Hellow Festival is one of the biggest music festivals in Mexico and in 2020 I had the pleasure to make the whole identity of the event! The festival's atmosphere is marked by good vibes, with music and lots of food! My role was to portray this in a system where all elements could show this positivity! I was able to do a complete project, right from the start, the festival poster and all the promotional assets! It was undoubtedly one of the coolest jobs I've ever done!
Creative direction, design and illustration.
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