The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami
Client: BURGER KING Category: Experiential & Installations / Brand Installations
Pretzel Collar
Agency: VMLY&R / Kansas City + Wendy's
Client: Wendy's Category: Craft / Use of Visuals
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Events / Stunts / Competitions / Live / In-Person
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Posters / Series
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Digital & Online / Ecommerce
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Stunts & Activations
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Posters / Single
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Promotional / Posters - Series
The Original Pan Weighted Blanket
Agency: GSD&M / Austin
Client: Pizza Hut Category: Promotional Items / Physical Products
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: P.O.P. & In-Store / Series
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King Category: Online Films & Video / Short Form - Single
Stay Home of the Whopper
Agency: FCB / New York
Client: Burger King Category: Television & VOD / Short Form - Single
TUNA SCOPE 2020
Agency: Dentsu Inc. / Tokyo
Client: Kura Sushi, Inc. Category: Innovation & Transformation / Innovation in Lockdown
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Craft / Art Direction
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Digital & Online / Social Media Post - Series
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Brand Voice
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai
Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Low Budget / Under 50K Budget
"We're Here For You" Film
Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago
Client: The Wieners Circle Category: Low Budget / Under 50K Budget
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Consumer - Collateral Design / Promotional Items - Single or Series
Natrel Milk Bar
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: Natrel Category: Consumer - Brand Identity / Series
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Noise
Agency: Grid Worldwide / Johannesburg
Client: Anti Establishment Category: Craft - Typography - Single or Series / Typography - Single or Series
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation - Advertising / Advertising
The Burger Report
Agency: thjnk ag & Leo Burnett / Munich
Client: McDonald´s Germany Category: Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2021 Print Merit Award
Agency:
TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Burger & Me
Category:
Craft / Photography
Annual ID:
OS_PT21_074M
Award:
2021 Out of Home Merit Award
Agency:
DAVID / São Paulo + DAVID / Miami
Client:
BURGER KING
Title:
CHRISTMAS IN JULY
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH21_049M
Award:
2021 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's
Client:
Wendy's
Title:
Pretzel Collar
Category:
Craft / Use of Visuals
Annual ID:
OS_SM21_105M
Award:
2021 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_037M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Series
Annual ID:
OS_PT21_043M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_076M
Award:
2021 Social Media Merit Award
Agency:
We Believers / New York
Client:
Burger King Global
Title:
Cows' Menu
Category:
Stunts & Activations
Annual ID:
OS_SM21_093M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Single
Annual ID:
OS_PT21_039M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Series
Annual ID:
OS_DE21_080M
Award:
2021 Print Merit Award
Agency:
GSD&M / Austin
Client:
Pizza Hut
Title:
The Original Pan Weighted Blanket
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_053M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_032M
Award:
2021 Out of Home Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
P.O.P. & In-Store / Series
Annual ID:
OS_OH21_036M
Award:
2021 Film Merit Award
Agency:
DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client:
Burger King
Title:
Late Night Stores
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI21_076M
Award:
2021 Film Merit Award
Agency:
FCB / New York
Client:
Burger King
Title:
Stay Home of the Whopper
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_044M
Award:
2021 IP & Products Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Kura Sushi, Inc.
Title:
TUNA SCOPE 2020
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IP21_025M
Award:
2021 IP & Products Merit Award
Agency:
TBWA ESPAÑA / Madrid
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IP21_027M
Award:
2021 Out of Home Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Craft / Art Direction
Annual ID:
OS_OH21_065M
Award:
2021 Direct Marketing Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_085M
Award:
2021 Public Relations Merit Award
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Brand Voice
Annual ID:
OS_PR21_061M
Award:
2021 Film Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
YUM RESTAURANTS INTERNATIONAL - KFC
Title:
Lonely Valentine Specials
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_123M
Award:
2021 Film Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_124M
Award:
2021 Film Merit Award
Agency:
Quality Meats / Chicago + The BMP Film Co. / Chicago
Client:
The Wieners Circle
Title:
"We're Here For You" Film
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_125M
Award:
2016 Social Media Best of Discipline Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G
Award:
2016 Social Media Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G
Award:
2016 Design Gold Pencil
Agency:
HAKUHODO Inc. / Tokyo
Client:
Tsukiji Tama Sushi
Title:
Sushi Fonts
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16074G
Award:
2016 Public Relations Bronze Pencil
Agency:
MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
KFC Romania
Title:
Rich Kids of Instagram
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16007B
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16104M
Award:
2016 Design Merit Award
Agency:
lg2boutique / Montréal + lg2fabrique / Montréal
Client:
Natrel
Title:
Natrel Milk Bar
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16117M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16019M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
Anti Establishment
Title:
Noise
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16264M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16137M
Award:
2016 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Annual ID:
UX16027M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16051M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16055M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16105M
Award:
2016 Design Merit Award
Agency:
thjnk ag & Leo Burnett / Munich
Client:
McDonald´s Germany
Title:
The Burger Report
Category:
Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Annual ID:
DE16107M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16168M