ONE SHOW SPECIAL AWARDS 2020

When The One Show 2021 was launched last year, the creative industry was still coming to grips with how both a pandemic and a surge of social justice movements would shape what and how we create. From WFH to moving beyond lips service on issues of equality, we are proud to say that we rose to the challenge — and you can see it in the incredible work of this year's Pencil winners!

Alongside this year's Pencil and Merit winners, we are especially thrilled to announce our Special Award winners, as selected by cumulative scores across every discipline, as well as by specific juries.

Best of Show

AMV BBDO / London for Essity Bodyform/Libresse “#wombpainstories”

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Agency of the Year

AMV BBDO London
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Independent Agency of the Year

Translation Brooklyn
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In-House Agency of the Year

Spotify In-House
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Network of the Year

BBDO Worldwide
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Creative Holding Company of the Year

Interpublic Group
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Production Company of the Year

Chelsea Pictures
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Music & Sound Company of the Year

750mph
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Client of the Year

Libresse
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Fusion Pencil

FCB Inferno / London + Partizan / London for Sport England “This Girl Can”

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Fusion Pencil

The Bloc / New York for Empowher NY “The Call”

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SDG Pencil

DDB Group Germany / Berlin + DaHouse Audio / Berlin
+ Blockworks / London + MediaMonks / Hilversum
for Reporters Without Borders “THE UNCENSORED LIBRARY”


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SDG Pencil

MullenLowe / New York + UN Women + MediaHub
for UN Women “The UNSeen Story”


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SDG Pencil

Ogilvy Pakistan / Islamabad for
Telenor Pakistan “Naming the invisible by Digital Birth Registration”


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Green Pencil

Havas Turkey / Istanbul for Reckitt / Finish “Water Index”

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Green Pencil

Ogilvy Poland / Warsaw for LEGO “Green Instructions”

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Cultural Driver

Edelman / New York + Good Humor / Englewood Cliffs for
Good Humor “A New Jingle for a New Era”


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Cultural Driver

Translation LLC / Brooklyn + Beats by Dr. Dre / Los Angeles +
PRETTYBIRD / Los Angeles for Beats by Dr. Dre “You Love Me”


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Penta

Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati



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