2020 Young Guns - Young Guns

YouTube Stickers

Agency Leandro Assis

Client YouTube

Category

YG18

Annual ID

YG18_15-3

Description

YouTube invited me to develop 22 stickers for their app. The major challenge of the project was to make 40 drafts in just under two weeks and set the style I wanted to try on each of the stickers. The words that had to be drawn were already pre-defined, but suggestions were welcome. In addition, Youtube has a very extensive color palette where I was able to choose the shades that I would like to work with. My goal was to pick different types of typography for the pack, always understanding the mood I wanted to set for each sticker, combining with illustrations in some cases so it was more harmonious. But always with highlighted lettering, after all, that's why I'm here!


My Role was:

Lettering and illustration work.

2020 Awards

Young Gun
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