The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Tourism / Travel / Transportation

Award

Agency

Client

Title

Category

Annual ID

The Bat Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Single
FlyNet - Father (75") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Single
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Social Media
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Storytelling
Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: User-Generated Content
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Use of Music
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Integrated Branding
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
RailTales Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Custom Content
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Lazy Activists Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Craft / Writing - Campaign
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Cultural Driver
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
Focus Lines Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Integrated Branding Campaign
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Online Advertising / Display Ads
FlyNet - Father (75") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft / Writing - Single
A 9 984 670 km2 brand Agency: Cossette / Montreal Client: Destination Canada Category: Branding / Rebranding
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Live Events
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Targeting
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Current Event Response
Up, Up & Toupée Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney Client: Virgin Australia Category: Craft - Visual Effects / Single
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Use of Music
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Events / Stunts / Competitions
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Craft / Use of Technology
Nothing is as big as Christmas Agency: Ogilvy / Madrid Client: IBERIA Category: Out of Home / Billboards & Transit
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Applications
Jetlag Social Club Agency: Isobar / France Client: Flying Blue Category: Applications
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential / Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Out of Home / Brand Installations
Mind The Gap Agency: SERVICEPLAN GERMANY / Munich Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential / Brand Installations
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Creative Use of Data
CN100 - A Moving Celebration Agency: Sid Lee / Montreal Client: CN Category: Branding / Identity System
Bergen Agency: ANTI / Group Client: Visit Bergen Category: Branding / Identity System

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Bat

Broadcast / Single

OS_RA20_002B

2020 Radio & Audio Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75")

Broadcast / Single

OS_RA20_003B

2020 Creative Use of Data Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Social Media

OS_CU20_010S

2020 Creative Use of Data Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Storytelling

OS_CU20_006G

2020 Film Bronze Pencil

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

User-Generated Content

OS_FI20_039B

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Craft / Use of Music

OS_RA20_023B

2020 Integrated Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Integrated Branding

OS_IG20_018B

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Custom Content

OS_RA20_010B

2020 Radio & Audio Bronze Pencil

TBWA Switzerland AG / Zürich + SBB AG / Bern

SBB AG

RailTales

Custom Content

OS_RA20_011B

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Social Media

OS_SM20_034G

2020 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Craft / Writing - Campaign

OS_RA20_019S

2020 Radio & Audio Silver Pencil

Ogilvy / Germany + Deutsche Bahn AG / Berlin

German Rail

Lazy Activists

Craft / Writing - Campaign

OS_RA20_020S

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Craft / Writing - Campaign

OS_RA20_022B

2020 Direct Marketing Silver Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Brand Installations

OS_DI20_013S

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Campaign

OS_SM20_010G

2020 Direct Marketing Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Digital & Online / Banners & Pop-ups

OS_DI20_015B

2020 Mobile Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Websites

OS_MO20_002G

2020 Interactive & Online Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Websites

OS_IN20_003S

2020 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Broadcast / Campaign

OS_RA20_004S

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Broadcast / Campaign

OS_RA20_006B

2020 Cultural Driver Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Cultural Driver

OS_CD20_002S

2020 Public Relations Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Community Building

OS_PR20_007S

2020 Design Gold Pencil

FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito

Ministerio de transporte y obras públicas

Focus Lines

Spatial Design / Wayfinding

OS_DE20_038G

2020 Integrated Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Integrated Branding Campaign

OS_IG20_002S

2020 Experiential & Immersive Bronze Pencil

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Experiential

OS_EX20_029B

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Real-time Response

OS_SM20_014G

2020 Out of Home Gold Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential & Installations / Experiential & Immersive

OS_OH20_011G

2020 Interactive & Online Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Online Advertising / Display Ads

OS_IN20_013G

2020 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75")

Craft / Writing - Single

OS_RA20_055M

2020 Design Merit Award

Cossette / Montreal

Destination Canada

A 9 984 670 km2 brand

Branding / Rebranding

OS_DE20_087M

2020 Direct Marketing Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Live Events

OS_DI20_071M

2020 Creative Use of Data Merit Award

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Targeting

OS_CU20_016M

2020 Direct Marketing Merit Award

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Digital & Online / Websites & Mobile

OS_DI20_075M

2020 Direct Marketing Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Digital & Online / Websites & Mobile

OS_DI20_076M

2020 Public Relations Merit Award

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Current Event Response

OS_PR20_060M

2020 Moving Image Craft Merit Award

Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney

Virgin Australia

Up, Up & Toupée

Craft - Visual Effects / Single

OS_MI20_093M

2020 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Craft / Use of Music

OS_RA20_061M

2020 Experiential & Immersive Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Events / Stunts / Competitions

OS_EX20_031M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Craft / Use of Technology

OS_MO20_048M

2020 Direct Marketing Merit Award

Ogilvy / Madrid

IBERIA

Nothing is as big as Christmas

Out of Home / Billboards & Transit

OS_DI20_056M

2020 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Custom Content

OS_RA20_043M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Applications

OS_MO20_028M

2020 Mobile Merit Award

Isobar / France

Flying Blue

Jetlag Social Club

Applications

OS_MO20_029M

2020 Branded Entertainment Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Experiential / Brand Installations

OS_BE20_076M

2020 Design Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Out of Home / Brand Installations

OS_DE20_160M

2020 Direct Marketing Merit Award

SERVICEPLAN GERMANY / Munich

Berliner Verkehrsbetriebe (BVG)

Mind The Gap

Out of Home / P.O.P. & In-Store

OS_DI20_053M

2020 Direct Marketing Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Experiential / Brand Installations

OS_DI20_066M

2020 Digital Craft Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Creative Use of Data

OS_DC20_039M

2020 Design Merit Award

Sid Lee / Montreal

CN

CN100 - A Moving Celebration

Branding / Identity System

OS_DE20_078M

2020 Design Merit Award

ANTI / Group

Visit Bergen

Bergen

Branding / Identity System

OS_DE20_086M

Follow Us