2020 Young Guns - Young Guns

Roddy Ricch - BET Awards 2020

Agency Mike Carson

Client Roddy Ricch/Atlantic Records

Category

YG18

Annual ID

YG18_21-2

Description

This project was for Roddy Ricch's first ever award show performance. However given the affect of COVID-19, the award show would now become pre-taped, instead of the usual live stage production. Also Roddy could not be on camera with anyone due to COVID regulations with the network. I saw this as opportunity to use post production to create a performance that would be near impossible on live TV, from a technical perspective. Roddy's demographic loves sensory overload, so I wanted to have several setups that kept the viewer intrigued. As well as making it relevant for today's times.


My Role was:

Director, Creative Director

2020 Awards

Young Gun
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