The explainer explains (as explainers do) why mispronouncing a name can undermine a student's identity, and how to help. The spot features interviews with students with non Euro-Centric names, and several interviews with professors who have decided to change their relationship to "difficult to pronounce names". The hand drawn animations bring a surreal edge to heavy concepts, like feelings of shame and depression. The spot was made by Vox Creative, the branded content studio of Vox Media, for Qatar Foundation, a non-profit organization working in education, research, and community development.
Design/illustration and animation. My hand-drawn animations weave into the collage motion graphics created by the Vox Creative team.
You are about to delete the record, this procedure is irreversible.
Do you want to proceed?