The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Toys
Award
Agency
Client
Title
Category
Annual ID
Hunt on the News
Agency: AKQA / São Paulo
Client: Netflix Category: Publishing / Newspaper - Campaign
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
YouTube Music Launch
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Cinema Advertising
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Gaming
From Deadpool With Love
Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles
Client: 20th Century Fox Category: Online / Short Form - Campaign
Holoquarium
Agency: Leo Burnett Germany / Frankfurt
Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
The Battle of Evony - Extended Cut
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR)
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Experiential / Events & Competitions
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client: Ubisoft Category: Online / Long Form - Campaign
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
#ReadingforROOTS
Agency: 360i / New York
Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
The end of society simulator
Agency: BETC / Paris + BETC Digital / Paris
Client: Ubisoft Category: Craft / Dynamic Data Visualization
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
A musical corporate font
Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client: Berliner Philharmonie Category: Typography / Typeface Design
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Art Direction - Single or Series
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
Dragon Spotting for Disney's Pete's Dragon
Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles
Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Watch Dogs 2_arg
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Cross-Platform / Experiential
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential
Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
#BallersIntroContest
Agency: 360i / New York
Client: HBO Category: Social Engagement / User-Generated Content
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Social Engagement / User-Generated Content
Paper Planes
Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm
Client: Android Category: Branding / Brand Installations
#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco
Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Integrated Branding
Headbang
Agency: Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal
Client: BELL MÉDIA / CHOM Category: Promotional / Collateral / Posters - Campaign
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: User-Generated Content
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
Orgasm Sound Library
Agency: Proximity / Madrid
Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing