The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Toys

Award

Agency

Client

Title

Category

Annual ID

Hunt on the News Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
YouTube Music Launch Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York Client: YouTube Music Category: Cinema Advertising
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Gaming
From Deadpool With Love Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Online / Short Form - Campaign
Holoquarium Agency: Leo Burnett Germany / Frankfurt Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
The Battle of Evony - Extended Cut Agency: Butler, Shine, Stern & Partners / Sausalito Client: Top Games USA Category: Craft - Cinematography / Cinematography - Single
Residente Agency: Hello Monday / New York Client: Residente Category: Websites
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Websites
Making of Björk Digital Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR)
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Experiential / Events & Competitions
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile / User Experience
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City Client: Ubisoft Category: Online / Long Form - Campaign
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
Through the Dark Agency: R/GA / Sydney Client: Google Category: Craft / Visual Effects / Animation
#ReadingforROOTS Agency: 360i / New York Client: A&E - HISTORY Category: Digital / Websites, Mobile, & Banners
The end of society simulator Agency: BETC / Paris + BETC Digital / Paris Client: Ubisoft Category: Craft / Dynamic Data Visualization
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
A musical corporate font Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna Client: Berliner Philharmonie Category: Typography / Typeface Design
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Art Direction - Single or Series
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series
Dragon Spotting for Disney's Pete's Dragon Agency: The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles Client: The Walt Disney Company Category: Use of Technology / Augmented Reality
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
DALI-NOH: Dali back from the beyond Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Holland Casino Tram Roulette Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single
Watch Dogs 2_arg Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Cross-Platform / Experiential
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile
Speak like the Patrón Agency: We Are Social / Milan Client: Netflix Category: Mobile
2016 Wrapped Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Campaign
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
#BallersIntroContest Agency: 360i / New York Client: HBO Category: Social Engagement / User-Generated Content
The Unbreakable Preview Agency: Ogilvy / Paris Client: Netflix France Category: Social Engagement / User-Generated Content
Paper Planes Agency: Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm Client: Android Category: Branding / Brand Installations
#TwitterHaloWars Agency: 215 McCann / San Francisco + Twitter / San Francisco Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
2K Boost Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Integrated Branding
Headbang Agency: Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal Client: BELL MÉDIA / CHOM Category: Promotional / Collateral / Posters - Campaign
Skip Friday 13 Agency: Impact BBDO / Dubai Client: La Libanaise Des Jeux Category: Websites
#BallersIntroContest Agency: 360i / New York Client: HBO Category: User-Generated Content
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: User-Generated Content
Making of Björk Digital Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
Orgasm Sound Library Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Spanish Lessons Agency: ALMA DDB. / Miami Client: Netflix - Narcos Category: Digital / Social Media & Viral Marketing

2017 Print & Outdoor Merit Award

AKQA / São Paulo

Netflix

Hunt on the News

Publishing / Newspaper - Campaign

OS_PO17076M

2017 Moving Image Craft Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Craft - Direction / Direction - Single

OS_MI17048M

2017 Film Merit Award

Anomaly / New York + Park Pictures / New York + Audio Engine / New York

YouTube Music

YouTube Music Launch

Cinema Advertising

OS_FI17080M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Gaming

OS_BE17101M

2017 Branded Entertainment Merit Award

Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles

20th Century Fox

From Deadpool With Love

Online / Short Form - Campaign

OS_BE17076M

2017 Moving Image Craft Merit Award

Leo Burnett Germany / Frankfurt

Frankfurt Zoo

Holoquarium

Craft - Innovation in Moving Image Craft / Visual

OS_MI17120M

2017 Moving Image Craft Merit Award

Butler, Shine, Stern & Partners / Sausalito

Top Games USA

The Battle of Evony - Extended Cut

Craft - Cinematography / Cinematography - Single

OS_MI17075M

2017 Interactive Merit Award

Hello Monday / New York

Residente

Residente

Websites

OS_IN17039M

2017 Interactive Merit Award

SID LEE / Paris

UBISOFT

Predictive World

Websites

OS_IN17043M

2017 Interactive Merit Award

DENTSU INC. / Tokyo

One Little Indian Records

Making of Björk Digital

Ambient / Immersive / Virtual Reality (VR)

OS_IN17056M

2017 Responsive Environments Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Use of Technology / Integration with Social Platforms

