The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Tourism / Travel / Transportation
Award
Agency
Client
Title
Category
Annual ID
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Best of Interactive & Mobile Craft
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Websites / Desktop & Responsive
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Stunts & Activations
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Experiential Radio & Audio
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Data Visualization / Dynamic / Responsive
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Creative Use of Budget
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Creative Use of Data
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Integrated Campaign
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Experiential / Customer Experience / CX
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Data Visualization / Static or Dynamic
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Art Direction
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Photography
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Animation / Series
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Storytelling
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Television & VOD / 31-60 Seconds - Single
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Influencer Marketing / Single Channel
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Social Post / Single
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Traditional Media Relations
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / Interface Design
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Social Video / Under 15 Seconds
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Visual Craft / Art Direction
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Promotional / Booklets, Books & Brochures
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / Logo
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Events & Experiential
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online & Mobile Video / Online-only Video - Series
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Posters / Series
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Customer Experience / CX
Vienna strips on OnlyFans
Agency: Jung von Matt Donau GmbH / Vienna
Client: Vienna Tourist Board Category: Creative Effectiveness / Consumer / Brand
Together We Rise
Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Escape: PAIN / FUCK / HELL / HELP
Agency: Ogilvy Germany
Client: German Rail Category: Billboards & Transit / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Billboards & Transit / Series
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client: Tourism Australia Category: Craft / Art Direction
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group Category: Experiential / Brand Installations
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Animation
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Digital Design
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Art Direction
Keep Ukraine Moving
Agency: Uber / San Francisco + Banda / Kyiv
Client: Uber Category: Campaigns for Good
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / System
The Getaway
Agency: Johannes Leonardo / New York + Uber Technologies Inc. / San Francisco + The Den / New York + ProdCo / Culver City
Client: Uber Category: Cinema Advertising
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Social Video / Over 15 Seconds
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Photography
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Use of Technology
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Annual ID:
OS23_IC000G
Award:
2023 Interactive, Online & Mobile Gold Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Websites / Desktop & Responsive
Annual ID:
OS23_IN002G
Award:
2023 Social Media Gold Pencil
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Stunts & Activations
Annual ID:
OS23_SM008G
Award:
2023 Radio & Audio Gold Pencil
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA005G
Award:
2023 Creative Use of Data Gold Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS23_CU002G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Creative Use of Budget
Annual ID:
OS23_MI012G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Creative Use of Data
Annual ID:
OS23_IC001G
Award:
2023 Direct Marketing Silver Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Integrated Campaign
Annual ID:
OS23_DM026S
Award:
2023 Direct Marketing Silver Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM023S
Award:
2023 Film & Video Silver Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Low Budget
Annual ID:
OS23_FI024S
Award:
2023 Design Silver Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE025S
Award:
2023 Design Silver Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Art Direction
Annual ID:
OS23_DE031S
Award:
2023 Design Silver Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Photography
Annual ID:
OS23_DE035S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Animation / Series
Annual ID:
OS23_MI022S
Award:
2023 Creative Use of Data Silver Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Storytelling
Annual ID:
OS23_CU006S
Award:
2023 Film & Video Silver Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI014S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM022S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Post / Single
Annual ID:
OS23_SM012S
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Expedia + Anomaly
Client:
Expedia
Title:
Glimpses
Category:
Cinematography / Series
Annual ID:
OS23_MI034B
Award:
2023 Public Relations Bronze Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Traditional Media Relations
Annual ID:
OS23_PR022B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC012B
Award:
2023 Social Media Bronze Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Social Video / Under 15 Seconds
Annual ID:
OS23_SM032B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC017B
Award:
2023 Design Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS23_DE044B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI034B
Award:
2023 Design Bronze Pencil
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / Logo
Annual ID:
OS23_DE041B
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Events & Experiential
Annual ID:
OS23_PR050M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS23_IN059M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC041M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Annual ID:
OS23_DE137M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Customer Experience / CX
Annual ID:
OS23_IN051M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Jung von Matt Donau GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE013M
Award:
2023 Music & Sound Craft Merit Award
Agency:
TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore
Client:
Singapore Tourism Board
Title:
Together We Rise
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS036M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: PAIN / FUCK / HELL / HELP
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH050M
Award:
2023 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH052M
Award:
2023 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client:
Tourism Australia
Title:
G'day
Category:
Craft / Art Direction
Annual ID:
OS23_BE097M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Experiential / Brand Installations
Annual ID:
OS23_DM069M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Animation
Annual ID:
OS23_DE190M
Award:
2023 Design Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Digital Design
Annual ID:
OS23_DE133M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Art Direction
Annual ID:
OS23_DE175M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Uber / San Francisco + Banda / Kyiv
Client:
Uber
Title:
Keep Ukraine Moving
Category:
Campaigns for Good
Annual ID:
OS23_BS034M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy / Singapore
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Events / In-Person
Annual ID:
OS23_EX035M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FUSE Create / Toronto
Client:
Hilton
Title:
Hilton on the Green
Category:
Events / In-Person
Annual ID:
OS23_EX038M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / System
Annual ID:
OS23_DE077M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH039M
Award:
2023 Film & Video Merit Award
Agency:
Johannes Leonardo / New York + Uber Technologies Inc. / San Francisco + The Den / New York + ProdCo / Culver City
Client:
Uber
Title:
The Getaway
Category:
Cinema Advertising
Annual ID:
OS23_FI121M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM064M
Award:
2023 Print & Promotional Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Photography
Annual ID:
OS23_PT063M
Award:
2023 Branded Entertainment Merit Award
Agency:
BETC / Paris + Heetch / Paris + Gum / Paris
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Annual ID:
OS23_BE085M
Award:
2023 Creative Use of Data Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Use of Technology
Annual ID:
OS23_CU037M
