The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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entertainment
Award
Agency
Client
Title
Category
Annual ID
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events & Experiential
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Agency-Initiated & Originated Projects
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons Category: Animation / Single
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Data Visualization / Static or Dynamic
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft Category: Sound Design
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Craft / Data-Driven Personalization
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Craft / Art Direction
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Television & VOD / Long Form - Single
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Craft / Use of Technology
Ultrasonic Maffia Call
Agency: Kolle Rebbe GmbH / Hamburg
Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio
Omega Mart
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client: Meow Wolf Category: Integrated Branding Campaign
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft Category: Production Design / Single or Series
SUPERWEAR
Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client: AMAZON PRIME VIDEO Category: Promotional Items / Physical Products
Base:line
Agency: Apple / Los Angeles + Every/Other + Apple / Los Angeles
Client: Apple Category: Use of Licensed Music
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu Category: Innovation & Transformation / Innovation in Moving Image Craft
Underdog
Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client: Grammys Category: Music Adaptation / Song
We watched it all
Agency: Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Netflix Category: Music Adaptation / Song
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Short Form Video / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Short Form Video / Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Short Form Video / Single
"Inside the Boys" XR + Main Title
Agency: Aggressive / Ridgewood
Client: Amazon Prime Category: Innovation & Transformation / Innovation in Lockdown
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Low Budget / 50K - 100K Budget
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Television & VOD / Varying Length Series
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events / Stunts / Competitions / Live / In-Person
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
A Singing Masterpiece
Agency: Tencent / Shenzhen + treedom / Shenzhen
Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX)
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
Not my job film
Agency: BETC / Paris
Client: Pornhub Category: Online Films & Video / Long Form - Single
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Online Films & Video / Long Form - Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin
Client: Meow Wolf Category: Online Films & Video / Long Form - Single
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Audio
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Audio
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
SFC SHANGYING CINEMA LUXE
Agency: One Plus Partnership Limited / Hong Kong
Client: SFC CINEMA Category: Spatial Design / Architecture
Apple Music Brand Refresh
Agency: Apple / Los Angeles + Buck + Apple / Los Angeles
Client: Apple Category: Branding / Rebranding
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_CU21_011G
Award:
2021 Public Relations Gold Pencil
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events & Experiential
Annual ID:
OS_PR21_003G
Award:
2021 Interactive & Online Gold Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_007G
Award:
2021 In-House Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_002G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Storytelling
Annual ID:
OS_CU21_005G
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
Digital Design
Annual ID:
OS_DE21_020S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Electronic Arts + Motive Studios + Lucasfilm LTD
Client:
Star Wars: Squadrons
Title:
Hunted
Category:
Animation / Single
Annual ID:
OS_MI21_021S
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_018S
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
DDB / Paris + Pinkman.tv / Paris + Machine / London
Client:
Ubisoft
Title:
Tipping Point
Category:
Sound Design
Annual ID:
OS_MS21_016B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_031B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_033B
Award:
2021 Integrated Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Annual ID:
OS_IG21_014B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_012B
Award:
2021 Film Bronze Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_036B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Online-only Video / Series
Annual ID:
OS_IN21_012B
Award:
2021 Film Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_004B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_025B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Joyn
Title:
Ultrasonic Maffia Call
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_018B
Award:
2021 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_006B
Award:
2021 Moving Image Craft Merit Award
Agency:
DDB / Paris + Pinkman.tv / Paris + Machine / London
Client:
Ubisoft
Title:
Tipping Point
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_077M
Award:
2021 Print Merit Award
Agency:
HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client:
AMAZON PRIME VIDEO
Title:
SUPERWEAR
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_054M
Award:
2021 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Community Building
Annual ID:
OS_PR21_053M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Apple / Los Angeles + Every/Other + Apple / Los Angeles
Client:
Apple
Title:
Base:line
Category:
Use of Licensed Music
Annual ID:
OS_MS21_027M
Award:
2021 Moving Image Craft Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS_MI21_107M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client:
Grammys
Title:
Underdog
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_032M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
Netflix
Title:
We watched it all
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_034M
Award:
2021 Branded Entertainment Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Short Form Video / Single
Annual ID:
OS_BE21_035M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Annual ID:
OS_BE21_039M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Short Form Video / Single
Annual ID:
OS_BE21_041M
Award:
2021 Design Merit Award
Agency:
Aggressive / Ridgewood
Client:
Amazon Prime
Title:
"Inside the Boys" XR + Main Title
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_188M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_193M
Award:
2021 Film Merit Award
Agency:
Santería / São Paulo + Africa / São Paulo
Client:
SporTV
Title:
Let her run
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_131M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Television & VOD / Varying Length Series
Annual ID:
OS_FI21_072M
Award:
2021 Interactive & Online Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Websites
Annual ID:
OS_IN21_027M
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening
Category:
Craft / Animation
Annual ID:
OS_DE21_182M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_040M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Annual ID:
OS_RA21_050M
Award:
2021 In-House Merit Award
Agency:
Tencent / Shenzhen + treedom / Shenzhen
Client:
The Palace Museum+Tencent/Tencent QQ music
Title:
A Singing Masterpiece
Category:
Customer Experience (CX)
Annual ID:
OS_IH21_021M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_086M
Award:
2021 Branded Entertainment Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_088M
Award:
2021 Film Merit Award
Agency:
BETC / Paris
Client:
Pornhub
Title:
Not my job film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_080M
Award:
2021 Film Merit Award
Agency:
Santería / São Paulo + Africa / São Paulo
Client:
SporTV
Title:
Let her run
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_099M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_110M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Annual ID:
OS_BE21_056M
Award:
2021 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Audio
Annual ID:
OS_BE21_057M
Award:
2021 In-House Merit Award
Agency:
Twitch / San Francisco
Client:
Twitch
Title:
Twitch Brand World
Category:
Brand World Creation
Annual ID:
OS_IH21_020M
Award:
2021 Social Media Merit Award
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_045M
Award:
2021 Digital Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_024M
Award:
2021 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
SFC CINEMA
Title:
SFC SHANGYING CINEMA LUXE
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_145M
Award:
2021 Design Merit Award
Agency:
Apple / Los Angeles + Buck + Apple / Los Angeles
Client:
Apple
Title:
Apple Music Brand Refresh
Category:
Branding / Rebranding
Annual ID:
OS_DE21_060M
