The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Out of Home / Brand Installations
Invisibles
Agency: VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid
Client: Biogen - FundAME Category: Film
Meeting Again For The First Time.
Agency: UltraSuperNew / Tokyo
Client: SKYN Category: Long Form Video / Single
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Single Region or Market / Non-Profit / Charity
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare Category: Influencer Marketing / Single Channel
Behind closed curtains
Agency: Anorak NoA / Oslo + Fountain House Norway / Oslo
Client: Fountain House Category: Events & Experiential
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Craft / Art Direction
The Donated Commercial
Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client: Canada’s Organ and Tissue Donation Community Category: Craft / Sound Design
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Low Budget
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Physical Products
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Visual Craft / Animation
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Integrated Campaign
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare Category: Traditional Media Relations
Mocotó SQF
Agency: LLYC Brazil / São Paulo + Vox Haus / Porto Alegre + Donice Produções / São Paulo + All Frame Filmes / São Paulo
Client: PTC Therapeutics Category: Experiential / Immersive / Events
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Utility
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Utility
Loving Touch
Agency: Publicis One Touch / Hamburg
Client: Beiersdorf AG/ NIVEA Category: Innovation & Transformation / Innovation in IP & Product Design
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Sustainable Development Goals
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine Category: Livestream
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Innovation & Transformation / Innovation in Film
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Moving Image Craft
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: UX / UI / User Experience / CX / DX
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics Category: Integrated Campaign
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine Category: Gaming / Online
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Non-traditional & Guerrilla Marketing
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Craft / Art Direction
Holiday Train
Agency: Alto NYC / New York + MJZ
Client: Montefiore Einstein Category: Production Design
Breathcalypse by Listerine
Agency: Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client: Listerine Category: Metaverse
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Audio Craft / Sound
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Campaign
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Campaign
Sign Planning for a Clinic Embodying its Concept
Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client: my CLINIC Category: Spatial Design / Wayfinding
You are a gamer and don’t know it
Agency: LLYC / Madrid
Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel
SickKids VS Be A Light
Agency: Cossette / Toronto + Scouts Honour / Toronto + Outsider Editorial / Toronto
Client: SickKids Foundation Category: Music Adaptation / Song
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Wilmore Funeral Home
Agency: BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client: StarMed Healthcare Category: Creative Effectiveness / CSR
Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film
A Medicine Company
Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client: Eli Lilly & Company Category: Film
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Boys Do Cry
Agency: The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION
Client: GOTCHA4LIFE FOUNDATION Category: Online Films & Video / Long Form - Single
Award:
2023 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE154M
Award:
2023 Pharma Merit Award
Agency:
21GRAMS
Client:
AstraZeneca
Title:
Under a Rock
Category:
Film
Annual ID:
OS23_PH020M
Award:
2023 Pharma Merit Award
Agency:
VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid
Client:
Biogen - FundAME
Title:
Invisibles
Category:
Film
Annual ID:
OS23_PH021M
Award:
2023 Branded Entertainment Merit Award
Agency:
UltraSuperNew / Tokyo
Client:
SKYN
Title:
Meeting Again For The First Time.
