2020 Young Guns - Young Guns

Scrubhub

Agency Ani Acopian

Client Pornhub

Category

YG18

Annual ID

YG18_02-3

Description

We raised over $50,000 in donations for our partners, Invisible Hands (NY) and Frontline Foods (LA Chapter). People donated by buying "Invisible Soap." We had 9.9M hits within the first three days of launch. We got write-ups in Paper, Dazed, VICE, Forbes, Mashable and many more.


My Role was:

I tweeted at Pornhub joking that we should collab on "scrubhub: videos of ppl washing their hands properly." They replied saying it was "genius." I called up my friend Suzy Shinn (who I made Amazon Dating with), asked her if she wanted to join, and we co-created it. Scott Buscemi coded it. We hired our friend Phoebe Wilson to build out the 7-day, 24-hour livestream schedule.

2020 Awards

Young Gun
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