual & Audio Craft / Music

OS_DC21_010S

2021 In-House Silver Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Brand Partnerships

OS_IH21_012S

2021 Direct Marketing Silver Pencil

R/GA California / San Francisco

Reddit

Superb Owl

Innovation & Transformation / Innovation in Direct Marketing

OS_DM21_036S

2021 Moving Image Craft Silver Pencil

72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic

Adobe Photoshop

Fantastic Voyage

Visual Effects / Single

OS_MI21_026S

2021 IP & Products Silver Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Digital Product

OS_IP21_006S

2021 Film Silver Pencil

Droga5 / London + Biscuit Filmworks / London

Setapp

Snake

Online Films & Video / Long Form - Single

OS_FI21_019S

2021 Interactive & Online Silver Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Gaming / Branded Games

OS_IN21_018S

2021 In-House Silver Pencil

Google Brand Studio / San Francisco

Google

Search Black-owned

Agency-Initiated & Originated Projects

OS_IH21_003S

2021 Public Relations Silver Pencil

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Community Building

OS_PR21_007S

2021 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Craft / Use of Technology

OS_BE21_024B

2021 Design Bronze Pencil

Mailchimp

Mailchimp

Mailchimp 2020 Annual Report

Craft / Illustration

OS_DE21_035B

2021 Social Media Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_SM21_041B

2021 Direct Marketing Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Craft / Use of Technology

OS_DM21_031B

2021 In-House Bronze Pencil

Facebook company / New York + The Creative Collective NYC / New York + Shoot To Kill NYC

Instagram

We Create

Social Impact

OS_IH21_010B

2021 Interactive & Online Bronze Pencil

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Experiential / Immersive Digital Spaces

OS_IN21_017B

2021 Design Bronze Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Innovation & Transformation / Innovation in Design

OS_DE21_043B

2021 Social Media Bronze Pencil

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Active Engagement / Call to Action

OS_SM21_025B

2021 Social Media Bronze Pencil

R/GA California / San Francisco

Reddit

Up The Vote

User-Generated Content

OS_SM21_018B

2021 Mobile Bronze Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Applications

OS_MO21_003B

2021 Public Relations Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Innovation & Transformation / Innovation in Lockdown

OS_PR21_034B

2021 Social Media Bronze Pencil

Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York

Verizon

#NotDone

Social Post / Series

OS_SM21_013B

2021 IP & Products Bronze Pencil

Google Brand Studio / San Francisco

Google

Search Black-owned

Digital Product

OS_IP21_008B

2021 Interactive & Online Bronze Pencil

Google Creative Lab

Google

Infinite Bad Guy

Online-only Video / Interactive Video

OS_IN21_008B

2021 Creative Use of Data Bronze Pencil

FARM / Stockholm

Doconomy

The 2030 Calculator

Data Visualization

OS_CU21_003B

2021 In-House Bronze Pencil

Squarespace

Squarespace

Squarespace

Agency-Initiated & Originated Projects

OS_IH21_005B

2021 Sustainable Development Pencil SDG Pencil

Ogilvy Pakistan / Islamabad

Telenor Pakistan

Naming the invisible by Digital Birth Registration

Goals for Sustainable Development

OS_SD21_002D

2021 Mobile Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Gaming / Branded Games

OS_MO21_025M

2021 Print Merit Award

Heaven&Hell / Shanghai

TMALL

TMALL NEW CULTURE-#NOT UNCOMMON

Craft / Typography

OS_PT21_075M

2021 Branded Entertainment Merit Award

Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York

Verizon

The MET Unframed

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_BE21_067M

2021 Creative Use of Data Merit Award

R/GA California / San Francisco

Reddit

Up The Vote

Social Media

OS_CU21_021M

2021 Design Merit Award

Heaven&Hell / Shanghai

TMALL

TMALL NEW CULTURE-#NOT UNCOMMON

Craft / Illustration

OS_DE21_164M

2021 Design Merit Award

Mailchimp

Mailchimp

Mailchimp Shop Local

Craft / Illustration

OS_DE21_168M

2021 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Call Me Blood

Long Form Video / Single

OS_BE21_043M

2021 Social Media Merit Award

WindowSwap / Singapore

WindowSwap

www.window-swap.com

Innovation & Transformation / Innovation in Lockdown

OS_SM21_114M

2021 Branded Entertainment Merit Award

BBH / New York + Not to Scale / New York + STATE / Los Angeles

Google

Google Black-Owned Friday

Music Videos

OS_BE21_054M

2021 Radio & Audio Merit Award

Publicis / Dublin

Virgin Media Ireland

Speed Obsessed

Craft / Direction

OS_RA21_052M

2021 Interactive & Online Merit Award

R/GA / New York + Momentum Worldwide / New York

Verizon

Verizon Fortnite Stadium

Innovation & Transformation / Innovation in Lockdown

OS_IN21_078M

2021 Direct Marketing Merit Award

dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow

Adobe

Adobe x Keith Haring

Craft / Art Direction

OS_DM21_104M

2021 Social Media Merit Award

Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA

Deutsche Telekom

What We Do Next

Influencer Marketing / Multi-Channel

OS_SM21_096M

2021 Interactive & Online Merit Award

Squarespace + Q Department + Whitehouse Post + RESET

Squarespace

Launch It

Online-only Video / Single

OS_IN21_050M

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