The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Tourism / Travel / Transportation

Award

Agency

Client

Title

Category

Annual ID

Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Media Relations
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Dubai Presents... Agency: Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut Client: Dubai Tourism Category: Original Music / Score
Home Sweet Home Ep2 Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok Client: Tourism Authority of Thailand x Yggdrazil Category: PC Games / Brand Integration / Placement
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Social Channel / Single Platform
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Targeted Video / Online
Welcome to the Icelandverse Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland Client: Inspired By Iceland Category: Social Post / Real-time Response
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Branded Entertainment
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Non-traditional & Guerrilla Marketing
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Events & Experiential
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Stunts & Activations
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Promotional Items / Physical Products
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Social Post / Series
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Current Event Response
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Innovation & Transformation / Innovation in Direct Marketing
Not Paris Agency: Marcel / Paris Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
SLOW ROAD Agency: Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju Client: JEJU TRAVEL ORGANIZATION Category: Innovation & Transformation / Innovation in Lockdown
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Online Films & Video / Long Form - Single
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Brand Voice
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down. Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Globes Apart Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto Client: Air Canada Category: Craft / Animation
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Short Form Video / Single
Home Sweet Home Ep2 Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok Client: Tourism Authority of Thailand x Yggdrazil Category: Innovation & Transformation / Innovation in Lockdown
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
Uber Heetch Agency: Marcel / Paris + Heetch / Paris Client: Heetch Category: Physical Items
Welcome To Newark Agency: Palette Group / Brooklyn + GNCVB, Newark Happening / Newark Client: Newark Happening Category: Original Music / Song
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Green Pencil
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Film
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Craft / Illustration
Empty Rooms Agency: Happiness / An FCB alliance / Brussels Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Online Advertising / Native Ads
4th of July New York Times Ad Agency: Away / New York + Dippin Sauce / Brooklyn Client: Away Category: Craft / Writing
SAVE GUNKANJIMA Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Universal Workers Category: Craft / Art Direction
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Craft / Art Direction
Discover the originals Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Online Films & Video / Long Form - Single
No Drama Agency: Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen Client: Switzerland Tourism Category: Online Films & Video / Long Form - Single
4th of July New York Times Ad Agency: Away / New York + Dippin Sauce / Brooklyn Client: Away Category: Newspaper / Single
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
FlyNet - Smart Home Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main Client: Deutsche Lufthansa Category: Broadcast / Single
My 2020 Travel Project Agency: Isobar France / Paris + Flying Blue / Paris Client: Flying Blue Category: Innovation & Transformation / Innovation in Lockdown
Rediscover Germany Agency: Ogilvy Germany Client: German Rail Category: Single Country or Region / Consumer / Brand
Discover the originals Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Brand Voice
Fly Over Cyber Monday Agency: MRM Santiago / Santiago + McCann / Santiago + Cinemagica / Santiago Client: Latam Airlines Category: Targeting
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Promotional / Posters - Series
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Promotional / Collateral Items

2022 Public Relations Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Media Relations

OS22_PR001G

2022 Direct Marketing Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Non-traditional & Guerrilla Marketing

OS22_DM012G

2022 Music & Sound Craft Gold Pencil

Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut

Dubai Tourism

Dubai Presents...

Original Music / Score

OS22_MS004G

2022 Gaming Gold Pencil

Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok

Tourism Authority of Thailand x Yggdrazil

Home Sweet Home Ep2

PC Games / Brand Integration / Placement

OS22_GA002G

2022 Social Media Gold Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Social Channel / Single Platform

OS22_SM002G

2022 Integrated Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Integrated

OS22_IG004G

2022 Out of Home Gold Pencil

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential & Installations / Experiential & Immersive

OS22_OH006G

2022 Direct Marketing Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Targeted Video / Online

OS22_DM004G

2022 Social Media Gold Pencil

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland

Inspired By Iceland

Welcome to the Icelandverse

Social Post / Real-time Response

OS22_SM003G

2022 Public Relations Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Current Event Response

OS22_PR003G

2022 Branded Entertainment Silver Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE023S

2022 Direct Marketing Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Non-traditional & Guerrilla Marketing

OS22_DM017S

2022 Public Relations Silver Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Events & Experiential

OS22_PR008S

2022 Social Media Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Stunts & Activations

OS22_SM018S

2022 Out of Home Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Innovation & Transformation / Innovation in Out of Home

