The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Direct Marketing for Good
The Life Bureau
Agency: Ogilvy Taiwan / Taipei
Client: HPV Cancer Prevention Category: TV, VOD, & Online / Over 90 Seconds - Series
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Storytelling
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Utility
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Direction / Single
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: Use of AI / Writing
Mansplaining Heart Attacks
Agency: McCann Health New York, an IPG Health Company / New York
Client: Healthy Women Category: Out of Home
"Jump ’n’ Hear – A Roblox Hearing Game."
Agency: Grabarz & Partner / Hamburg + headraft / Hamburg
Client: audibene / hear.com Category: Gaming / Online
Mapping the Tumor 2.0
Agency: Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client: Astra Zeneca & Merck Category: Direct Marketing
The Cancer Currency
Agency: VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client: Europa Donna - European Breast Cancer Coalition Category: Direct Marketing
"Jump ’n’ Hear – A Roblox Hearing Game."
Agency: Grabarz & Partner / Hamburg + headraft / Hamburg
Client: audibene / hear.com Category: Use of Gaming as a Tool
Alopecia Mirror
Agency: FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze
Client: Pfizer/Litfulo Category: Experiential / Immersive / Events
Mind’s Eye
Agency: Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client: MND Association, DeepAI, Amylyx Pharmaceuticals Category: Experiential / Immersive / Events
The Look Beyond Stable Display
Agency: Humancare, an IPG Health Company / New York + Scott Motion Films / Marstons Mills, MA
Client: Boehringer Ingelheim Category: Experiential / Immersive / Events
The Systemic Booth
Agency: Area 23, an IPG Health Company / New York + HORIZON THERAPEUTICS / Deerfield + THE MILL / New York City
Client: Horizon Therapeutics Category: Experiential / Immersive / Events
EVERYTHING THEY DIDN’T TELL YOU
Agency: Area 23, an IPG Health Company / New York
Client: Black Women for Wellness LA Category: Books / Booklets / Brochures
The Hot Resignation
Agency: TBWA\Health Collective + Snyder
Client: TBWA\Health Collective Category: Social Channel / Single Platform
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client: UFCSPA Category: In-Market / Digital Product
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Out of Home for Good
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Events & Experiential
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Integrated / Omnichannel Campaigns for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Integrated / Omnichannel Campaigns for Good
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Editorial / Digital Publications
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics Category: Craft / Art Direction
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Appbulance
Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz
Client: Soulftware Corporation Category: Experimental / Internal Projects / R&D
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Digital Product / Promotional
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics Category: Promotional Items
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in IP & Product Design
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Multicultural Impact
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Out of Home / Brand Installations
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Craft / Animation
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Craft / Art Direction
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Digital Design
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Digital Design
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Promotional / Physical Items
The incomplete history of pleasure
Agency: BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA
Client: Tulipán + UNFPA Category: Brand Partnerships
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Physical Product / In-Market
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Print
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client: GC Aesthetics Category: Social Post / Single
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Experiential & Installations / Brand Installations
Blow with Love
Agency: Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client: Taiwan Association of Family Medicine Category: Online-only Films & Video / Over 60 Seconds - Single
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Animation / Series
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Brand Partnerships
Award:
2024 Direct Marketing Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Direct Marketing for Good
Annual ID:
OS24_DM116M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Taiwan / Taipei
Client:
HPV Cancer Prevention
Title:
The Life Bureau
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Annual ID:
OS24_FI080M
Award:
2024 Creative Use of Data Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Storytelling
Annual ID:
OS24_CU017M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Utility
Annual ID:
OS24_IN031M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Physical Product & Mobile Integration
Annual ID:
OS24_IN050M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Direction / Single
Annual ID:
OS24_MI058M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
Use of AI / Writing
Annual ID:
OS24_CT025M
Award:
2024 Pharma Merit Award
Agency:
McCann Health New York, an IPG Health Company / New York
Client:
Healthy Women
Title:
Mansplaining Heart Attacks
Category:
Out of Home
Annual ID:
OS24_PH031M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Grabarz & Partner / Hamburg + headraft / Hamburg
Client:
audibene / hear.com
Title:
"Jump ’n’ Hear – A Roblox Hearing Game."
Category:
Gaming / Online
Annual ID:
OS24_IN048M
Award:
2024 Pharma Merit Award
Agency:
Havas Lynx / Manchester + Lightfarm Studios / São Paulo
Client:
Astra Zeneca & Merck
Title:
Mapping the Tumor 2.0
Category:
Direct Marketing
Annual ID:
OS24_PH025M
Award:
2024 Pharma Merit Award
Agency:
VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client:
Europa Donna - European Breast Cancer Coalition
Title:
The Cancer Currency
Category:
Direct Marketing
Annual ID:
OS24_PH026M
Award:
2024 Gaming Merit Award
Agency:
Grabarz & Partner / Hamburg + headraft / Hamburg
Client:
audibene / hear.com
Title:
"Jump ’n’ Hear – A Roblox Hearing Game."
