The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Craft / Data-Driven Personalization
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Products
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Experiential & Immersive for Good
Bomb Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Technology for Good
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Out of Home
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Interactive & Mobile for Good
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Direct Marketing
Mapping the Tumor 2.0
Agency: Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client: Astra Zeneca & Merck Category: Creative Use of Data
Irregular Bold
Agency: Publicis Poke / London + Zeta Fonts / Florence
Client: JOBST Category: Brand Identity
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic Category: Promotional Items
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Mobile Applications
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India Category: Film
"Jump ’n’ Hear – A Roblox Hearing Game."
Agency: Grabarz & Partner / Hamburg + headraft / Hamburg
Client: audibene / hear.com Category: Radio & Audio
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Radio & Audio
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Innovation / Execution in Pharma
TAKE A LOOK INSIDE YOURSELF
Agency: Bickerstaff.734 / Kyiv + ESCULAB / Kyiv + Electric Sheep Film / Kyiv
Client: Medical Laboratory Esculab Category: Rebranding Campaign
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Public Relations for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Customer Experience / CX
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Integrated / Omnichannel Campaign
Ready Player Mom
Agency: MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client: Enterogermina/Sanofi Category: Events / Virtual
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Film & Video for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Film & Video for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Film & Video for Good
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Influencer Marketing / Use of Celebrity
Hear My Last Wish
Agency: Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Direct Marketing
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Direct Marketing
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology) Category: Innovation / New Ideas in IP & Product Design
The Messenger
Agency: Area 23, an IPG Health Company / New York + Studio Syro / Gainesville, FL
Client: Bayer Category: Craft / Art Direction
Multiple Positions
Agency: Arrivals + Departures / Toronto + Phoenix / Toronto
Client: Phoenix Category: Film
Ramit - Having it All
Agency: Havas New York / New York City + NewYork-Presbyterian
Client: NewYork-Presbyterian Category: Film
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Craft / Use of Technology
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: TV, VOD, & Online / Over 90 Seconds - Single
The Liver Check
Agency: Publicis Worldwide Poland / Warsaw + PHD / Warsaw + MSL / Warsaw
Client: Sanofi Category: Non-traditional & Guerrilla Marketing
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client: Durex Category: Commerce
SKINS FOR SKIN
Agency: Ogilvy Singapore / Singapore
Client: Vaseline Category: Online Community Platform / Use of Existing Platform
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Design for Good
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Design for Good
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Products
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client: Durex Category: Social Post / Real-time Response
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Experiential & Immersive for Good
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Writing / Single
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Promotional / Physical Items
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Long Form Video / Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Original Music / Score - Long Form
Hear My Last Wish
Agency: Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Starcom Taiwan / Taipei + Digitas Taiwan / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Direct Marketing for Good
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Direct Marketing for Good
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_HW029B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Products
Annual ID:
OS24_HW021B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX038B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bomb Test
Category:
Writing / Single
Annual ID:
OS24_MI036B
Award:
2024 Creative Use of Technology Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Technology for Good
Annual ID:
OS24_CT021B
Award:
2024 Pharma Bronze Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Out of Home
Annual ID:
OS24_PH017B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN024B
Award:
2024 Pharma Bronze Pencil
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Annual ID:
OS24_PH015B
Award:
2024 Pharma Bronze Pencil
Agency:
Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client:
Astra Zeneca & Merck
Title:
Mapping the Tumor 2.0
Category:
Creative Use of Data
Annual ID:
OS24_PH013B
Award:
2024 Pharma Bronze Pencil
Agency:
Publicis Poke / London + Zeta Fonts / Florence
Client:
JOBST
Title:
Irregular Bold
Category:
Brand Identity
Annual ID:
OS24_PH014B
Award:
2024 Health & Wellness Merit Award
Agency:
Horaios / São Paulo + VML / New York + BCW / New York
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Annual ID:
OS24_HW044M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Mobile Applications
Annual ID:
OS24_IN029M
Award:
2024 Health & Wellness Merit Award
Agency:
Brand David Communications / Mumbai
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film
Annual ID:
OS24_HW057M
Award:
2024 Health & Wellness Merit Award
Agency:
Grabarz & Partner / Hamburg + headraft / Hamburg
Client:
audibene / hear.com
Title:
"Jump ’n’ Hear – A Roblox Hearing Game."
