2020 Young Guns - Young Guns

"I Am Sex" - Alon Eder

Agency Yuval Haker

Client Alon Eder

Category

YG18

Annual ID

YG18_30-4

Description

Animation created through stream of consciousness/intuitive design. The animation uses surreal imagery to confront the incredibly crude, direct, touching and funny lyrics of the song, in an attempt to make relatively subtle connections between visuals and words. The music video was created for a primarily Israeli audience that is used to non-politically correct subject matter, and I was surprised it struck a chord with international audiences as well.


My Role was:

Direction, design and animation.

2020 Awards

Young Gun
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