2020 Young Guns - Young Guns

Nicotine "Running"

Agency Leo Aguirre

Client CounterCulture Group (label)



Annual ID



This was a music video for a single titled "Running" by an Afro-Latina artist that goes by Nicotine. Nicotine's song "Running" paints a vivid portrait of her past and presents the internal struggles associated with departing from home. Her longing and perseverance clash, creating a lucid dream in which her emotions are vividly externalized. The video was shot in Texas, Nicotine's home state and features locations that are representative of the environments where she grew up.

My Role was:

I conceptualized, directed and co-edited this music video.

2020 Awards

Young Guns Winner
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