The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Events / In-Person
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in IP & Product Design
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Craft / Use of Technology
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Non-traditional & Guerrilla Marketing
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Use of Technology
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Long Form Video / Single
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Integrated Campaign
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Over 60 Seconds - Single
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Integrated Digital & Physical Product / In-Market
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Customer Experience / CX / In-Person
Hack Market
Agency: Marcel / Paris
Client: Back Market Category: Use of Smart Devices & Voice Assistants
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Green Pencil
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Direct Marketing
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: P.O.P. & In-Store / Series
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
Digital Ink Pen
Agency: COLORPIK INC / New York
Client: COLORPIK Category: Innovation & Transformation / Innovation in IP & Product Design
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Non-traditional & Guerrilla Marketing
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Out of Home / P.O.P. & In-Store
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Customer Experience / CX / In-Person
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Experiential
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Influencer Marketing / Multi-Channel
#FlipTheTurf
Agency: Droga5 / New York + Pennington + Second Child
Client: Pennington Category: Popular Culture Impact
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Events / Hybrid
Unrecommended By Algorithm
Agency: Publicis Conseil / Paris + Havas / France
Client: FNAC Category: Customer Experience / CX
The Burn Book
Agency: Field Trip NYC, LLC / New York
Client: Field Trip Category: Craft / Art Direction
A Dream Delivered
Agency: Weber Shandwick / New York + OMD + The Content Collective
Client: Ancestry Category: Full Length Video / Single
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Innovation & Transformation / Innovation in Film
Cap The Tap
Agency: Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client: Finish / Reckitt Category: Physical Product / In-Market
Kids
Agency: Meta / WhatsApp + Landia + Most Valuable Player
Client: Meta/ WhatsApp Category: Video Content / Single
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Active Engagement / Call to Action
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Experiential & Installations / Experiential & Immersive
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Experiential / Customer Experience / CX
The Magical Cookbook
Agency: DDB / New York + Hornet / New York
Client: The Kroger Company Category: Music Adaptation / Song
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Sustainable Development Goals
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Craft / Use of Technology
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Sustainable Development Goals
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Physical Product / In-Market
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in IP & Products
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Design
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
Our Little World
Agency: Rethink + IKEA + Scouts Honour + a52 VFX
Client: IKEA Canada Category: Visual Effects / Single
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Events / In-Person
Annual ID:
OS23_EX002G
Award:
2023 IP & Product Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP005G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Annual ID:
OS23_EX009G
Award:
2023 Direct Marketing Gold Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM012G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Use of Technology
Annual ID:
OS23_IC005G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Series
Annual ID:
OS23_PT004G
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Long Form Video / Single
Annual ID:
OS23_BE016S
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Annual ID:
OS23_IG010S
Award:
2023 Film & Video Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI018S
Award:
2023 IP & Product Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Integrated Digital & Physical Product / In-Market
Annual ID:
OS23_IP014B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX026B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
Marcel / Paris
Client:
Back Market
Title:
Hack Market
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS23_DM046B
Award:
2023 Public Relations Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR030B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DDB Group Italy / Milan
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Annual ID:
OS23_EX028B
Award:
2023 Out of Home Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH034B
Award:
2023 Green Pencil Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Green Pencil
Annual ID:
OS23_GP004M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Ultra
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC032M
Award:
2023 Direct Marketing Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM126M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH041M
Award:
2023 Design Merit Award
Agency:
UltraSuperNew / Tokyo + Duolingo
Client:
Duolingo
Title:
Museum of Wonky English
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS23_DE155M
Award:
2023 IP & Product Design Merit Award
Agency:
COLORPIK INC / New York
Client:
COLORPIK
Title:
Digital Ink Pen
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP035M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM091M
Award:
2023 Direct Marketing Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS23_DM062M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Customer Experience / CX / In-Person
Annual ID:
OS23_EX047M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX092M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM102M
Award:
2023 Cultural Driver Merit Award
Agency:
Droga5 / New York + Pennington + Second Child
Client:
Pennington
Title:
#FlipTheTurf
Category:
Popular Culture Impact
Annual ID:
OS23_CD021M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Annual ID:
OS23_EX046M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris + Havas / France
Client:
FNAC
Title:
Unrecommended By Algorithm
Category:
Customer Experience / CX
Annual ID:
OS23_IN049M
Award:
2023 Design Merit Award
Agency:
Field Trip NYC, LLC / New York
Client:
Field Trip
Title:
The Burn Book
Category:
Craft / Art Direction
Annual ID:
OS23_DE173M
Award:
2023 Print & Promotional Merit Award
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Single
Annual ID:
OS23_PT026M
Award:
2023 Branded Entertainment Merit Award
Agency:
Weber Shandwick / New York + OMD + The Content Collective
Client:
Ancestry
Title:
A Dream Delivered
Category:
Full Length Video / Single
Annual ID:
OS23_BE061M
Award:
2023 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI129M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client:
Finish / Reckitt
Title:
Cap The Tap
Category:
Physical Product / In-Market
Annual ID:
OS23_IP024M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / WhatsApp + Landia + Most Valuable Player
Client:
Meta/ WhatsApp
Title:
Kids
Category:
Video Content / Single
Annual ID:
OS23_BS019M
Award:
2023 Social Media Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM075M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH067M
Award:
2023 Direct Marketing Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Annual ID:
OS23_DM075M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DDB / New York + Hornet / New York
Client:
The Kroger Company
Title:
The Magical Cookbook
Category:
Music Adaptation / Song
Annual ID:
OS23_MS031M
Award:
2023 Sustainable Development Goals Pencil Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Sustainable Development Goals
Annual ID:
OS23_SD002M
Award:
2023 Public Relations Merit Award
Agency:
VMLY&R Commerce India / Mumbai
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Annual ID:
OS23_PR064M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Annual ID:
OS23_OH095M
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Sustainable Development Goals
Annual ID:
OS22_SD002D
Award:
2022 IP & Products Gold Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Physical Product / In-Market
Annual ID:
OS22_IP003G
Award:
2022 IP & Products Gold Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP004G
Award:
2022 Design Gold Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE021G
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS22_EX010G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Rethink + IKEA + Scouts Honour + a52 VFX
Client:
IKEA Canada
Title:
Our Little World
Category:
Visual Effects / Single
Annual ID:
OS22_MI015G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
The Mill / New York
Client:
Verizon
Title:
The Reset
Category:
Visual Effects / Single
Annual ID:
OS22_MI016G
Award:
2022 IP & Products Silver Pencil
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Innovation & Transformation / Innovation in IP & Products
Annual ID:
OS22_IP009S
