The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Tourism-Travel
Award
Agency
Client
Title
Category
Annual ID
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand
Upgrade
Agency: L&C / New York + Kokopelli Hostel / Lima
Client: Kokopelli Hostel Category: Posters / Series
Marital Bliss
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Single
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand Category: Livestream
Marital Bliss
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Broadcast / Single
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
Virtual Sentosa
Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore
Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan
Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Good Morning World
Agency: Special Group / New Zealand + Special Group / Australia + Sweetshop
Client: Tourism New Zealand Category: Multi-Country or Global / Consumer / Brand
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Corporate Communications
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Stunts & Activations
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Events & Experiential
Dreaming of One Day
Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town
Client: Wesgro Category: Online / Branded Podcast
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
FlyNet / Bonnie Bam
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
FlyNet / René
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
FlyNet / Sandy
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
Good Morning World
Agency: Special Group / New Zealand + Special Group / Australia + Sweetshop
Client: Tourism New Zealand Category: Creative Effectiveness / Consumer / Brand
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Out of Home / Single
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Promotional / Collateral Items
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Media Relations
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Experiential Radio & Audio
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand Category: Social Channel / Single Platform
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_002G
Award:
2021 Print Gold Pencil
Agency:
L&C / New York + Kokopelli Hostel / Lima
Client:
Kokopelli Hostel
Title:
Upgrade
Category:
Posters / Series
Annual ID:
OS_PT21_008G
Award:
2021 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
Marital Bliss
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_012S
Award:
2021 Social Media Silver Pencil
Agency:
TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Livestream
Annual ID:
OS_SM21_015S
Award:
2021 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
Marital Bliss
Category:
Broadcast / Single
Annual ID:
OS_RA21_002S
Award:
2021 Direct Marketing Silver Pencil
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_016S
Award:
2021 Public Relations Silver Pencil
Agency:
BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore
Client:
Sentosa Development Corporation
Title:
Virtual Sentosa
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_030S
Award:
2021 Design Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_039B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Events / Stunts / Competitions / Virtual - Livestream
Annual ID:
OS_EX21_002B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_029B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
Special Group / New Zealand + Special Group / Australia + Sweetshop
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE21_015B
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_066M
Award:
2021 Mobile Merit Award
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MO21_037M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Craft / Writing - Series
Annual ID:
OS_RA21_044M
Award:
2021 Social Media Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_113M
Award:
2021 Social Media Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Stunts & Activations
Annual ID:
OS_SM21_089M
Award:
2021 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Events & Experiential
Annual ID:
OS_PR21_048M
Award:
2021 Radio & Audio Merit Award
Agency:
King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town
Client:
Wesgro
Title:
Dreaming of One Day
Category:
Online / Branded Podcast
Annual ID:
OS_RA21_031M
Award:
2021 Film Merit Award
Agency:
AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_137M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet
Category:
Broadcast / Series
Annual ID:
OS_RA21_029M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Bonnie Bam
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_038M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / René
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_039M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_040M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Special Group / New Zealand + Special Group / Australia + Sweetshop
Client:
Tourism New Zealand
Title:
Good Morning World
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_026M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Out of Home / Single
Annual ID:
OS_DE21_124M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_096M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Broadcast / Single
Annual ID:
OS_RA21_023M
Award:
2021 Design Merit Award
Agency:
Mother Design / New York
Client:
Tripadvisor
Title:
Tripadvisor
Category:
Branding / Rebranding
Annual ID:
OS_DE21_063M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_030M
Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_059M
Award:
2021 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Media Relations
Annual ID:
OS_PR21_041M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_189M
Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Experiential Radio & Audio
Annual ID:
OS_RA21_035M
Award:
2021 Social Media Merit Award
Agency:
TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_049M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE21_037M