The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Toys & Games

Award

Agency

Client

Title

Category

Annual ID

Pokémon WONDER Agency: SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo Client: The Pokémon Company Category: Experiential & Immersive Games
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Creative Effectiveness / Consumer / Brand
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Single Country or Region / Consumer / Brand
Rebuild The World Agency: Married To Giants + Fela Client: LEGO Category: Television & VOD / Long Form - Single
Chicharron Run Agency: DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris Client: Ubisoft / Far Cry 6 Category: Animation / Single
LEGO Playwaves Agency: Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney Client: LEGO Australia Category: Experiential Music & Sound
Rebuild The World - Holidays Agency: Stink Films / Paris Client: LEGO Category: Visual Effects / Single
Spaceship Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Posters / Single
For every imagination Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Campaign
Dragon Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Posters / Single
Empire States Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Posters / Single
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
For every imagination Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Posters / Campaign
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Craft - Direction / Single
Dragon Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Spaceship Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Empire States Agency: Ogilvy Group Thailand / Bangkok Client: DKSH (Thailand) Limited Category: Newspaper / Single
Let's Be Kids Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland Client: Fisher-Price Category: Online Films & Video / Varying Length Campaign
We All Can Take Care Agency: Ogilvy Brasil / São Paulo Client: Hasbro Category: Social Post / Single
Rebuild the world Agency: BETC / Paris + Lego agency / Paris Client: Lego Category: Television & VOD / Long Form - Single
Never Gets Old Agency: Grey MENA / Dubai Client: The LEGO Group Category: Publishing / Newspaper - Campaign
Travel Ads Agency: FCB / Chicago + Lord + Thomas / Chicago Client: Radio Flyer Category: Craft / Writing - Campaign
Ninjago Dragon Cam Agency: R/GA / New York + LEGO Systems / Enfield Client: LEGO Systems Category: Livestream
Ticket to Play Agency: Weber Shandwick / New York Client: Mattel Barbie Category: Media Relations
Making the List Agency: CHE Proximity / Australia Client: LEGO Australia Category: Online Advertising / Banners
Travel Agency for the Imagination Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Travel Posters Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Promotional / Collateral / Posters - Campaign
Travel Posters Agency: FCB / Chicago Client: Radio Flyer, Inc. Category: Craft / Illustration - Single or Campaign
Cozmo Lost in Reddit Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland Client: Anki Category: Innovation in Interactive / Gaming

2022 Gaming Gold Pencil

SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo

The Pokémon Company

Pokémon WONDER

Experiential & Immersive Games

OS22_GA003G

2022 Creative Effectiveness Bronze Pencil

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Creative Effectiveness / Consumer / Brand

OS22_CE010B

2022 Creative Effectiveness Bronze Pencil

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Single Country or Region / Consumer / Brand

OS22_CE013B

2022 Film Merit Award

Married To Giants + Fela

LEGO

Rebuild The World

Television & VOD / Long Form - Single

OS22_FI059M

2022 Moving Image Craft Merit Award

DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris

Ubisoft / Far Cry 6

Chicharron Run

Animation / Single

OS22_MI115M

2022 Music & Sound Craft Merit Award

Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney

LEGO Australia

LEGO Playwaves

Experiential Music & Sound

OS22_MS025M

2022 Moving Image Craft Merit Award

Stink Films / Paris

LEGO

Rebuild The World - Holidays

Visual Effects / Single

OS22_MI124M

2020 Print Bronze Pencil

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Spaceship

Posters / Single

OS_PT20_009B

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

For every imagination

Newspaper / Campaign

OS_PT20_042M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Dragon

Posters / Single

OS_PT20_053M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Empire States

Posters / Single

OS_PT20_054M

2020 Film Merit Award

Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland

Fisher-Price

Let's Be Kids

Television & VOD / Varying Length Campaign

OS_FI20_074M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

For every imagination

Posters / Campaign

OS_PT20_057M

2020 Moving Image Craft Merit Award

BETC / Paris + Lego agency / Paris

Lego

Rebuild the world

Craft - Direction / Single

OS_MI20_045M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Dragon

Newspaper / Single

OS_PT20_036M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Spaceship

Newspaper / Single

OS_PT20_037M

2020 Print Merit Award

Ogilvy Group Thailand / Bangkok

DKSH (Thailand) Limited

Empire States

Newspaper / Single

OS_PT20_038M

2020 Film Merit Award

Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland

Fisher-Price

Let's Be Kids

Online Films & Video / Varying Length Campaign

OS_FI20_108M

2020 Social Media Merit Award

Ogilvy Brasil / São Paulo

Hasbro

We All Can Take Care

Social Post / Single

OS_SM20_047M

2020 Film Merit Award

BETC / Paris + Lego agency / Paris

Lego

Rebuild the world

Television & VOD / Long Form - Single

OS_FI20_064M

2019 Print & Outdoor Merit Award

Grey MENA / Dubai

The LEGO Group

Never Gets Old

Publishing / Newspaper - Campaign

OS_PO19071M

2019 Radio & Audio Merit Award

FCB / Chicago + Lord + Thomas / Chicago

Radio Flyer

Travel Ads

Craft / Writing - Campaign

OS_RA19048M

2019 Social Media Merit Award

R/GA / New York + LEGO Systems / Enfield

LEGO Systems

Ninjago Dragon Cam

Livestream

OS_SM19049M

2018 Public Relations Silver Pencil

Weber Shandwick / New York

Mattel Barbie

Ticket to Play

Media Relations

OS_PR18003S

2018 Interactive Merit Award

CHE Proximity / Australia

LEGO Australia

Making the List

Online Advertising / Banners

OS_IN18053M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Agency for the Imagination

Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single

OS_PO18149M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Posters

Promotional / Collateral / Posters - Campaign

OS_PO18120M

2018 Print & Outdoor Merit Award

FCB / Chicago

Radio Flyer, Inc.

Travel Posters

Craft / Illustration - Single or Campaign

OS_PO18178M

2018 Interactive Merit Award

W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland

Anki

Cozmo Lost in Reddit

Innovation in Interactive / Gaming

OS_IN180102M

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