2020 Young Guns - Young Guns

What's in a name?

Agency Yuval Haker

Client Qatar Foundation

Category

YG18

Annual ID

YG18_30-5

Description

The explainer explains (as explainers do) why mispronouncing a name can undermine a student's identity, and how to help. The spot features interviews with students with non Euro-Centric names, and several interviews with professors who have decided to change their relationship to "difficult to pronounce names". The hand drawn animations bring a surreal edge to heavy concepts, like feelings of shame and depression. The spot was made by Vox Creative, the branded content studio of Vox Media, for Qatar Foundation, a non-profit organization working in education, research, and community development.


My Role was:

Design/illustration and animation. My hand-drawn animations weave into the collage motion graphics created by the Vox Creative team.

2020 Awards

Young Gun
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