2020 Young Guns - Young Guns

Pride LGBTQIA+

Agency Leandro Assis

Client Avon

Category

YG18

Annual ID

YG18_15-4

Description

Celebrating the LGBT fight is a big deal for me. When Avon invited me to illustrate the entire 23rd Parade LGBT + campaign in S„o Paulo it was beyond surreal. An opportunity to impact 3 million people connected by a common goal: Being happy! The idea of the campaign was to try to give visibility to the slang used by the LGBT+ community in the form of letterings, and bring people together. They became stickers, patches, shirts,... But nothing beats the electric sound car that featured musical pop star attractions like Gloria Groove, LuÌsa Sonza, Pocah and Aretuza Lovi.


My Role was:

Art direction, illustration and lettering.

2020 Awards

Young Guns Winner
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