Category:
Use of Gaming as a Tool
Annual ID:
OS24_GA025M
Award:
2024 Pharma Merit Award
Agency:
FCB Health New York, an IPG Health Company / New York + Pfizer / New York, NY + Fuze
Client:
Pfizer/Litfulo
Title:
Alopecia Mirror
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH021M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + MND Association / Northampton, UK + Deep AI / San Francisco + Amylyx Pharmaceuticals / London
Client:
MND Association, DeepAI, Amylyx Pharmaceuticals
Title:
Mind’s Eye
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH022M
Award:
2024 Pharma Merit Award
Agency:
Humancare, an IPG Health Company / New York + Scott Motion Films / Marstons Mills, MA
Client:
Boehringer Ingelheim
Title:
The Look Beyond Stable Display
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH023M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + HORIZON THERAPEUTICS / Deerfield + THE MILL / New York City
Client:
Horizon Therapeutics
Title:
The Systemic Booth
Category:
Experiential / Immersive / Events
Annual ID:
OS24_PH024M
Award:
2024 Print & Promotional Merit Award
Agency:
Area 23, an IPG Health Company / New York
Client:
Black Women for Wellness LA
Title:
EVERYTHING THEY DIDN’T TELL YOU
Category:
Books / Booklets / Brochures
Annual ID:
OS24_PT051M
Award:
2024 Social Media Merit Award
Agency:
TBWA\Health Collective + Snyder
Client:
TBWA\Health Collective
Title:
The Hot Resignation
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM045M
Award:
2024 Moving Image Craft & Production Merit Award
Agency:
Saatchi & Saatchi ME / Dubai
Client:
LOGI Energy
Title:
47 seconds
Category:
Low Budget
Annual ID:
OS24_MI120M
Award:
2024 IP & Product Design Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Lado / São Paulo + WideLabs / Porto Alegre
Client:
UFCSPA
Title:
bAIgrapher
Category:
In-Market / Digital Product
Annual ID:
OS24_IP018M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Experiential Audio
Annual ID:
OS24_EX062M
Award:
2024 Film & Video Merit Award
Agency:
Saatchi & Saatchi ME / Dubai
Client:
LOGI Energy
Title:
47 seconds
Category:
Cinema Advertising
Annual ID:
OS24_FI083M
Award:
2024 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Out of Home for Good
Annual ID:
OS24_OH087M
Award:
2024 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Events & Experiential
Annual ID:
OS24_PR042M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG047M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS24_IG048M
Award:
2023 Design Gold Pencil
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Editorial / Digital Publications
Annual ID:
OS23_DE004G
Award:
2023 Pharma Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Craft / Art Direction
Annual ID:
OS23_PH004G
Award:
2023 Out of Home Gold Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_OH007G
Award:
2023 IP & Product Design Gold Pencil
Agency:
Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz
Client:
Soulftware Corporation
Title:
Appbulance
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS23_IP004G
Award:
2023 Integrated Gold Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Annual ID:
OS23_IG002G
Award:
2023 IP & Product Design Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Product / Promotional
Annual ID:
OS23_IP002G
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_IG015S
Award:
2023 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Promotional Items
Annual ID:
OS23_PH008S
Award:
2023 IP & Product Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP009S
Award:
2023 Cultural Driver Silver Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Multicultural Impact
Annual ID:
OS23_CD005S
Award:
2023 Design Bronze Pencil
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE054B
Award:
2023 Design Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Animation
Annual ID:
OS23_DE062B
Award:
2023 Pharma Bronze Pencil
Agency:
FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client:
Sandoz, Lenalidomide
Title:
Picture The Days Ahead
Category:
Craft / Art Direction
Annual ID:
OS23_PH015B
Award:
2023 Design Bronze Pencil
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Digital Design
Annual ID:
OS23_DE049B
Award:
2023 Design Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Design
Annual ID:
OS23_DE050B
Award:
2023 Design Bronze Pencil
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Promotional / Physical Items
Annual ID:
OS23_DE045B
Award:
2023 Film & Video Bronze Pencil
Agency:
BBDO Argentina / Buenos Aires + Tulipán / Buenos Aires + UNFPA
Client:
Tulipán + UNFPA
Title:
The incomplete history of pleasure
Category:
Brand Partnerships
Annual ID:
OS23_FI036B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Physical Product / In-Market
Annual ID:
OS23_IP011B
Award:
2023 Pharma Bronze Pencil
Agency:
FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client:
Sandoz, Lenalidomide
Title:
Picture The Days Ahead
Category:
Print
Annual ID:
OS23_PH014B
Award:
2023 Social Media Merit Award
Agency:
beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Post / Single
Annual ID:
OS23_SM050M
Award:
2023 Out of Home Merit Award
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH055M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei
Client:
Taiwan Association of Family Medicine
Title:
Blow with Love
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI087M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Animation / Series
Annual ID:
OS23_MI106M
Award:
2023 Out of Home Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Brand Partnerships
Annual ID:
OS23_OH079M