OS_RE17020M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17152M

2017 Cross-Platform Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Experiential / Events & Competitions

OS_CP17032M

2017 UX / UI Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile / User Experience

OS_UX17031M

2017 Branded Entertainment Merit Award

Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City

Ubisoft

Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins

Online / Long Form - Campaign

OS_BE17083M

2017 Film Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Online Films & Video / Long Form - Single

OS_FI17124M

2017 Interactive Merit Award

R/GA / Sydney

Google

Through the Dark

Craft / Visual Effects / Animation

OS_IN17074M

2017 Direct Marketing Merit Award

360i / New York

A&E - HISTORY

#ReadingforROOTS

Digital / Websites, Mobile, & Banners

OS_DI17081M

2017 Mobile Merit Award

BETC / Paris + BETC Digital / Paris

Ubisoft

The end of society simulator

Craft / Dynamic Data Visualization

OS_MO17082M

2017 Direct Marketing Merit Award

J. Walter Thompson / New York

Tribeca Film Institute

Tribeca Film ReActor

Ambient / Immersive / Installations

OS_DI17071M

2017 Design Merit Award

Scholz & Friends / Berlin + Atelier Dreibholz / Vienna

Berliner Philharmonie

A musical corporate font

Typography / Typeface Design

OS_DE17130M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Craft / Art Direction - Single or Series

OS_DE17241M

2017 Design Merit Award

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Craft / Art Direction - Single or Series

OS_DE17245M

2017 Design Merit Award

Hakuhodo Inc. / Tokyo

Comexposium Japan K.K.

face

Craft / Art Direction - Single or Series

OS_DE17246M

2017 Mobile Merit Award

The Zoo at Google / New York + MediaMonks / Amsterdam + The Walt Disney Company / Los Angeles

The Walt Disney Company

Dragon Spotting for Disney's Pete's Dragon

Use of Technology / Augmented Reality

OS_MO17070M

2017 Interactive Merit Award

SID LEE / Paris

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

OS_IN17079M

2017 Branded Entertainment Merit Award

FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town

Ster-Kinekor

#OpenEyes

Film / Cinema / Non-Fiction / Documentary

OS_BE17051M

2017 Print & Outdoor Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Craft / Printing / Production - Single or Campaign

OS_PO17192M

2017 Design Merit Award

DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama

Salvador Dali exhibition

DALI-NOH: Dali back from the beyond

Immersive / Environmental / Indoor Spaces

OS_DE17217M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Promotional / Posters - Series

OS_DE17147M

2017 Social Media Merit Award

TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam

Holland Casino

Holland Casino Tram Roulette

Branded Social Post / Branded Social Post - Single

OS_SM17043M

2017 Cross-Platform Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2_arg

Innovation in Cross-Platform / Experiential

OS_CP17084M

2017 Cross-Platform Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Innovation in Cross-Platform / Experiential

OS_CP17087M

2017 Branded Entertainment Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile

OS_BE17097M

2017 Branded Entertainment Merit Award

We Are Social / Milan

Netflix

Speak like the Patrón

Mobile

OS_BE17098M

2017 Cross-Platform Merit Award

Spotify / New York

Spotify

2016 Wrapped

Craft / Writing - Campaign

OS_CP17078M

2017 Interactive Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Innovation in Interactive / Ambient / Immersive

OS_IN17085M

2017 Social Media Merit Award

360i / New York

HBO

#BallersIntroContest

Social Engagement / User-Generated Content

OS_SM17064M

2017 Social Media Merit Award

Ogilvy / Paris

Netflix France

The Unbreakable Preview

Social Engagement / User-Generated Content

OS_SM17068M

2017 Design Merit Award

Droga5 / New York + Active Theory / Venice, CA + Plan8 / Stockholm

Android

Paper Planes

Branding / Brand Installations

OS_DE17117M

2017 Interactive Merit Award

215 McCann / San Francisco + Twitter / San Francisco

Microsoft Xbox

#TwitterHaloWars

Innovation in Interactive / Gaming

OS_IN17090M

2017 Interactive Merit Award

CP+B / Los Angeles

NBA2K

2K Boost

Innovation in Interactive / Gaming

OS_IN17092M

2017 Cross-Platform Merit Award

Leo Burnett / Madrid + RCR / Madrid

Loterias y Apuestas del Estado

December 21st

Integrated Branding

OS_CP17053M

2017 Print & Outdoor Merit Award

Bleublancrouge / Montreal + BELL MÉDIA / CHOM / Montreal

BELL MÉDIA / CHOM

Headbang

Promotional / Collateral / Posters - Campaign

OS_PO17111M

2017 Mobile Merit Award

Impact BBDO / Dubai

La Libanaise Des Jeux

Skip Friday 13

Websites

OS_MO17034M

2017 Branded Entertainment Merit Award

360i / New York

HBO

#BallersIntroContest

User-Generated Content

OS_BE17118M

2017 Branded Entertainment Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

User-Generated Content

OS_BE17122M

2017 Moving Image Craft Merit Award

DENTSU INC. / Tokyo

One Little Indian Records

Making of Björk Digital

Craft - Visual Effects / Visual Effects - Single

OS_MI17095M

2017 Interactive Merit Award

Proximity / Madrid

BIJOUX INDISCRETS

Orgasm Sound Library

Craft / Music / Sound

OS_IN17077M

2017 Direct Marketing Merit Award

ALMA DDB. / Miami

Netflix - Narcos

Spanish Lessons

Digital / Social Media & Viral Marketing

OS_DI17089M

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