The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Tourism / Travel / Transportation

Award

Agency

Client

Title

Category

Annual ID

Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: User-Generated Content
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Integrated Branding Campaign
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups
Focus Lines Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Experiential
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
RailTales Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Custom Content
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Campaign
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Social Media
The Bat Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Single
FlyNet - Father (75") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Single
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Cultural Driver
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Community Building
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Social Media
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Lazy Activists Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Craft / Writing - Campaign
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
#SayYesToEurope Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Social Post / Real-time Response
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Websites
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Online Advertising / Display Ads
The Real Cost of Being UmZulu Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Use of Music
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Use of Data / Storytelling
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Innovation in Integrated Branding
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Out of Home / Brand Installations
Pixar Street View Agency: Disney Yellow Shoes / Orlando Client: Walt Disney World Category: Innovation in Interactive
Mind The Gap Agency: SERVICEPLAN GERMANY / Munich Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
FlyNet - Father (75") / Party (67") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Campaign
Lazy Activists Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Broadcast / Campaign
No need to fly 2.0 Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Magazine / Campaign
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential / Brand Installations
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Experiential & Installations / Brand Installations
Near Miss Memorials Agency: DDB Group New Zealand / Auckland Client: Kiwirail Category: Experiential & Installations / Brand Installations
Nothing is as big as Christmas Agency: Ogilvy / Madrid Client: IBERIA Category: Out of Home / Billboards & Transit
Fly with us Agency: Grey Argentina / Buenos Aires Client: Flybondi Category: Billboards & Transit / Dynamic Billboards & Transit
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
CN100 - A Moving Celebration Agency: Sid Lee / Montreal Client: CN Category: Craft / Art Direction
Good Morning World Agency: Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland Client: Tourism New Zealand Category: Social Channel / Multi-Platform
Only on Airbnb Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events & Experiential
Up, Up & Toupée Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney Client: Virgin Australia Category: Craft - Visual Effects / Single
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
Abuelo Agency: Disney Yellow Shoes / Glendale Client: Disneyland Resort Category: Craft / Animation
FlyNet - Father (75") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Craft / Writing - Single
Fly with us Agency: Grey Argentina / Buenos Aires Client: Flybondi Category: Social Post / Single
A Night At... The Louvre Agency: Amplify / London Client: Airbnb Category: Brand Installations
RailTales Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Experiential Radio & Audio

2020 Film Bronze Pencil

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

User-Generated Content

OS_FI20_039B

2020 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Broadcast / Campaign

OS_RA20_004S

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Broadcast / Campaign

OS_RA20_006B

2020 Integrated Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Integrated Branding Campaign

OS_IG20_002S

2020 Out of Home Gold Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential & Installations / Experiential & Immersive

OS_OH20_011G

2020 Direct Marketing Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Digital & Online / Banners & Pop-ups

OS_DI20_015B

2020 Design Gold Pencil

FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito

Ministerio de transporte y obras públicas

Focus Lines

Spatial Design / Wayfinding

OS_DE20_038G

2020 Experiential & Immersive Bronze Pencil

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Experiential

OS_EX20_029B

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg + Samish / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Custom Content

OS_RA20_010B

2020 Radio & Audio Bronze Pencil

TBWA Switzerland AG / Zürich + SBB AG / Bern

SBB AG

RailTales

Custom Content

OS_RA20_011B

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Campaign

OS_SM20_010G

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Social Media

OS_SM20_034G

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Bat

Broadcast / Single

OS_RA20_002B

2020 Radio & Audio Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75")

Broadcast / Single

OS_RA20_003B

2020 Interactive & Online Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Websites

OS_IN20_003S

2020 Cultural Driver Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Cultural Driver

OS_CD20_002S

2020 Public Relations Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Community Building

OS_PR20_007S

2020 Creative Use of Data Silver Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Social Media

OS_CU20_010S

2020 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Craft / Writing - Campaign

OS_RA20_019S

2020 Radio & Audio Silver Pencil

Ogilvy / Germany + Deutsche Bahn AG / Berlin

German Rail

Lazy Activists

Craft / Writing - Campaign

OS_RA20_020S

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Craft / Writing - Campaign

OS_RA20_022B

2020 Direct Marketing Silver Pencil

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

#SayYesToEurope

Experiential / Brand Installations

OS_DI20_013S

2020 Social Media Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Social Post / Real-time Response

OS_SM20_014G

2020 Mobile Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Websites

OS_MO20_002G

2020 Interactive & Online Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Online Advertising / Display Ads

OS_IN20_013G

2020 Radio & Audio Bronze Pencil

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost of Being UmZulu

Craft / Use of Music

OS_RA20_023B

2020 Creative Use of Data Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Use of Data / Storytelling

OS_CU20_006G

2020 Integrated Bronze Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Innovation in Integrated Branding

OS_IG20_018B

2020 Design Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Out of Home / Brand Installations

OS_DE20_160M

2020 Interactive & Online Merit Award

Disney Yellow Shoes / Orlando

Walt Disney World

Pixar Street View

Innovation in Interactive

OS_IN20_077M

2020 Direct Marketing Merit Award

SERVICEPLAN GERMANY / Munich

Berliner Verkehrsbetriebe (BVG)

Mind The Gap

Out of Home / P.O.P. & In-Store

OS_DI20_053M

2020 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75") / Party (67")

Broadcast / Campaign

OS_RA20_035M

2020 Radio & Audio Merit Award

Ogilvy / Germany + Deutsche Bahn AG / Berlin

German Rail

Lazy Activists

Broadcast / Campaign

OS_RA20_036M

2020 Print Merit Award

Ogilvy / Germany + Deutsche Bahn AG / Berlin

German Rail

No need to fly 2.0

Magazine / Campaign

OS_PT20_049M

2020 Branded Entertainment Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Experiential / Brand Installations

OS_BE20_076M

2020 Out of Home Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Experiential & Installations / Brand Installations

OS_OH20_053M

2020 Out of Home Merit Award

DDB Group New Zealand / Auckland

Kiwirail

Near Miss Memorials

Experiential & Installations / Brand Installations

OS_OH20_059M

2020 Direct Marketing Merit Award

Ogilvy / Madrid

IBERIA

Nothing is as big as Christmas

Out of Home / Billboards & Transit

OS_DI20_056M

2020 Out of Home Merit Award

Grey Argentina / Buenos Aires

Flybondi

Fly with us

Billboards & Transit / Dynamic Billboards & Transit

OS_OH20_047M

2020 Mobile Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS_MO20_044M

2020 Experiential & Immersive Merit Award

Sid Lee / Montreal

CN

CN100 - A Moving Celebration

Craft / Art Direction

OS_EX20_063M

2020 Social Media Merit Award

Special Group NZ / Auckland + Special Group Aus / Sydney + Tourism New Zealand / Auckland

Tourism New Zealand

Good Morning World

Social Channel / Multi-Platform

OS_SM20_044M

2020 Public Relations Merit Award

Airbnb / San Francisco + Weber Shandwick / San Francisco

Airbnb

Only on Airbnb

Events & Experiential

OS_PR20_033M

2020 Moving Image Craft Merit Award

Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney

Virgin Australia

Up, Up & Toupée

Craft - Visual Effects / Single

OS_MI20_093M

2020 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Custom Content

OS_RA20_043M

2020 Design Merit Award

Disney Yellow Shoes / Glendale

Disneyland Resort

Abuelo

Craft / Animation

OS_DE20_205M

2020 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75")

Craft / Writing - Single

OS_RA20_055M

2020 Social Media Merit Award

Grey Argentina / Buenos Aires

Flybondi

Fly with us

Social Post / Single

OS_SM20_046M

2020 Experiential & Immersive Merit Award

Amplify / London

Airbnb

A Night At... The Louvre

Brand Installations

OS_EX20_044M

2020 Radio & Audio Merit Award

TBWA Switzerland AG / Zürich + SBB AG / Bern

SBB AG

RailTales

Experiential Radio & Audio

OS_RA20_050M

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