OS22_OH021S

2022 Print Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Promotional Items / Physical Products

OS22_PT012S

2022 Social Media Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Social Post / Series

OS22_SM013S

2022 Public Relations Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Current Event Response

OS22_PR012S

2022 Direct Marketing Bronze Pencil

Marcel / Paris

Heetch

Uber Heetch

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM040B

2022 Social Media Bronze Pencil

Marcel / Paris

Transavia

Not Paris

Innovation & Transformation / Innovation in Lockdown

OS22_SM038B

2022 Creative Use of Data Bronze Pencil

Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju

JEJU TRAVEL ORGANIZATION

SLOW ROAD

Innovation & Transformation / Innovation in Lockdown

OS22_CU013B

2022 Film Bronze Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Online Films & Video / Long Form - Single

OS22_FI031B

2022 Public Relations Bronze Pencil

Marcel / Paris

Heetch

Uber Heetch

Brand Voice

OS22_PR023B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Events & Experiential

OS22_PR019B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

The BVG Hempticket – Come home, calm down.

Events & Experiential

OS22_PR020B

2022 Design Bronze Pencil

FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto

Air Canada

Globes Apart

Craft / Animation

OS22_DE051B

2022 Branded Entertainment Bronze Pencil

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential / In-Person Events

OS22_BE029B

2022 Branded Entertainment Bronze Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Short Form Video / Single

OS22_BE024B

2022 Gaming Bronze Pencil

Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil / Bangkok + DON Film / Bangkok

Tourism Authority of Thailand x Yggdrazil

Home Sweet Home Ep2

Innovation & Transformation / Innovation in Lockdown

OS22_GA010B

2022 Health & Wellness Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Experiential / Immersive / Events

OS22_HW018B

2022 Direct Marketing Bronze Pencil

Marcel / Paris + Heetch / Paris

Heetch

Uber Heetch

Physical Items

OS22_DM026B

2022 Music & Sound Craft Bronze Pencil

Palette Group / Brooklyn + GNCVB, Newark Happening / Newark

Newark Happening

Welcome To Newark

Original Music / Song

OS22_MS016B

2022 Green Pencil Merit Award

Africa / São Paulo

House of Lapland

Salla 2032

Green Pencil

OS22_GP003M

2022 Film Merit Award

Africa / São Paulo

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Film

OS22_FI122M

2022 Design Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Craft / Illustration

OS22_DE142M

2022 Interactive, Online & Mobile Merit Award

Happiness / An FCB alliance / Brussels

OVK / PEVR (PARENTS OF ROAD VICTIMS)

Empty Rooms

Online Advertising / Native Ads

OS22_IN048M

2022 Print Merit Award

Away / New York + Dippin Sauce / Brooklyn

Away

4th of July New York Times Ad

Craft / Writing

OS22_PT052M

2022 Print Merit Award

DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo

Universal Workers

SAVE GUNKANJIMA

Craft / Art Direction

OS22_PT046M

2022 Branded Entertainment Merit Award

Africa / São Paulo

House of Lapland

Salla 2032

Craft / Art Direction

OS22_BE092M

2022 Film Merit Award

Forsman & Bodenfors / Göteborg

Visit Sweden

Discover the originals

Online Films & Video / Long Form - Single

OS22_FI083M

2022 Film Merit Award

Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen

Switzerland Tourism

No Drama

Online Films & Video / Long Form - Single

OS22_FI106M

2022 Print Merit Award

Away / New York + Dippin Sauce / Brooklyn

Away

4th of July New York Times Ad

Newspaper / Single

OS22_PT025M

2022 Experiential & Immersive Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Events / Stunts / Competitions / In-Person

OS22_EX028M

2022 Radio & Audio Merit Award

Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main

Deutsche Lufthansa

FlyNet - Smart Home

Broadcast / Single

OS22_RA022M

2022 Film Merit Award

Isobar France / Paris + Flying Blue / Paris

Flying Blue

My 2020 Travel Project

Innovation & Transformation / Innovation in Lockdown

OS22_FI126M

2022 Creative Effectiveness Merit Award

Ogilvy Germany

German Rail

Rediscover Germany

Single Country or Region / Consumer / Brand

OS22_CE030M

2022 Public Relations Merit Award

Forsman & Bodenfors / Göteborg

Visit Sweden

Discover the originals

Brand Voice

OS22_PR054M

2022 Creative Use of Data Merit Award

MRM Santiago / Santiago + McCann / Santiago + Cinemagica / Santiago

Latam Airlines

Fly Over Cyber Monday

Targeting

OS22_CU018M

2022 Design Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Promotional / Posters - Series

OS22_DE077M

2022 Design Merit Award

Marcel / Paris

Heetch

Uber Heetch

Promotional / Collateral Items

OS22_DE089M

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