2020 Young Guns - Young Guns

Stronger Magic

Agency Phillip Youmans

Client Leslie Odom Jr.

Category

YG18

Annual ID

YG18_23-6

Description

For me, it was a no-brainer to work with Odom, I've been a fan of his work for quite some time. I was first introduced to his work a few years back by my sister and mother. So, given the chance to collaborate with him was a dream-like, humbling experience. I fell in love with the whole album after the first listen. 'Stronger Magic' incited such an undeniable visual reaction within me instantly. It was a glorious parade unfolding in my ear. After meeting Leslie, it upped my attachment to the work even more. Not only is Leslie a wickedly talented artist, but he's also such a kind and inquisitive human. When I first met him, I had a profound respect for his pure, vulnerable approach to his art. He's fearless.


My Role was:

Director. Tony and Grammy Award-winning actor and singer Leslie Odom Jr. has tapped Burning Cane me for his latest video, Stronger Magic, from his third studio album Mr. With the video, we wanted to take fans back to 1995, celebrating the beauty and earnestness of Black youth.

2020 Awards

Young Gun
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