Category:
Radio & Audio
Annual ID:
OS24_HW068M
Award:
2024 Health & Wellness Merit Award
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Radio & Audio
Annual ID:
OS24_HW069M
Award:
2024 Health & Wellness Merit Award
Agency:
JOAN Creative / New York
Client:
Luna Daily
Title:
Vulva Therapy
Category:
Radio & Audio
Annual ID:
OS24_HW070M
Award:
2024 Pharma Merit Award
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Innovation / Execution in Pharma
Annual ID:
OS24_PH035M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Bickerstaff.734 / Kyiv + ESCULAB / Kyiv + Electric Sheep Film / Kyiv
Client:
Medical Laboratory Esculab
Title:
TAKE A LOOK INSIDE YOURSELF
Category:
Rebranding Campaign
Annual ID:
OS24_IG033M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Public Relations for Good
Annual ID:
OS24_PR076M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Customer Experience / CX
Annual ID:
OS24_IN036M
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW072M
Award:
2024 Experiential & Immersive Merit Award
Agency:
MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client:
Enterogermina/Sanofi
Title:
Ready Player Mom
Category:
Events / Virtual
Annual ID:
OS24_EX046M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Events / Virtual
Annual ID:
OS24_EX047M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Radio & Audio for Good
Annual ID:
OS24_RA025M
Award:
2024 Film & Video Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Film & Video for Good
Annual ID:
OS24_FI106M
Award:
2024 Film & Video Merit Award
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Film & Video for Good
Annual ID:
OS24_FI111M
Award:
2024 Film & Video Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Film & Video for Good
Annual ID:
OS24_FI112M
Award:
2024 Social Media Merit Award
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM101M
Award:
2024 Health & Wellness Merit Award
Agency:
Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Digitas Taiwan / Taipei + Starcom Taiwan / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Hear My Last Wish
Category:
Direct Marketing
Annual ID:
OS24_HW050M
Award:
2024 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Direct Marketing
Annual ID:
OS24_HW052M
Award:
2024 IP & Product Design Merit Award
Agency:
VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS24_IP025M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Studio Syro / Gainesville, FL
Client:
Bayer
Title:
The Messenger
Category:
Craft / Art Direction
Annual ID:
OS24_PH032M
Award:
2024 Pharma Merit Award
Agency:
Arrivals + Departures / Toronto + Phoenix / Toronto
Client:
Phoenix
Title:
Multiple Positions
Category:
Film
Annual ID:
OS24_PH028M
Award:
2024 Pharma Merit Award
Agency:
Havas New York / New York City + NewYork-Presbyterian
Client:
NewYork-Presbyterian
Title:
Ramit - Having it All
Category:
Film
Annual ID:
OS24_PH029M
Award:
2024 Pharma Merit Award
Agency:
Grey Health NY
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Craft / Use of Technology
Annual ID:
OS24_PH034M
Award:
2024 Film & Video Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI075M
Award:
2024 Direct Marketing Merit Award
Agency:
Publicis Worldwide Poland / Warsaw + PHD / Warsaw + MSL / Warsaw
Client:
Sanofi
Title:
The Liver Check
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS24_DM083M
Award:
2024 Social Media Merit Award
Agency:
MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client:
Durex
Title:
It's About Ducking Time
Category:
Commerce
Annual ID:
OS24_SM103M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS24_IN039M
Award:
2024 Design Merit Award
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Design for Good
Annual ID:
OS24_DE126M
Award:
2024 Design Merit Award
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Design for Good
Annual ID:
OS24_DE132M
Award:
2024 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Products
Annual ID:
OS24_HW038M
Award:
2024 Social Media Merit Award
Agency:
MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client:
Durex
Title:
It's About Ducking Time
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM060M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX081M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Writing / Single
Annual ID:
OS24_MI060M
Award:
2024 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Promotional / Physical Items
Annual ID:
OS24_DE087M
Award:
2024 Branded Entertainment Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Long Form Video / Single
Annual ID:
OS24_BE041M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Original Music / Score - Long Form
Annual ID:
OS24_MS039M
Award:
2024 Direct Marketing Merit Award
Agency:
Leo Burnett Taiwan / Taipei + Fugu Fish Creations / Taipei + Starcom Taiwan / Taipei + Digitas Taiwan / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Hear My Last Wish
Category:
Direct Marketing for Good
Annual ID:
OS24_DM104M
Award:
2024 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Direct Marketing for Good
Annual ID:
OS24_DM112M