The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Tourism-Travel

Award

Agency

Client

Title

Category

Annual ID

Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand
Upgrade Agency: L&C / New York + Kokopelli Hostel / Lima Client: Kokopelli Hostel Category: Posters / Series
Marital Bliss Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Writing - Single
PLAY NZ Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne Client: Tourism New Zealand Category: Livestream
Marital Bliss Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Broadcast / Single
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Digital & Online / Websites & Mobile
Virtual Sentosa Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Tubbataha Coral Rip Agency: TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan Client: Tubbataha Reefs Natural Park & World Heritage Site Category: Craft / Printing & Paper Craft
Looks Like You Need to Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Good Morning World Agency: Special Group / New Zealand + Special Group / Australia + Sweetshop Client: Tourism New Zealand Category: Multi-Country or Global / Consumer / Brand
CN100 Commemorative Book Agency: Sid Lee / Montreal Client: CN Category: Branding / Corporate Communications
STAY HOME MILES EXCHANGE Agency: Wunderman Thompson / Thailand + Verve / Thailand Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
FlyNet Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Series
Voices of Brussels Agency: mortierbrigade / Brussels Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Looks Like You Need To Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Stunts & Activations
Looks Like You Need To Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events & Experiential
Dreaming of One Day Agency: King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town Client: Wesgro Category: Online / Branded Podcast
PLAY NZ Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
FlyNet Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Broadcast / Series
FlyNet / Bonnie Bam Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Single
FlyNet / René Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Single
FlyNet / Sandy Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Single
Good Morning World Agency: Special Group / New Zealand + Special Group / Australia + Sweetshop Client: Tourism New Zealand Category: Creative Effectiveness / Consumer / Brand
No Douche Bag Agency: Forsman & Bodenfors / Göteborg Client: Västtrafik Category: Out of Home / Single
CN100 Commemorative Book Agency: Sid Lee / Montreal Client: CN Category: Promotional / Collateral Items
FlyNet / Sandy Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Broadcast / Single
Tripadvisor Agency: Mother Design / New York Client: Tripadvisor Category: Branding / Rebranding
Be Kind Rewind: The Last Blockbuster on Airbnb Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
Voices of Brussels Agency: mortierbrigade / Brussels Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Looks Like You Need to Let It Out Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Media Relations
No Douche Bag Agency: Forsman & Bodenfors / Göteborg Client: Västtrafik Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels Agency: mortierbrigade / Brussels Client: Brussels Public Transport Category: Experiential Radio & Audio
PLAY NZ Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne Client: Tourism New Zealand Category: Social Channel / Single Platform
Go Near: Celebrating Local Travel Only On Airbnb Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Multi-Country or Global / Consumer / Brand
Rediscover Germany Agency: Ogilvy / Germany Client: German Rail Category: Customer Experience / CX

2021 Creative Effectiveness Gold Pencil

FCB/SIX / Toronto

Black & Abroad

Go Back To Africa

Creative Effectiveness / Consumer / Brand

OS_CE21_002G

2021 Print Gold Pencil

L&C / New York + Kokopelli Hostel / Lima

Kokopelli Hostel

Upgrade

Posters / Series

OS_PT21_008G

2021 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

Marital Bliss

Craft / Writing - Single

OS_RA21_012S

2021 Social Media Silver Pencil

TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne

Tourism New Zealand

PLAY NZ

Livestream

OS_SM21_015S

2021 Radio & Audio Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

Marital Bliss

Broadcast / Single

OS_RA21_002S

2021 Direct Marketing Silver Pencil

Wunderman Thompson / Thailand + Verve / Thailand

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Digital & Online / Websites & Mobile

OS_DM21_016S

2021 Public Relations Silver Pencil

BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore

Sentosa Development Corporation

Virtual Sentosa

Innovation & Transformation / Innovation in Lockdown

OS_PR21_030S

2021 Design Bronze Pencil

TBWA\Santiago Mangada Puno / Makati City + Tubbataha Reefs Natural Park and World Heritage Site / Puerto Princesa City, Palawan

Tubbataha Reefs Natural Park & World Heritage Site

Tubbataha Coral Rip

Craft / Printing & Paper Craft

OS_DE21_039B

2021 Experiential & Immersive Bronze Pencil

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need to Let It Out

Events / Stunts / Competitions / Virtual - Livestream

OS_EX21_002B

2021 Experiential & Immersive Bronze Pencil

Wunderman Thompson / Thailand + Verve / Thailand

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Innovation & Transformation / Innovation in Lockdown

