2020 Young Guns - Young Guns

Lit Collection

Agency Leandro Assis

Client Snapchat

Category

YG18

Annual ID

YG18_15-1

Description

Most of my work is done with letterings in Portuguese, but when Snapchat called me to make a collection I saw an opportunity to make a set of stickers which was entirely made in English and that would reach more people in the app and I would be able to play with slang in another language! It was amazing! I was able to choose the theme and wanted to play a lot with different typographic styles. The set was a hit, staying for 3 days among the most downloaded of the Snap!


My Role was:

I did all the creative direction and was able to design all the letterings of the sticker set.

2020 Awards

Young Gun
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