2020 Young Guns - Young Guns

Pink Sweats

Agency Jackson Tisi

Client Pabst Blue Ribbon

Category

YG18

Annual ID

YG18_10-5

Description

A surreal branded content film for Pabst Blue Ribbon featuring artist Pink Sweats. I was inspired by the music and what Pabst was trying to do in highlighting music in this series. I wanted this episode to not only stand out but distinctly reflect who Pink Sweats is as a person. I was fortunate that the Agency trusted me to experiment and make this much more than just a live event film like what was initially planned.


My Role was:

Director. The agency brief was simply covering a live event that Pabst was putting on. I took this much further than it was ever intended to go in my pitch and they ended up going with my more surreal concept.

2020 Awards

Young Guns Winner
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