OS_EX21_029B

2021 Creative Effectiveness Bronze Pencil

Special Group / New Zealand + Special Group / Australia + Sweetshop

Tourism New Zealand

Good Morning World

Multi-Country or Global / Consumer / Brand

OS_CE21_015B

2021 Design Merit Award

Sid Lee / Montreal

CN

CN100 Commemorative Book

Branding / Corporate Communications

OS_DE21_066M

2021 Mobile Merit Award

Wunderman Thompson / Thailand + Verve / Thailand

THAI AIRWAYS

STAY HOME MILES EXCHANGE

Innovation & Transformation / Innovation in Lockdown

OS_MO21_037M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet

Craft / Writing - Series

OS_RA21_044M

2021 Social Media Merit Award

mortierbrigade / Brussels

Brussels Public Transport

Voices of Brussels

Innovation & Transformation / Innovation in Lockdown

OS_SM21_113M

2021 Social Media Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need To Let It Out

Stunts & Activations

OS_SM21_089M

2021 Public Relations Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need To Let It Out

Events & Experiential

OS_PR21_048M

2021 Radio & Audio Merit Award

King James Group / Cape Town + The Workroom / Cape Town + Lucidstate / Cape Town

Wesgro

Dreaming of One Day

Online / Branded Podcast

OS_RA21_031M

2021 Film Merit Award

AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney

Tourism New Zealand

PLAY NZ

Innovation & Transformation / Innovation in Lockdown

OS_FI21_137M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet

Broadcast / Series

OS_RA21_029M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet / Bonnie Bam

Craft / Writing - Single

OS_RA21_038M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet / René

Craft / Writing - Single

OS_RA21_039M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet / Sandy

Craft / Writing - Single

OS_RA21_040M

2021 Creative Effectiveness Merit Award

Special Group / New Zealand + Special Group / Australia + Sweetshop

Tourism New Zealand

Good Morning World

Creative Effectiveness / Consumer / Brand

OS_CE21_026M

2021 Design Merit Award

Forsman & Bodenfors / Göteborg

Västtrafik

No Douche Bag

Out of Home / Single

OS_DE21_124M

2021 Design Merit Award

Sid Lee / Montreal

CN

CN100 Commemorative Book

Promotional / Collateral Items

OS_DE21_096M

2021 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Lufthansa

FlyNet / Sandy

Broadcast / Single

OS_RA21_023M

2021 Design Merit Award

Mother Design / New York

Tripadvisor

Tripadvisor

Branding / Rebranding

OS_DE21_063M

2021 Experiential & Immersive Merit Award

Airbnb / San Francisco + Weber Shandwick / San Francisco

Airbnb

Be Kind Rewind: The Last Blockbuster on Airbnb

Events / Stunts / Competitions / Live / In-Person

OS_EX21_030M

2021 Radio & Audio Merit Award

mortierbrigade / Brussels

Brussels Public Transport

Voices of Brussels

Innovation & Transformation / Innovation in Lockdown

OS_RA21_059M

2021 Public Relations Merit Award

SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London

Promote Iceland

Looks Like You Need to Let It Out

Media Relations

OS_PR21_041M

2021 Design Merit Award

Forsman & Bodenfors / Göteborg

Västtrafik

No Douche Bag

Innovation & Transformation / Innovation in Lockdown

OS_DE21_189M

2021 Radio & Audio Merit Award

mortierbrigade / Brussels

Brussels Public Transport

Voices of Brussels

Experiential Radio & Audio

OS_RA21_035M

2021 Social Media Merit Award

TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne

Tourism New Zealand

PLAY NZ

Social Channel / Single Platform

OS_SM21_049M

2021 Creative Effectiveness Merit Award

Airbnb / San Francisco + Weber Shandwick / San Francisco

Airbnb

Go Near: Celebrating Local Travel Only On Airbnb

Multi-Country or Global / Consumer / Brand

OS_CE21_037M

2021 Interactive & Online Merit Award

Ogilvy / Germany

German Rail

Rediscover Germany

Customer Experience / CX

OS_IN21_034M

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