2020 marks the 250th anniversary of Beethoven's birth.
To celebrate this momentous year, Hong Kong Philharmonic Orchestra
launched a special BEETHOVEN 250TH series. Five special
programmes were presented and conducted by Music Director
Jaap van Zweden, featuring great pianists Lang Lang,
Rudolf Buchbinder, Rachel Cheung, VÌkingur ”lafsson
and Nobuyuki Tsujii.
The visual identity represents a simple alphabet ?B?
stands for BEETHOVEN 250TH. The simple and
bold typographic form created a strong visual impact
of the campaign for the concert series.
My Role was:
I developed the visual identity with my director, Javin Mo in milkxhake.