The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Best of IP & Product Design
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Physical Products
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Innovation & Transformation / Innovation in IP & Product Design
THE TOKYO TOILET
Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.
Client: The Nippon Foundation Category: Spatial Design / Architecture
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Active Engagement / Call to Action
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: User-Generated Content
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
THE TOKYO TOILET
Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.
Client: The Nippon Foundation Category: Innovation & Transformation / Innovation in Design
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Brand Voice
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Category: Direction / Series
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Category: Cinematography / Series
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Stunts & Activations
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Craft / Use of Technology
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Category: Editing / Series
The Freshest - Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Community Building
Amani
Agency: Droga5 / New York + Meta + The Mill + Love Song
Client: Meta Category: Editing / Single
Project Relate
Agency: Toaster / Singapore + Google India
Client: Google India Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Typography / Typeface Design
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Non-traditional & Guerrilla Marketing
Own What's Yours
Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
Freedom Grams
Agency: SERVICEPLAN GERMANY / Munich
Client: AROYA Category: Typography / Dynamic / In Motion
The Freshest - Smile, Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Direction / Series
Do Less Campaign
Agency: Biscuit Filmworks / London + Mother / London
Client: Uber Eats Category: Direction / Series
Turnstile Turbines
Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client: Iberdrola Category: Out of Home / Brand Installations
The Real Price
Agency: Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client: Makro Click Category: Newspaper / Series
Amani
Agency: Droga5 / New York + Meta + Love Song + The Mill
Client: Meta Category: Cinematography / Single
ANTIQUE GIFS
Agency: SERVICEPLAN SUISSE / Zurich
Client: BOOK FAIR ZURICH Category: Craft / Use of Visuals
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Digital & Online
Embrace the Art of Doing Less
Agency: Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London
Client: Uber Eats Category: Television & VOD / 31-60 Seconds - Series
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
One Hit
Agency: Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client: Uber Eats Category: Music Adaptation / Song
A (Slightly) Life-Changing Story
Agency: Droga5 / New York + Meta + Blacksmith + Final Cut
Client: Meta Category: Music Adaptation / Song
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Events & Experiential
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Social Media Post / Series
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Brand Identity / System
The Freshest - Smile
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Experiential & Installations / Brand Installations
Award:
2023 IP & Product Design Best of Discipline Pencil
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Annual ID:
OS23_IP000G
Award:
2023 Interactive, Online & Mobile Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN009G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Physical Products
Annual ID:
OS23_EX006G
Award:
2023 IP & Product Design Gold Pencil
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP001G
Award:
2023 Design Gold Pencil
Agency:
The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.
Client:
The Nippon Foundation
Title:
THE TOKYO TOILET
Category:
Spatial Design / Architecture
Annual ID:
OS23_DE011G
Award:
2023 Social Media Gold Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM007G
Award:
2023 Social Media Gold Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
User-Generated Content
Annual ID:
OS23_SM006G
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN019S
Award:
2023 Design Silver Pencil
Agency:
The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.
Client:
The Nippon Foundation
Title:
THE TOKYO TOILET
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE038S
Award:
2023 Public Relations Silver Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Brand Voice
Annual ID:
OS23_PR016S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA
Title:
Until Then
Category:
Direction / Series
Annual ID:
OS23_MI015S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA
Title:
Until Then
Category:
Cinematography / Series
Annual ID:
OS23_MI021S
Award:
2023 Social Media Silver Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Stunts & Activations
Annual ID:
OS23_SM021S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Garbergs / Stockholm
Client:
St1
Title:
Nothing More to Say
Category:
Casting
Annual ID:
OS23_MI025S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Annual ID:
OS23_EX022S
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client:
Uber Eats
Title:
Wizarding World Holiday Trunk
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_IN029B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA
Title:
Until Then
Category:
Editing / Series
Annual ID:
OS23_MI030B
Award:
2023 Creative Use of Data Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Use of Technology
Annual ID:
OS23_CU014B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
L&K Saatchi & Saatchi / Mumbai
Client:
Zepto
Title:
Indian Stretchable Time
Category:
Casting
Annual ID:
OS23_MI038B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Clap
Category:
Casting
Annual ID:
OS23_MI041B
Award:
2023 Public Relations Bronze Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Community Building
Annual ID:
OS23_PR024B
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + The Mill + Love Song
Client:
Meta
Title:
Amani
Category:
Editing / Single
Annual ID:
OS23_MI083M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Toaster / Singapore + Google India
Client:
Google India
Title:
Project Relate
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN077M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Packaging / Specialty
Annual ID:
OS23_DE124M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Typography / Typeface Design
Annual ID:
OS23_DE099M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Craft / Art Direction
Annual ID:
OS23_DE168M
Award:
2023 Direct Marketing Merit Award
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM095M
Award:
2023 Film & Video Merit Award
Agency:
Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client:
ZenBusiness
Title:
Own What's Yours
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI058M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Typography / Dynamic / In Motion
Annual ID:
OS23_DE102M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile, Clap
Category:
Direction / Series
Annual ID:
OS23_MI050M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / London + Mother / London
Client:
Uber Eats
Title:
Do Less Campaign
Category:
Direction / Series
Annual ID:
OS23_MI061M
Award:
2023 Design Merit Award
Agency:
Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE149M
Award:
2023 Direct Marketing Merit Award
Agency:
Edelman / Singapore
Client:
HP Instant Ink
Title:
INKmaginary Toys
Category:
Physical Items
Annual ID:
OS23_DM056M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client:
Makro Click
Title:
The Real Price
Category:
Newspaper / Series
Annual ID:
OS23_PT031M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + Love Song + The Mill
Client:
Meta
Title:
Amani
Category:
Cinematography / Single
Annual ID:
OS23_MI093M
Award:
2023 Social Media Merit Award
Agency:
SERVICEPLAN SUISSE / Zurich
Client:
BOOK FAIR ZURICH
Title:
ANTIQUE GIFS
Category:
Craft / Use of Visuals
Annual ID:
OS23_SM114M
Award:
2023 Public Relations Merit Award
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Digital & Online
Annual ID:
OS23_PR042M
Award:
2023 Film & Video Merit Award
Agency:
Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London
Client:
Uber Eats
Title:
Embrace the Art of Doing Less
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI067M
Award:
2023 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Annual ID:
OS23_BE049M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker
Client:
Uber Eats
Title:
One Hit
Category:
Music Adaptation / Song
Annual ID:
OS23_MS032M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Droga5 / New York + Meta + Blacksmith + Final Cut
Client:
Meta
Title:
A (Slightly) Life-Changing Story
Category:
Music Adaptation / Song
Annual ID:
OS23_MS035M
Award:
2023 Public Relations Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Events & Experiential
Annual ID:
OS23_PR052M
Award:
2023 Direct Marketing Merit Award
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Social Media Post / Series
Annual ID:
OS23_DM089M
Award:
2023 Design Merit Award
Agency:
F&B Happy / Gothenburg
Client:
By Wind
Title:
By Wind
Category:
Brand Identity / System
Annual ID:
OS23_DE073M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Brand Identity / System
Annual ID:
OS23_DE074M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile
Category:
Casting
Annual ID:
OS23_MI113M
Award:
2023 Out of Home Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH059M
Award:
2023 Creative Use of Data Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Storytelling
Annual ID:
OS23_CU025M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Digital Design
Annual ID:
OS23_DE130M
Award:
2023 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Annual ID:
OS23_BE043M
