When The One Show 2021 launched, the creative industry was still coming to grips with how both a pandemic and a surge of social justice movements would shape what and how we create. From WFH to moving beyond lip service on issues of equality, we are proud to say that we rose to the challenge — and you can see it in the incredible work of this year's Pencil winners!
Alongside this year's Pencil and Merit winners, we are especially thrilled to announce our Special Award winners, as selected by cumulative scores across every discipline, as well as by specific juries.
Best of Show
AMV BBDO / London for Essity Bodyform/Libresse “#wombpainstories”View Credits
Agency of the Year
AMV BBDO London
Independent Agency of the Year
Translation Brooklyn
In-House Agency of the Year
Spotify In-House
Network of the Year
BBDO Worldwide
Creative Holding Company of the Year
Interpublic Group
Download Virtual Pencil
Production Company of the Year
Chelsea Pictures
Music & Sound Company of the Year
750mph
Client of the Year
Libresse
CMO Pencil
Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard for Mastercard “This True Name”View Credits
Fusion Pencil
FCB Inferno / London + Partizan / London for Sport England “This Girl Can”View Credits
Fusion Pencil
The Bloc / New York for Empowher NY “The Call”View Credits
SDG Pencil
DDB Group Germany / Berlin + DaHouse Audio / Berlin+ Blockworks / London + MediaMonks / Hilversum
for Reporters Without Borders “THE UNCENSORED LIBRARY”
View Credits
SDG Pencil
MullenLowe / New York + UN Women + MediaHubfor UN Women “The UNSeen Story”
View Credits
SDG Pencil
Ogilvy Pakistan / Islamabad forTelenor Pakistan “Naming the invisible by Digital Birth Registration”
View Credits
Green Pencil
Havas Turkey / Istanbul for Reckitt / Finish “Water Index”View Credits
Green Pencil
Ogilvy Poland / Warsaw for LEGO “Green Instructions”View Credits
Cultural Driver
Edelman / New York + Good Humor / Englewood Cliffs forGood Humor “A New Jingle for a New Era”
View Credits
Cultural Driver
Translation LLC / Brooklyn + Beats by Dr. Dre / Los Angeles +PRETTYBIRD / Los Angeles for Beats by Dr. Dre “You Love Me”
View Credits
Penta
Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
View Credits