Category:
Long Form Video / Single
Annual ID:
OS23_BE048M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE027M
Award:
2023 Pharma Merit Award
Agency:
21GRAMS
Client:
AstraZeneca
Title:
Under a Rock
Category:
Craft / Art Direction
Annual ID:
OS23_PH029M
Award:
2023 Social Media Merit Award
Agency:
CHEP Network / Sydney + Blonde Co + Karicare
Client:
Karicare
Title:
(Un)Geddes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS23_SM098M
Award:
2023 Public Relations Merit Award
Agency:
Anorak NoA / Oslo + Fountain House Norway / Oslo
Client:
Fountain House
Title:
Behind closed curtains
Category:
Events & Experiential
Annual ID:
OS23_PR049M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_EX079M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Annual ID:
OS23_EX080M
Award:
2023 Radio & Audio Merit Award
Agency:
DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client:
Canada’s Organ and Tissue Donation Community
Title:
The Donated Commercial
Category:
Craft / Sound Design
Annual ID:
OS23_RA041M
Award:
2023 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
Others
Category:
Low Budget
Annual ID:
OS23_BE088M
Award:
2023 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Physical Products
Annual ID:
OS23_EX064M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Visual Craft / Animation
Annual ID:
OS23_IC035M
Award:
2023 Integrated Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Integrated Campaign
Annual ID:
OS23_IG025M
Award:
2023 Public Relations Merit Award
Agency:
CHEP Network / Sydney + Blonde Co + Karicare
Client:
Karicare
Title:
(Un)Geddes
Category:
Traditional Media Relations
Annual ID:
OS23_PR031M
Award:
2023 Pharma Merit Award
Agency:
LLYC Brazil / São Paulo + Vox Haus / Porto Alegre + Donice Produções / São Paulo + All Frame Filmes / São Paulo
Client:
PTC Therapeutics
Title:
Mocotó SQF
Category:
Experiential / Immersive / Events
Annual ID:
OS23_PH018M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Utility
Annual ID:
OS23_IN042M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Utility
Annual ID:
OS23_IN046M
Award:
2023 IP & Product Design Merit Award
Agency:
Publicis One Touch / Hamburg
Client:
Beiersdorf AG/ NIVEA
Title:
Loving Touch
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP032M
Award:
2023 Sustainable Development Goals Pencil Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Sustainable Development Goals
Annual ID:
OS23_SD005M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Livestream
Annual ID:
OS23_SM065M
Award:
2023 Pharma Merit Award
Agency:
Edelman / New York
Client:
AstraZeneca
Title:
Up The Antibodies
Category:
Public Relations
Annual ID:
OS23_PH026M
Award:
2023 Film & Video Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
Others
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI128M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI130M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC025M
Award:
2023 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Integrated Campaign
Annual ID:
OS23_PH027M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Gaming / Online
Annual ID:
OS23_IN060M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM092M
Award:
2023 Design Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_DE165M
Award:
2023 Design Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Craft / Art Direction
Annual ID:
OS23_DE167M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Alto NYC / New York + MJZ
Client:
Montefiore Einstein
Title:
Holiday Train
Category:
Production Design
Annual ID:
OS23_MI099M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson / São Paulo + Johnson & Johnson / São Paulo + 3C Gaming + Satelite Audio
Client:
Listerine
Title:
Breathcalypse by Listerine
Category:
Metaverse
Annual ID:
OS23_EX062M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Audio Craft / Sound
Annual ID:
OS23_IC037M
Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Annual ID:
OS22_PH002G
Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Craft / Art Direction
Annual ID:
OS22_PH004G
Award:
2022 Pharma Gold Pencil
Agency:
McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Annual ID:
OS22_PH003G
Award:
2022 Health & Wellness Gold Pencil
Agency:
McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Annual ID:
OS22_HW006G
Award:
2022 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client:
my CLINIC
Title:
Sign Planning for a Clinic Embodying its Concept
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE029S
Award:
2022 Social Media Bronze Pencil
Agency:
LLYC / Madrid
Client:
MULTIÓPTICAS
Title:
You are a gamer and don’t know it
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM034B
Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Promotional Items
Annual ID:
OS22_PH008B
Award:
2022 Pharma Bronze Pencil
Agency:
21GRAMS / London
Client:
AstraZeneca
Title:
The Big Sneeze
Category:
Out of Home
Annual ID:
OS22_PH011B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Cossette / Toronto + Scouts Honour / Toronto + Outsider Editorial / Toronto
Client:
SickKids Foundation
Title:
SickKids VS Be A Light
Category:
Music Adaptation / Song
Annual ID:
OS22_MS015B
Award:
2022 Pharma Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Category:
Print
Annual ID:
OS22_PH010B
Award:
2022 Creative Effectiveness Merit Award
Agency:
BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client:
StarMed Healthcare
Title:
Wilmore Funeral Home
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE021M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Contagious
Category:
Film
Annual ID:
OS22_PH015M
Award:
2022 Pharma Merit Award
Agency:
Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client:
Eli Lilly & Company
Title:
A Medicine Company
Category:
Film
Annual ID:
OS22_PH018M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC030M
Award:
2022 Pharma Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Annual ID:
OS22_PH019M
Award:
2022 Film Merit Award
Agency:
The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION
Client:
GOTCHA4LIFE FOUNDATION
Title:
Boys Do Cry
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI104M